How to Add Value to Key Marketing Content and Offer Readers More

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Can you add value to key marketing content for your audience and attract them to your blog and other social media sites naturally as you create more of what they want?

  

But why would you want to?

As a brand, you always want to move more towards engagement. You offer information, education, fun, and general helpfulness to enrich the connection with your audience at every step of your marketing funnel. Leading your audience to purchases they know they need and want from you.

As I’ve said before…

In Sell the Process Not a Promiseyour goal is to create and promote a consistent flow of great content. Focused on the experience that your readers will have.

My real question to you then is

Do you know what content message marketing is in simple words?

Content message marketing is more than copywriting and images. Your message of content will entertain, educate, and persuade.

This is what content-driven marketing is, and it’s what you do:

These 3 Steps For Content Driven Marketing

    1. Your strategic methods include attracting, engaging, and keeping your target audience coming back by creating and sharing relevant articles, videos, podcasts, and other media. Know your audience well enough to attract and hold their attention.
    2. These strategies help you establish expertise, promote awareness, and keep you on top of mind when your target audience is ready to purchase what you sell. How do you do this? Use content marketing consistently.
    3. Key marketing content material, that creates value for your audience, communicates topics that your target market feels are vital to them, and provides a reason for people to engage with you. It’s your business to give them a reason to read and explore your content.

If you want to get your own marketing checklist free then, click here to sign up!

add-value-to-key-marketing-content

How can you add value to key marketing content through strategies? 

Key marketing content material communicate topics that your target market feels are vital to them and provides a reason for people to engage with you.

How can you add value to key marketing content through strategies? 

 ✼ Ensure your content message connects to what you’re offering and always have an offer for your audience to click on, free or paid.

 ✼ Be to the point. 

 ✼ Have you created a vision, process, and actions for helping your readers’ experiences with you and your business? 

✼ What about telling stories? You could use a case study. Very interesting for your ideal client to see what you did and how you worked with and for someone else.

  • Use testimonials. 
  • Does it help your audience relate to their own experiences?

✼ Your stories create significance with additional detail and images that bring mental pictures of what you’re talking about in your content.

✼ Help your content engage your ideal audience. Use your files and images to tell your perfect audience about what you do.

Look at saved photos of you. Maybe you’re visiting or at a networking event, taking a walk in the woods, or buying and prepping for dinner. Tell the story about

✼ Help your content engage your ideal audience.

                 Have you used SEO to help your content get found? 

✼ Find what your audience is searching for online. Check out https://www.semrush.com

✼ Now make a list of those words and other words that like-type businesses use to attract your ideal people and are relevant to your business.

✼ Use those SEO keywords that your audience uses in your content to attract. Get to work on what they want from you and share it in your content message marketing. 

Set up your strategic building blocks that help add value to content marketing through your system.

✼ Those building blocks include brand focus, content message marketing, your audience’s experience, and consistent content sharing to the right audience. As you aim for attraction, engagement, and sales.

Keep a close eye on your vision and the path created to reach your goals as you keep aware of analytics.

  • Round up your puzzle pieces and align them around a singular vision (your strategy).
  • Define your goals with a purpose.
  • Expand your content into monthly themes.
  • Go through and audit your content with current dates, updates, and corrections.
  • Develop and map out your content for content funnel marketing.

Optimize your strategies and processes.

Plan a framework that guides your content planning. Your funneling map and content theme is an excellent place to start, based on your goals for the month and year.

How can you boost your content around your workflow processes?

  • Try new ideas – find out what’s trending
  • Mix in new tools for your system – like keyword research
  • Use an editorial calendar

⇒ An editorial calendar will help you fill in content gaps by date, theme, and content type.

Check out this article, How To Boost Success With A Content Marketing Editorial Calendar.

These pieces create a strong thread throughout a content marketing framework pulling it all together.

Actions for helping your readers’ experiences along to success for them and for your business:

Create evergreen content – How about repurposing and arranging the creation of your content to your best advantage.

  • Combine blog posts to create an eBook.
  • Don’t have a blog or website? Write an article like a blog post and repurpose parts
  • Take parts of your blog post for a short video, or an email to your list – what else can you think of?

You can see the value here.

An eBook is an effective way of generating the top of your funnel leads.

  • You can create an outline for the eBook and then repurpose each chapter as a separate blog post.
  • And you can get several weeks’ worth of blog posts plus an eBook to promote.
  • Even build your email audience through your funnel system – with an opt-in free or paid offer, that has to do with your piece of content.

All this is helping you make it a bit easier to focus on what content you want and need for when and whom you’re serving.

These strategies add value to crucial content message marketing and help your content:

add-value-to-key-marketing-content

  • Get Found – your readers and prospects find you online more easily and quickly
  • Convert – Nurture your leads and move them along your marketing funnel
  • Analyze – Audit, measure, and improve

Are you thinking about adding value to all of your key marketing content? It always needs to be one of your primary thoughts.

Let me ask you this:

  • What changes are you thinking about to grow your blogging and other content efforts? 
  • Compared with last year, how much content will you produce this year?
  • Where is your audience hanging out?
    • What content types and platforms do you want to put your focus on?

Follow your vision and process and create actions to help your readers’ experiences.

You will be adding value to crucial content messaging marketing and continue your successful yearly launches!

Your Irresistible Opt-in Offer Can Reveal Secrets?

Your Irresistible Opt-in Offer Can Reveal Secrets?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Have you ever read that your site visitors are going to give you three seconds to make your irresistible ‘optin’ offer?

This all means that you really do need to know who your audience is and give them what they want from you!

This is where…

Your irresistible free offer comes in as one of your value keys to drawing site visitors in to learn about and get more from you.

  • Your irresistible opt-in offer is what you give away, an ethical bribe, in exchange for their email address.

This means that you want to understand:

Your Content Goals:

  1. Develop familiarity with your services and ideas – meaning know where to share your content regularly
  2. Show attention and care to your ideal audience daily
  3. Help change how their thought processes about something you’re sharing and want to draw in their attention for
  4. Understand the tactics that will help you reach your goals quickly
  5. Know where your content fits and grow your client loyalty
  6. Your main objective when someone reads your content? It is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Your main objective when someone reads your content?

Is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Just like this image here ~ and yes, you can just click that image to take you to my optin page!

Facebook challenge - Free offers

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How to Increase Free Traffic to Your Blog With Facebook

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

    • Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business. Read more @ https://coachingbusinessentrepreneur.com/free-traffic-to-your-blog

What is the one thing you need to know about getting free traffic to your blog with Facebook?

Here it is…

Blogging gives you a consistent stream of fresh and valuable content to help you attract clicks from your posts and free traffic to your blog with Facebook.

Blogs allow you to tell your story, break news, comment on breaking news, and overcome one of your biggest marketing challenges ⇒ sharing new content on social media on a consistent basis.

Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

Help your Facebook strategies WOW! your own audience with some help in our 10 Day Get-It-Done Facebook challenge ↶

free-traffic-to-your-blog, #bloggingtips, #blogger, #blog, #ontheblog, #bloggersgetsocial

Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business.

Every day you can communicate how you can help your target audience.

Think about what that means.

#bloggingtips, #blogger, #blog, #ontheblog, #bloggersgetsocial, #FacebooktrafficYou’ll keep growing a larger audience as you post value just for them, your organic reach may grow with every post and promotion you make – consistently.

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How to Drive Value with Your Social Media Marketing Funnel

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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A must-have for bloggers!

A strategic “Social Media Marketing Funnel” framework.

But what is this social media marketing funnel to begin with?

Did you know that any small business can drive social media audiences to their websites/blogs and make sales using a social media marketing funnel? Read more

What Results Do You Want From Your Blog and Social Media?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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How about I share with you some results you can be getting from your blog and social media with the people you’re trying to communicate with through your blog and social media?

Bear with me here:

Your blog and social media are valuable tools to use in helping strengthen your brand and reach out to potential audiences.

But before I jump into the details, let me say this…

We all want to get found online, great then what?

  • The goal is to: Convert your blog visitors that are coming over from social media.

nurture your market, convert, list building, email marketingLet’s talk about that, as a result, you can and must have content that speaks to your ideal audience about how you can help so that they don’t have to spend time trying to figure it out on their own. You are there for them and your content from your blog and social media talks about this just for the.

      • I’m talking about using your content to attract and grow your email marketing, which can be profitable for anybody, no matter what kind of product or service you offer.

But building your list, which is the foundation of email marketing and your business success is in the quality and size of that list.

And this takes a lot of consistent content – podcasts, posts, videos, newsletters, free offers that help them fix their issues; along with building relationships through social media, blogging, and consistent contacts through your emails.

  • Because your goal is to build a list of subscribers that trust you and consider you an expert in your field! Then your response rates will constantly climb – helping you have more clients, more business, and more fun.

You probably are creating content to help share and grow your business. Some of your content seems to attract your niche and because of that, it’s a lot more effective in helping to grow your email list as your niche sees the ideal freebie to fix their problem and want to download it as they get into your business more – which means more interest in what you do and offer that can help your audience want to get more involved with how you can help them.

But whatever type of content you put out to your audience, you’ll want a certain purpose, for your ideal audience (your niche), and have a goal in mind of where you’ll be leading them.

And you’ll want to do it efficiently with a theme in mind which helps determine what your goals will be for the week, the month, the quarter…

How many hundreds of posts have you written? How many videos have you recorded?   Why Not Repurpose Content of Your Popular Posts?

 Click Here To Join Other Online Businesses

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Got Blog Personality?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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blog-personalityCreating your blog personality is generating a unique voice.

Yours.

Your blog personality makes a statement of clarity and gives you an opportunity to write in informal, chatty, ordinary feelings using words and content that makes your blog site more likable and, well, more “human”.  There are several different blog type personalities. What’s yours? It could be a controversial style or an effective wordsmith is just among a couple. I like what to follow the ideas of this quote by Stephen Covey…

“Seek to understand then to be understood.”
– Stephen Covey

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Why Not Repurpose Content of Your Popular Posts?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Video Transcript:

Let’s talk about how you can repurpose content, that you’ve published previously.

Because…

How many hundreds of posts have you written? How many videos have you recorded?

Why Not Repurpose Content of Your Popular Posts?  

Since you’ve already put a lot of thought, research, and time into those pieces of content…

Why not get the most return on your investment?

  • You could get more mileage out of your popular blog and other social media content by repurposing.

You’ll love the results…

But what does it mean to repurpose content?

⟾ Imagine taking your content, recycling it, and fine-tuning it to a new content plan or format. From your blog post to social media and back.

  • As an example: taking an e-Book and making it into a video.
  • Or taking an e-Book and using parts of it as content to introduce your audience to your e-book download.
  • For me, I’ve also been looking back at my old blog posts and updating them to share again.
  • Also re-using images from all my content and sharing again or in different places.

Want more out of the content you create? ✅ Get a guide & the video? CLICK HERE Repurpose Your Content Checklist

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How to Reach a Larger Audience with Your Key Messages

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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audience-key-messages

Get a strategy for communicating to your audience with key messages.

Think about this….

As a business and marketer, you’re in a competition to stand out to a larger audience with your key messages to share your expertise.

But, your audience is surrounded by so much information every day.

Your response…

Become “the best answer” with your expertise using consistent and key messages  just for your audience.

Plan to cultivate a loyal community with your messages. Not just advertising messages. But a blend of promotional and native messages that communicate in a fun way about what you do so that your audience can become more involved with. 

Take a moment to answer a few enlightening questions below! 

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Powerful How to Tips to Become a Social Media Power User in 2017

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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social-media-power-userWhat is a social media power user?

Blogs, content marketing, and social media are giving us so many opportunities to share ideas. 

Think about this…

The phrase ‘feeding the content monster’ is right on target…

Because, everyone is publishing online content, and the people who engage with the content are also the ones who create it.

It’s time you became more empowered in 2017!

In my experience…

A social media power user takes bold action to get more followers at a much higher rate than the average user. Growing a community that interacts and engages.

You can grow into a much more powerful user on social media with a few of these tactics…social-media-power-user

  • Engage more often.
  • Power users are about building relationships. Building a community around their service or product.
  • Write and share ‘good stuff’ and…
  • Sharing content multiple times to reach those who missed it the first time around. Changing the headline, the image, different parts of within the content.
  • Have a plan for sharing content – get an idea from this simple and great content sharing schedule.
  • Pay attention to growing a higher Klout.com score – helping you to recognize what you’re doing that works and how to improve.

By the way…

‘How many times can you reshare? A Wisemetrics study found that, on average, the second tweet gets 86% as much performance as the first one, and even after 6 repetitions, you’re still at 67% of the first tweet.’   blog.bufferapp

…’By repeat we don’t mean “copy-paste” of the same tweet. It’s against Twitter policy. Repeating a tweet needs a bit of human editing, would it be for a different wording, or emphasizing a different part of your news. Thus we had to start by devising an algorithm which could identify for 2 tweets if they talk about the same news een if they are not identical copies. It performs very well, with 90% precision thus giving us the ability to scan through tweets and automatically identify those which are repeats.’ http://www.wiselytics.com

Did you know?

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How to Be Social and Build Your Online Reputation

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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social-and-build-your-online-reputation

It’s really great that you can build brand awareness, find clients, and make more sales even as you’re being social and building your online reputation.

Just by using SOCIAL MEDIA tools.

Managing your online reputation is more than promotion. Consider it part of your online existence and be persistent in making it a main concern.

Think of it as self-defense and make it a priority.

Whether you know it or not, your online presence may be growing without any input from you.

Take control.

Engage and manage your reputation.

Be social and build your online reputation personalizing your brand and setting up a solid reputation and foundation online.

 “Connecting” is the new handshake

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