Tried & True Promotion-Prosperity Lessons

How To Bring Life To Your Content Marketing Strategy

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Online Businesses Have Always Been Centered on Creativity.

Understanding how to communicate and connect creatively with your target market can determine the success or failure of your marketing strategy.

Efforts in niche marketing can be a solid strategy and a valuable tool for your business to focus on to attract client success.

The smaller your ideal audience is, your niche, the more focus you can give to providing meaningful content and messaging to attract and keep their interests.

Check out how to use these seven ideas for connecting with and growing engagement with your niche audience.

I’ve compiled a list of marketing ideas for a niche audience you can utilize now. If one tip seems tricky or does not resonate with your target audience, try the next one! Read more →

How to Reach Your Social Media Goals in 2023

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Social Media Goals: A Simple Definition

Defining Your Content With Your Monthly Theme

Want to get more work done and more quickly?

Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.

Create Your Social Media Content Strategy so you can use it over and over in:

  • Your blog
  • YouTube
  • Facebook Profile & Page Posts, and Group
  • Pinterest
  • Twitter
  • LinkedIn
  • Landing Page
  • Products – Freebies and Paid Offers
  • Marketing 
  • AND…all of this can be personalized for your email list.

Now you’ll have a lot of content to breakdown and

use in many different ways.

 

Content strategies are critical for marketing success on social media and in your business.

But what exactly are content strategy themes, and how effective are they?

How about thinking about content strategy themes?

As buckets of ideal topics that your niche loves and that you are in business to share, now you have a guide for creating and planning your content.

I know (really well!) that when you can sit, stay focused, and finish a task as you have planned, you feel great about it and get instant gratification!

Because when your content is up and ready, you’re done and good to move on. 

But the interruptions seem intentional because suddenly you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc., taking time away from your planned project.

When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!

You are making life and business more fun!

You can also get your pieces of content ready to go based on a theme.

  • Content marketing with a themed plan means that you can easily (read that as quickly) create and promote your business on several social media platforms, including blogging.

Content strategies are for more than just blogs, websites, and product descriptions.

BUT…What are Content Strategy Themes for and do they work?

How about thinking about Content Strategy
Now you have a guide for creating and planning your content.

Read more →

Are You Listening On Social Media?

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Listening to your audience on social media

Listening on social media is one of your critical first steps when creating your blog and business social media strategy.

Why is social listening critical to your business, and what is it?

By studying the conversations and trends surrounding your business and market, you can optimize your marketing to help grow your reach and interest in your product. All to help you reach your business and income goals!

  • If you’ve noticed a dip in your online sales, tweaking your marketing strategies might be what you want to do to help your business grow. 
  • Social media is a choice that has proven successful for many businesses. But when the topic of social selling is raised, many business owners feel they need help. 

So, where and how do you begin updating your business’s social media?

Businesses can start by creating and updating their social selling strategy.  Read more →

Want Value Over Features? What’s In It For Them? 

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Benefits are the reason why your customers care about that feature. Or how that feature improves their quality of life. Clients understand what features explain, while benefits explain why.

Want Value Over Features? What’s In It For Them? 

Let’s talk about features over benefits and how to highlight your products’ value. Marketing is all about knowing what matters. Remember that only a specific group of your clients is interested in the bells and whistles you offer.

  • What your clients want is a simple, quick solution to their problems. All they want to know is what’s in it for them. What will the product or service they’re buying do for them? If you can tap into that and answer that question, it’s easy to turn an interested prospect into a client. 

The best way to illustrate this might be an example. Let’s say you are in the market for a new blender. What do you care about? 

  • Features: The size of the motor, how fast the blades spin, or what fancy material they are made of. 
  • Benefits: Do you care about making smoother smoothies more quickly and being able to blend just about anything without having to worry about dulling the blades? It’s the benefits here that your clients will be more interested in. They know how the blender is going to work for them, and they can make almost anything in this blender. 

Features are excellent, but what you care about are the benefits you get from those features. 

  • Keep this in mind as you create content, product descriptions, sales pages, emails, and marketing material. 

Read more →

How You Can Use Testimonials & Build Trust – Need Templates?

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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You already know that a testimonial describes how a product or service helped a previous client. Business owners often ask satisfied clients for testimonials based on their questions.

Why are testimonials so influential?

  • Testimonials are an effective way to market your business, product, or services.
  • Helping prospective clients see your business through the eyes of others similar to them makes them feel more comfortable buying from you or even giving you their emails.
  • They are giving others information about their experiences with you and your business.

Valuable Ways Audio And Video Messages Can Build Trust 🤝🏼

What if you used a method of combining consistency by sharing a weekly video message to grow your audience’s trust even more quickly?

     And by asking your audience to like, comment, and share, you’ll boost your reach and audience. As a bonus, here’s something to think about. 

Among those reviewers are movie rating sites, movie trailers in a theater, movie critics who are still trusted sources, and TV commercials.

  • However, when a friend recommends a movie they’ve seen, what they say is listened to more often.
  • It’s easier to trust someone’s recommendation who doesn’t have a vested interest or isn’t being paid to recommend an offering.

Unlike an advertisement or marketing message, it doesn’t have a commercial purpose. 

Your goal is always to build trust. 

  • And building trust is the purpose of testimonials and shows why testimonials are powerful for your business.

I once read, “In business, only two things matter. These are reality and perception. However, reality only matters to the extent that it influences perception.”

As a business, you want to recognize how and what to create and talk about your product passionately as you communicate about merchandise your ideal client will want and desire to buy.

How Do You Get Testimonials? 

Well, I sometimes ask. Most of my testimonials have come in on their own from different fabulous people I’ve worked with.

Please review some of those fabulous and kind testimonials @ Woo-hoo Testimonials.

Read more →

Valuable Ways Audio And Video Messages Can Build Trust 🤝🏼

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Why Use Audio And Video Messages

Are You Missing Out?

Sharing content is great, but if you’re relying solely on the written word and static images, you’re missing out on chances to build trust with your potential and existing customers. We are social creatures created to pay attention to audible and visual clues to help us get to know someone better. There’s power in using audio and video. They are great tools that will generate trust like nothing else.Helping you connect with your audience and help them feel the emotion.

What do you think your podcast could/would do for your brand when you dream big?

You’ll always focus on creating audience-appealing content. Podcasting and audience appeal is an excellent way to increase your conversions!

I know you’ve heard that your audience has to know, like, and trust you before they will consider becoming paying customers. They get to know you through your written content and social media presence. 

  • They may like what you have to offer and what you’re sharing and may even be impressed by your expertise. But earning enough trust to pull out that wallet and make a purchase from you can be tricky. That’s where your face and your voice come in.

We pick up many clues when we hear someone’s voice and even more when we see them speak. 

That’s why audio and video messages are so important in your marketing. Don’t be afraid to use them. 

     Start with audio if a video is intimidating. You can start your own podcast or offer to become a guest on other people’s episodes. Read more →

It’s True, Being Consistent Is Your Key Secret To Earning Trust 👍

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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In business, consistency and following through create confidence in you and your daily routines.

 

We often tell people they don’t have to be perfect to be a great leader, but some elements must be on par when building trust.

  • Consistency allows you to establish outreach and trust and provide services effectively and profitably.
  • Being consistent helps you achieve your goals, establish habits, and helps to show others that you are trustworthy.
  • Being consistent helps to build habits you want to grow.

Consistency in your daily work helps you succeed in your business, similar to how consistency in physical exercise keeps you in shape.

  • Your constant show of honesty and integrity does earn others’ trust and respect. That is what you like and want!
  • This means that your honesty and integrity influence the way others see and trust you.
  • Take time to listen to them and engage. Helping to encourage others in doing great things.
  • Showing your interest does help inspire people to step up.
  • Keeping your promises shows others that you respect them and also what you expect of them.
    • They are more likely to treat you respectfully, developing additional confidence Read more →

Create A Sales Message to Attract Clients

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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What is the function of having a clear sales message?

Have you checked your informational content messaging to ensure you share what your audience is searching for and want to see?

How is your content and messaging influencing your audience to want more?

  • Take a minute to fine-tune and modify to ensure each piece of your sales funnel is on point. I know, that’s easier stated than done.
  • It can be tough to objectively check your creations and see what’s functioning and what isn’t.
    • When creating your sales page or a whole sales funnel, it’s always excellent to double-check your data.
      • Ex: Is your ideal audience engaging, and are you seeing conversions as anticipated? Otherwise, there’s something off.
    • See if you can determine what it is. Make your adjustments and examine once again. Did the numbers improve? Make notes of any adjustments and develop your messaging based on what seems more attractive to your audience.
  • One option is to have somebody audit your content sales messages. Preferably this will be someone who represents your perfect target market. Locate a good friend, coworker, or perhaps an existing customer you have a relationship with to check through it and provide feedback.
    • What made good sense?
    • What didn’t make good sense?
    • Look for anything in your content that made them not want to purchase or even sign up for your free offer.

Read more →

7 Secrets to Crafting Your Marketing Message

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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I have identified a formula for how you can reach out to get the attention of prospective clients.

Want to learn more?

I always aim to find out how I can help my ideal audience make their content marketing strategy easier AND MORE EFFECTIVE.

Let’s start with the following: How can you use your marketing messages to get your target audiences to pay attention and want more?

One way is by building content that has your central message.

It’s a message that makes your reader want to act on what they just read.

How do you do that?

  1. Know your niche.
  2. Find a need that you can fill—Become valuable to your audience.
  3. Express how you can/will benefit your niche.
  4. Communicate why and how what you offer is better than like-type products.
  5. Build your blog/website.
  6. Consistently promote content to attract.
  7. Always check on how your successful competitors are attracting with their marketing messages.

Build your list of prospects.

What are some of those easy and proven secrets to creating your 30-Second  or longer Marketing Messages for your content and conversations that help guarantee your business growth? Read more →

Your Irresistible Opt-in Offer Can Reveal Secrets?

Your Irresistible Opt-in Offer Can Reveal Secrets?

Donna Ward
Donna Ward
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Donna Ward
Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Have you ever read that your site visitors are going to give you three seconds to make your irresistible ‘optin’ offer?

This all means that you really do need to know who your audience is and give them what they want from you!

This is where…

Your irresistible free offer comes in as one of your value keys to drawing site visitors in to learn about and get more from you.

  • Your irresistible opt-in offer is what you give away, an ethical bribe, in exchange for their email address.

This means that you want to understand:

Your Content Goals:

  1. Develop familiarity with your services and ideas – meaning know where to share your content regularly
  2. Show attention and care to your ideal audience daily
  3. Help change how their thought processes about something you’re sharing and want to draw in their attention for
  4. Understand the tactics that will help you reach your goals quickly
  5. Know where your content fits and grow your client loyalty
  6. Your main objective when someone reads your content? It is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Your main objective when someone reads your content?

Is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Just like this image here ~ and yes, you can just click that image to take you to my optin page!

Facebook challenge - Free offers

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