Why Not Repurpose Content of Your Popular Posts?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Video Transcript:

Let’s talk about how you can repurpose content that you’ve published previously.

Because…

How many hundreds of posts have you written? How many videos have you recorded?

Why Not Repurpose Content of Your Popular Posts?  

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How To Bring Life To Your Content Marketing Strategy

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Online Businesses Have Always Been Centered on Creativity.

Understanding how to communicate and connect creatively with your target market can determine the success or failure of your marketing strategy.

Efforts in niche marketing can be a solid strategy and a valuable tool for your business to focus on to attract client success.

The smaller your ideal audience is, your niche, the more focus you can give to providing meaningful content and messaging to attract and keep their interests.

Check out how to use these seven ideas for connecting with and growing engagement with your niche audience.

I’ve compiled a list of marketing ideas for a niche audience you can utilize now. If one tip seems tricky or does not resonate with your target audience, try the next one! Read more

How to Reach Your Social Media Goals in 2023

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Social Media Goals: A Simple Definition

Defining Your Content With Your Monthly Theme

Want to get more work done and more quickly?

Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.

Create Your Social Media Content Strategy so you can use it over and over in:

  • Your blog
  • YouTube
  • Facebook Profile & Page Posts, and Group
  • Pinterest
  • Twitter
  • LinkedIn
  • Landing Page
  • Products – Freebies and Paid Offers
  • Marketing 
  • AND…all of this can be personalized for your email list.

Now you’ll have a lot of content to breakdown and

use in many different ways.

 

Content strategies are critical for marketing success on social media and in your business.

But what exactly are content strategy themes, and how effective are they?

How about thinking about content strategy themes?

As buckets of ideal topics that your niche loves and that you are in business to share, now you have a guide for creating and planning your content.

I know (really well!) that when you can sit, stay focused, and finish a task as you have planned, you feel great about it and get instant gratification!

Because when your content is up and ready, you’re done and good to move on. 

But the interruptions seem intentional because suddenly you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc., taking time away from your planned project.

When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!

You are making life and business more fun!

You can also get your pieces of content ready to go based on a theme.

  • Content marketing with a themed plan means that you can easily (read that as quickly) create and promote your business on several social media platforms, including blogging.

Content strategies are for more than just blogs, websites, and product descriptions.

BUT…What are Content Strategy Themes for and do they work?

How about thinking about Content Strategy
Now you have a guide for creating and planning your content.

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How to Sell the Process, Not a Promise

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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When you sell the process, your goal is to create and promote a consistent flow of great content focused on your readers’ experience.

What Is a Marketing Process?

Your marketing process is a series of steps to identify potential clients’ problems and solutions.

Your clients are more informed today. If they want to buy something they can research it online. Searching for their own solution.

This is why as a business and marketer you’ll always want to focus on what they’ll be searching for as a solution that you can help with.

Use your own marketing processes to grow that ongoing relationship that puts your clients first. Your focus will be on growing that relationship with them. Developing confidence in your business integrity.

All to help encourage that long-term business promise with you. Which is what will help you ignite sales.

 You probably know that it’s critical to be focused on your readers’ benefits in business, right?

But how do you do that?

People buy from those they trust.

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Make sure that the content you create is something your readers can believe in and that offers guidance in a way that shows you understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote… Read more

How to Use Content Marketing to Influence Engagement

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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You’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Your audience can’t know what you do and how you can solve their problems until…

You know your audience so well that you can offer practical solutions. because you understand what is driving them.

  • That means you need to explore what’s in their heart, not just their head.
  • Walk in their shoes and get more curious about the solutions you could offer.

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagement

As it turns out…

When you have clarity about what you really sell and the changes in life or business that you offer and your audience wants, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then… Read more

Do You Know Just How to Attract Your Ideal Audience?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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attrac ideal audienceKnowing just how to attract your ideal audience with your content marketing online and gaining trust through great information, is the solution to building your influence and visibility online.content-marketing-checkist

If you want success with content marketing stop ‘selling’ and start helping instead.

Think educate, not sell

­Attract your ideal audience with content marketing and be:  

Audience-focused Read more

How to Break Through the Wilderness of Social Media Marketing

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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how to break through - best to use for postI’ve enjoyed my journey through the wilderness of social media marketing, because I have an end goal.

To drive powerfully relevant traffic, build relationships, attract more email leads to build my list, and generate revenue.

But that’s just part of the story…

I started blogging in 2009. Within months I knew I was hungry for more social media.

– So I started to put together my own Social Media Content Marketing Plan as a system to guide me to reach my goals and successes.

  • I also learned that I had to separate myself from the crowd by being unique. You can learn a bit more about my personal journey at Coach Donna’s Story

These ideas will hopefully help you get more from your social media marketing and blogging but there’s always more to learn that can be applied as well.

There no doubt about it.

We all know that social media is huge for bloggers and marketers who want to increase sales, brand visibility, and community around their products.

Helping them more easily start conversations with their target audiences online.

How do successful online marketers hike their way through the wilderness in social media marketing?

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How to Become Successful at Social Media Content Marketing

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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social-media-content-marketingNo matter what size your business or blog ~ your goal is to always be engaging with your niche through social media content marketing.

What is social media content marketing?

“It’s a system that turns into skills using social media content that was created to help you reach your goals of educating, communicating, and promoting (marketing) your blog posts, videos, podcasts, images, and messages using social boosts of support from your ‘friends’ and followers to generate interest and sales.” Coach Donna Ward

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3 How-To Tips That Focus on Valuable Content Marketing

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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content-marketing“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” contentmarketinginstitiute.com

In other words content marketing is highly effective for helping others find you, generating leads for your email marketing, increasing revenue, and building your online visibility, credibility and expertise.

Your content can bring about awareness and a relationship with your audience, regardless of whether or not they had any knowledge of you.

Because you’ll be… Read more

Keys to Being a Bold Content Strategist?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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The keys to being a bold content strategist is to first know that great content can help you achieve your goals!

content marketing Seth GodinBecause if you believe in the power of your content in blogging, you have to know that your content supports a meaningful and interactive experience for your readers.

Are you working at being a bold content strategist?

The stars and influencers of any niche are the ones who create the best content on a regular basis and are promoting it to their ideal audiences.

Being a bold content strategist, means you’ll be creating yourself as the authority on your topic even as you make a serious splash on social media. Read more