Learning how to integrate Social Media into your blog and business can bring fabulous results when we learn how to avoid even just a few Social Networking mistakes.
So what are a few of these Social Networking mistakes?
Well, let’s talk about the best way to kill your Social Media presence…
#1 is not planning your posts on Social Media, which includes your blog.
For myself as a Social Media consultant and trainer, I’m working with different businesses and bloggers throughout the week to create connections on the web, blogging edits, announcements, building their lists, email marketing for them, and for myself as the list goes on.
So if I don’t take time to plan out a schedule of posts to avoid Social Networking Mistakes, then I’m just going to be haphazardly creating posts for Facebook, Twitter, and the other media I use. And, using more of my precious time!
This doesn’t mean you can’t be spontaneous with your posts.
For example, a picture out my office window on a snowy morning (<<< check out my last week’s post) in the tall alpines where I live in the mountain tops was a great engaging post. That is something I wouldn’t be able to schedule in advance.
- A simple way to get started and help you avoid Social Networking mistakes is to create a schedule for your Social Media postings.
- Your editorial calendar will reflect your own priorities for:
- Sharing your relevant content, events, building your email list, nurturing your audience, acquiring new readers, and even sharing your blog’s (brand’s) personality.
Take some time and get clear on what you hope to achieve and create your basic strategy for posting.
#2 Copy and Paste from one site to the next
Besides not creating a plan for your online presence, the second biggest mistake is to copy and paste content to multiple Social Networks without thinking it through. Believe me, I know it’s the easiest thing to do, just post something that inspires me at the moment, anytime throughout the day.
But the thing is that you may have some of the same people following you on different Social Networks.
– They’re going to keep seeing the same thing from you. I’ve actually heard that from a few of my followers in the past.
Now, because you are taking care of #1 and #2 of these Social Networking mistakes, you are becoming more intentional in posting and planning your Social Media presents.
#3 Then, it is not building your know, like, and trust relationship with your viewers.
Are you treating Social Media as your relationship platform for your brand and doing this consistently?
You’re trying to be seen and heard in a noisy setting. What do you do?
- Storytelling, listening, and glamming it up with images as you post during the day, maybe…
- Four educational, entertaining posts for everyone “promotion” (such as an event promotion) and one “harder promotion” (such as “watch this video to learn”)
Think about it. Regularly putting in your time, energy, action, and chatting is how we start to build relationships.
Have you noticed that when you’re not giving your time to building relationships on your Social Media networks, you don’t seem to have as many people engage with you when you do post?
You have tons of opportunities to add value— even some fun!— as you’re making that connection to help build online relationships.
- Your Social Networking relationships can create the foundation for what would eventually become one of your greatest assets: raving fans that read everything you put out there.
- Read Got a Blog With a Community? And let me know in your comments what you think!
Do you think you can avoid these Social Networking mistakes by becoming more of a Social Media factory of content?
- Meaning you have a content plan ready to be seen when you want and be there for your fans regularly.
The good news is that these Social Networking mistakes can easily be repaired. All it takes is a bit of intentional planning and effort.
Getting these things straight is important if you want to make use of the benefits of your Social Media platforms and avoid some Social Networking mistakes.
What are others saying?
“Thank you, Donna. I needed to read this today. Sometimes as a blogger, we get caught up in things around us that we lose focus. Thanks for bringing me back on task.”
Mary Burris recently posted..Break Up Songs: Since U Been Gone
“I have been taking my first business class at college this year, and I have been amazed by the fact that every big business once started small but then grew through its good reputation and excellent product. I have loved digging my teeth into this subject and have found it really helping how I approach my blog! Thanks for the great tips, Donna!”
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46 thoughts on “Are You Making These Social Networking Mistakes?”
I need to get better at scheduling things. I know it works, so I really need to work on that.
I am a planner. I plan everything I do! I don’t however use things to pre-schedule things, I don’t like it. I would much rather be at the screen doing it myself, unless an actual blog post then those I do sometimes pre-schedule to go live.
I can understand that Jeanine 🙂
I really need to start scheduling my tweets and such. I know it would save me a lot of time and help me stay organized. I usually post stuff on social media as soon as a post goes live. Thank you for the advice!
Amby Felix recently posted..BEYOND The God of Patches – Bye Bye Panda Eyes (review)
Thank you, Amby – and it is a good idea – even what you are doing sounds great 🙂
Great info, thanks for sharing. I see that I’m doing a big no no by copying and pasting same info to all of my social media sites. I’ve got to stop that.
Terri Ramsey Beavers recently posted..#PampersSleepChat & Pampers Multi Product Giveaway
That’s a great point, Terri – You can mix it up a bit – posting the info at different times, so different people might see it, also 🙂 Thank you for your note!
I need to schedule things too. Is there a better program out there than Hootsuite?
Amber Nelson recently posted..5 Foods That Speed Up Metabolism
Thanks for the comment and question – Hootsuite is a fabulous program – there is also one at http://sendible.com/ that many experts use.
I’m guilty of not scheduling enough. I try to be more engaging, but I don’t do a great job of scheduling my posts.
Jaime recently posted..Touring Biltmore in 30 minutes or less #QuickTrips #Biltmore #Asheville #outaboutNC
This is enlightening. It is important to plan your social media shares
I will have to try scheduling my tweets. There are so many great ways to promote your business on social media.
Having new and engaging content on several social media sites is really important. No one wants to follow you on Facebook and twitter if you say the same thing on both.
Exactly, Pam! Thank you for ‘getting it’ – and so glad you commented! 🙂
I often “recycle” social media posts, and there’s nothing wrong with that since it’s important to build one’s platform. Equally important, is to be yourself. So many people forget that – they “numb” out who they are and go straight into ‘sell-mode” which turns me off.
#2 – uh oh. Guilty as charged! Thank you for making me aware.
Alana recently posted..When It Is Good to Complain
Thank you for posting about this. I sometimes schedule things but not always. Lately I haven’t been doing any scheduling, but I know I should.
Good info. I always plan out my day (and hope it all goes according to plan!).
lisa recently posted..Tinkerbell And The Legend Of The Neverbeast Story Artist Ryan Green and Animation Supervisor Mike Greenholt interview
Number two is a good one. I’ll definitely pay more attention to the way I’m sharing network to network.
Camesha recently posted..Confession: I’ve got nerve
Those are helpful tips. It is important to have a calendar for social media, same as your blog
Dogvills recently posted..Easy Easter Dog Treats Recipe for Fido’s Basket
Thank you – glad you stopped by and left a note! 🙂
Thank you for these tips I never thought about the dual content one. I am so guilty of that.
Melissa Vera recently posted..How to Make Infused Water With the Fab Fit Fun Water Infuser
I like to build a relationship with my viewers. I post my opinions, thoughts, or experiences and once they comment, I go back and reply to that comment. I have made quite a few friends doing that as well.
Stacey- Travel Blogger recently posted..Senior Dogs and Weight Loss
That is great, Stacey – thank you for your comment
I definitely need to improve my scheduling. The life of a blogger can be quite demanding, especially if we are not organized and keeping a schedule. Great advice! Have a great weekend! nancy
Nancy Lustri recently posted..Get Motivated With Lucy Activewear!
Thank you, Nancy – When I keep myself organized – putting at least some blog titles for the week’s work together – over the weekend – it does go a lot smoother 🙂
This is one area I could DEFINITELY use help in. I don’t schedule, and I focus too much on business instead of interaction when it comes to the social media outlets.
Excellent tips Donna! Avoiding these mistakes on social media will definately help you have more success! Thank you my friend for always providing so much VALUE 🙂 Your tips are always so easy to implement!!
Joan Harrington recently posted..Make Your Blog Posts More Conversational
I hope I’m not but I may be. I try to learn everything I can so thank you for these tips.
I am terrible with scheduling. That is definitely one area that I need improvement on!
Theresa recently posted..Cocoa For Chocolate Lovers On A Cold Winter Day!
Great advice. I need to work on sharing more of my own posts.
Heather recently posted..Maven Power Case for iPhone 6
I think I’m making all of these mistakes. I really need to take some time to focus on social media. I’ll look more into this.
April recently posted..Begin with the First Step
Are you saying that we should have different content for different platforms? That could be a lot of work. Why can’t I share the same content?
Margarita Ibbott recently posted..LinkedMoms & Conceivable Dreams continues the Conversation #OHIP4IVF #Infertility
I am saying to mix it up – if you put the same info on your FB page and your FB profile – your same audience is going to see it – and if you post is on Twitter, well – just mix it up, Margarita – thanks for your thought
These are great tips for social networks!!! I love to post live as often as I can.
Tammilee Tips recently posted..Great photos of the Statue of Liberty New York City!
Thank you, Tammilee – glad to hear that 🙂
Thanks for these tips. I try to tell people about #2 all the time. Most people are hard-headed and don’t listen but want great results…
Notorious Spinks recently posted..Recap of the AT&T Pebble Beach National Pro-Am Tournament #ATTPROAM #ATTBLOGGER
I was helping a client with social networking and he was so determined to just have me copy/paste things into each site and I had to fight him tooth and nail that they all needed to be different.
I used to be on a really great schedule, but then I started to get off track. Here’s to getting back on schedule this next month!
Beth recently posted..March Updates + Meet This Month’s Featured Bloggers!
This is something I need to get better with! I keep telling myself to plan things out.. And then I start slacking -_-
I love social media and have used it for 6+ years. I know it can become overwhelming and all consuming so I stopped joining new sites and cut back my activity on some sites. Most of my posts are shared to several places automatically, but my focus is on a few. Realistically speaking, we can only so much in one day.
I have definitely been building my online community in the last year. There are so many wonderful blogging groups out there. 🙂
Farrah recently posted..Kids Academy Does It Again! #MomBuzz #FreeKidsApp
It’s funny because I plan content for clients but rarely plan more than a week ahead for my own social platforms.
Fariha @ CanadianMomEh.com recently posted..Celebrate International Women’s Day #IWD w/ #MoreBizWomen #womeninbiz @staplesCanada
There are so many things people do wrong on social media! Copy and paste is a big no no!
Krystal recently posted..Big Hero 6 Party Ideas
The number 1 on the list is probably one of my main issues all the time – no planning whatsoever in social media – and I really should, lol!
Aisha Kristine Chong recently posted..4 Ways to Determine a Diamond’s Value – Meet the 4 Cs
This was a very helpful post. I have also been having a hard time keeping up with my social networking. I’m hoping I can get the work getting better about it.
Mary O’Malley recently posted..Battle Ranch: Game Review
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