Valuable Ways Audio And Video Messages Can Build Trust 🤝🏼

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Why Use Audio And Video Messages

Are You Missing Out?

Sharing content is great, but if you’re relying solely on the written word and static images, you’re missing out on chances to build trust with your potential and existing customers. We are social creatures created to pay attention to audible and visual clues to help us get to know someone better. There’s power in using audio and video. They are great tools that will generate trust like nothing else.Helping you connect with your audience and help them feel the emotion.

What do you think your podcast could/would do for your brand when you dream big?

You’ll always focus on creating audience-appealing content. Podcasting and audience appeal is an excellent way to increase your conversions!

I know you’ve heard that your audience has to know, like, and trust you before they will consider becoming paying customers. They get to know you through your written content and social media presence. 

  • They may like what you have to offer and what you’re sharing and may even be impressed by your expertise. But earning enough trust to pull out that wallet and make a purchase from you can be tricky. That’s where your face and your voice come in.

We pick up many clues when we hear someone’s voice and even more when we see them speak. 

That’s why audio and video messages are so important in your marketing. Don’t be afraid to use them. 

     Start with audio if a video is intimidating. You can start your own podcast or offer to become a guest on other people’s episodes.

  • The significant benefit of being a guest speaker is getting in front of their audience, which can help give you additional exposure. 
  • Then you’ll want to share and repurpose any programs you’ve been asked to participate in.
  • Another fun audio option is to ask your newsletter subscribers or social media followers to ask you questions. Schedule a few minutes each week to record your answers and share them far and wide.

The same is true for video. Q&A’s are a great place to start. You could teach the steps of how to do something or chat about a topic of interest to them related to your products and services. You can do it as a Facebook Video, post it on YouTube, or engage on Instagram.

  • Repurpose and share your video and work on your blog/website, your email list of subscribers, and other social media sites you engage your audience.
  • Use your video on your landing page. Or just a part of it on a landing page to help with better conversions.
  • I like having a short intro video at the beginning of my blog posts. Then I can share the video ad link to bring people into reading that post.

Many people aren’t big on reading and like to summarize what you’re offering. Sometimes seeing is believing!

  • Write a blog post that can interact and tell more about the topics in your video.
    • My short intro videos for a blog post go over quickly what the post is about. The idea is to pull them in to stay around a bit longer and read the post. 
  • Even better, do all of the above. 

There’s so much you can do with the tech you already have. Start with your smartphone and give it a try. Pick one video or audio strategy and expand over time.

Here’s a bonus.

Combining consistency by sharing a weekly video message can grow your audience’s trust even more quickly. And by asking your audience to like, comment, and share, you’ll boost your reach and audience. As a bonus, here’s something to think about. 

  • And be consistent! It’s a powerful strategy you should give a consistent shot at today!

Video Marketing: Are You Missing Out?

Here are four reasons you should invest in video for your business: 

#1 Digital marketing is constantly evolving, and if you don’t adapt to it, you risk getting left behind.

Video has become popular during the past few years. It has quickly become the most popular form of internet content, becoming a larger and larger part of marketing plans for companies. 

How does strategy fit in?

Video marketing might seem intimidating if you’re new to it, but luckily it’s easier than ever to create an engaging video. Almost every smartphone has an HD camera, and plenty of free and affordable editing apps allow you to create professional-looking videos.

Still wondering if video marketing is right for your business? 

  • Here are more inclusive reasons why you should start making videos today.

#2 Videos increase conversions

An enticing headline, eye-catching images, and benefit-rich copy go a long way toward boosting your conversions. But a study by Techjury showed that adding a video to your landing page can improve conversions by up to 86%.

  • Here’s a great strategy for your next landing page, or even updating the landing pages you already have and sharing them again with your audience…

    Think about and do this: After you’ve finished writing all your copy, summarize your offer in a short two to three-minute video and place it at the top of the page.

This way, visitors who aren’t big on reading can quickly understand the benefits and how to take the next step. And those who want to learn more can scroll down and read your copy.

#3 Google loves video

If you’re trying to rank higher in that Google search engine, then one of the best things you can do is start adding videos to your landing pages.

In indexing and ranking your content, Google mostly uses your mobile version of the content for indexing and ranking that your audience will use in search engine results because many internet users prefer video or written content. Because of that, it makes sense that they’re more likely to rank your landing pages that include a video.

  • In fact, according to Moovly, putting a video about your product/services on your landing page is 53 times more likely to show up in a first-page Google search if it has a video.

#4 No matter what stage you’re at, you can build that know, like, and trust factor with your audience. 

Share your industry expertise through your podcasts or videos as you share and repurpose your content.

 

Create A Sales Message to Attract Clients

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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What is the function of having a clear sales message?

Have you checked your informational content messaging to ensure you share what your audience is searching for and want to see?

How is your content and messaging influencing your audience to want more?

  • Take a minute to fine-tune and modify to ensure each piece of your sales funnel is on point. I know, that’s easier stated than done.
  • It can be tough to objectively check your creations and see what’s functioning and what isn’t.
    • When creating your sales page or a whole sales funnel, it’s always excellent to double-check your data.
      • Ex: Is your ideal audience engaging, and are you seeing conversions as anticipated? Otherwise, there’s something off.
    • See if you can determine what it is. Make your adjustments and examine once again. Did the numbers improve? Make notes of any adjustments and develop your messaging based on what seems more attractive to your audience.
  • One option is to have somebody audit your content sales messages. Preferably this will be someone who represents your perfect target market. Locate a good friend, coworker, or perhaps an existing customer you have a relationship with to check through it and provide feedback.
    • What made good sense?
    • What didn’t make good sense?
    • Look for anything in your content that made them not want to purchase or even sign up for your free offer.

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DO You Have A Client Attraction Story? ♥♥

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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How would you feel if you had the perfect client attraction story that you could…

  • Have a system to attract more clients because of it?
  • Know the steps to take?
  • Understand the results your audience wanted to get over and over?

What would it feel like to ATTRACT just what you wanted in your business? Would that transform your business and your income?

Well, YES it would, right?

But…Your own client attraction story means you need to help them become their own heroine on their journey to achieving their desires… Read more

How to Market to Those Who Want Your Solution

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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How to Market to Those Who Want Your Solution

Find your niche and you’ll find those who want your solution.

Use your content to answer their question of ⟾ What Can You Offer Us That Someone Else Can’t?

Once you start talking to the right people about what you can do for them, you’ll be focusing on how to market your solution and your business will explode.

Posted by Ask Coach Donna Social Media Coach & Intuitive on Wednesday, May 16, 2018

Imagine you have a secret weapon that helps you know how to market to those who want your solution. But how do you find out who wants what you offer?

Find your niche and you’ll find those who want your solution.

We all understand that once you start talking to the right people about what you can do for them, you’ll be focusing on how to market your solution and your business will explode.

But wait!

Your challenge here is to know what a niche audience is and how it can help you market your solution! But that’s not all…

You also have stand out with your offered solution, otherwise what good is it?

Results have shown that a well-defined audience, a niche, is where you’ll want to share your customized solutions and market your solution to stand out through content and programs.

“…realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” ―SETH GODIN, author of Linchpin

I know it seems like so many people already know who their niche is. But I didn’t for a long time and maybe you don’t either.

Energize your business and become a microcelebrity with micromarketing.

Because…

Micromarketing helps you resonate with your niche audience in compelling new ways and helps you go from big to small audiences with fabulous results more quickly.

Trying to market your solution to the masses just isn’t going to work as a practical target! And that’s really good for us smaller businesses.

Squishing your marketing audience down gives you the power to build your brand one blog post, one video, or Facebook post at a time.

Want to continue learning? Why not join us in the #blogger, #blog, #ontheblog,#howto,#nichemarketing

Let’s talk about micromarketing to your niche. Read more

How to Build a Strategy That Is Social By Design

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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social-by-design

Social by design builds trust and increases conversions which in the long run increases your revenue.

Can you unlock stronger relationships by understanding what drives people to your distinctive expertise and then helping new audiences easily learn more from you?

Think about that for a minute.

Social by design is a model used that only a handful of online marketing systems put in place and it can work for you.

Building social proof.

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Can You Convert Traffic into Leads and Sales?

Can You Convert Traffic into Leads and Sales?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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michael hyatt more trafficThere are several types of strategies that are used in order to convert traffic into leads and sales.

But what does it mean to convert traffic into leads and sales, and why does it matter?

One of the more vital things to a business is generating leads (building your list) and future sales.

Say, you’re not in business?

Then think about this… Read more

Creating Blogs That Drive Clients to You

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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bees attracted to honeyDo you have marketing strategies for your blog to drive clients to you?

Great!

I’ll bet, if you’re like me, you always like talking and learning a bit more about how your blog can drive clients to you, or just targeted traffic to your site.

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Want More Than an Outstanding Blog Post?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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outstanding-blog-postYour dream of an outstanding blog post, could go like this…

You finish off what you know is a great and outstanding blog post, hit publish and sit back and wait for your traffic stats that show thousands of visitors read your post, commented, shared, and are opting into your email list.

Can you feel it? Read more

Can You Hook Your Blog Audience?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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hook-your-blog-audienceYES You Can!

You can hook your blog audience with power words that are so juicy that in your first couple of sentences you’ve grabbed your reader’s attention.

The way to hook your blog audience is to be so incredibly interesting or mysterious, that they just have to keep reading more.

What makes your readers want to read more of your blog posts?

Well…I’ve read that:

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