Creating your blog personality is generating a unique voice.
Your blog personality makes a statement of clarity and gives you an opportunity to write in informal, chatty, ordinary feelings using words and content that makes your blog site more likable and, well, more “human”. There are several different blog type personalities. What’s yours? It could be a controversial style or an effective wordsmith is just among a couple. I like what to follow the ideas of this quote by Stephen Covey…
“Seek to understand then to be understood.”
– Stephen Covey
There are so very many opportunities, and activities, being offered out there, to help you grow your business, for free! Who doesn’t like free?
Well, there is the cost of your time and focus.
It can become difficult to manage these free events and information along with paid courses/coaching and group information we want to work with. Keeping them in a large, file of activities that need your attention.
And you know it’s sitting there waiting for you to give attention because you thought it was important enough to save!
It’s a lot to think about ~ Along with continued learning and needing to implement what you learn. I also know that it can become overwhelming for me. How about you?
You also need to stay on top of running and marketing your own business in a box of activities that we do as time allows.
If you want to create and publish great content that drives an impact, it can take some time and creativity.
You know who your audience is.
You’ve written out a plan to reach your audience and give them the solutions you offer.
You’ve taken a look at like-type businesses – Your competitors, what are they doing that is successfully helping them attract and grow?
“Do you use Use Alexa’s free Site Overview Tool to see competitor data, like where their website traffic comes from and their paid and organic keywords, backlink profile, audience interests, and more? Helping to ‘Drive More Website Traffic with Competitive Analysis”
Now you can have some fun growing your audience awareness with your content and offerings!
What if your content seemed to just flow more easily and you put together a content strategy that worked for you and your online business and has the all-out impact that you want?
I’m sure you’ve noticed…
It’s a crowded place for your content online!
You have to be the ‘lighthouse’ that leads your audience through all the noise!
Could You Use Your Own Social Media Strategies Checklist to Help?
How do you prepare your social media marketing strategy to get noticed by your ideal audiences? Every business needs a go-to Social Media Checklist to help with the processes to check off as you do each one.
So I’ve prepared this guide to save you time and frustration.
When you’re trying to get people to click and read your article, post, watch your video, listen to your podcast on any social media site, what you ACTUALLY want to do is tempt their curiosity, activate their sense of need/urgency to take a look now.
That means you really must think about words that sound spammy, or links/words that are clickbait, PLUS the many words that ‘trigger’ what Facebook counts as clickbait.
Especially because Facebook has their ‘WAYS’ of detecting them.
I’m giving you some words that will improve your reach and your engagement. Plus, we’ll take a look at the words that hurt your reach and hurt your engagement… ⇓ Want to know how to increase your reach with helpful ‘Trigger Words’? ⇓
When you give content that shares your expertise to help your audience feel better, inspired, or help their businesses do better? Facebook algorithms notice and put your posts in newsfeeds to improve your reach and help you be seen more and get more engagement!
What is Facebook reach?
How Do You Know WhenYou Need to Improve Your Reach
When I used to start thinking about Facebook goals and a marketing plan…
My motivation would start to lag. Because I knew the ‘What’ and ‘How’ but didn’t have a plan to put in place to bridge the gap of where I was in my journey to where I wanted to be.
Have you ever felt like this, too?
I didn’t know what my plan of action was. I knew what I needed to do and did that. But, this always made me feel like it really wasn’t getting me there. And it seemed to take soooo long to start moving forward. I just wasn’t ‘getting it’.
If you’ve ever been waiting for that ‘ah-ha’ moment? Then I think you know what I mean.
A big “ah-ha” moment that made a huge difference was when one of my mentors showed me how to put all of my marketing efforts into growing my Facebook group. Now I had a purpose and a plan was coming together.
It seems one of your first Facebook goals for your page is to build more engagement.
This one I know the why of: So that you can grow your business, grow your prospects, and grow your income
When you know that your plan (strategy) is engagement and paying attention to the analytics of what your audience likes, it starts to bring excitement and a new understanding.
We’ve all heard it, right? Engage your audience, online, and offline.
But, what is engagement in email marketing?
The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend. That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.
There are the analytics of engagement in email marketing…
Open rate – doesn’t mean they are reading and engaging with your brand.
Click rate – a more reliable metric.
Conversion rate – is thought to be the ultimate objective for your business.