How To Bring Life To Your Content Marketing Strategy

Online Businesses Have Always Been Centered on Creativity.

Understanding how to communicate and connect creatively with your target market can determine the success or failure of your marketing strategy.

Efforts in niche marketing can be a solid strategy and a valuable tool for your business to focus on to attract client success.

The smaller your ideal audience is, your niche, the more focus you can give to providing meaningful content and messaging to attract and keep their interests.

Check out how to use these seven ideas for connecting with and growing engagement with your niche audience.

I’ve compiled a list of marketing ideas for a niche audience you can utilize now. If one tip seems tricky or does not resonate with your target audience, try the next one!

While figuring out how to find your ideal or niche audience can be challenging, trying out some or all of these ideas and combining them to determine which works best for your business is an excellent way to begin.

  • Experimenting to find out what your niche audience resonates with is the key to bringing it together.

Here are seven ideas for engaging and connecting with your niche, your ideal audience:

1. Experiment with Appealing to Customers’ Emotions

Resonating with people on an emotional level is an excellent way to foster trust and goodwill.

How do you emotionally help persuade clients?

Emotional Marketing 

  • Promote telling powerful and moving stories. A good story is very appealing to our imagination.

You can delight and satisfy your audience’s curiosity with your great storytelling. By emphasizing your audience’s problem rather than the product’s capabilities, your business storytelling becomes your way to share the value of your product.

  • Because storytelling is a crucial component of your content marketing, it makes your content much more engaging, memorable, and fascinating than brand communication.
  • Storytelling is effective. Without emotions, your message could sound no different from another elevator pitch because emotions give your story humanity and believability.

Storytelling can become a vital business skill and can benefit your marketing strategies. 

Starting by:

  • Being audience-focused and know what matters to them, aligning your storytelling, marketing messages, and content.
  • You’ll want to be able to understand their specific needs and resonate with them.
  • You can quickly get through a straightforward, concise story about your product and services that emphasizes your audience’s needs and shows value. Thanks to this, you’ll be seen as someone they can trust and like.

Knowing your audience means paying attention to all the creative elements in your projects. For example, do a survey to help you understand what they primarily want in a product or service.

  • Promote engagement by giving responses to your audience’s comments.

2. Be Distinctive

Your audience must associate with you to want to do business with you.

  • The secret is to remain unique. Your logo, marketing materials, packaging, and other elements should all “feel” like they belong to you. You want your distinctive personality to resonate with your particular target audience.

For example, it would be easier to market accountants with specific marketing objectives and a track record of attracting that ideal client.

3. How to Bring Your Content Marketing Plan to Life:

 Engage your audience with your content.

  • Include live streaming video.
  • Send out posts and reminders when your live streams are about to begin.
  • Ask questions through messaging and email.
  • Request their submission of photos and questions.
  • Use Contests To Spice Up Your Community Life
    • Sometimes, contests that people find the most fun are the simplest!
    • Run contests for affiliates, photographs, “Best Title,” and “Lightning” contests where people have to take photos on the spot and post them on your Facebook Page or in your Group.

4. Interact with your audience.

  • Connect with your most active followers consistently and daily. Tell them you’re there for them by commenting on their feeds and posts.
    • Offer questions that make them look intelligent and clever.
    • Recognize and applaud their accomplishments. Just as you would a friend. Stimulate right-brain activity for greater business outcomes.

5. Stimulate right-brain activity for greater business outcomes.

Business people often use the logical left side of the brain to make decisions. This means they are more prone to miss webinars, lose interest, or let their thoughts drift.

  • Remember this: According to neuroscience, emotions lead to action by influencing behavior. 
  • And every choice we make, including every purchase, is undoubtedly motivated and influenced by emotion.

In most sales conversations, why do we aim to overload our prospects’ and clients’ left brains with data, specs, and numbers when their right brain will be doing the purchasing?

6. Challenge your audience. Encourage them to step outside their comfort zones.

Have fun and “flip” their typical hard-wiring to the creative right side of the brain by surprising them with interactive activities or knowledge. (Anything that disrupts the left brain’s routine behavior and mental patterns will achieve this; use your imagination.)

7. The power of writing down your goals is amazingly effective!

This exercise is what my own first business coach gave me:

  • What do you want to achieve? (write it down)
    • Growth
    • What are your objectives in starting a business? What, more importantly, do you hope to accomplish?
  • Who is your audience?

Example for my work: Knowing that I’m looking for online bloggers for a specific business type is helpful.

You want to find an audience interested in what you can do for them.

  • What does your audience want?
    • Are your products and services going to be what they want and help them to go where they want in their business?
    • Why not use this easy way to find out what your clients want?Create a simple questionnaire and offer a gift to entice them to return their thoughts to you.
  • When is your audience engaging with you?
    • Create a successful client contact plan.
    • You must maintain consistent and daily online contact with your current and prospective clients.
    • See the analytics of when they engage with your content, say on Facebook.
  • Where is your audience active and engaged?
    • Are they on Social Media? Share compelling content that interests your ideal person and see who responds. Are they your perfect people?
    • Get your audience engaged and provide an incentive for them to listen by entertaining and sharing ideas and tips with them.
    • Learn how to use the analytics for whichever social media site you use. Helping you understand who your followers are.
  • Why does your audience talk about you?
    • Your audience needs to be #1 in your Social Media strategy.

To engage your target audience, you want to appeal to many and talk to one. That would be your buyer persona. 

  •  Talk to that one person, your ideal person, always, especially when you’re addressing a large audience..
    • For example, I spoke in front of over 100 pastors without a plan – as I had just been asked to talk about why my sites were growing so quickly.
    • Since I had a pastor friend there who knew my work well, she came over and offered to work on a quick plan. She asked me questions she knew the other pastors and participants wanted to know about (because she wanted the same answers), and I responded only to her questions to me in my talk on stage. And it was an extremely successful talk, and I felt like a success as I had fun. All the people in the Group were excellent candidates for my ideal audience.
  • How can you better serve your audience?

If you select the correct audience and ask them why and how they want your help to feel better served and successful—what specific problems they are experiencing—you will be able to serve them better.

  • Helping to make you more confident about answering those questions in your content. Knowing these answers can assist with clarifying your messaging and improving your content strategy.

You put much effort into consistently communicating with your clients as an educator.

  • Show them it is possible to do what they want and need to grow and succeed. Use stories and examples, and case studies. Most importantly, get them to do those mini-challenges to show them they can achieve their bigger goals or dreams.

You got this! Have questions?

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Donna Ward
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