Blogging Tips

Create A Sales Message to Attract Clients

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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What is the function of having a clear sales message?

Have you checked your informational content messaging to ensure you share what your audience is searching for and want to see?

How is your content and messaging influencing your audience to want more?

  • Take a minute to fine-tune and modify to ensure each piece of your sales funnel is on point. I know, that’s easier stated than done.
  • It can be tough to objectively check your creations and see what’s functioning and what isn’t.
    • When creating your sales page or a whole sales funnel, it’s always excellent to double-check your data.
      • Ex: Is your ideal audience engaging, and are you seeing conversions as anticipated? Otherwise, there’s something off.
    • See if you can determine what it is. Make your adjustments and examine once again. Did the numbers improve? Make notes of any adjustments and develop your messaging based on what seems more attractive to your audience.
  • One option is to have somebody audit your content sales messages. Preferably this will be someone who represents your perfect target market. Locate a good friend, coworker, or perhaps an existing customer you have a relationship with to check through it and provide feedback.
    • What made good sense?
    • What didn’t make good sense?
    • Look for anything in your content that made them not want to purchase or even sign up for your free offer.

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How to Add Value to Key Marketing Content and Offer Readers More

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Can you add value to key marketing content for your audience and attract them to your blog and other social media sites naturally as you create more of what they want?

  

But why would you want to?

As a brand, you always want to move more towards engagement. You offer information, education, fun, and general helpfulness to enrich the connection with your audience at every step of your marketing funnel. Leading your audience to purchases they know they need and want from you.

As I’ve said before…

In Sell the Process Not a Promise, your goal is to create and promote a consistent flow of great content. Focused on the experience that your readers will have.

My real question to you then is

Do you know what content message marketing is in simple words?

Content message marketing is more than copywriting and images. Your message of content will entertain, educate, and persuade.

This is what content-driven marketing is, and it’s what you do:

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Your Irresistible Opt-in Offer Can Reveal Secrets?

Your Irresistible Opt-in Offer Can Reveal Secrets?

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Have you ever read that your site visitors are going to give you three seconds to make your irresistible ‘optin’ offer?

This all means that you really do need to know who your audience is and give them what they want from you!

This is where…

Your irresistible free offer comes in as one of your value keys to drawing site visitors in to learn about and get more from you.

  • Your irresistible opt-in offer is what you give away, an ethical bribe, in exchange for their email address.

This means that you want to understand:

Your Content Goals:

  1. Develop familiarity with your services and ideas – meaning know where to share your content regularly
  2. Show attention and care to your ideal audience daily
  3. Help change how their thought processes about something you’re sharing and want to draw in their attention for
  4. Understand the tactics that will help you reach your goals quickly
  5. Know where your content fits and grow your client loyalty
  6. Your main objective when someone reads your content? It is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Your main objective when someone reads your content?

Is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Just like this image here ~ and yes, you can just click that image to take you to my optin page!

Facebook challenge - Free offers

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How to Increase Free Traffic to Your Blog With Facebook

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

    • Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business. Read more @ https://coachingbusinessentrepreneur.com/free-traffic-to-your-blog

What is the one thing you need to know about getting free traffic to your blog with Facebook?

Here it is…

Blogging gives you a consistent stream of fresh and valuable content to help you attract clicks from your posts and free traffic to your blog with Facebook.

Blogs allow you to tell your story, break news, comment on breaking news, and overcome one of your biggest marketing challenges ⇒ sharing new content on social media on a consistent basis.

Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

Help your Facebook strategies WOW! your own audience with some help in our 10 Day Get-It-Done Facebook challenge ↶

free-traffic-to-your-blog, #bloggingtips, #blogger, #blog, #ontheblog, #bloggersgetsocial

Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business.

Every day you can communicate how you can help your target audience.

Think about what that means.

#bloggingtips, #blogger, #blog, #ontheblog, #bloggersgetsocial, #FacebooktrafficYou’ll keep growing a larger audience as you post value just for them, your organic reach may grow with every post and promotion you make – consistently.

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How to Drive Value with Your Social Media Marketing Funnel

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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A must-have for bloggers!

A strategic “Social Media Marketing Funnel” framework.

But what is this social media marketing funnel to begin with?

Did you know that any small business can drive social media audiences to their websites/blogs and make sales using a social media marketing funnel? Read more →

What Results Do You Want From Your Blog and Social Media?

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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How about I share with you some results you can be getting from your blog and social media with the people you’re trying to communicate with through your blog and social media?

Bear with me here:

Your blog and social media are valuable tools to use in helping strengthen your brand and reach out to potential audiences.

But before I jump into the details, let me say this…

We all want to get found online, great then what?

  • The goal is to: Convert your blog visitors that are coming over from social media.

nurture your market, convert, list building, email marketingLet’s talk about that, as a result, you can and must have content that speaks to your ideal audience about how you can help so that they don’t have to spend time trying to figure it out on their own. You are there for them and your content from your blog and social media talks about this just for the.

      • I’m talking about using your content to attract and grow your email marketing, which can be profitable for anybody, no matter what kind of product or service you offer.

But building your list, which is the foundation of email marketing and your business success is in the quality and size of that list.

And this takes a lot of consistent content – podcasts, posts, videos, newsletters, free offers that help them fix their issues; along with building relationships through social media, blogging, and consistent contacts through your emails.

  • Because your goal is to build a list of subscribers that trust you and consider you an expert in your field! Then your response rates will constantly climb – helping you have more clients, more business, and more fun.

You probably are creating content to help share and grow your business. Some of your content seems to attract your niche and because of that, it’s a lot more effective in helping to grow your email list as your niche sees the ideal freebie to fix their problem and want to download it as they get into your business more – which means more interest in what you do and offer that can help your audience want to get more involved with how you can help them.

But whatever type of content you put out to your audience, you’ll want a certain purpose, for your ideal audience (your niche), and have a goal in mind of where you’ll be leading them.

And you’ll want to do it efficiently with a theme in mind which helps determine what your goals will be for the week, the month, the quarter…

How many hundreds of posts have you written? How many videos have you recorded?   Why Not Repurpose Content of Your Popular Posts?

 Click Here To Join Other Online Businesses

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Got Blog Personality?

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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blog-personalityCreating your blog personality is generating a unique voice.

Yours.

Your blog personality makes a statement of clarity and gives you an opportunity to write in informal, chatty, ordinary feelings using words and content that makes your blog site more likable and, well, more “human”.  There are several different blog type personalities. What’s yours? It could be a controversial style or an effective wordsmith is just among a couple. I like what to follow the ideas of this quote by Stephen Covey…

“Seek to understand then to be understood.”
– Stephen Covey

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Why Not Repurpose Content of Your Popular Posts?

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Video Transcript:

Let’s talk about how you can repurpose content, that you’ve published previously.

Because…

How many hundreds of posts have you written? How many videos have you recorded?

Why Not Repurpose Content of Your Popular Posts?  

Since you’ve already put a lot of thought, research, and time into those pieces of content…

Why not get the most return on your investment?

  • You could get more mileage out of your popular blog and other social media content by repurposing.

You’ll love the results…

But what does it mean to repurpose content?

⟾ Imagine taking your content, recycling it, and fine-tuning it to a new content plan or format. From your blog post to social media and back.

  • As an example: taking an e-Book and making it into a video.
  • Or taking an e-Book and using parts of it as content to introduce your audience to your e-book download.
  • For me, I’ve also been looking back at my old blog posts and updating them to share again.
  • Also re-using images from all my content and sharing again or in different places.

Want more out of the content you create? ✅ Get a guide & the video? CLICK HERE Repurpose Your Content Checklist

Repurpose Content Read more →

How to Reach a Larger Audience with Your Key Messages

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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audience-key-messages

Get a strategy for communicating to your audience with key messages.

Think about this….

As a business and marketer, you’re in a competition to stand out to a larger audience with your key messages to share your expertise.

But, your audience is surrounded by so much information every day.

Your response…

Become “the best answer” with your expertise using consistent and key messages ⇒ just for your audience.

Plan to cultivate a loyal community with your messages. Not just advertising messages. But a blend of promotional and native messages that communicate in a fun way about what you do so that your audience can become more involved with. 

Take a moment to answer a few enlightening questions below! 

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Powerful How to Tips to Become a Social Media Power User in 2017

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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social-media-power-userWhat is a social media power user?

Blogs, content marketing, and social media are giving us so many opportunities to share ideas. 

Think about this…

The phrase ‘feeding the content monster’ is right on target…

Because, everyone is publishing online content, and the people who engage with the content are also the ones who create it.

It’s time you became more empowered in 2017!

In my experience…

A social media power user takes bold action to get more followers at a much higher rate than the average user. Growing a community that interacts and engages.

You can grow into a much more powerful user on social media with a few of these tactics…social-media-power-user

  • Engage more often.
  • Power users are about building relationships. Building a community around their service or product.
  • Write and share ‘good stuff’ and…
  • Sharing content multiple times to reach those who missed it the first time around. Changing the headline, the image, different parts of within the content.
  • Have a plan for sharing content – get an idea from this simple and great content sharing schedule.
  • Pay attention to growing a higher Klout.com score – helping you to recognize what you’re doing that works and how to improve.

By the way…

‘How many times can you reshare? A Wisemetrics study found that, on average, the second tweet gets 86% as much performance as the first one, and even after 6 repetitions, you’re still at 67% of the first tweet.’   blog.bufferapp

…’By repeat we don’t mean “copy-paste” of the same tweet. It’s against Twitter policy. Repeating a tweet needs a bit of human editing, would it be for a different wording, or emphasizing a different part of your news. Thus we had to start by devising an algorithm which could identify for 2 tweets if they talk about the same news een if they are not identical copies. It performs very well, with 90% precision thus giving us the ability to scan through tweets and automatically identify those which are repeats.’ http://www.wiselytics.com

Did you know?

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