Defining Your Content With Your Monthly Theme
Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.
I know (really well!) that when you can sit, stay focused, and finish a task as you have planned you not only feel great about it… like instant gratification!
Because when your content is up and ready you’re done and ready to move on.
But the interruptions seem to be intentional because all of a sudden you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc, taking time away from your planned project.
When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!
You can also get your pieces of content are ready to go based on a theme.
Content marketing with a plan, a themed plan, means that you can easily (read that as quickly) create and promote your business on a number of social media platforms, and that includes blogging.
Where can you start?
▶ Defining and Prepping Your Content With a Monthly, or bi-Monthly, Theme…
Creating your plan for the next 2 weeks or month can include and help you get it done more quickly when you have themed content you can be posting on your blog and social media;
- This means not just spur of the moment writing that you put on a blog or other posts/emails about your newest services, posting it, and feeling like you did a good job getting it done.
Themed content planning is you getting the most out of your content and time. So, why not think in terms of themes?
- A content theme could be;
- A blog post or article – with a similar theme or subject for each week for that month, with internal links that lead to the next like-type (themed) blog post.
- What if you don’t have a blog or website…Write an article for each week of the month and pull your ideal posts from that to keep the theme going with your content.
- Say your a Health Coach and your content theme was ‘Mindset’…
- Is Healthy eating a mindset? Your question that you could work into a paragraph – split this paragraph open into healthy gut, focused eating for a healthy diet of fruits, vegetables, lean proteins, and complex carbs, massage therapy can help regulate your bowel movements, flush out the toxins in your system and leave you feeling more energetic and rejuvenated.
- And/or you could write one article or more on each of these topics and share that theme for the month. Say with the theme of Gut Health Mindset.
- A content theme could be;
This is helping you create content that is connected with a focus on a subject that interests your niche. Each post will have it’s one opt-in offer that builds on the last and all fits into your chosen theme.
Now you’ll have a chunk of content that can start your marketing/sales funnel as it pulls them deeper into wanting more. Because you are continuing to talk about one subject and all the aspects that may have to do with that subject over several blog posts and pull your social media content from those posts, including videos, podcasts, and more.
All building you up as that expertise and growing your know, like, trust factor.
To help guide you through the content theme creation process, I’m sharing the top six content creation tips. Each tip builds on the one before it, and if you follow this idea. you’ll be churning out content that attracts, converts, and saves you time and frustration!
You can use the same theme using different formats included in your blog posts, such as:
- A case study
- Your own masterclass
- A short video that could tie in the FAQs to one or more of the points listed above.
Now take the content pieces of your theme and share across your favorite mediums using different formats to pull in more of your niche.
Another reason you’ll love the themed content idea…
PLUS… You can fall in love with this idea…
- You’ll have your content ready to start batching for the next 2 weeks or more.
Hold On There! What exactly is batching content?
→Batching is when you write that content and then pull your content together, say for the next week or month, in a set amount of time. Say you set aside a day or two, generate blog posts, your social media posts, video content, images, maybe you do a podcast. The idea is to do your themed content during the time you’ve set aside. Now you’re ready to go for the next week or month.
Then you can schedule it out and forget about it! I do like to double-check it here and there. 😊
- You’ll have more content to repurpose! Because that’s really what themed content can be used for.
- Saving time and having a plan already made.
- You’ll be seen as that expert.
Now think about where your prospects are doing what on social media and how you can engage, listen, and learn what they want to see more of from what they’re saying.
Start by reading “How to Boost Your Business with Social Media”
Using social media goals like using a monthly (or bi-monthly) theme attracting and holding onto the attention of your niche audience can get you more involved with a much larger group of your prospects, including those who may not even be online daily.
So how do you find and build your social media audience?
Act on what you learn.
You might need a change in your routines and systems.
You’ll be using “pull marketing”. And that’s what themed content can help with. Pulling them in as they flow with the theme which the same subject with more exploration that interests them.
It’s less about marketing to them directly but more about creativity and sharing your passion consistently with your themed content that you know will have that attraction power to pull them in.
You’ll use a blend of your “inbound marketing” skills that include content marketing, organic marketing, social media, and promotion.
Now we’re getting somewhere, right?
Once you know where your audience hangs out, engage with them, and pull them back to your site with content they keep wanting more of.
You’ll be the leader in building a community – a large following from your ideal social media platforms.
Your social media goals are to help you attract prospects so you can convert them into customers and works well when you know “How to Understand the Importance of a Social Media Marketing Funnel”
- Can Your Irresistible Optin Offer Reveal Some Secrets? - January 15, 2021
- How to Drive Value with Your Social Media Marketing Funnel - January 12, 2021
- What Results Do You Want From Your Blog and Social Media? - January 8, 2021