How to Use These Facebook Goals in Your Marketing Plan

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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When I start thinking about Facebook goals and marketing it brings to mind that:

One of your first Facebook goals for your page is to get those: likes/shares/comments and get as many as possible and build raving fans! 

What’s so important about reaching those Facebook goals in your marketing?

  • Facebook goals can help give more meaning to how you can and want to build interest, relationships, and start a conversation that could lead to stronger connections and engagement.

  • Having Facebook goals helps you understand what you want to achieve and better understanding about what it’ll take to reach those goals!

Is it all about building your Facebook audience, your list, website/blog traffic, and sales? Well, short answer…

YES! Which means it can be challenging!

So why waste time writing and trying to move forward with your Facebook marketing if no one finds what you post good enough to take their time to engage with you!?

Inspiration can come from your goals. A goal like….

  •  Discovering why people are or are not engaging with your posts will give you power for your business.
    Learning and using the benefits of Facebook for your business is always the main goal.
    • When you understand what helps your audience engage, then 
    • You’ll be able to get your content seen more in the news feed and  
    • You’ll find the content that your audience wants more of from you! → You’ll be able to get that content ready more quickly so that you can take care of Facebook in just 30 minutes a day.
    • Now you’ll really have fun watching your Facebook insights to see what was most popular with your audience and do more of that!
    • Which means you’ll have more ROI from your efforts!
    • Want to learn about your ROI (Return on Investment) and how-to’s – check that out @ The Delightfully Short Guide to Social Media ROI

Using all the benefits of Facebook for your business is always the main goal…and being able to take care of Facebook in just 30 minutes a day means you can get more ROI with your online business! Why not check us at for more help and tips @

No doubt about it …

Engagement requires that we reciprocate. Read more

How to Understand the Importance of a Social Media Marketing Funnel

How to Understand the Importance of a Social Media Marketing Funnel

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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How to Understand the Importance of a Social Media Marketing Funnel

You can create awareness and move their ideal prospects from strangers to happy clients who become raving fans https://www.facebook.com/groups/10daygetitdone
⬇⬇⬇

Posted by Ask Coach Donna Social Media Coach & Intuitive on Thursday, May 31, 2018

 

I’ve put together a hypothetical ‘Case Study’ to help better understand social media and content marketing efforts using a social media marketing funnel done right.

Boombiz Corp (imaginary) is a company that sells boomboxes and they’ve discovered social media and content marketing and are beginning to understand the efforts and the steps involved in growing their online business.

Because, their first thought and main concern was the success of that business online and getting their business noticed, they wanted to build an online identity for their brand while marketing and promoting their business.

Powerful success lessons they’ve learned with their new strategy…

Want to find out more about how this Facebook organic marketing works? marketing-funnel

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How to Extend Your Facebook Page Reach

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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facebook-page-reachLet’s talk about your Facebook Page reach and engagement.

But first, let’s go over a couple of quick definitions:

Facebook post reach is:

Reaching people within their own News Feeds, on your Page, and what is shared by friends. The more reach the more possibility of engagement.

You may also like reading more at: What’s the difference between impressions and reach?

facebook-page-reach

Engagement absolutely rules  – And content is always king.

facebook-page-reachBut behind the scenes… Read more

How to Use 5 Parts of a Perfect Facebook Post

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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5-parts-perfect-facebook-post

What are these 5 parts of a perfect Facebook post formula?

Have you found your own formula for posting on Facebook and are you consistent with it?

As a business you need a formula for your posts on Facebook. It’s your place to build, engage, and strengthen your contacts.

You’ll regularly be creating Facebook posts that allow you to start building your community and engaging with your customers. 

  • Facebook is your social media site for growing customer involvement and, overtime, sales for your business.

Facebook is the quick way to join in and interact with your target market. Getting to know them and letting them get to know you.

What’s the best way to go about it?

  • Know your niche – your target audience, then…
  • Your goal is always to create content that is more clickable for sharing, likes, and comments. Engage with your target audience.
  • Using Facebook as part of the journey across your customer touch points and through your Facebook marketing funnel.

Here’s the thing… Read more

How to Engage Your Fans on Facebook

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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how-to-engage-your-fanc-on-fb-bestYou want attraction power to engage your fans on Facebook!

By the way…

People are not on Facebook to be sold. ­That‘s why the best content seamlessly melds into Facebook. Attracting your audience in ways that won’t feel like their being sold to.

The question that you need to know the answer to?

How can you effectively attract and engage your fans on Facebook?

This pretty much sums it up ⇒ Have a goal to boost your audience into super fans that are eager to hear more from you and who are ready to buy what you’re selling!

Well. there is a bit more to it. So let’s get into it just a bit here.

Read more

How to Get More Engagement on Facebook Quickly

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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get more engagement on FacebookSimply stated:

You won’t be seen in your Facebook News Feed if you don’t get more engagement on Facebook.

Do you ever take a look, like, make a comment, maybe even share what others’ posts that you see in your News Feed?

Because…

That’s where all the action is on Facebook pages!

And remember, it’s a free news feed that can also include your news items when you make use of it!

  • It’s one of the greatest ways you can make the most of Facebook; by using the FREE tools available and get more engagement on Facebook!

Okay, so you post to your Facebook page, hoping you’ve hit upon something that works.

Think about this… Read more

What You Need To Know About Blogging and Engaging Your Facebook Page

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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engaging your Facebook pageWhat is the one thing you need to know about blogging and engaging your Facebook page?

Here it is…

Blogging gives you a consistent stream of fresh and valuable content to help you be more engaging on your Facebook page.

Blogs allow you to tell your story, break news, comment on breaking news, and overcome one of your biggest marketing challenges ⇒ sharing new content on social media.

Engaging your Facebook page can be your way to do Social Media marketing.

Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business.

Every day you can communicate how you can help your target audience!

Think about what that means. Read more

How to Build a Strategy That Is Social By Design

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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social-by-design

Social by design builds trust and increases conversions which in the long run increases your revenue.

Can you unlock stronger relationships by understanding what drives people to your distinctive expertise and then helping new audiences easily learn more from you?

Think about that for a minute.

Social by design is a model used that only a handful of online marketing systems put in place and it can work for you.

Building social proof.

Read more

How to Sell the Process, Not a Promise

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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sell-the-process

When you sell the process, your goal is to be creating and promoting a consistent flow of great content that is focused on the experience that your readers will have.

But how do you do that?

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering that their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Making sure that the content you create is something your readers can believe in and that offers guidance in a way that show you do understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote…

sell-the-process Read more