How to Reach Your Social Media Goals in 2022

Defining Your Content With Your Monthly Theme

Want to get more work done and more quickly?

Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.

Create Your Social Media Content Strategy so you can use it over and over in:

  • Your blog
  • YouTube
  • Facebook Profile & Page Posts, and Group
  • Pinterest
  • Twitter
  • LinkedIn
  • Landing Page
  • Products – Freebies and Paid Offers
  • Marketing 
  • AND…all of this can be personalized for your email list.

Now you’ll have a lot of content to breakdown and

use in many different ways.

Content strategies aren’t just for blogs, websites, and product descriptions. Content stratgies are marketing and are critical for social media and your business success.

BUT…What are Content Strategy Themes for and do they work?

How about thinking of Content Strategy Themes:
As buckets of your ideal topics that your niche loves and that you are in business for sharing. Now you have a guide for creating and planning your content.

I know (really well!) that when you can sit, stay focused, and finish a task as you have planned you not only feel great about it… you get instant gratification!

Because when your content is up and ready you’re done and ready to move on. 

But the interruptions seem to be intentional because all of a sudden you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc, taking time away from your planned project.

When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!

Making life and business so much more fun!

You can also get your pieces of content ready to go based on a theme.


Content marketing with a plan, a themed plan, means that you can easily (read that as quickly) create and promote your business on a number of social media platforms, and that includes blogging.

Where can you start?

▶ Defining and Prepping Your Content With a Monthly, or bi-Monthly, Theme…

Also helping you decide on products and services (free and paid) you can put together to work with your content theme!Themed Content , Case Study

Creating your plan for the next 2 weeks or months can include and help you get it done more quickly when you have themed content you can be posting on your blog and social media;

  • This means not just spur-of-the-moment writing that you put on a blog or other posts/emails about your newest services, posting it, and feeling like you did a good job getting it done.

Themed content planning is you getting the most out of your content and time. So, why not think in terms of themes?

    • A content theme could be;
      • A blog post or article – with a similar theme or subject for each week for that month, with internal links that lead to the next like-type (themed) blog post.
    • What if you don’t have a blog or website…Write an article for each week of the month, based on your theme, and pull your ideal social media posts from that to keep the theme going with your content.
      • What if you wanted to help your ideal client learn more about how you help others?
        • Ex: Say you are a Health Coach and your content theme was ‘Mindset’. you could write a ‘Case Study’ (a story) to share how your business helped a client
        • Your headline could be: “Is Healthy Eating a Mindset?”
          • Then you could share a story (Case Study) of how you helped a client feel better and reach their health goals by changing their habits and thinking to a ‘Healthy Eating Mindset’. 
          • What is/was their problem? How did your services (coaching – training – teaching) help and how did your ideas/products guide and help them reach a solution.
          • Bring in how you began solving their problem. …
            • Talk about the results and the benefits they found and continue to successfully use.

So this is you telling a business story about your client’s difficulties and how you worked with them to help solve these issues – then sharing it as a Case Study. 

This could be a question that you could work into a paragraph – split this paragraph open into “healthy gut helpers/ideas”,  and have focus on eating for a healthy diet of fruits, vegetables, lean proteins, and complex carbs. You could introduce massage therapy, an exercise routine that could help regulate your bowel movements, flush out the toxins in your system and leave you feeling more energetic and rejuvenated.

      • And/or you could write one article or more on each of these topics and share that theme for the month. Say with the theme of “6 Gut Health Mindset Tips”.

This is helping you create content that is connected with a focus on a subject that interests your niche. Each post will have its one opt-in offer that builds on the last and all fits into your chosen theme.

Now you’ll have a chunk of content that can start your marketing/sales funnel as it pulls them deeper into wanting more. Because you are continuing to talk about one subject and all the aspects that may have to do with that subject over several blog posts and pulling your social media content from those posts, including videos, podcasts, and more.

All building you up as that expert and

growing your know, like, trust factor.

To help guide you through the content theme creation process, I’m sharing the top seven content creation tips. Each tip builds on the one before it, and if you follow this idea. you’ll be churning out content that attracts, converts, and saves you time and frustration!

Here you go…

You can use the same theme using different formats included in your blog posts, such as:

    1. A case study
    2. FAQ’s
    3. Trends
    4. Interviews
    5. Your own masterclass
    6. A short video that could tie in the FAQs to one or more of the points listed above. Or a video about the case study!
    7. Podcasts

Now take the content pieces of your theme and share them across your favorite platforms, including your email list and blog – to pull in more of your niche and keep them interested.

Another reason you’ll love the themed content idea…

I have read that using content themes gets outcomes that are above and beyond normal.  PLUS – You have a PLAN!

DOUBLE ++ You can fall in love with this idea… and it includes repurposing your content – saving time, headaches, and why didn’t I do that thinking!?

  • You’ll have your content ready to start batching for the next 2 weeks or more.

Hold On There! What exactly is batching content?

→Batching is when you write that content and then pull your content together, say for the next week or month, in a set amount of time.

  • Say you set aside a day or two,  generate blog posts, your social media posts, video content, images, maybe you do a podcast.
  • The idea is to do your themed content during the time you’ve set aside.

Then you’re ready to go for the next week or month.

This is how you can schedule it out and forget about it! I do like to double-check it here and there. And, make sure there are no glitches!

  • You’ll have more content to repurpose! Because that’s really what themed content can be used for.
    • Saving time and having a plan already made.
  • You’ll be seen as that expert.

Now think about where your prospects are doing what on social media and how you can engage, listen, and learn what they want to see more of from what they’re saying.

Start by reading Are You Listening On Social Media?

Using social media goals like using a monthly (or bi-monthly) theme attracting and holding onto the attention of your niche audience can get you more involved with a much larger group of your prospects, including those who may not even be online daily.

So how do you find and build your social media audience?

Act on what you learn.

You might need a change in your routines and systems.

When your goals are to build your niche audience, you won’t have to buy their attention – they’ll give it to you.


You’ll be using “pull marketing”. And that’s what themed content can help with. Pulling them in as they flow with the theme which is the same subject with more exploration and explanation that interests them.

It’s less about marketing to them directly but more about creativity and sharing your passion consistently with your themed content that you know will have that attraction power to pull them in.

You’ll use a blend of your “inbound marketing” skills that include content marketing, organic marketing, social media, and promotion.

Now we’re getting somewhere, right?

Once you know where your audience hangs out, engage with them, and pull them back to your site with content they keep wanting more of.

You’ll be the leader in building a community – a large following from your ideal social media platforms.

Your social media goals are to help you attract prospects so you can convert them into customers and works well when you know and follow these steps consistently!


Social Media Goals, 2021 online goals

Donna Ward
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28 thoughts on “How to Reach Your Social Media Goals in 2022

  • January 11, 2016 at 12:50 pm

    This is really informative. I started my blog and social media accounts about 6 weeks ago. I’ve been using a lot of these strategies, and I feel like I’m already doing great things with my social media presence.

    • January 11, 2016 at 2:24 pm

      Congratulations, Lisa! I’ve read your blog and found it very nice and professional looking, great work 🙂

    • January 16, 2016 at 7:27 am

      Very cool, Dominique! Thank you for letting me know 🙂

  • January 12, 2016 at 3:43 pm

    Interesting stats on social networks. Seems like I need to spend more time on Facebook and it may be time to look into LinkedIn.

    • January 16, 2016 at 7:26 am

      I know, right? Thank you, Amanda – It’s a daily routine to promote and on the right sites for us.

  • January 13, 2016 at 12:56 pm

    I’m in love with this post. I never knew that Instagram was so populated by adults! Those numbers are something that I would have never thought to look up but I can see how they can be so helpful to me. Thank you.

    • January 16, 2016 at 7:25 am

      That’s so great to hear, Amber! Thank you so much for letting me know 🙂

  • January 14, 2016 at 9:50 am

    Social media is always changing and can be hard to stay up on top. This is all great advice for growing and building your social media. It can be hard to get a gauge of what followers want on social media sometimes.

  • January 14, 2016 at 12:13 pm

    Social media is constantly changing. Having said that, I have always found that Twitter and Pinterest create the most traffic for my sites. And I love that they are easy to use and that they do not have a lot of filters in regard to what is and is not displayed.

  • January 14, 2016 at 3:37 pm

    Thanks for this education post Donna! Last year I really wanted to beef up on my social media and network more with my blogging tribe. I was fortunate to achieve that by attending a few blogging conferences and doing blogging meetups. This year I want to raise my social media numbers so your post is very helpful in providing me with tips!

  • January 14, 2016 at 4:34 pm

    I always knew that Social was important, but it wasn’t until I started in this blogging world that I realize that how of an important tool that it is. Thank you for valid points and advice.

  • January 15, 2016 at 2:59 pm

    Social media can be a really tough nut to crack. Most especially for beginners so I think this post of yours could really help a lot! We all need to capitalize on the benefits that this market can bring 🙂

  • January 15, 2016 at 5:00 pm

    Great Tips!! I had to learn the hard way that trying to be everything everywhere does nothing but leave you with nothing left to give.

  • January 15, 2016 at 7:38 pm

    Very informative! Thank you so much for the statistics shown. Definitely helped me understand which social platform to focus on in terms of the audience target. Have to work on it. So far, facebook, instagram, and pinterest seemed to be the best avenue for me. Thank you again for the tips!

    • January 16, 2016 at 7:25 am

      Thank you for your note – I appreciate that you found the post helpful with the stats 🙂

  • January 16, 2016 at 10:50 am

    Trying to be everything to everybody did not work for me. My voice was lost. This is excellent advice and I’m looking forward to a year of connecting with other moms who are interested in my child’s apraxia journey, books and the pursuit of coming home to my child.

  • January 16, 2016 at 12:35 pm

    It’s interesting about Linked In because I don’t hang out there at all. I may want to reconsider that. There must be more to see than what I have in my mind.

  • January 20, 2016 at 9:32 pm

    I just listed my social media goals for 2016 and I find all your tips here very helpful.

    I need to grow my followers and traffic as well.

    • January 24, 2016 at 10:05 am

      So glad to hear that – thank you for your note and yep – growing our followers, traffic and for me, my list is all important!

    • January 15, 2021 at 2:28 pm

      Thank you, David! I hope to see you here again 🙂

  • January 8, 2021 at 1:32 am

    Hi Donna, this is very informative. I read blog on daily basis, but they don’t provide deeper information like you do. You have shared the complete info.

    Social media is the bigget weapon for hunting 🙂

    Thanks for sharing this.

    • January 15, 2021 at 2:27 pm

      Hi Pritesh, I am so honored, and thank you! I look forward to seeing you here again 🙂

  • January 26, 2021 at 3:19 am

    Great post Donna thanks for the share. I struggled creating content for quite a while but eventually found my “groove” just by committing to writing every day! I would read and get inspired by something and just do a “brain dump” to get my thoughts out. Over time writing became easier as it was my habit. Until that point, I struggled getting blogging to work for me!

    • February 5, 2021 at 5:28 am

      Hi Tim, Yep – Very similar to my own learning method! I wrote a blog post every day for 12 months and received 30,000 visitors – very exciting and I do feel it helped tremendously – Now a few years later I am re-writing (repurposing) those older posts! Thank you so much for your comment. Coach Donna

    • February 4, 2021 at 9:52 am

      Thank you, so much, Jenifer – I am grateful for your comment here 🙂 I look forward to hearing more from you about your new start up.
      Coach Donna

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