Sooner or later we all need to start thinking about Facebook goals and a marketing planning.
Above all, consider these points in this video and blog!
My journey from where I was to where I wanted to be was comprised of many gaps, despite knowing what I needed to do and how.
I was still determining what my plan of action was. I knew what I needed to do and did that. But this always made me feel like it wasn’t getting me there. And it took soooo long to start moving forward. I just wasn’t ‘getting it.’
If you’ve ever been waiting for that ‘ah-ha’ moment? Then you know what I mean.
A big “ah-ha” moment that made a huge difference was when my mentor suggested putting all my marketing efforts into growing my Facebook group.
Now I had a purpose, and a plan was coming together.
One of your first Facebook goals for your page and your profile is to increase engagement. That means putting your plan together.
In this URL link from Facebook you can start learning what Facebook has to to tell you about how to do this @
Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.
Create Your Social Media Content Strategy so you can use it over and over in:
Facebook Profile & Page Posts, and Group
Products – Freebies and Paid Offers
AND…all of this can be personalized for your email list.
Now you’ll have a lot of content to breakdown and
use in many different ways.
Content strategies are critical for marketing success on social media and in your business.
But what exactly are content strategy themes, and how effective are they?
How about thinking about content strategy themes?
As buckets of ideal topics that your niche loves and that you are in business to share, now you have a guide for creating and planning your content.
I know (really well!) that when you can sit, stay focused, and finish a task as you have planned, you feel great about it and get instant gratification!
Because when your content is up and ready, you’re done and good to move on.
But the interruptions seem intentional because suddenly you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc., taking time away from your planned project.
When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!
You are making life and business more fun!
You can also get your pieces of content ready to go based on a theme.
Content marketing with a themed plan means that you can easily (read that as quickly) create and promote your business on several social media platforms, including blogging.
Content strategies are for more than just blogs, websites, and product descriptions.
BUT…What are Content Strategy Themes for and do they work?
How about thinking about Content Strategy
Now you have a guide for creating and planning your content.
Listening on social media is one of your critical first steps when creating your blog and business social media strategy.
Why is social listening critical to your business, and what is it?
By studying the conversations and trends surrounding your business and market, you can optimize your marketing to help grow your reach and interest in your product. All to help you reach your business and income goals!
If you’ve noticed a dip in your online sales, tweaking your marketing strategies might be what you want to do to help your business grow.
Social media is a choice that has proven successful for many businesses. But when the topic of social selling is raised, many business owners feel they need help.
So, where and how do you begin updating your business’s social media?
Businesses can start by creating and updating their social selling strategy. Read more →
Benefits are the reason why your customers care about that feature. Or how that feature improves their quality of life. Clients understand what features explain, while benefits explain why.
Want Value Over Features? What’s In It For Them?
Let’s talk about features over benefits and how to highlight your products’ value. Marketing is all about knowing what matters. Remember that only a specific group of your clients is interested in the bells and whistles you offer.
What your clients want is a simple, quick solution to their problems. All they want to know is what’s in it for them. What will the product or service they’re buying do for them? If you can tap into that and answer that question, it’s easy to turn an interested prospect into a client.
The best way to illustrate this might be an example. Let’s say you are in the market for a new blender. What do you care about?
Features: The size of the motor, how fast the blades spin, or what fancy material they are made of.
Benefits: Do you care about making smoother smoothies more quickly and being able to blend just about anything without having to worry about dulling the blades? It’s the benefits here that your clients will be more interested in. They know how the blender is going to work for them, and they can make almost anything in this blender.
Features are excellent, but what you care about are the benefits you get from those features.
Keep this in mind as you create content, product descriptions, sales pages, emails, and marketing material.
Your business may seem overwhelmed by constant change, and you may feel frustrated with the lack of results.
Many small to medium size business owners – even large corporations – find it challenging to properly reach their fans and ideal audience and struggle to measure accurate monetary results from their marketing efforts.
#1 Mistake – No business plan – Does that sound familiar to you?
It sounds like how I started. I didn’t think I’d ever catch on, and then I finally figured out my mistakes and how I would help others with their blogging and coach them to help them reach their business goals.
I went networking three times a week for a year or more and learned who my niche was and what they needed. I gave presentations at the meetings and got better at training.
I did get 20 people to sign up for my coaching group and discovered I loved helping the right people! People I wanted to help and people who liked what I could help them with.
But it took me a while to figure that out. I had to change how I talked to my ideal audience one-to-one and in my presentations.
Sharing content is great, but if you’re relying solely on the written word and static images, you’re missing out on chances to build trust with your potential and existing customers. We are social creatures created to pay attention to audible and visual clues to help us get to know someone better. There’s power in using audio and video. They are great tools that will generate trust like nothing else.Helping you connect with your audience and help them feel the emotion.
What do you think your podcast could/would do for your brand when you dream big?
You’ll always focus on creating audience-appealing content. Podcasting and audience appeal is an excellent way to increase your conversions!
I know you’ve heard that your audience has to know, like, and trust you before they will consider becoming paying customers. They get to know you through your written content and social media presence.
They may like what you have to offer and what you’re sharing and may even be impressed by your expertise. But earning enough trust to pull out that wallet and make a purchase from you can be tricky. That’s where your face and your voice come in.
We pick up many clues when we hear someone’s voice and even more when we see them speak.
That’s why audio and video messages are so important in your marketing. Don’t be afraid to use them.
Start with audio if a video is intimidating. You can start your own podcast or offer to become a guest on other people’s episodes. Read more →