Want Value Over Features? What’s In It For Them? 

Benefits are the reason why your customers care about that feature. Or how that feature improves their quality of life. Clients understand what features explain, while benefits explain why.

Want Value Over Features? What’s In It For Them? 

Let’s talk about features over benefits and how to highlight your products’ value. Marketing is all about knowing what matters. Remember that only a specific group of your clients is interested in the bells and whistles you offer.

  • What your clients want is a simple, quick solution to their problems. All they want to know is what’s in it for them. What will the product or service they’re buying do for them? If you can tap into that and answer that question, it’s easy to turn an interested prospect into a client. 

The best way to illustrate this might be an example. Let’s say you are in the market for a new blender. What do you care about? 

  • Features: The size of the motor, how fast the blades spin, or what fancy material they are made of. 
  • Benefits: Do you care about making smoother smoothies more quickly and being able to blend just about anything without having to worry about dulling the blades? It’s the benefits here that your clients will be more interested in. They know how the blender is going to work for them, and they can make almost anything in this blender. 

Features are excellent, but what you care about are the benefits you get from those features. 

  • Keep this in mind as you create content, product descriptions, sales pages, emails, and marketing material. 

How do features and benefits differ?

Here’s the quick answer:

  • In product terms, a feature describes how your product works, such as its technical specifications or its description.
  • Benefits are why that feature is helpful for your clients. You’ll share how your product and services can add value to their lives or businesses.

A feature tells clients what they are buying, while a benefit tells them why they are buying it.

It’s more challenging than it sounds. As developers, we often focus on the features since we spent a lot of time and effort developing our products and services, and it makes sense. 

  • The features are why our products and content work. 
  • Features are what deliver the benefits, and we are proud of that. 
  • All our readers, subscribers, and clients care about are the advantages of (something) to them, personally. How can what we have to offer benefit them? 

You build trust by shifting the focus from what you have to offer them to what they have to gain. 

  • Benefits help you show that you have your client’s best interest in mind with everything you offer. 
  • Yes, you get paid for those features you create because your product’s or service’s capabilities can be expressed through features.
  • This is how it should be. You are offering features to help your clients.
    • As benefits attract your clients.
  • Using this approach, you can build a business that will last for years and decades. 

Let’s go over this differently.

Distinguishing Product Features From Benefits and Sharing Them

Let’s play this learning game.

The key to making your ideal audience happy is understanding how your products and services can help them solve their problems, meet their needs, and simplify their lives.

To put it another way, learning how to describe the benefits of your product or service will be key if you want to increase your business’s success. Products and services can be described by their features and distinctive traits.

Examine these product descriptions and try to identify the benefits and features of each.

  1. The service departments at our car dealerships gather the facts from thousands of car dealers to find the pricing you’ll love. 
  2. Persistence and dedication are essential to maintaining a healthy lifestyle. 
  3. The fibers used in this dress are natural and of high quality.
  4. Taking this laptop on a trip means you’ll have portability and durability while you work in many different areas. 

Look at the changes made in the descriptions below for a better outcome.

  • Your audience is interested in something other than the facts you’ve gathered or how you found the pricing of your systems. They want their car serviced quickly and correctly.

Let’s change those features’ descriptions.

Features

  1. The service departments at our car dealerships gather the facts from thousands of car dealers to find the pricing you’ll love. 
  2. Persistence and dedication are essential to maintaining a healthy lifestyle. 
  3. The fibers used in this dress are natural and of high quality.
  4. Our laptop is the new high-performance Intel i7-1165g7 processor Windows 10 Home model.

Benefit

  1. And they want to know if your service department specializes in their car’s make and model.
  2. Our diet plans provide a well-balanced eating routine:
  • Helping you quickly boost your energy levels throughout the day and sleep well at night.

     3. Besides providing breathability, our natural fibers are soft, strong, and free from irritation. Helping make them extremely popular with moms and babies.

     4. Mobility: A laptop’s mobility is its primary advantage, along with Internet availability to use websites, emails, and social media quickly and easily wherever you are. 

  • Taking this laptop on a trip means you’ll have portability and durability while working in many different areas like coffee shops, airports, planes, buses, trains, and more. 

Determine why your audience would buy your product.

  1. How does that laptop make their lives easier? Tell them all about it and share those testimonials.
  2. Your audience desires their lives to get easier.
  • So how would you accomplish that?
    • What are you doing to help them get to where they want to be?

You might need to schedule some time to review your marketing material and sales pages.

Are you highlighting the benefits or features? Edit those pages as needed. Then sit down and pick one of the benefits your customers love the most – and help them understand how this would make their lives easier.

  • Create some content around it, share it on your site, and promote it on social media. These tactics effectively attract new people in search of a solution and help you build your list of ideal people.

·       Don’t stay away from social media marketing!

 It could be a big mistake!

No one else will know how you can help them if you don’t discuss your product and service features and benefits.

     Promote and share constantly and consistently in different ways as you point out what you’re offering your ideal audience and those benefits. Marketing is all about knowing what matters. Remember that only a specific group of your audience is interested in the bells and whistles you offer.

  • It’s a world full of great content, and the chances of your ideal audience discovering you and your business are non-existent! 
    • So be sure to interact and visit to keep your audience responding and seeing your posts.
  • Social media bridges the gap between a blog and its audience in the same way that social media connects people in every corner of the globe. 
  • You can share your favorite client’s story and make more connections by discussing and asking how you helped them. 
  • Ask for their testimonial.

Your excellent content, which you always want to share in many different ways and places, works for you by doing more than selling products. It establishes a connection with your ideal audience and followers.

By using good messaging, you can convey more information in a clever, succinct way about the product’s benefits or features. Learn a lot more about your messaging.

 

 

 

 

Donna Ward
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