You’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.
For that reason…
Marketers are always thinking about how to get their ideal clients to engage with their content online.
Does your audience know what you do and do you share what will interest them?
Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.
As it turns out…
When you have clarity about what you really sale and the changes in life or business that you offer, then you’ll be clearer in explaining what you have to offer.
Now you’ll hone your content to who is really your market.
The audience that you can make a difference with is why you use content marketing to influence engagement.
Then… Read more
Knowing just how to attract your ideal audience with your content marketing online and gaining trust through great information, is the solution to building your influence and visibility online.
If you want success with content marketing stop ‘selling’ and start helping instead.
Think educate, not sell
Attract your ideal audience with content marketing and be:
Audience-focused Read more
When you sell the process, your goal is to be creating and promoting a consistent flow of great content that is focused on the experience that your readers will have.
But how do you do that?
Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…
- Be listening more to your reader’s wants and needs.
- Discovering that their problems will be your number one goal so that you can supply the solutions they need and want from you.
- Making sure that the content you create is something your readers can believe in and that offers guidance in a way that show you do understand their needs and can offer help.
This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.
It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote…
I’ve enjoyed my journey through the wilderness of social media marketing, because I have an end goal.
To drive powerfully relevant traffic, build relationships, attract more email leads to build my list, and generate revenue.
But that’s just part of the story…
I started blogging in 2009. Within months I knew I was hungry for more social media.
– So I started to put together my own Social Media Content Marketing Plan as a system to guide me to reach my goals and successes.
- I also learned that I had to separate myself from the crowd by being unique. You can learn a bit more about my personal journey at Coach Donna’s Story
These ideas will hopefully help you get more from your social media marketing and blogging but there’s always more to learn that can be applied as well.
There no doubt about it.
We all know that social media is huge for bloggers and marketers who want to increase sales, brand visibility, and community around their products.
Helping them more easily start conversations with their target audiences online.
How do successful online marketers hike their way through the wilderness in social media marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” contentmarketinginstitiute.com
In other words content marketing is highly effective for helping others find you, generating leads for your email marketing, increasing revenue, and building your online visibility, credibility and expertise.
Your content can bring about awareness and a relationship with your audience, regardless of whether or not they had any knowledge of you.
Because you’ll be… Read more
The keys to being a bold content strategist is to first know that great content can help you achieve your goals!
Because if you believe in the power of your content in blogging, you have to know that your content supports a meaningful and interactive experience for your readers.
Are you working at being a bold content strategist?
The stars and influencers of any niche are the ones who create the best content on a regular basis and are promoting it to their ideal audiences.
Being a bold content strategist, means you’ll be creating yourself as the authority on your topic even as you make a serious splash on social media. Read more