How about I share with you some results you can be getting from your blog and social media with the people you’re trying to communicate with through your blog and social media?
Bear with me here:
Your blog and social media are valuable tools to use in helping strengthen your brand and reaching out to potential audiences.
But before I jump into the details, let me say this…
We all want to get found online, great then what?
Convert your blog visitors that are coming over from social media.
Let’s talk about that, as a result, you can and must have from your blog and social media.
I =m talking about using your content to attract and grow your email marketing, which can be profitable for anybody, no matter what kind of product or service you offer.
But building your list, which is the foundation of email marketing success is in the quality and size of that list, takes a lot of content – podcasts, posts, videos, newsletters, and consistent contacts through your emails. Because your goal is to build a list of subscribers that trust you and consider you an expert in your field! Then your response rates will constantly climb – helping you have more clients, more business, and more fun.
You probably are creating content to help share and grow your business. Some of your content seems to attract your niche and because of that, it’s a lot more effective in helping to grow your email list – which means more interest in what you do and offer that can help your audience want to get more involved with how you can help them.
But whatever type of content you put out to your audience, you’ll want a certain purpose, for your ideal audience, and have a goal in mind of where you’ll be leading them.
And you’ll want to do it efficiently with a theme in mind which helps determine what your goals will be for the week, the month, the quarter…
Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.
I know (really well!) that when you can sit, stay focused, and finish a task as you have planned you not only feel great about it… like instant gratification!
Because when your content is up and ready you’re done and ready to move on.
But the interruptions seem to be intentional because all of a sudden you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc, taking time away from your planned project.
When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!
You can also getyour pieces of content are ready to go based on a theme.
Creating your blog personality is generating a unique voice.
Your blog personality makes a statement of clarity and gives you an opportunity to write in informal, chatty, ordinary feelings using words and content that makes your blog site more likable and, well, more “human”. There are several different blog type personalities. What’s yours? It could be a controversial style or an effective wordsmith is just among a couple. I like what to follow the ideas of this quote by Stephen Covey…
“Seek to understand then to be understood.”
– Stephen Covey
There are so very many opportunities, and activities, being offered out there, to help you grow your business, for free! Who doesn’t like free?
Well, there is the cost of your time and focus.
It can become difficult to manage these free events and information along with paid courses/coaching and group information we want to work with. Keeping them in a large, file of activities that need your attention.
And you know it’s sitting there waiting for you to give attention because you thought it was important enough to save!
It’s a lot to think about ~ Along with continued learning and needing to implement what you learn. I also know that it can become overwhelming for me. How about you?
You also need to stay on top of running and marketing your own business in a box of activities that we do as time allows.
If you want to create and publish great content that drives an impact, it can take some time and creativity.
You know who your audience is.
You’ve written out a plan to reach your audience and give them the solutions you offer.
You’ve taken a look at like-type businesses – Your competitors, what are they doing that is successfully helping them attract and grow?
“Do you use Use Alexa’s free Site Overview Tool to see competitor data, like where their website traffic comes from and their paid and organic keywords, backlink profile, audience interests, and more? Helping to ‘Drive More Website Traffic with Competitive Analysis”
Now you can have some fun growing your audience awareness with your content and offerings!
What if your content seemed to just flow more easily and you put together a content strategy that worked for you and your online business and has the all-out impact that you want?
I’m sure you’ve noticed…
It’s a crowded place for your content online!
You have to be the ‘lighthouse’ that leads your audience through all the noise!
Could You Use Your Own Social Media Strategies Checklist to Help?
How do you prepare your social media marketing strategy to get noticed by your ideal audiences? Every business needs a go-to Social Media Checklist to help with the processes to check off as you do each one.
So I’ve prepared this guide to save you time and frustration.