Facebook SEO

Donna Ward

Why should you care about Facebook SEO?

Do you remember this key milestone date

March 13, 2011 – for the first time in history, Facebook surpassed Google for traffic.

But what is SEO (Search Engine Optimization?

Improvement of your search engine optimization for all of your online platforms offering a more full-blown marketing strategy…

Is really all about having better knowledge of what your ideal audience, prospects, and search engines are looking for. This is knowing what keywords you’re audience puts into the online and Facebook search bars to find an answer.

Then using that knowledge!

Because then you’ll be more search engine friendly. Meaning you’ll be found more easily, more often, and more quickly!

There are a lot of reasons to care about Facebook SEO and keyword research.

When you use those SEO keywords in your online business marketing efforts, you’re telling everyone out there including the search engines what your site is all about.

Because it helps your own visibility in organic search engines on Facebook and Google.

  • Now’s the time to learn more about your own SEO keyword possibilities…and take action!

— Challenge yourself to use more SEO and get found online and on Facebook. Even if you’re still trying to figure out who your ideal audience or niche is and getting your marketing message out there to attract. You can read more about your 7 Secrets to Crafting Your Marketing Message

Amazingly, you can use basic SEO for better ROI (Return on Investment) than ads, e-mail marketing, and pay per click advertising.

Think back to when the Internet was just starting. Domain names like wine.com were set up and have now sold for over 3.5 million dollars! It was a great and obvious name and showed up in search engines helping it grow tremendously.

Besides having a great blog or website domain name – you can also use Facebook SEO (keyword) rich page names to get found.

That’s the main reason wine.com was sold at a huge price, it is just plain SEO.

There are SEO tactics you can use and make sure your page is seen in the search bar on Facebook.  

  • Essentially Facebook SEO mimics the concept of Google SEO.

  • You can get on page one of Google using Facebook SEO.

  • Introduce your Facebook business page using SEO tactics in its name.
    • Making sure that your Facebook Page name also tells your ideal audience what you do to help them
  • I’ve read that Google treats social posts like web pages, especially when you have viral content that gets a lot of shares!

Being on page one of Google gets you traffic. And getting found on Facebook brings more possible leads. Right?

Introducing some helpful ideas…

  • Learn what copywriters know.
    • Putting in just the right keywords, in just the right places, and just the right amount to get SEO optimization miracles with top rankings. So your page will be there, when your reader looks for what they want.
  • Create compelling content that your audience is looking for.
    • Helping it rank well in search engines.
  • Constantly ask yourself, “what words will my readers use to search for my content”.
  • The first three points above are you knowing how to tune into your audience’s desires.
  • One of your goals in SEO optimization is to get bookmarked, retweeted, be shared on other Social Media platforms and helping to get your audience finding you!
First, create your Facebook page using a Facebook SEO keyword phrase.
  • Go to Keywords Everywhere check out your idea for your Facebook Page name and see what pops up.
  • Use those keywords in your title and in your ‘About Section’. Plus, your video manager.
  • Optimize your Facebook business page status updates with your SEO keywords.

This is Google data but it’s pretty similar to what you’ll want to use on your social media sites to get found within your sites and on Google. 

  • Easy help in getting into what your audience is thinking and searching for.
  • Suddenly you take the guesswork out of your content strategy and give your audience what they’re looking for.

— Now claim your Facebook vanity URL for your page. This is also where you use the Facebook SEO keyword name as your vanity URL.

When you do the right keyword research for your Facebook SEO rich name, you will get better possibilities of being on page one of Google and better search results on Facebook. Getting found as you learn what your audience is searching for.

People already search for things on Facebook just like they’re searching on Google. Why not be included in those searches?

Let me know your thoughts on this…and be sure to join our 10 Day Get-It-Done Facebook Challenge with Coach Donna Ward

 

7 Secrets to Crafting Your Marketing Message

Donna Ward

You can discover easy and proven secrets to create your 30-Second Marketing Message that helps guarantee your business health and your happiness. 

You’ll love the results!

You have an amazing business and want others to know all about it. Yes?

So, what’s your answer, when someone asks you…’What do you do?’ Your marketing message in all of your content, is how your reach your customer and pull them in.

Jumpstart Your Marketing Message

⇑ Click to Claim Your Training

Now is when you need a clear marketing message to help you easily say what creates that desire in your audience to want more from you.

So keep focused on an awesome marketing message. Share that message in different ways in all your marketing content.

How do you craft a marketing message for success? With the reminder that: The #1 thing your audience wants is…

RESULTS!

  • Are you speaking to your ideal audience? 
  • Do you know their pain?
  • Speak to their problems. Then start with one main problem to focus on.
  • Stand out from your competition.
  • Position yourself as their solution.
  • How are your results unique?
  • What’s in it for them?
  • Practice, re-write and continue the process.

Because when you know your message is sensational when you can say and feel this…“Our customers are loyal to us right up until the second somebody offers them a better service,” Amazon CEO Bezos says. “And I love that. it’s super-motivating for us.”

7 Secrets to Getting Started:

1. Explain exactly what your business is within the first thirty seconds.

Many entrepreneurs waste valuable time giving loads of data, background, their processes, and other info—all the while listeners, and prospective clients, are left scratching their heads thinking “What does this business actually DO?” and “What’s in it for me?”

2. Tell your audience who your clients are and what you do quickly.

Say this in your message out loud, on your sales pages, on your profiles, anywhere you can think of – you want people to be clear.

Ex:  ‘I help Small Businesses, Entrepreneurs, and Direct Sales Leaders who are struggling to get more new clients and want more freedom from their businesses and lives.’

Try this on a few people, practice. See if it creates confusion or interest. You want to create curiosity for your listeners.

3.  Explain, quickly, why your clients need you.

In other words, what is their pain?

Ex:  ‘I specialize in training and managing business pages for small businesses to grow successful Facebook, blogging, and list building solutions. Helping them learn how to attract more, and better paying, clients online.’

4. Explain why you are the ONE to make this happen.

Communicate the benefits and results clients get when working with you helping to position your business as a relevant answer to your clients’ want and needs. 

Ex:  ‘Helping businesses discover simple choices to transforming goals into dreams.’

5. Knowing who you are talking to, who is your ideal client, makes this whole a lot easier.

First, who do you want to be talking to and how can you narrow your audience down to a niche?

Why would you want a niche?

Knowing your niche: Either the type of situation you solve in your business (If you are a health coach – is it weight, or is it an exercise and eating program that you help with?) and the type of person you work with.

6.  Give your presentation with confidence and enthusiasm.

Your ideal clients…well, they want to see that you can inspire them with your vision for them—not just the processes of what you do.

7. Exercises to help you do this…

  1.  Write out the results clients get when they purchase a product or service from you.
    1. Ex: My clients get peace of mind.
    2. Why do they want peace of mind?
      1. Ex: So that they can feel …

Let your marketing message show who you serve, the solutions you offer and share your brilliance. Leading you to reach your potential level of success in your business.

Because business is difficult.

For this reason, communicate what you do for potential clients. Helping them say “yes” I want that. services.

  • Would you like more business message marketing strategies? Really?

Then you’ll love “Got 5 Secrets to Your 30-Second Message?”

WHAT IS YOUR MESSAGE WHEN NETWORKING ONLINE OR OFFLINE?

It is your 30-second or 3-minute announcement about your purpose in your business for your ideal potential customers

Your own big strategic advantage that you can have! Because being successful is about having a network of relationships to build upon.

Join other small businesses at our no-cost 10 Day Get-It-Done Facebook Email Course to move your business forward on Facebook.  

Jose Duenas

“Thank you! Coach Donna L. Ward for this amazing training, it was Great!. Really learned a lot and looking forward to learning more.” Jose Duenas

How to Increase Free Traffic to Your Blog With Facebook

Donna Ward

How to Increase Free Traffic to Your Blog With Facebook

Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.
Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business. Read more @ https://coachingbusinessentrepreneur.com/free-traffic-to-your-blog

Posted by Ask Coach Donna Social Media Coach & Intuitive on Wednesday, October 31, 2018

What is the one thing you need to know about getting free traffic to your blog with Facebook?

Here it is…

Blogging gives you a consistent stream of fresh and valuable content to help you attract clicks from your posts and free traffic to your blog with Facebook.

Blogs allow you to tell your story, break news, comment on breaking news, and overcome one of your biggest marketing challenges ⇒ sharing new content on social media on a consistent basis.

Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

Help your Facebook strategies WOW! your own audience with some help in our 10 Day Get-It-Done Facebook challenge ↶

free-traffic-to-your-blog

Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business.

Every day you can communicate how you can help your target audience.

Think about what that means.

You’ll keep growing a larger audience as you post value just for them, your organic reach may grow with every post and promotion you make – consistently.

Read more →

How to Use These 3 Secrets for Your Business Success

Donna Ward

How to Use These 3 Secrets for Your Business Success

As you review these 3 secrets for your business success, why not start thinking about your own marketing successes and tips and what sets you apart.

Posted by Ask Coach Donna Social Media Coach & Intuitive on Thursday, June 7, 2018

As you review these 3 secrets for your business success, start thinking about your own marketing successes and tips and what sets you apart.

Relationship marketing is #1 of the 3 secrets for your business success!

Secret tip #1:

Know your audience, customize your products and services to fit their needs and desires.business-success

You are in business. Which means you are a marketer, a communicator.

So, you need to become a good communicator with your audience.

Which means you’ll have more successes reaching your goals.

To make the most of your marketing, you’ll need to know your audience and what they need and really want.

Then tell them about what you have for them in unique ways and do it consistently!

That means you’ll be giving away lots of free content and ideas to develop relationships, build trust, give them hope and a taste of who you are. Building likeability!

I know it can be difficult, but it becomes easier and easier to give away your best tips freely.

How and why does it become easier?

Because the rewards are unlimited, and you’ll become inspired as you see more positive responses.

You can develop your sharing strategy to include:

Becoming more focused with your online message.

Because the more effort you take in learning the pain points of your customers, the better your engagement will become.

I know for a fact that when you are able to identify your customers’ pain points then content marketing is one of the best ways to get that expert status with your niche.

I’m still surprised when someone says they can tell that I’m an expert! I feel humbled and WOWED!

Help your Facebook strategies WOW! your own audience with some help in our 10 Day Get-It-Done Facebook challenge ↶

Facebook Challenge

So, write the content that will communicate and build your business. Read more →

How to Use Competitors to Find Your Best Facebook Targeted Audience

Donna Ward

How to Use Competitors to Find Your Best Facebook Targeted Audience

Why not get your best Facebook audience by borrowing from your competition’s audience?
✾ Growing your marketing awareness for your audience is tough.
✾ You’ve heard it so many times…be unique.

✾So knowing how you can learn more about and be different from your competitors is extremely important for you!

Posted by Ask Coach Donna Social Media Coach & Intuitive on Monday, May 21, 2018

Here’s a fabulous way to speed up building your Facebook targeted audience a bit…

Use like type businesses, your competitors, to find your best Facebook targeted audience.

Because building your Facebook business community can be, well, difficult, and every tip that works is a huge benefit! 

Right?

Marketing on Facebook means you always need to find new ideas and great content to share. But more than that, your content must generate engagement to drive organic reach.

Your goal is to always find out how to build a long-term, sustainable fan base.

Marketing on Facebook is about building your ideal audience, that fan base:

Because, driving traffic to your website and blog, growing your email lists, and converting sales are business goals for many Facebook pages.

Want to continue learning? Why not join us in the ↶

facebook-targeted-audience

Read more →

How to Market to Those Who Want Your Solution

Donna Ward

How to Market to Those Who Want Your Solution

Find your niche and you’ll find those who want your solution.
Once you start talking to the right people about what you can do for them, you’ll be focusing on how to market your solution and your business will explode.

Posted by Ask Coach Donna Social Media Coach & Intuitive on Wednesday, May 16, 2018

Imagine you have a secret weapon that helps you know how to market to those who want your solution. But how do you find out who wants what you offer?

Find your niche and you’ll find those who want your solution.

We all understand that once you start talking to the right people about what you can do for them, you’ll be focusing on how to market your solution and your business will explode.

But wait!

Your challenge here is to know what a niche audience is and how it can help you market your solution!

Results have shown that a well-defined audience, a niche, is where you’ll want to share your customized solutions and market your solution through content and programs.

“…realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” ―SETH GODIN, author of Linchpin

I know it seems like so many people already know who their niche is. But I didn’t for a long time and maybe you don’t either.

Energize your business and become a microcelebrity with micromarketing.

Because…

Micromarketing helps you resonate with your niche audience in compelling new ways and helps you go from big to small audiences with fabulous results more quickly.

Trying to market your solution to the masses just isn’t going to work as a practical target! And that’s really good for us smaller businesses.

Squishing your marketing audience down gives you the power to build your brand one blog post, one video, or Facebook post at a time.

Want to continue learning? Why not join us in the ↶market-your-solution

Let’s talk about micromarketing to your niche. Read more →

How to Use These Facebook Goals in Your Marketing Plan

Donna Ward

When I start thinking about Facebook goals and marketing it brings to mind that:

One of your first Facebook goals for your page is to get those: likes/shares/comments and get as many as possible and build raving fans! 

What’s so important about reaching those Facebook goals in your marketing?

  • Facebook goals can help give more meaning to how you can and want to build interest, relationships, and start a conversation that could lead to stronger connections and engagement.

  • Having Facebook goals helps you understand what you want to achieve and better understanding about what it’ll take to reach those goals!

Is it all about building your Facebook audience, your list, website/blog traffic, and sales? Well, short answer…

YES! Which means it can be challenging!

So why waste time writing and trying to move forward with your Facebook marketing if no one finds what you post good enough to take their time to engage with you!?

Inspiration can come from your goals. A goal like….

  •  Discovering why people are or are not engaging with your posts will give you power for your business.
    Learning and using the benefits of Facebook for your business is always the main goal.
    • When you understand what helps your audience engage, then 
    • You’ll be able to get your content seen more in the news feed and  
    • You’ll find the content that your audience wants more of from you! → You’ll be able to get that content ready more quickly so that you can take care of Facebook in just 30 minutes a day.
    • Now you’ll really have fun watching your Facebook insights to see what was most popular with your audience and do more of that!
    • Which means you’ll have more ROI from your efforts!
    • Want to learn about your ROI (Return on Investment) and how-to’s – check that out @ The Delightfully Short Guide to Social Media ROI

Using all the benefits of Facebook for your business is always the main goal…and being able to take care of Facebook in just 30 minutes a day means you can get more ROI with your online business! Why not check us at for more help and tips @

No doubt about it …

Engagement requires that we reciprocate. Read more →

How to Get Help With GDPR Compliance Resources

Donna Ward

How to Get Help with the New GDPR Compliance Resources.

There’s been a lot of talk about the making sure you get the GDPR compliance resources which are the General Data Protection Regulation.**

** General Data Protection Regulation (GDPR) regulations go into effect May 25, 2018.

What is it? 

It’s a new European law that impacts anyone who either lives in the EU or has subscribers in the EU.

I suggest that you research how this new law may affect your business.

AND…

Understand that your vendors’ plans to be need compliant.

Will you be in compliance?

To help you do that, I’m offering a few different sites as GDPR compliance resources that go over how they’re doing their part for you and information about what you can do.

gdpr-compliance-resources

Because… Read more →

Do You Really Want To Boost Your Facebook Business?

Donna Ward

What would be some ways you could use ‘Ninja Tricks’ to boost your Facebook business?

First I just wanted to say that I loved working with Michele Moreno in this interview. As you can see, she is a lot of fun.  After she interviewed me I had the fun opportunity of learning and interviewing her. Which I’ll share in an upcoming blog post!

So I’m making some time to share a bit of what we talked about – and the Fr.ee gift I’m sharing on the video, which is also an awesome gift for you to view!

What is that Freebie gift you can download right now?

It’s your opportunity to Discover… 
Facebook can be your untapped resource to build your email list! Create Endless Email Marketing Opportunities eBook facebook-business

Q: How can you boost your Facebook business?

Read more →

How To Use Your Facebook Checklist For More Visibility

Donna Ward


I was excited to be a part of the Limitless Living Gift Giveaway. Which is over now, but there will be others!

and to have been interviewed by Connie Ward and was invited to share one of my own gifts which you may have right now if you’d like 😍

The Facebook Checklist for more Visibility!

Love that Connie goes over what a JV Giveaway is and…

Then we went over a lot of great points from my Facebook Checklist for Visibility in the video.

Imagine having your own Facebook Checklist for Visibility and be growing your reach and engagment more easily…

This Facebook Checklist for Visibility is about getting more connected to your audience and growing your visibility to incite action and motivate your audience to engage with your messages.

Read more →