How to Use These Facebook Goals in Your Marketing Plan

When I used to start thinking about Facebook goals and a marketing plan…

My motivation would start to lag. Because I knew the ‘What’ and ‘How’ but didn’t have a plan to put in place to bridge the gap of where I was in my journey to where I wanted to be.

Have you ever felt like this, too?

I didn’t know what my plan of action was. I knew what I needed to do and did that. But, this always made me feel like it really wasn’t getting me there. And it seemed to take soooo long to start moving forward. I just wasn’t ‘getting it’.

If you’ve ever been waiting for that ‘ah-ha’ moment? Then I think you know what I mean.

A big  “ah-ha” moment that made a huge difference was when one of my mentors showed me how to put all of my marketing efforts into growing my Facebook group. Now I had a purpose and a plan was coming together.


It seems one of your first Facebook goals for your page is to build more engagement.

But why?

This one I know the why of: So that you can grow your business, grow your prospects, and grow your income

When you know that your plan (strategy) is engagement and paying attention to the analytics of what your audience likes, it starts to bring excitement and a new understanding.

➷ What if you had more ideas and wanted help with getting that engagement? You can get help when you join us @


  • Knowing how to build your content to lead to stronger connections and engagement is what will make you stand out. 

  • Knowing how your content can help lead to stronger connections and engagement.

  • Knowing who your Facebook niche community is, helps you understand what you want to achieve in helping to attract and solve their problems.

  • Then it’s all about the details of what it’ll take to reach those goals!

Is it all about building your Facebook audience, your list, website/blog traffic, and sales? Well, short answer…

It is and can be challenging! Because even as you’re building, you need to be engaging, growing and selling. 

So why waste time writing and trying to move forward with your Facebook marketing if no one finds what you post good enough to take their time to engage with you!?

Inspiration can come from your goals. A goal like…

 Discovering why people are or are not engaging with your posts will give you power for your business.
Learning and using the benefits of Facebook for your business is always the main goal.

When you understand what helps your audience engage, then…

    • You’ll be able to get your content seen more in the newsfeed and  
    • You’ll find the content that your audience wants more of from you! → You’ll be able to get that content ready more quickly so that you can take care of Facebook in just 30 minutes a day.
    • Now you’ll really have fun watching your Facebook insights to see what was most popular with your audience and do more of that!
    • Which means you’ll have more ROI from your efforts!
    • Want to learn about your ROI (Return on Investment) and how-to’s – check that out @ The Delightfully Short Guide to Social Media ROI

Using all the benefits of Facebook for your business is always the main goal…and being able to take care of Facebook in just 30 minutes a day means you can get more ROI with your online business! 

No doubt about it …

Engagement requires that we reciprocate.

Aside from asking questions, you’ve got to interact and get involved in their conversations. This helps you understand your audience better and being better able to give them what they want and like. I like to go to sites that are similar to mine and read their audiences’ comments. Also when people leave comments on my blog posts, I really learn a lot from what they’re saying!

We’re all tired of businesses trying to promote themselves all the time when what people actually need is someone who will listen to them and give them what the want. This is how attraction power begins.

As a Facebook business, you’ll want higher engagement so you’ll offer higher rewards.

  • Valuable content that your audience wants more of from you!
  • Free and beneficial content. Then more and more of it.
  • Build your list using your free content – free opt-ins
  • Launch a new campaign that you know your fans would be interested in!

Your content marketing and your Facebook goals can include blog posts, videos, podcasts, live Facebook chats, classes…and more of what you know your audience wants from you.

But that’s just part of the story…

Think about what emotion your marketing can have with your Facebook goals in place to help you more easily and quickly inspire your audiences.

Goal #1 Show that your brand, your voice, is one of authority. Meaning you understand your niche and how you help them.

  • Establishing your voice of authority starts with content creation.
  • Every post you make on your Facebook page needs to somehow support your brand.

With that in mind you can include these types of posts if appropriate for your type of business:

  • Will it be entertaining? Humorous, engaging or fun.
  • Will it be enlightening? Try what’s trending in your business, what are some stats, give product reviews, inspirational quotes, and memes, videos, about your work, or DIY tips.
  • Is your content helpful? Including tips and valuable support.
  • Can they take action now with what you’re sharing? Meaning you can make your content action-oriented like offering them the ability to save now as a pdf, tweet now, vote, take our survey, a ‘click here’ link to download and receive more information.
  • Will it be supportive and enthusiastic? Don’t forget you’re building relationships. You might give a thank you note, holiday greetings, and other seasonal notes (Spring, Summer, Winter, Fall celebrations).

Write out your ideas for your content, fit it into your content posting calendar, and roll with it!

Goal #2 Maximize your reach and engagement by exploring Insights.

  • Use your Facebook page Insights regularly – you will start to see your page reach and engagement grow!
  • Post when your fans are online
  • Create specifically for your Facebook audience
  • Aim at videos, Go live and set a schedule
  • Share content of high quality from competitors that are doing well 
  • Ask what your audience thinks
  • Recycle your top posts
  • Watch other Facebook Pages that have a similar audience – model what they’re doing
  • Play with new and different types of content
  • Reply to comments, shares, and thanks for their likes
  • Always start your content with the benefits that you know you’re audience WANTS and will love hearing more about from you!

Goal #3 Share often in a variety of ways and show off your role as a strong, clear voice to bring about awareness of your work and how you are able to transform your audience’s business or life

  • Make sure that’s clear on every aspect of your Facebook page.

Goal #4  Your content = positive reflection 

  • What is going on in your business?
  • What are you doing to help your audience?
  • What innovative, interesting programs have you developed and could promote (organically) and share with your audience?

Goal #5 Rinse and Repeat

Consistently posting. Checking Facebook analytics (insights) for the best times to post. Scheduling your posts!

Remember: Engagement is key!

Goal #6 BonusMake sure that you stay up to date with online regulations – the newest being GDPR! You can read a resource list about this here → How to Get Help With GDPR Compliance Resources 

Join our 10 Day Get-It-Done Facebook Challenge and learn more about successful Facebook tactics!

Donna Ward
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25 thoughts on “How to Use These Facebook Goals in Your Marketing Plan

  • April 11, 2017 at 1:43 pm

    thank you for this! Engagement is the one thing that I want more of on my FB page, and these tips will definitely help me get there.

  • April 11, 2017 at 3:55 pm

    I have this blog post bookmarked. I have been blogging for a long time, bt have yet to really master Facebook. It’s definitely something I need to really work on. It’s just as easy as it used to be years ago.

  • April 11, 2017 at 5:09 pm

    Fb changes so much and so often. I have a great following but I still need to learn the in’s and out’s. Thank you for all the information. I am definitely pinning this post.

  • April 11, 2017 at 5:31 pm

    Nowadays, it’s so important to market your brand on facebook. There are so many ways to grow your audience and reach more people on Facebook. Thanks for sharing these goals and tips for boosting Facebook success.

  • April 11, 2017 at 7:04 pm

    Really great tips here! I had completely given up on Facebook when they made all the changes the last few years. I was just using my personal account. BUT I’m trying again with my page. We’ll see…

    • April 12, 2017 at 10:47 am

      Hi Kerri – I know from experience that if I just give up for a couple of days, it starts to draw out longer – and then it’s harder to get back to a system of consistency

  • April 12, 2017 at 12:20 am

    Engagement is key across the board with all social media. I think it is important and Facebook should not be neglected. Thanks for the tips and I will attempt to implement these strategies too.

  • April 12, 2017 at 1:58 pm

    These are some excellent tips that all people who market on FB should know about. I like to engage with my audience myself, which adds a personal touch.

  • April 12, 2017 at 5:28 pm

    This is one of the best posts on the subject that I’ve come across. I’ve been blogging for about 4 years and only recently got serious about trying to grow my audience. Admittedly .. I didn’t even have social media accounts and therefore hired someone to get me going. While I still feel a bit out of my element .. it’s gotten far easier and I really enjoy engaging with my followers. Bookmarking you post and will slowly make my way through all of the tips. Thank-you!

  • April 13, 2017 at 3:36 pm

    thanks so much for sharing some tips for Facebook. I find that engagement for me personally comes in waves – seems like it’s feast or famine and it’s so hard to figure out. I keep with it though even when most are ready to leave it behind. lol I guess I feel like I have so much vested at this point.

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  • May 15, 2018 at 5:22 pm

    This is great advice. I really need some refreshing when it comes to blogging and social media sharing. I recent set some goal, now I have to work to meet them.

  • May 15, 2018 at 6:41 pm

    This is very clear and makes a lot of sense. I especially like goal #4 as this is what I try to do so it was nice to see the validation. I will put all of your tips into practice.

    • May 16, 2018 at 7:30 am

      That’s great to hear, Joely – thank you! 🙂

  • May 15, 2018 at 8:23 pm

    Facebook keeps changing, and it is difficult for me to keep up with it all. This is very informative, and I will have to see what I can implement. Marketing is definitely something to consider with Facebook.

  • May 15, 2018 at 9:46 pm

    This is going to the top of my blogging task list. I have neglected marketing my Facebook page.

    • May 16, 2018 at 7:29 am

      Hi Tami – that’s great to hear! My task list last year was that I would pay more attention to my blog and market it on Facebook! lol

  • May 16, 2018 at 5:54 am

    Thanks for the tips! Facebook is one platform I’m trying to focus on more.

  • May 16, 2018 at 1:05 pm

    These are such useful tips for those who wants to have success! Yes, engagement is key!

  • May 18, 2018 at 8:41 am

    These are really great Facebook tips, especially with all the recent changes that have made it hard for bloggers to reach their audience. I am bookmarking this to go over in more detail. I’ve all but given up on Facebook, maybe this will help me get back into it! Thanks!

  • May 20, 2018 at 3:54 am

    Facebook really adds up so much on my engagement. Why only now I did see this. Having such goal is indeed a great help.

  • May 20, 2018 at 12:23 pm

    This is so helpful! I actually used to be strong on Facebook but will all the algorithm changes, it has been proving to be quite difficult.

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    • August 9, 2020 at 2:59 pm

      Great points, Jacky and thank you for stopping by and commenting 🙂

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