How to Reach Your Social Media Goals in 2023

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Social Media Goals: A Simple Definition

Defining Your Content With Your Monthly Theme

Want to get more work done and more quickly?

Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.

Create Your Social Media Content Strategy so you can use it over and over in:

  • Your blog
  • YouTube
  • Facebook Profile & Page Posts, and Group
  • Pinterest
  • Twitter
  • LinkedIn
  • Landing Page
  • Products – Freebies and Paid Offers
  • Marketing 
  • AND…all of this can be personalized for your email list.

Now you’ll have a lot of content to breakdown and

use in many different ways.

 

Content strategies are critical for marketing success on social media and in your business.

But what exactly are content strategy themes, and how effective are they?

How about thinking about content strategy themes?

As buckets of ideal topics that your niche loves and that you are in business to share, now you have a guide for creating and planning your content.

I know (really well!) that when you can sit, stay focused, and finish a task as you have planned, you feel great about it and get instant gratification!

Because when your content is up and ready, you’re done and good to move on. 

But the interruptions seem intentional because suddenly you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc., taking time away from your planned project.

When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!

You are making life and business more fun!

You can also get your pieces of content ready to go based on a theme.

  • Content marketing with a themed plan means that you can easily (read that as quickly) create and promote your business on several social media platforms, including blogging.

Content strategies are for more than just blogs, websites, and product descriptions.

BUT…What are Content Strategy Themes for and do they work?

How about thinking about Content Strategy
Now you have a guide for creating and planning your content.

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8 Benefits You Can Get From Your Blog (even if you don’t write that often)

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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The following is a guest post by Tom Treanor at RightMixMarketing.com (http://www.rightmixmarketing.com/)

Tom Treanor, Guest Blogger

I often talk to small business owners and talk about lead generation strategies. When we discuss blogging, occasionally someone will say, “I don’t have time to blog!”. I’ll tell them, “Well, if you do it right, you can get significant benefits even if you don’t blog often.” Here are some of the tangible and significant benefits that you can get from blogging, even with just a few well-written posts.

What you can gain from blogging for your small business:

1) Show your expertise to potential clients

Potential clients will often look at your blog before meeting you. Having key posts that shows your thought leadership is a great way to get a leg up on your competition.

2) “Pre-qualifies” your company in the client’s eyes Read more

A Small Business Blog

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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It makes sense that small businesses would be attracted to blogging, which really is a do-it-yourself publishing site that characterizes the very spirit of being an entrepreneur.

What do blogs add to the small business exchange of ideas that a whole host of magazines, TV channels and Web sites don’t? Read more

4 Super Steps to Marketing Your Business

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Get  a marketing strategy for building your email lists, bring more online visitors to your site, through –

  • article marketing,

  • blogging submissions and

  • Social Marketing..

1.  For a list of article directories – be sure to read the Free report “Article Writing and Online Credibility”.

How does using this information help your site? It will be QUALITY links from pages (other sites) that have good content  that is related to your subject – that is always beneficial to your marketing strategy.

Now to continue Read more

Getting Participation and Comments on Your Blog

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Show the Carrot

Instead of threatening to prevent people from commenting, you may want to consider giving them a positive incentive to comment.

For instance, you could put some lower bound on the number of comments you must receive before you will create another post.
Example:
You might say that you will only post after you have received at least 30 comments from readers.

With this said, it is important that you follow the response to this policy over time. Make sure that readers aren’t simply posting “good work” or “nice post,” but instead are actively participating. Otherwise, this system will not work and you may need to switch to something else. Read more

Affiliate Marketing Tip: Choosing Your Products

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Making money as an affiliate isn’t all about the marketing. It’s also about choosing profitable products. Here’s how…

Tip #1: Choose products with proven track records. If you’re choosing products on Clickbank.com, then choose those at the top of their categories (i.e., the best sellers) and those with high gravity numbers (between about 75 and 150). In addition, ask the vendor about his conversion and refund rates.

Tip #2: Do NOT choose products based on price alone. Big price plus big commission percentages equals big profits, right?

NOT always. Read more

Get More Readers, More Comments on Your Blog

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Just Being Witty Will NOT Earn You Money On Your Blog! Get More Readers, More Comments, Make Real Money With Your Blog!

True or False? You need readers, buzz, comments, a great design, AND something of value to offer in order to make money with your blog…

Take your blog to new heights…

TRUE!

The answer to the above question is absolute TRUE! Maybe you’re new at this online business or blogging thing. Maybe you’ve just read your share of blogs and thought it would be fun to play along.

Maybe you want to… Read more

Load Up with Private Label Rights (PLR) Content

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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One of my favorite ways to add quality, topic related content to a blog is with PLR. If you don’t know what PLR is, let me fill you in on this wonderful little thing. As a Business Coach and in my Free Email List Building Mini-Course, I talk about this and help understand the valuable uses for you own particular business.

PLR content is created specifically for those who don’t have the time, skills or desire to create their own content on a consistent basis. You can find articles, blog posts, reports, recipes, marketing materials, and even web design PLR on the Internet. Someone else writes it and sells it. You buy it and have the ability to use as you see fit – for the most part. Most PLR sites do have rules to what you can and can’t do with the PLR once you purchase it, so be sure you review those before buying.

Three Easy Ways To Get Traffic To Your Blog

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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A blog without readers is pretty much useless. If you’ve been blogging for a while and have only been getting a trickle of viewers to your posts, you need to put a traffic building plan into action. Building traffic is just as an important skill to bloggers as writing quality posts is. Most bloggers are terrific at creating content but don’t know a thing about building traffic.

Here is a quick guide to 3 very popular (and very effective) traffic-building techniques.

1. Get social!

Social networking and blogging go hand in hand. Your blog posts can be distributed across social networking channels in many different ways. Sign up for Twitter and tweet about your posts as soon as they are added to you blog. Update your Facebook status with a link to you new blog posts. Submit your stories to Digg.com, Reddit.com and StumbleUpon.com. Remember that in order for social networking to be effective, you need to participate with other people on your list. If you visit their links and respond to their updates, they’ll be likely to do the same for you. Read more

How to Find Ideas to Write About – Creative Content

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Starting a blog is easy – keeping a blog interesting and fresh is a whole other matter.

While many marketers have no trouble beginning a niche blog, the sheer number of abandoned blogs around the ‘net speaks to the fact that many marketers don’t know what to do to keep a blog going. According to blogging experts, the key to keeping a blog going is to post frequently. This means that you’re going to need a ever present stream of content coming into your blog.

You may be intimidated by the thought of having to come up with lots of topic ideas. Finding topics for your blog posts are easy if you use the following ideas.

1. News in your niche
Your blog should be timely and there’s no better way to attract attention on your blog than to tap into some ongoing news. No matter what your niche is you can find news stories and breaking information that will help fuel timely blog posts. Sign up for Google Alerts (it’s free) and set up alerts on important words in your niche. This way you’ll be able to see the news in your niche and blog about current topics.

2. Comments section
The comments section in your blog can be a great source of writing inspiration. Let’s say you have a post on your marketing blog about keyword research. Within the comments section, a few people start asking about how to use keywords in articles for article marketing. Voila! You have your next blog post. Look through your comments section to identify topics that you can write about or questions you can answer in the form of a blog post. Read more