How to Use Content Marketing to Influence Engagement

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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You’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Your audience can’t know what you do and how you can solve their problems until…

You know your audience so well that you can offer practical solutions. because you understand what is driving them.

  • That means you need to explore what’s in their heart, not just their head.
  • Walk in their shoes and get more curious about the solutions you could offer.

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagement

As it turns out…

When you have clarity about what you really sell and the changes in life or business that you offer and your audience wants, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then… Read more

Want Quick Start List Building Strategies?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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It’s a tried and true business success strategy!

But, what does it mean to have list building strategies?

Well…list-building-strategies

List Building Strategies # 1

Collecting email addresses and names from your customers AND possibility customers in every way that you can!

– This can be from your online site visitors opting in for a gift they want in exchange for their email, or collecting contact information from those you see out networking.

Once you have a couple of list building strategies that are working consistently for you, you’ll communicate and build business relationships consistently with your list.

Some quick list building actions you can take, right now? Read more

But How Do You Create That Cashflow?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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But-How Do You-Create-That-Cashflow?The lifeblood of any successful business is positive cashflow.

More cashflow starts with a plan to get more clients.

What ideas get you more new possible clients interested in you and at the same time help you get to know your audience better? Choose one or two of successful ideas, and implement regularly. Read more

Email Marketing: 3 Proven Tips

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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emailThere really is nothing new about the concept of building your Email list. The idea of building a list of contacts is not the  “shiny, bright object” for you to check out.

  • It is really just the difference between the customer files and Rolodex systems that are still in use by many, and building contacts online.

And, understanding that online list building systems give us a HUGE advantage.

  • We can connect globally, faster, easier, and use the power Social Media. Reaching…Well, literally the ‘sky is the limit’!

But, EVERYONE is trying to do the same thing in their business. The Challenge, then? Read more

Niche Marketing and Business Planning Tips

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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When coaching business entrepreneurs on a Niche Business Plan, we discuss the:
Five important tips before you start in preparing your Business Plan!

1. Your business plan will tell a compelling story about your ideas for your business, explaining who, what, when, where, how and why.
a. Ex: Who – pet owners – this is who you will be marketing to;

b. What – grooming – this is your product/service and what are your (and your competition’s) strengths and weaknesses;

c. When – availability and when do you expect to start earning money;

d. Where – Santa Ana, CA and where your clients are and where your competition is located;

e.  How – mobile – and how is your market research being done and how can you overcome obstacles; how does your product/service compare with your competition; Read more

5 Ideas for Your Blog Posts

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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5 Ways to Find Blogging Ideas

There is no need to ever run out of ideas for articles or blog posts, you could write posts for days and still never run out of ideas. I mostly feel like I am dry when I am tired or in a rush – so take a calm breath or a short walk and come back because you can:

1. Read Within Your Online or Offline Niche

Pretty obvious one that, but one you might have forgotten.  Subscribe to blogs and websites within your niche.  Search for articles that others have written – not to copy, but to inspire. Read more

Knowing Target Audiences and Competitors

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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I have always admired those entrepreneurs who knew how to assist their target audience, their prospects, with the intelligence of understanding and caring about their prospective clients and make clear the solution to getting their problems solved.

— These pros come across as not just looking for a sale.

Your prospect must always be the star of the show. Understanding the feelings, thoughts, and motives and putting yourself into your prospect’s shoes is at the center of target marketing.

You can develop the skill of contacting and guiding your clients to what they want. When you do that, you will start getting the sales.

– Figure it out – how are you losing prospects – you know the feeling, so why is it happening? Read more