Valuable Ways Audio And Video Messages Can Build Trust 🤝🏼

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Why Use Audio And Video Messages

Are You Missing Out?

Sharing content is great, but if you’re relying solely on the written word and static images, you’re missing out on chances to build trust with your potential and existing customers. We are social creatures created to pay attention to audible and visual clues to help us get to know someone better. There’s power in using audio and video. They are great tools that will generate trust like nothing else.Helping you connect with your audience and help them feel the emotion.

What do you think your podcast could/would do for your brand when you dream big?

You’ll always focus on creating audience-appealing content. Podcasting and audience appeal is an excellent way to increase your conversions!

I know you’ve heard that your audience has to know, like, and trust you before they will consider becoming paying customers. They get to know you through your written content and social media presence. 

  • They may like what you have to offer and what you’re sharing and may even be impressed by your expertise. But earning enough trust to pull out that wallet and make a purchase from you can be tricky. That’s where your face and your voice come in.

We pick up many clues when we hear someone’s voice and even more when we see them speak. 

That’s why audio and video messages are so important in your marketing. Don’t be afraid to use them. 

     Start with audio if a video is intimidating. You can start your own podcast or offer to become a guest on other people’s episodes.

  • The significant benefit of being a guest speaker is getting in front of their audience, which can help give you additional exposure. 
  • Then you’ll want to share and repurpose any programs you’ve been asked to participate in.
  • Another fun audio option is to ask your newsletter subscribers or social media followers to ask you questions. Schedule a few minutes each week to record your answers and share them far and wide.

The same is true for video. Q&A’s are a great place to start. You could teach the steps of how to do something or chat about a topic of interest to them related to your products and services. You can do it as a Facebook Video, post it on YouTube, or engage on Instagram.

  • Repurpose and share your video and work on your blog/website, your email list of subscribers, and other social media sites you engage your audience.
  • Use your video on your landing page. Or just a part of it on a landing page to help with better conversions.
  • I like having a short intro video at the beginning of my blog posts. Then I can share the video ad link to bring people into reading that post.

Many people aren’t big on reading and like to summarize what you’re offering. Sometimes seeing is believing!

  • Write a blog post that can interact and tell more about the topics in your video.
    • My short intro videos for a blog post go over quickly what the post is about. The idea is to pull them in to stay around a bit longer and read the post. 
  • Even better, do all of the above. 

There’s so much you can do with the tech you already have. Start with your smartphone and give it a try. Pick one video or audio strategy and expand over time.

Here’s a bonus.

Combining consistency by sharing a weekly video message can grow your audience’s trust even more quickly. And by asking your audience to like, comment, and share, you’ll boost your reach and audience. As a bonus, here’s something to think about. 

  • And be consistent! It’s a powerful strategy you should give a consistent shot at today!

Video Marketing: Are You Missing Out?

Here are four reasons you should invest in video for your business: 

#1 Digital marketing is constantly evolving, and if you don’t adapt to it, you risk getting left behind.

Video has become popular during the past few years. It has quickly become the most popular form of internet content, becoming a larger and larger part of marketing plans for companies. 

How does strategy fit in?

Video marketing might seem intimidating if you’re new to it, but luckily it’s easier than ever to create an engaging video. Almost every smartphone has an HD camera, and plenty of free and affordable editing apps allow you to create professional-looking videos.

Still wondering if video marketing is right for your business? 

  • Here are more inclusive reasons why you should start making videos today.

#2 Videos increase conversions

An enticing headline, eye-catching images, and benefit-rich copy go a long way toward boosting your conversions. But a study by Techjury showed that adding a video to your landing page can improve conversions by up to 86%.

  • Here’s a great strategy for your next landing page, or even updating the landing pages you already have and sharing them again with your audience…

    Think about and do this: After you’ve finished writing all your copy, summarize your offer in a short two to three-minute video and place it at the top of the page.

This way, visitors who aren’t big on reading can quickly understand the benefits and how to take the next step. And those who want to learn more can scroll down and read your copy.

#3 Google loves video

If you’re trying to rank higher in that Google search engine, then one of the best things you can do is start adding videos to your landing pages.

In indexing and ranking your content, Google mostly uses your mobile version of the content for indexing and ranking that your audience will use in search engine results because many internet users prefer video or written content. Because of that, it makes sense that they’re more likely to rank your landing pages that include a video.

  • In fact, according to Moovly, putting a video about your product/services on your landing page is 53 times more likely to show up in a first-page Google search if it has a video.

#4 No matter what stage you’re at, you can build that know, like, and trust factor with your audience. 

Share your industry expertise through your podcasts or videos as you share and repurpose your content.

 

It’s True, Being Consistent Is Your Key Secret To Earning Trust 👍

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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In business, consistency and following through create confidence in you and your daily routines.

 

We often tell people they don’t have to be perfect to be a great leader, but some elements must be on par when building trust.

  • Consistency allows you to establish outreach and trust and provide services effectively and profitably.
  • Being consistent helps you achieve your goals, establish habits, and helps to show others that you are trustworthy.
  • Being consistent helps to build habits you want to grow.

Consistency in your daily work helps you succeed in your business, similar to how consistency in physical exercise keeps you in shape.

  • Your constant show of honesty and integrity does earn others’ trust and respect. That is what you like and want!
  • This means that your honesty and integrity influence the way others see and trust you.
  • Take time to listen to them and engage. Helping to encourage others in doing great things.
  • Showing your interest does help inspire people to step up.
  • Keeping your promises shows others that you respect them and also what you expect of them.
    • They are more likely to treat you respectfully, developing additional confidence.

Listening can also help validate the trust that you are building with your audience.

  • Even something as simple as warmly acknowledging someone’s presence or welcoming them often builds trust.

Whether that connection is through a meeting, handing your business card over, client visits, a phone call, or even the bill you sent out. Read more

Create A Sales Message to Attract Clients

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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What is the function of having a clear sales message?

Have you checked your informational content messaging to ensure you share what your audience is searching for and want to see?

How is your content and messaging influencing your audience to want more?

  • Take a minute to fine-tune and modify to ensure each piece of your sales funnel is on point. I know, that’s easier stated than done.
  • It can be tough to objectively check your creations and see what’s functioning and what isn’t.
    • When creating your sales page or a whole sales funnel, it’s always excellent to double-check your data.
      • Ex: Is your ideal audience engaging, and are you seeing conversions as anticipated? Otherwise, there’s something off.
    • See if you can determine what it is. Make your adjustments and examine once again. Did the numbers improve? Make notes of any adjustments and develop your messaging based on what seems more attractive to your audience.
  • One option is to have somebody audit your content sales messages. Preferably this will be someone who represents your perfect target market. Locate a good friend, coworker, or perhaps an existing customer you have a relationship with to check through it and provide feedback.
    • What made good sense?
    • What didn’t make good sense?
    • Look for anything in your content that made them not want to purchase or even sign up for your free offer.

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7 Secrets to Crafting Your Marketing Message

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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I have identified a formula for how you can reach out to get the attention of prospective clients.

Want to learn more?

I always aim to find out how I can help my ideal audience make their content marketing strategy easier AND MORE EFFECTIVE.

Let’s start with: What and how are ways to use your marketing messages to get your ideal audiences to pay attention and want more?

One way is by building content that has your central message.

It’s a message that makes your reader want to act on what they just read.

How do you do that?

  1. Know your niche.
  2. Find a need that you can fill—Become valuable to your audience.
  3. Express how you can/will benefit your niche.
  4. Communicate why and how what you offer is better than like-type products.
  5. Build your blog/website.
  6. Consistently promote content to attract.
  7. Always check on how your successful competitors are attracting with their marketing messages.

Build your list of prospects.

What are some of those easy and proven secrets to creating your 30-Second  or longer Marketing Messages for your content and conversations that help guarantee your business growth? Read more

Your Irresistible Opt-in Offer Can Reveal Secrets?

Your Irresistible Opt-in Offer Can Reveal Secrets?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Have you ever read that your site visitors are going to give you three seconds to make your irresistible ‘optin’ offer?

This all means that you really do need to know who your audience is and give them what they want from you!

This is where…

Your irresistible free offer comes in as one of your value keys to drawing site visitors in to learn about and get more from you.

  • Your irresistible opt-in offer is what you give away, an ethical bribe, in exchange for their email address.

This means that you want to understand:

Your Content Goals:

  1. Develop familiarity with your services and ideas – meaning know where to share your content regularly
  2. Show attention and care to your ideal audience daily
  3. Help change how their thought processes about something you’re sharing and want to draw in their attention for
  4. Understand the tactics that will help you reach your goals quickly
  5. Know where your content fits and grow your client loyalty
  6. Your main objective when someone reads your content? It is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Your main objective when someone reads your content?

Is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.

Just like this image here ~ and yes, you can just click that image to take you to my optin page!

Facebook challenge - Free offers

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How to Reach Your Social Media Goals in 2022

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Defining Your Content With Your Monthly Theme

Want to get more work done and more quickly?

Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.

Create Your Social Media Content Strategy so you can use it over and over in:

  • Your blog
  • YouTube
  • Facebook Profile & Page Posts, and Group
  • Pinterest
  • Twitter
  • LinkedIn
  • Landing Page
  • Products – Freebies and Paid Offers
  • Marketing 
  • AND…all of this can be personalized for your email list.

Now you’ll have a lot of content to breakdown and

use in many different ways.

Content strategies aren’t just for blogs, websites, and product descriptions. Content stratgies are marketing and are critical for social media and your business success.

BUT…What are Content Strategy Themes for and do they work?

How about thinking of Content Strategy Themes:
As buckets of your ideal topics that your niche loves and that you are in business for sharing. Now you have a guide for creating and planning your content.

I know (really well!) that when you can sit, stay focused, and finish a task as you have planned you not only feel great about it… you get instant gratification!

Because when your content is up and ready you’re done and ready to move on. 

But the interruptions seem to be intentional because all of a sudden you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc, taking time away from your planned project.

When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!

Making life and business so much more fun!

You can also get your pieces of content ready to go based on a theme.

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Are You Listening On Social Media?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Listening on social media is one of your critical first steps when putting together your social media strategy for your blog and business.

Listening on social media can show your audience that you care…and how to help them.

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How to Increase Free Traffic to Your Blog With Facebook

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

    • Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business. Read more @ https://coachingbusinessentrepreneur.com/free-traffic-to-your-blog

What is the one thing you need to know about getting free traffic to your blog with Facebook?

Here it is…

Blogging gives you a consistent stream of fresh and valuable content to help you attract clicks from your posts and free traffic to your blog with Facebook.

Blogs allow you to tell your story, break news, comment on breaking news, and overcome one of your biggest marketing challenges ⇒ sharing new content on social media on a consistent basis.

Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

Help your Facebook strategies WOW! your own audience with some help in our 10 Day Get-It-Done Facebook challenge ↶

free-traffic-to-your-blog, #bloggingtips, #blogger, #blog, #ontheblog, #bloggersgetsocial

Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business.

Every day you can communicate how you can help your target audience.

Think about what that means.

#bloggingtips, #blogger, #blog, #ontheblog, #bloggersgetsocial, #FacebooktrafficYou’ll keep growing a larger audience as you post value just for them, your organic reach may grow with every post and promotion you make – consistently.

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7 Ways to Use Competitors to Find Your Best Facebook Targeted Audience ?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Why not get your best Facebook audience by borrowing from your competition’s audience?
✾ Growing your marketing awareness for your audience is tough.
✾ You’ve heard it so many times…be unique.

✾So knowing how you can learn more about and be different from your competitors is extremely important for you!

#1 Because you need a fabulous way to speed up building your Facebook targeted audience a bit…

Use like-type businesses, your competitors, to find your best Facebook targeted audience.

Building your Facebook business community can be, well, difficult, and every tip that works is a huge benefit! 

Right?

Marketing on Facebook means you always need to find new ideas and great content to share. But more than that, your content must generate engagement to drive organic reach.

Your goal is to always find out how to build a long-term, sustainable fan base.

Marketing on Facebook is about building your ideal audience, your fan base needs to be the right audience:

YOU know that driving traffic to your website/blog, growing your email lists, and converting sales are business goals you can use for many Facebook pages.

Want to continue learning? Why not join us in the 

facebook-targeted-audience

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What Results Do You Want From Your Blog and Social Media?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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How about I share with you some results you can be getting from your blog and social media with the people you’re trying to communicate with through your blog and social media?

Bear with me here:

Your blog and social media are valuable tools to use in helping strengthen your brand and reach out to potential audiences.

But before I jump into the details, let me say this…

We all want to get found online, great then what?

  • The goal is to: Convert your blog visitors that are coming over from social media.

nurture your market, convert, list building, email marketingLet’s talk about that, as a result, you can and must have content that speaks to your ideal audience about how you can help so that they don’t have to spend time trying to figure it out on their own. You are there for them and your content from your blog and social media talks about this just for the.

      • I’m talking about using your content to attract and grow your email marketing, which can be profitable for anybody, no matter what kind of product or service you offer.

But building your list, which is the foundation of email marketing and your business success is in the quality and size of that list.

And this takes a lot of consistent content – podcasts, posts, videos, newsletters, free offers that help them fix their issues; along with building relationships through social media, blogging, and consistent contacts through your emails.

  • Because your goal is to build a list of subscribers that trust you and consider you an expert in your field! Then your response rates will constantly climb – helping you have more clients, more business, and more fun.

You probably are creating content to help share and grow your business. Some of your content seems to attract your niche and because of that, it’s a lot more effective in helping to grow your email list as your niche sees the ideal freebie to fix their problem and want to download it as they get into your business more – which means more interest in what you do and offer that can help your audience want to get more involved with how you can help them.

But whatever type of content you put out to your audience, you’ll want a certain purpose, for your ideal audience (your niche), and have a goal in mind of where you’ll be leading them.

And you’ll want to do it efficiently with a theme in mind which helps determine what your goals will be for the week, the month, the quarter…

How many hundreds of posts have you written? How many videos have you recorded?   Why Not Repurpose Content of Your Popular Posts?

 Click Here To Join Other Online Businesses

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