How to Reach Your Social Media Goals in 2023

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Social Media Goals: A Simple Definition

Defining Your Content With Your Monthly Theme

Want to get more work done and more quickly?

Constantly having to change hats and not having a plan really does stop the work that is fresh on your mind.

Create Your Social Media Content Strategy so you can use it over and over in:

  • Your blog
  • YouTube
  • Facebook Profile & Page Posts, and Group
  • Pinterest
  • Twitter
  • LinkedIn
  • Landing Page
  • Products – Freebies and Paid Offers
  • Marketing 
  • AND…all of this can be personalized for your email list.

Now you’ll have a lot of content to breakdown and

use in many different ways.

Content strategies aren’t just for blogs, websites, and product descriptions. Content stratgies are marketing and are critical for social media and your business success.

BUT…What are Content Strategy Themes for and do they work?

How about thinking about Content Strategy Themes:
As buckets of your ideal topics that your niche loves and that you are in business for sharing. Now you have a guide for creating and planning your content.

I know (really well!) that when you can sit, stay focused, and finish a task as you have planned, you not only feel great about it… you get instant gratification!

Because when your content is up and ready, you’re done and good to move on. 

But the interruptions seem intentional because suddenly you remember something, like ‘uh-oh’ I need to post in my group, page, Instagram, etc., taking time away from your planned project.

When you have a system you follow, you can take a look at it being all done for the day, week, and even working into the month of growing your business, and it feels like such a release of the ‘have tos’ as you’re getting it done!

Making life and business more fun!

You can also get your pieces of content ready to go based on a theme.

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Are You Listening On Social Media?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Listening to your audience on social media

Listening on social media is one of your critical first steps when creating your blog and business social media strategy.

Why is social listening critical to your business, and what is it?

By studying the conversations and trends surrounding your business and market, you can optimize your marketing to help grow your reach and interest in your product. All to help you reach your business and income goals!

  • If you’ve noticed a dip in your online sales, tweaking your marketing strategies might be what you want to do to help your business grow. 
  • Social media is a choice that has proven successful for many businesses. But when the topic of social selling is raised, many business owners feel they need help. 

So, where and how do you begin updating your business’s social media?

Businesses can start by creating and updating their social selling strategy. 

A strategy may look like this:

#1: Know your market – intimately.

  • To start with, it is paying attention to your strategies of how attentive you are in addressing your audience’s needs. 
  • Look at successful competitors. What can you model that would help your own business and attraction power?

#2 Businesses online need to identify the appropriate social media sites and communities where their ideal clients congregate and then learn what they can say and do to attract and help them.

  • Listening on social media involves monitoring conversations about your industry on platforms like LinkedIn, Instagram, Facebook, etc. It lets you gain insights into what people say about your offering. They can give you ideas of what topics and trends are relevant to your target audience and what your competitors are doing to attract similar audiences. With this information, you can craft more effective and targeted content and campaigns to help boost your brand’s visibility and reach on social media platforms. 

Listening on social media can show your audience that you care and how to help them.

  • As you develop an authentic and powerful online style, you’ll understand more about what your audience wants.
  • You’ll learn what makes that desirable to your ideal audience and what type of language to use that will attract.

That’s what listening on social media can do for your online success.

You can join in on the conversations with your target audience, even while listening on social media.

  • Use that opportunity to help you gain audience intelligence in your everyday online activities.

People who are a part of your community, and those who don’t even know you yet, want your ideas, information, and suggestions, and they want you to hear them! 

You’ll need to get into the habit of paying attention to more than what they say as part of your listening on social media.

  • Take a look at your analytics and insights regularly to understand how they pay attention to you.
  • Include yourself in their conversations and become likable and involved. That’s engaging!
When you’re listening on social media and responding, you can use it as a strategic tool for blogging, list building, repurposing, promotions, and competitive shrewdness.

Social media makes monitoring any of your platforms easy, enabling you to quickly see the results of your efforts. You’ll find out if your efforts are working, and you can identify why they might not be working and improve your work.

  • Social listening is watching conversations on digital platforms to help you understand your ideal client’s preferences and what they say about brands and other online businesses.
    • Social listening is the process you can use to help analyze conversations and trends around your brand and your industry and use those insights to improve your marketing.

How does this help you?

Quality content is essential to social listening. You’ll see what your audience is reacting to and find out what is relevant to them.

  • Then you can constantly provide that relevant content, and more people will interact with and visit your site and want to read more about what you offer.

Expand your niche knowledge.

Your clients can learn more about you and your offers through the power of your social media sites. Social listening is how they know more about and from you.

  • Social listening tools gather information about your brand and that of your competitors, which is publicly available online. 
  • Depending on the needs of your business, you can collect data over a predetermined period or in real-time. 
  • Also, you have the option to limit mentions to a specific set of languages or nations.

To determine what topics your clients most frequently discuss and mention about your products and services or brand online (for example, packaging, price, and availability). The research focuses on several keywords or phrases (like the name of your business or product). Comments are looked at to see the writer’s feelings and are then categorized as good, bad, or neutral based on tone and other variables. 

How do you conduct social listening?

Your Social Listening Strategy

  1. Keep track of every mention of your brand in real-time and from a single location.
  2. Obtain the most accurate and recent input.
  3. Help identify Internet discussions that mention your brand.
  4. Keep tabs on the number of online interactions and sentiment shifts.

Design Your Product

Social listening helps you learn what your niche thinks of your products. Helping you keep track of both positive and negative comments to find any areas that need some work—allowing you to concentrate more on your target market’s needs and pain points, which can result in a better product.

What are some of the social listening tools you can use to enhance your own experiences for listening on Social Media?

Check out these tools:

1) Hootsuite is one of the tools you need to manage your social networks from one place. 

hootsuite dashboard

2) Tweetdeck A Twitter tool for real-time tracking, organizing and engagement. 

tweetdeck

 

3) TWEETREACH – Find out how far your tweets traveled? You can also find out who your most influential followers are. 

tweetreach

4) Social MentionSocial Mention monitors over one hundred social media sites. It may be one of the best free tools for listening on social media.  

5) Mention  – 

Mention enables brands and agencies to leverage media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic – our platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights. 

6) Google Alerts You can enter the keywords that you have, and you can see who is talking about you!

It’s an ongoing process that you can develop into a top priority.

If you’re not monitoring your social media presence, you will be unaware of:

• What your competitors are doing.

• What people are saying about you and your brand.

• Whether you are doing a good job and…

• Whether you are improving your presence or it’s getting worse.

Because success means consistency and reliability. Which means you have to be visible and responsive.

One of the most important sites can be your Facebook business page!

Learn How to Maximize Your Facebook Followers and Build Your Email List in 30 min or less a day…Facebook Challenge

“I have heard Donna speak before as well as know many of her clients. I hear only great things about what Donna teaches and that everyone gets more than what they ask for. Sandy Evers. ourgoldenparachute.com

 

 

 

 

 

 

 

 

How to Sell the Process, Not a Promise

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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When you sell the process, your goal is to create and promote a consistent flow of great content focused on your readers’ experience.

What Is a Marketing Process?

Your marketing process is a series of steps to identify potential clients’ problems and solutions.

Your clients are more informed today. If they want to buy something they can research it online. Searching for their own solution.

This is why as a business and marketer you’ll always want to focus on what they’ll be searching for as a solution that you can help with.

Use your own marketing processes to grow that ongoing relationship that puts your clients first. Your focus will be on growing that relationship with them. Developing confidence in your business integrity.

All to help encourage that long-term business promise with you. Which is what will help you ignite sales.

 You probably know that it’s critical to be focused on your readers’ benefits in business, right?

But how do you do that?

People buy from those they trust.

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Make sure that the content you create is something your readers can believe in and that offers guidance in a way that shows you understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote… Read more

7 Secrets to Crafting Your Marketing Message

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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I have identified a formula for how you can reach out to get the attention of prospective clients.

Want to learn more?

I always aim to find out how I can help my ideal audience make their content marketing strategy easier AND MORE EFFECTIVE.

Let’s start with the following: How can you use your marketing messages to get your target audiences to pay attention and want more?

One way is by building content that has your central message.

It’s a message that makes your reader want to act on what they just read.

How do you do that?

  1. Know your niche.
  2. Find a need that you can fill—Become valuable to your audience.
  3. Express how you can/will benefit your niche.
  4. Communicate why and how what you offer is better than like-type products.
  5. Build your blog/website.
  6. Consistently promote content to attract.
  7. Always check on how your successful competitors are attracting with their marketing messages.

Build your list of prospects.

What are some of those easy and proven secrets to creating your 30-Second  or longer Marketing Messages for your content and conversations that help guarantee your business growth? Read more

How to Increase Free Traffic to Your Blog With Facebook

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

    • Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business. Read more @ https://coachingbusinessentrepreneur.com/free-traffic-to-your-blog

What is the one thing you need to know about getting free traffic to your blog with Facebook?

Here it is…

Blogging gives you a consistent stream of fresh and valuable content to help you attract clicks from your posts and free traffic to your blog with Facebook.

Blogs allow you to tell your story, break news, comment on breaking news, and overcome one of your biggest marketing challenges ⇒ sharing new content on social media on a consistent basis.

Growing a larger audience for your Facebook page is one way to get more people reading your posts and turning into free traffic for your blog.

Help your Facebook strategies WOW! your own audience with some help in our 10 Day Get-It-Done Facebook challenge ↶

free-traffic-to-your-blog, #bloggingtips, #blogger, #blog, #ontheblog, #bloggersgetsocial

Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business.

Every day you can communicate how you can help your target audience.

Think about what that means.

#bloggingtips, #blogger, #blog, #ontheblog, #bloggersgetsocial, #FacebooktrafficYou’ll keep growing a larger audience as you post value just for them, your organic reach may grow with every post and promotion you make – consistently.

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Can You Get Astonishing Search Engine Popularity?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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search-engine-popularityThere was a time when you only needed…

fabulous SEO copywriting for

amazing search engine popularity.

This was making use of a skill with words that allowed you to place just the right number and type of keywords in just the right places that could be just right for mind-blowing top rankings in the search engine popularity status online.

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3 Ways to Instantly Improve Your Reach ?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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3 Ways to Instantly Improve Your Reach ?

Why do you need to improve your reach?

When you’re trying to get people to click and read your article, post, watch your video, listen to your podcast on any social media site, what you ACTUALLY want to do is tempt their curiosity, activate their sense of need/urgency to take a look now.

That means you really must think about words that sound spammy, or links/words that are clickbait, PLUS the many words that ‘trigger’ what Facebook counts as clickbait.

Especially because Facebook has their ‘WAYS’ of detecting them.

I’m giving you some words that will improve your reach and your engagement. Plus, we’ll take a look at the words that hurt your reach and hurt your engagement… ⇓ Want to know how to increase your reach with helpful ‘Trigger Words’? ⇓ 

#blogger, #blog, #ontheblog,#howto,#Facebookmarketing,#triggerwords

Because:

When you give content that shares your expertise to help your audience feel better, inspired, or help their businesses do better? Facebook algorithms notice and put your posts in newsfeeds to improve your reach and help you be seen more and get more engagement!

But first:

What is Facebook reach?

  1. How Do You Know WhenYou Need to Improve Your Reach

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How to Use These Facebook Goals in Your Marketing Plan

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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When I used to start thinking about Facebook goals and a marketing plan…

My motivation would start to lag. Because I knew the ‘What’ and ‘How’ but didn’t have a plan to put in place to bridge the gap of where I was in my journey to where I wanted to be.

Have you ever felt like this, too?

I didn’t know what my plan of action was. I knew what I needed to do and did that. But, this always made me feel like it really wasn’t getting me there. And it seemed to take soooo long to start moving forward. I just wasn’t ‘getting it’.

If you’ve ever been waiting for that ‘ah-ha’ moment? Then I think you know what I mean.

A big  “ah-ha” moment that made a huge difference was when one of my mentors showed me how to put all of my marketing efforts into growing my Facebook group. Now I had a purpose and a plan was coming together.

 

It seems one of your first Facebook goals for your page is to build more engagement.

But why?

This one I know the why of: So that you can grow your business, grow your prospects, and grow your income

When you know that your plan (strategy) is engagement and paying attention to the analytics of what your audience likes, it starts to bring excitement and a new understanding.

➷ What if you had more ideas and wanted help with getting that engagement? You can get help when you join us @ https://www.facebook.com/groups/10daygetitdone

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Want a Successful Marketing Formula?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Want-a -Successful-Marketing-Formula?There’s a little-known successful marketing formula that you need to check out, understand, and use in all the marketing you do. This is a most successful marketing formula and can be used when speaking, advertising, sending direct mail, on your online sites, and more.

It was officially put into writing in 1898 and has been used in almost every industry since.

This formula has proven successful for many, many decades, especially in direct response marketing. When you apply this formula you’ll drive more results with your content writing.

It’s called the AIDA formula. Let me show you how it works…

#marketing Read more

How to Understand the Importance of a Social Media Marketing Funnel

How to Understand the Importance of a Social Media Marketing Funnel

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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How to Understand the Importance of a Social Media Marketing Funnel

You can create awareness and move their ideal prospects from strangers to happy clients who become raving fans https://www.facebook.com/groups/10daygetitdone
⬇⬇⬇

Posted by Ask Coach Donna Social Media Coach & Intuitive on Thursday, May 31, 2018

 

I’ve put together a hypothetical ‘Case Study’ to help better understand social media and content marketing efforts using a social media marketing funnel done right.

Boombiz Corp (imaginary) is a company that sells boomboxes and they’ve discovered social media and content marketing and are beginning to understand the efforts and the steps involved in growing their online business.

Because, their first thought and main concern was the success of that business online and getting their business noticed, they wanted to build an online identity for their brand while marketing and promoting their business.

Powerful success lessons they’ve learned with their new strategy…

Want to find out more about how this Facebook organic marketing works? marketing-funnel

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