Do You Understand Your Online Marketing?

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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As a small business person, or a blogger, you are your own Marketing Manager!

understand-your-online-marketing

That means you need to understand your online marketing strategies.

As your own Marketing Manager, one of your jobs is getting high-quality leads onto your list so that you can share more fabulous information about what you offer.

But how can you do that if you don’t know your answers to:

★ What keywords to use for your content marketing? ★

By now we all know how to enter the words for things we are searching for online. These are the keywords that the search engines like Google, Bing, and even the Social Media sites use to find what you are looking for online.

Keyword research and strategies are about finding out the words that your target audience types in to look for what you have to offer. Read more

Be Persuasive With Your Content Marketing

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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persuasive-with-your-content-marketingYour goal with your content marketing is persuasion.

How can you be persuasive with your content marketing?

==> Being cautious and fearful or pushy and unpleasant are not the ways for today’s business to be persuasive with any kind of marketing!

Finding your own path of connecting, engaging, with assertive and conversational sales language is your goal.

Whew!  So… Content marketing is engaging your prospects.

There are ways to help you be persuasive with your content marketing.

What’s that, you say?

How do you find more of the clients you love to work with being persuasive with your content marketing?

–          You are growing your business and your brand.

o   You’re the one responsible for revenue, the income that keeps your business moving forward.

–          The success or failure of your business depends on quality and quantity of the leads you bring in when you are persuasive with your content marketing. Read more

Got Trust?

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Got Trust in businessPeople do business with people they like and trust, so how can you inspire trust?

You’ve heard it before…At the heart of all sales transactions is trust. The greater the trust is, the more likely the sale.

This means there is a strong need for you to build confidence with your buyers.

  • A lot of your relationships can be and are being built through the Internet.

Read more

Are You Great At Lead Nurturing?

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Are you great at nurturing your leadsLead Nurturing

That’s how you get your cold prospects turned into warm, ready to buy, and refer you prospects.

Nurturing and managing your leads is a process for building relationships with your ideal prospects with the goal of earning their business when they are ready.

Your online business prospect system, in simple form, is something like this: Read more

Emails as a Marketing Solution?

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Emails as a marketing solutionWe market to attract interest, build desire for, and generate sales.

That includes email marketing as a must.

Which can be an extremely powerful and effective marketing technique for building prospect and client relationships based on value and trust.

–         Email marketing is really the foundation of your blog and information marketing. Read more

5 Creative Ways to Repurpose Your Content

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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creativeWe all send out…Newsletters or Emails to Subscribers on our list.

This is investing what sometimes feels like a lot of time and energy. As we write a compelling newsletter or email that we hope is helpful and is read.

When we send emails to our subscribers or send out our regular newsletter do we need to stop at that?

Have you heard of re-purposing? Why not recycle those older newsletters and emails?

5 smart and creative ways to repurpose your own content… Read more

5 Secrets of Infomarketing

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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info marketingFrom the moment you begin researching ways to make money online, you hear infomarketing, over and over again.

One of the hottest ways to make money online is through the power of content marketing through your blogging, Social Media, and article marketing.

You need great, informative, content.

But, first, you need to know why content so important on the Internet and especially your blog and article marketing.

Why is Content Crucial? Read more

The Thing That Is Stopping You From Making Money

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Fear!

Are you reading these headlines: Warning: The recent (02/25/11) google algorithm change could spell disaster for you and your business depending on your internet marketing model.

Well – Even though I have focused a lot of my efforts in the “article marketing” field, I’m not in any kind of panic BECAUSE Read more

4 Formats Within Content Marketing

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Do you find yourself thinking you know what Content Marketing is for your Internet business?

I have heard it said that content marketing encompasses all marketing formats that involve sharing content that is appealing to your current and prospective clients.

— Your motivation behind the content marketing you send out is to educate your prospective and current clients about your brand and to show you as a thought leader and industry expert.

Makes sense. And, sounds easy, right?

My own business coach reminds me that fresh and quality content is essential for your blog sites’ rankings and for attracting and engaging our target audience. So, you will want to ensure that you are writing high quality, educational content that is both engaging and optimized for the search engines.

Did you know that you may have high bounce rates if:

— Your content is boring, not in line with your business efforts and kept fresh.

Oh, and, I know that you know – It is imperative that a blog continually has new, relevant content in order to keep the search engines as well as your target audience engaged.

(Also Read —  4 Beginners’ Tips to Improve Bounce Rates)

So what is your goal? Read more

Getting Participation and Comments on Your Blog

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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Show the Carrot

Instead of threatening to prevent people from commenting, you may want to consider giving them a positive incentive to comment.

For instance, you could put some lower bound on the number of comments you must receive before you will create another post.
Example:
You might say that you will only post after you have received at least 30 comments from readers.

With this said, it is important that you follow the response to this policy over time. Make sure that readers aren’t simply posting “good work” or “nice post,” but instead are actively participating. Otherwise, this system will not work and you may need to switch to something else. Read more