I’ve put together a hypothetical ‘Case Study’ to help better understand social media and content marketing efforts using a social media marketing funnel done right.
Boombiz Corp (imaginary) is a company that sells boomboxes and they’ve discovered social media and content marketing and are beginning to understand the efforts and the steps involved in growing their online business.
Because, their first thought and main concern was the success of that business online and getting their business noticed, they wanted to build an online identity for their brand while marketing and promoting their business,
Get a strategy for communicating to your audience with key messages.
Think about this….
As a business and marketer, you’re in a competition to stand out to a larger audience with your key messages to share your expertise.
But, your audience is surrounded by so much information every day.
Become “the best answer” with your expertise using consistent and key messages ⇒ just for your audience.
Plan to cultivate a loyal community with your messages. Not just advertising messages. But a blend of promotional and native messages that communicate in a fun way about what you do so that your audience can become more involved with.
Take a moment to answer a few enlightening questions below!
No matter what size your business or blog ~ your goal is to start conversations with your target audience through social media content marketing.
What is social media content marketing?
“It’s a system that turns into skills using social media content that was created to help you reach your goals of educating, communicating, and promoting (marketing) your blog posts, videos, podcasts, images, and messages using social boosts of support from your ‘friends’ and followers to generate interest and sales.” Coach Donna Ward