How You Can Use Testimonials & Build Trust – Need Templates?

Donna Ward

You already know that a testimonial describes how a product or service helped a previous client. Business owners often ask satisfied clients for testimonials based on their questions.

Why are testimonials so influential?

  • Testimonials are an effective way to market your business, product, or services.
  • Helping prospective clients see your business through the eyes of others similar to them makes them feel more comfortable buying from you or even giving you their emails.
  • They are giving others information about their experiences with you and your business.

I have a question for you. What do people trust when rating a movie they might want to see?

Among those reviewers are movie rating sites, movie trailers in a theater, movie critics who are still trusted sources, and TV commercials.

  • However, when a friend recommends a movie they’ve seen, what they say is listened to more often.
  • It’s easier to trust someone’s recommendation who doesn’t have a vested interest or isn’t being paid to recommend an offering.

Unlike an advertisement or marketing message, it doesn’t have a commercial purpose. 

Your goal is always to build trust. 

  • And building trust is the purpose of testimonials and shows why testimonials are powerful for your business.

I once read, “In business, only two things matter. These are reality and perception. However, reality only matters to the extent that it influences perception.”

As a business, you want to recognize how and what to create and talk about your product passionately as you communicate about merchandise your ideal client will want and desire to buy.

How Do You Get Testimonials? 

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Admit These 6 Mistakes And Make Things Right

Donna Ward

Your business may seem overwhelmed by constant change, and you may feel frustrated with the lack of results.


Many small to medium size business owners – even large corporations – find it challenging to properly reach their fans and ideal audience and struggle to measure accurate monetary results from their marketing efforts.

#1 Mistake – No business plan – Does that sound familiar to you? 

It sounds like how I started. I didn’t think I’d ever catch on, and then I finally figured out my mistakes and how I would help others with their blogging and coach them to help them reach their business goals.

  • I went networking three times a week for a year or more and learned who my niche was and what they needed. I gave presentations at the meetings and got better at training. 
    • I did get 20 people to sign up for my coaching group and discovered I loved helping the right people! People I wanted to help and people who liked what I could help them with.
    • But it took me a while to figure that out. I had to change how I talked to my ideal audience one-to-one and in my presentations.
    • I started thinking about my plan and goals.

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Valuable Ways Audio And Video Messages Can Build Trust 🤝🏼

Donna Ward

Why Use Audio And Video Messages

Are You Missing Out?

Sharing content is great, but if you’re relying solely on the written word and static images, you’re missing out on chances to build trust with your potential and existing customers. We are social creatures created to pay attention to audible and visual clues to help us get to know someone better. There’s power in using audio and video. They are great tools that will generate trust like nothing else.Helping you connect with your audience and help them feel the emotion.

What do you think your podcast could/would do for your brand when you dream big?

You’ll always focus on creating audience-appealing content. Podcasting and audience appeal is an excellent way to increase your conversions!

I know you’ve heard that your audience has to know, like, and trust you before they will consider becoming paying customers. They get to know you through your written content and social media presence. 

  • They may like what you have to offer and what you’re sharing and may even be impressed by your expertise. But earning enough trust to pull out that wallet and make a purchase from you can be tricky. That’s where your face and your voice come in.

We pick up many clues when we hear someone’s voice and even more when we see them speak. 

That’s why audio and video messages are so important in your marketing. Don’t be afraid to use them. 

     Start with audio if a video is intimidating. You can start your own podcast or offer to become a guest on other people’s episodes. Read more →

It’s True, Being Consistent Is Your Key Secret To Earning Trust 👍

Donna Ward

In business, consistency and following through create confidence in you and your daily routines.

 

We often tell people they don’t have to be perfect to be a great leader, but some elements must be on par when building trust.

  • Consistency allows you to establish outreach and trust and provide services effectively and profitably.
  • Being consistent helps you achieve your goals, establish habits, and helps to show others that you are trustworthy.
  • Being consistent helps to build habits you want to grow.

Consistency in your daily work helps you succeed in your business, similar to how consistency in physical exercise keeps you in shape.

  • Your constant show of honesty and integrity does earn others’ trust and respect. That is what you like and want!
  • This means that your honesty and integrity influence the way others see and trust you.
  • Take time to listen to them and engage. Helping to encourage others in doing great things.
  • Showing your interest does help inspire people to step up.
  • Keeping your promises shows others that you respect them and also what you expect of them.
    • They are more likely to treat you respectfully, developing additional confidence Read more →

Create A Sales Message to Attract Clients

Donna Ward

What is the function of having a clear sales message?

Have you checked your informational content messaging to ensure you share what your audience is searching for and want to see?

How is your content and messaging influencing your audience to want more?

  • Take a minute to fine-tune and modify to ensure each piece of your sales funnel is on point. I know, that’s easier stated than done.
  • It can be tough to objectively check your creations and see what’s functioning and what isn’t.
    • When creating your sales page or a whole sales funnel, it’s always excellent to double-check your data.
      • Ex: Is your ideal audience engaging, and are you seeing conversions as anticipated? Otherwise, there’s something off.
    • See if you can determine what it is. Make your adjustments and examine once again. Did the numbers improve? Make notes of any adjustments and develop your messaging based on what seems more attractive to your audience.
  • One option is to have somebody audit your content sales messages. Preferably this will be someone who represents your perfect target market. Locate a good friend, coworker, or perhaps an existing customer you have a relationship with to check through it and provide feedback.
    • What made good sense?
    • What didn’t make good sense?
    • Look for anything in your content that made them not want to purchase or even sign up for your free offer.

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How to Sell the Process, Not a Promise

Donna Ward

When you sell the process, your goal is to create and promote a consistent flow of great content focused on your readers’ experience.

What Is a Marketing Process?

Your marketing process is a series of steps to identify potential clients’ problems and solutions.

Your clients are more informed today. If they want to buy something they can research it online. Searching for their own solution.

This is why as a business and marketer you’ll always want to focus on what they’ll be searching for as a solution that you can help with.

Use your own marketing processes to grow that ongoing relationship that puts your clients first. Your focus will be on growing that relationship with them. Developing confidence in your business integrity.

All to help encourage that long-term business promise with you. Which is what will help you ignite sales.

 You probably know that it’s critical to be focused on your readers’ benefits in business, right?

But how do you do that?

People buy from those they trust.

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Make sure that the content you create is something your readers can believe in and that offers guidance in a way that shows you understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote… Read more →

How to Add Value to Key Marketing Content and Offer Readers More

Donna Ward

Can you add value to key marketing content for your audience and attract them to your blog and other social media sites naturally as you create more of what they want?

  

But why would you want to?

As a brand, you always want to move more towards engagement. You offer information, education, fun, and general helpfulness to enrich the connection with your audience at every step of your marketing funnel. Leading your audience to purchases they know they need and want from you.

As I’ve said before…

In Sell the Process Not a Promise, your goal is to create and promote a consistent flow of great content. Focused on the experience that your readers will have.

My real question to you then is

Do you know what content message marketing is in simple words?

Content message marketing is more than copywriting and images. Your message of content will entertain, educate, and persuade.

This is what content-driven marketing is, and it’s what you do:

Read more →

7 Secrets to Crafting Your Marketing Message

Donna Ward

I have identified a formula for how you can reach out to get the attention of prospective clients.

Want to learn more?

I always aim to find out how I can help my ideal audience make their content marketing strategy easier AND MORE EFFECTIVE.

Let’s start with: What and how are ways to use your marketing messages to get your ideal audiences to pay attention and want more?

One way is by building content that has your central message.

It’s a message that makes your reader want to act on what they just read.

How do you do that?

  1. Know your niche.
  2. Find a need that you can fill—Become valuable to your audience.
  3. Express how you can/will benefit your niche.
  4. Communicate why and how what you offer is better than like-type products.
  5. Build your blog/website.
  6. Consistently promote content to attract.
  7. Always check on how your successful competitors are attracting with their marketing messages.

Build your list of prospects.

What are some of those easy and proven secrets to creating your 30-Second  or longer Marketing Messages for your content and conversations that help guarantee your business growth? Read more →

Your Irresistible Opt-in Offer Can Reveal Secrets?

Your Irresistible Opt-in Offer Can Reveal Secrets?

Donna Ward

Have you ever read that your site visitors are going to give you three seconds to make your irresistible ‘optin’ offer?

This all means that you really do need to know who your audience is and give them what they want from you!

This is where…

Your irresistible free offer comes in as one of your value keys to drawing site visitors in to learn about and get more from you.

  • Your irresistible opt-in offer is what you give away, an ethical bribe, in exchange for their email address.

This means that you want to understand:

Your Content Goals:

  1. Develop familiarity with your services and ideas – meaning know where to share your content regularly
  2. Show attention and care to your ideal audience daily
  3. Help change how their thought processes about something you’re sharing and want to draw in their attention for
  4. Understand the tactics that will help you reach your goals quickly
  5. Know where your content fits and grow your client loyalty
  6. Your main objective when someone reads your content? It is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Your main objective when someone reads your content?

Is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Just like this image here ~ and yes, you can just click that image to take you to my optin page!

Facebook challenge - Free offers

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Engagement in Email Marketing

Donna Ward

We’ve all heard it, right? Engage your audience, online, and offline.

But, what is engagement in email marketing?

The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend.

That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.

There is the analytics of engagement in email marketing…

  • Open rate – doesn’t mean they are reading and engaging with your brand.
  • Click rate – a more reliable metric.
  • Conversion rate – is thought to be the ultimate objective for your business.

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