How to Use Content Marketing to Influence Engagement

content-marketing-to-influence engagementYou’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Does your audience know what you do and do you share what will interest them?

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagementAs it turns out…

When you have clarity about what you really sale and the changes in life or business that you offer, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then…

content-marketing-to-influence engagementYour content will attract.

  • Content marketing to influence engagement can happen when you’ve spurred on that interest in what you do.

Think about it:

Social media marketing is about maximizing engagement with your messaging and positioning.

And this is where your work comes in as you gain the understanding in what makes your audience want to talk about you and what you do.

  • Then content marketing to influence engagement is when you skillfully use your understanding in a specific strategy or tactic.

But, what is good content for your audience?

content-marketing-to-influence engagementGood content engages the interests of your target market – your ideal client. It is meaningful to their wants, needs, and desires. You want your content to cause a personal response.

Great content marketing includes:

  • Interesting stories, videos, quotes, your blog post/articles, asks users for their opinions with all types of content, and include optin url’s to give and get more targeted information.

Your goal is that your content will create a community where users go to find something interesting and socialize with other like-minded people.

Here are a couple of engagement ensuring tips:

  1. I’ve found that certain words help your content get shared more…word likes “why”, “most”, “world”, “how”, “health”, “warns”, “inspires,” “amuses”, “warns”…
  • Your goal with Facebook marketing is to publish content that “gives, advises, warns, amuses, inspires, amazes, or unites.”
  • Now you’ll test, measure and repeat.
  1. As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
  1. Interactive content marketing is more engaging. What is interactive content marketing?
    • Surveys and quizzes
    • Hold photo contests
    • Create content that solves problems and ask how it might be helpful to them.
  2. Showcase your products/services in a way that is interesting, appealing, even surprising!
  3. Read more tips and ideas at How to Get More Engagement on Facebook Quickly
Have fun as you diversity your tactics of engagement with content marketing to influence engagement.

content-marketing-to-influence engagement

Do You Know Just How to Attract Your Ideal Audience?

attrac ideal audienceKnowing just how to attract your ideal audience with your content marketing online and gaining trust through great information, is the solution to building your influence and visibility online.content-marketing-checkist

If you want success with content marketing stop ‘selling’ and start helping instead.

Think educate, not sell

­Attract your ideal audience with content marketing and be:  

Audience-focused Read more

How to Sell the Process, Not a Promise

sell-the-process

When you sell the process, your goal is to be creating and promoting a consistent flow of great content that is focused on the experience that your readers will have.

But how do you do that?

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering that their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Making sure that the content you create is something your readers can believe in and that offers guidance in a way that show you do understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote…

sell-the-process Read more

How to Break Through the Wilderness of Social Media Marketing

how to break through - best to use for postI’ve enjoyed my journey through the wilderness of social media marketing, because I have an end goal.

To drive powerfully relevant traffic, build relationships, attract more email leads to build my list, and generate revenue.

But that’s just part of the story…

I started blogging in 2009. Within months I knew I was hungry for more social media.

– So I started to put together my own Social Media Content Marketing Plan as a system to guide me to reach my goals and successes.

  • I also learned that I had to separate myself from the crowd by being unique. You can learn a bit more about my personal journey at Coach Donna’s Story

These ideas will hopefully help you get more from your social media marketing and blogging but there’s always more to learn that can be applied as well.

There no doubt about it.

We all know that social media is huge for bloggers and marketers who want to increase sales, brand visibility, and community around their products.

Helping them more easily start conversations with their target audiences online.

How do successful online marketers hike their way through the wilderness in social media marketing?

Read more

How to Become Successful at Social Media Content Marketing

social-media-content-marketingNo matter what size your business or blog ~ your goal is to start conversations with your target audience through social media content marketing.

What is social media content marketing?

“It’s a system that turns into skills using social media content that was created to help you reach your goals of educating, communicating, and promoting (marketing) your blog posts, videos, podcasts, images, and messages using social boosts of support from your ‘friends’ and followers to generate interest and sales.” Coach Donna Ward

Read more

3 How-To Tips That Focus on Valuable Content Marketing

content-marketing“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” contentmarketinginstitiute.com

In other words content marketing is highly effective for helping others find you, generating leads for your email marketing, increasing revenue, and building your online visibility, credibility and expertise.

Your content can bring about awareness and a relationship with your audience, regardless of whether or not they had any knowledge of you.

Because you’ll be… Read more

Keys to Being a Bold Content Strategist?

The keys to being a bold content strategist is to first know that great content can help you achieve your goals!

content marketing Seth GodinBecause if you believe in the power of your content in blogging, you have to know that your content supports a meaningful and interactive experience for your readers.

Are you working at being a bold content strategist?

The stars and influencers of any niche are the ones who create the best content on a regular basis and are promoting it to their ideal audiences.

Being a bold content strategist, means you’ll be creating yourself as the authority on your topic even as you make a serious splash on social media. Read more