Your dream of an outstanding blog post, could go like this…
You finish off what you know is a great and outstanding blog post, hit publish and sit back and wait for your traffic stats that show thousands of visitors read your post, commented, shared, and are opting into your email list.
It’s no surprise that the Internet and your blogging power has shifted to your audience and new ways to promote your blog!
Being smart about branding means more than accepting that.
It means that you’ll be focusing your promotional energies on producing content your community bookmarks, downloads and shares.
Planning (it’ll be your creation) and implementing (putting it into action) a content marketing plan means:
Stronger audience connection with your brand when they understand that you are genuinely trying to help them instead of just pushing your product
You’ll get a well-earned reputation as a thought leader in your field.
You want and will see increased traffic to your site through higher SEO rankings, inbound links and social shares.
Educated and inspired repeat readers that may turn into clients, who become brand ambassadors.
More opportunities to engage with your prospects working at helping them educate themselves about their buying decisions.
The goal of YOUR content marketing is to promote your blog and turn your ideal prospects into clients. Building a more loyal and meaningful relationship with your existing clients and readers on your blog.