Are You Making These Social Networking Mistakes?

Donna Ward

Social-Networking-MistakesHow do you integrate social media and blog content?

Use social sharing buttons on blogs and in each post to increase your blog’s visibility. 

– To increase engagement on your blog posts and social media sites, make it easy for others to share your content on their profiles.

– Integrating social media with your blog is one of the best ways to improve engagement.

 

Knowing how to integrate Social Media with your blog and content marketing can bring fabulous results when you learn how to avoid even just a few Social Networking mistakes.

But first! How does  Social Media Marketing and Networking work for your business?

– Social media is primarily used for content marketing and for building relationships.

– Integrating content marketing and networking is crucial for businesses to establish trust and gain community acceptance. 

  • Marketing goals
    • Are essential to creating a powerful desire for any product or service. With it, potential customers may learn about the existence of your offerings.

The goal of networking is to create “acceptance.” 

  • Networking through content lets you connect with potential customers. Which can help build strong relationships.

This is a great way to expand your network and create valuable business relationships. Pay attention to these essential tactics to propel your business’ expansion and prosperity. 

  • A person or business networks to create a desire for their product or service by presenting information and gaining acceptance.
  • Without a doubt, networking is the key component to thriving in the realm of public relations
  • Networking is a productive marketing strategy that makes forming new connections with potential clients easier and promotes significant exchanges with existing ones.

Networking is the lifeblood of public relations. 

Most businesses see their social media presence as a form of public relations. 

  • Helping to reach audiences that previously may have been difficult to interact with.

– For many brands, blogging is considered content marketing, due to the overlapping nature of the two.

Creating valuable content is essential if you want to succeed in your content marketing strategy. Providing valuable content to readers helps establish credibility and build trust. It’s a great starting point for your content marketing strategy since it brings value to readers and gets your business out there.

Marketing your business online and within your ideal community can improve customer retention and increase discovery. Social media integration can effectively advertise new products, sales, and content for a business, making it a valuable tool for improving marketing practices.

So what are a few of these Social Networking mistakes?

Let’s talk about the best way to kill your Social Media presence.

#1 Is not planning your Social Media posts, including your blog.

For myself as a Social Media consultant and trainer, I’m working with different businesses and bloggers throughout the week to create connections on the web, blogging edits, announcements, building their lists, email marketing for them, and myself as the list goes on.

So if I don’t plan out a schedule of posts to avoid Social Networking Mistakes, I will be haphazardly creating posts for Facebook and the other media sites I use. And, using more of my precious time!

This doesn’t mean you can’t be spontaneous with your posts.

For example, a picture out my office window on a snowy morning (<<< check out this post) in the tall alpines where I live in the mountain tops was a great engaging post. That is something I wouldn’t be able to schedule in advance.

  • A simple way to get started and help you avoid Social Networking mistakes is to create a schedule for your Social Media postings.
  • Your editorial calendar will reflect your priorities for:
    • Sharing relevant content, events, building your email list, nurturing your audience, acquiring new readers, and even sharing your blog’s (brand’s) personality.

Take some time, get clear on what you hope to achieve, and create your basic strategy for posting.

#2 Copy and Paste from one site to the next 

Besides not creating a plan for your online presence, the second biggest mistake is to copy and paste content to multiple Social Networks without thinking it through. I know it’s the easiest thing to do, just post something that inspires me at the moment, anytime throughout the day.

But the thing is that you may have some of the same people following you on different Social Networks.

– They’re going to keep seeing the same thing from you. I’ve heard that from a few of my followers in the past.

Now, because you are taking care of #1 and #2 of these Social Networking mistakes, you are becoming more intentional in posting and planning your Social Media presents.

#3 Then, it is not building your know, like, and trust relationship with your viewers.

Are you treating Social Media as your relationship platform for your brand and doing this consistently?

You’re trying to be seen and heard in a noisy setting. What do you do?

  • Storytelling, listening, and glamming it up with images as you post during the day, maybe…
    • Four educational, entertaining posts for everyone “promotion” (such as an event promotion) and one “harder promotion” (such as “watch this video to learn”)

Think about it. Regularly putting in your time, energy, action, and chatting is how we start to build relationships.

Have you noticed that when you’re not giving your time to building relationships on your social media networks, you don’t seem to have as many people engage with you when you do post?

You have tons of opportunities to add value—even some fun!—as you’re making that connection to help build online relationships.

  • Your social networking relationships can create the foundation for what will eventually become one of your greatest assets: raving fans that read everything you put out there.
  • Read Got a Blog With a Community? And let me know in the comments what you think!

Do you think you can avoid these social networking mistakes by becoming more of a social media factory of content?

  • You’ll have a content plan ready to be seen when you want and be there for your fans regularly.

The good news is that these social networking mistakes can easily be repaired. All it takes is a bit of planning and effort.

Getting these things straight is important if you want to make use of the benefits of your social media platforms and avoid some social networking mistakes.

Now is your time to jumpstart your blog. Let’s visit! If you’d like you may message me @ http://m.me/CoachDonnaWard

Social-Networking-Mistakes

What are others saying?

“Thank you, Donna. I needed to read this today. Sometimes as a blogger, we get caught up in things around us that we lose focus. Thanks for bringing me back on task.”
Mary Burris recently posted..Break Up Songs: Since U Been GoneMy Profile

“I have been taking my first business class at college this year, and I have been amazed by the fact that every big business once started small but then grew through its good reputation and excellent product. I have loved digging my teeth into this subject and have found it really helping how I approach my blog! Thanks for the great tips, Donna!”
Bethany M. recently posted..Please Don’t Glare At Me #1000SpeakMy Profile

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46 thoughts on “Are You Making These Social Networking Mistakes?”

  • Robin (Masshole Mommy)
    February 26, 2015 at 8:21 am
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    I need to get better at scheduling things. I know it works, so I really need to work on that.

  • Jeanine
    February 26, 2015 at 9:07 am
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    I am a planner. I plan everything I do! I don’t however use things to pre-schedule things, I don’t like it. I would much rather be at the screen doing it myself, unless an actual blog post then those I do sometimes pre-schedule to go live.

    • Donna WardPost author
      February 26, 2015 at 11:23 am
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      I can understand that Jeanine 🙂

    • Donna WardPost author
      February 26, 2015 at 11:17 am
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      Thank you, Amby – and it is a good idea – even what you are doing sounds great 🙂

    • Donna WardPost author
      February 28, 2015 at 9:08 am
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      That’s a great point, Terri – You can mix it up a bit – posting the info at different times, so different people might see it, also 🙂 Thank you for your note!

    • Donna WardPost author
      February 28, 2015 at 9:10 am
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      Thanks for the comment and question – Hootsuite is a fabulous program – there is also one at http://sendible.com/ that many experts use.

  • Lisa Bristol
    February 26, 2015 at 1:01 pm
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    I will have to try scheduling my tweets. There are so many great ways to promote your business on social media.

  • Pam
    February 26, 2015 at 2:04 pm
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    Having new and engaging content on several social media sites is really important. No one wants to follow you on Facebook and twitter if you say the same thing on both.

    • Donna WardPost author
      February 28, 2015 at 9:11 am
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      Exactly, Pam! Thank you for ‘getting it’ – and so glad you commented! 🙂

  • Dorit Sasson
    February 26, 2015 at 2:46 pm
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    I often “recycle” social media posts, and there’s nothing wrong with that since it’s important to build one’s platform. Equally important, is to be yourself. So many people forget that – they “numb” out who they are and go straight into ‘sell-mode” which turns me off.

  • Kathy
    February 26, 2015 at 3:54 pm
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    Thank you for posting about this. I sometimes schedule things but not always. Lately I haven’t been doing any scheduling, but I know I should.

    • Donna WardPost author
      February 27, 2015 at 8:56 am
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      Thank you – glad you stopped by and left a note! 🙂

  • Stacey- Travel Blogger
    February 26, 2015 at 6:12 pm
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    I like to build a relationship with my viewers. I post my opinions, thoughts, or experiences and once they comment, I go back and reply to that comment. I have made quite a few friends doing that as well.
    Stacey- Travel Blogger recently posted..Senior Dogs and Weight LossMy Profile

    • Donna WardPost author
      February 27, 2015 at 8:55 am
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      That is great, Stacey – thank you for your comment

  • Nancy Lustri
    February 26, 2015 at 8:01 pm
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    I definitely need to improve my scheduling. The life of a blogger can be quite demanding, especially if we are not organized and keeping a schedule. Great advice! Have a great weekend! nancy
    Nancy Lustri recently posted..Get Motivated With Lucy Activewear!My Profile

    • Donna WardPost author
      February 27, 2015 at 8:55 am
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      Thank you, Nancy – When I keep myself organized – putting at least some blog titles for the week’s work together – over the weekend – it does go a lot smoother 🙂

  • Rosey
    February 27, 2015 at 7:55 am
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    This is one area I could DEFINITELY use help in. I don’t schedule, and I focus too much on business instead of interaction when it comes to the social media outlets.

  • Joan Harrington
    February 27, 2015 at 8:58 am
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    Excellent tips Donna! Avoiding these mistakes on social media will definately help you have more success! Thank you my friend for always providing so much VALUE 🙂 Your tips are always so easy to implement!!

    Big Hugs,
    Joan
    Joan Harrington recently posted..Make Your Blog Posts More ConversationalMy Profile

  • Chrissy Mazzocchi
    February 27, 2015 at 9:12 am
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    I hope I’m not but I may be. I try to learn everything I can so thank you for these tips.

  • April
    February 27, 2015 at 1:50 pm
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    I think I’m making all of these mistakes. I really need to take some time to focus on social media. I’ll look more into this.
    April recently posted..Begin with the First StepMy Profile

    • Donna WardPost author
      February 27, 2015 at 7:22 pm
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      I am saying to mix it up – if you put the same info on your FB page and your FB profile – your same audience is going to see it – and if you post is on Twitter, well – just mix it up, Margarita – thanks for your thought

    • Donna WardPost author
      February 28, 2015 at 8:43 am
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      Thank you, Tammilee – glad to hear that 🙂

  • Mary O'Malley
    March 1, 2015 at 1:02 am
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    I was helping a client with social networking and he was so determined to just have me copy/paste things into each site and I had to fight him tooth and nail that they all needed to be different.

  • Courtney
    March 1, 2015 at 11:21 am
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    This is something I need to get better with! I keep telling myself to plan things out.. And then I start slacking -_-

  • Eliz Frank
    March 1, 2015 at 4:35 pm
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    I love social media and have used it for 6+ years. I know it can become overwhelming and all consuming so I stopped joining new sites and cut back my activity on some sites. Most of my posts are shared to several places automatically, but my focus is on a few. Realistically speaking, we can only so much in one day.

  • Mary O'Malley
    March 6, 2015 at 2:42 pm
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    This was a very helpful post. I have also been having a hard time keeping up with my social networking. I’m hoping I can get the work getting better about it.
    Mary O’Malley recently posted..Battle Ranch: Game ReviewMy Profile

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