How to Use Content Marketing to Influence Engagement

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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content-marketing-to-influence engagementYou’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Does your audience know what you do and do you share what will interest them?

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagementAs it turns out…

When you have clarity about what you really sale and the changes in life or business that you offer, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then… Read more

Do You Know Just How to Attract Your Ideal Audience?

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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attrac ideal audienceKnowing just how to attract your ideal audience with your content marketing online and gaining trust through great information, is the solution to building your influence and visibility online.content-marketing-checkist

If you want success with content marketing stop ‘selling’ and start helping instead.

Think educate, not sell

­Attract your ideal audience with content marketing and be:  

Audience-focused Read more

How to Sell the Process, Not a Promise

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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sell-the-process

When you sell the process, your goal is to be creating and promoting a consistent flow of great content that is focused on the experience that your readers will have.

But how do you do that?

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering that their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Making sure that the content you create is something your readers can believe in and that offers guidance in a way that show you do understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote…

sell-the-process Read more

How to Break Through the Wilderness of Social Media Marketing

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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how to break through - best to use for postI’ve enjoyed my journey through the wilderness of social media marketing, because I have an end goal.

To drive powerfully relevant traffic, build relationships, attract more email leads to build my list, and generate revenue.

But that’s just part of the story…

I started blogging in 2009. Within months I knew I was hungry for more social media.

– So I started to put together my own Social Media Content Marketing Plan as a system to guide me to reach my goals and successes.

  • I also learned that I had to separate myself from the crowd by being unique. You can learn a bit more about my personal journey at Coach Donna’s Story

These ideas will hopefully help you get more from your social media marketing and blogging but there’s always more to learn that can be applied as well.

There no doubt about it.

We all know that social media is huge for bloggers and marketers who want to increase sales, brand visibility, and community around their products.

Helping them more easily start conversations with their target audiences online.

How do successful online marketers hike their way through the wilderness in social media marketing?

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How to Become Successful at Social Media Content Marketing

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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social-media-content-marketingNo matter what size your business or blog ~ your goal is to start conversations with your target audience through social media content marketing.

What is social media content marketing?

“It’s a system that turns into skills using social media content that was created to help you reach your goals of educating, communicating, and promoting (marketing) your blog posts, videos, podcasts, images, and messages using social boosts of support from your ‘friends’ and followers to generate interest and sales.” Coach Donna Ward

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3 How-To Tips That Focus on Valuable Content Marketing

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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content-marketing“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” contentmarketinginstitiute.com

In other words content marketing is highly effective for helping others find you, generating leads for your email marketing, increasing revenue, and building your online visibility, credibility and expertise.

Your content can bring about awareness and a relationship with your audience, regardless of whether or not they had any knowledge of you.

Because you’ll be… Read more

Keys to Being a Bold Content Strategist?

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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The keys to being a bold content strategist is to first know that great content can help you achieve your goals!

content marketing Seth GodinBecause if you believe in the power of your content in blogging, you have to know that your content supports a meaningful and interactive experience for your readers.

Are you working at being a bold content strategist?

The stars and influencers of any niche are the ones who create the best content on a regular basis and are promoting it to their ideal audiences.

Being a bold content strategist, means you’ll be creating yourself as the authority on your topic even as you make a serious splash on social media. Read more

Want a Content Marketing Machine?

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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content marketingBuilding your blog into a success story for you means that you need it to be a content marketing machine and develop a strategy for your unique message.

So what’s your game plan? Read more

Promote Your Blog to The Most Qualified Audience

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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promote-your-blogIt’s no surprise that the Internet and your blogging power has shifted to your audience and new ways to promote your blog!

Being smart about branding means more than accepting that.

It means that you’ll be focusing your promotional energies on producing content your community bookmarks, downloads and shares.

Planning (it’ll be your creation) and implementing (putting it into action) a content marketing plan means:

  • Stronger audience connection with your brand when they understand that you are genuinely trying to help them instead of just pushing your product
  • You’ll get a well-earned reputation as a thought leader in your field.
  • You want and will see increased traffic to your site through higher SEO rankings, inbound links and social shares.
  • Educated and inspired repeat readers that may turn into clients, who become brand ambassadors.
  • More opportunities to engage with your prospects working at helping them educate themselves about their buying decisions.

The goal of YOUR content marketing is to promote your blog and turn your ideal prospects into clients. Building a more loyal and meaningful relationship with your existing clients and readers on your blog.

Read more

Do You Understand Your Online Marketing?

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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As a small business person, or a blogger, you are your own Marketing Manager!

understand-your-online-marketing

That means you need to understand your online marketing strategies.

As your own Marketing Manager, one of your jobs is getting high-quality leads onto your list so that you can share more fabulous information about what you offer.

But how can you do that if you don’t know your answers to:

★ What keywords to use for your content marketing? ★

By now we all know how to enter the words for things we are searching for online. These are the keywords that the search engines like Google, Bing, and even the Social Media sites use to find what you are looking for online.

Keyword research and strategies are about finding out the words that your target audience types in to look for what you have to offer. Read more