How to Use 5 Facebook Goals in Your Marketing Plan

facebook-marketingThinking about Facebook goals and marketing brings to mind that:

One of your first Facebook goals for your page is to get those: likes/shares/comments and get as many as possible and build raving fans!

Why is this important have Facebook goals in your marketing?

  • So you’ll know how you can and want to build interest, relationships, and start a conversation that will lead the way to a stronger connection and engagement.

All to build Your Facebook audience, your list, and sales.

Why waste time writing and trying to move forward with your Facebook marketing if no one finds what you post good enough to take their time to engage with you!?

No doubt about it …

Engagement requires that we reciprocate.

  • Which costs people time, effort, and energy.

Aside from asking questions, you’ve got to interact and get involved in their conversations. People are tired of businesses trying to promote themselves all the time when what they actually need is someone who will to listen to them.

You want higher engagement so you offer higher rewards.

  • Valuable content that your audience wants more of from you!
  • Free and beneficial content. Then more and more of it.
  • Build your list using your free content.

Your free content marketing for your Facebook goals includes blog posts, videos, podcasts, live Facebook chats, classes…and more!


But that’s just part of the story…

Think about what emotion your marketing can have with your Facebook goals to inspire in your audiences.

Goal #1 When creating your content, how will your messages be perceived, is your main Facebook goal:

  • Will it be entertaining? Humorous, engaging or fun.
  • Will it be enlightening? Try what’s trending in your business, what are some stats, give product reviews, inspirational quotes and memes, videos, about your work, or DIY tips.
  • Is your content helpful? Include tips & tricks, and support.
  • Can they take action now with what you’re sharing? Make it action-oriented: print, tweet now, save as a pdf, vote, survey, a ‘click here’ link to download and receive more information.
  • Will it be supportive and enthusiastic? Don’t forget you’re building relationships. You might give a thank you note, holiday greetings, and other seasonal notes (Spring, Summer, Winter, Fall celebrations).

Write out your ideas for your content, fit it in your content posting calendar, and roll with it!

Think about this…

Your Facebook Page goals might look something like this:

Goal #2 Provide ideas, resources, and encourage conversations

Goal #3 Promote and show off your role as a strong, clear voice to bring about awareness of your work and how you will transform your audience’s business or life

Goal #4 The content on your page will be a positive reflection of yourself and answer any one or more of these questions:

  • What is going on in your business?
  • What are you doing to help your audience?
  • What innovative, interesting programs have you developed and could promote and share with your audience?

Goal #5 Rinse and Repeat

Consistently posting. Checking Facebook analytics for the best time to post. Scheduling your posts!

Remember: Engagement is key!

Join our 10 Day Get-It-Done Facebook Challenge and learn more about successful Facebook tactics!


Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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11 thoughts on “How to Use 5 Facebook Goals in Your Marketing Plan

  • April 11, 2017 at 1:43 pm

    thank you for this! Engagement is the one thing that I want more of on my FB page, and these tips will definitely help me get there.

  • April 11, 2017 at 3:55 pm

    I have this blog post bookmarked. I have been blogging for a long time, bt have yet to really master Facebook. It’s definitely something I need to really work on. It’s just as easy as it used to be years ago.

  • April 11, 2017 at 5:09 pm

    Fb changes so much and so often. I have a great following but I still need to learn the in’s and out’s. Thank you for all the information. I am definitely pinning this post.

  • April 11, 2017 at 5:31 pm

    Nowadays, it’s so important to market your brand on facebook. There are so many ways to grow your audience and reach more people on Facebook. Thanks for sharing these goals and tips for boosting Facebook success.

  • April 11, 2017 at 7:04 pm

    Really great tips here! I had completely given up on Facebook when they made all the changes the last few years. I was just using my personal account. BUT I’m trying again with my page. We’ll see…

    • April 12, 2017 at 10:47 am

      Hi Kerri – I know from experience that if I just give up for a couple of days, it starts to draw out longer – and then it’s harder to get back to a system of consistency

  • April 12, 2017 at 12:20 am

    Engagement is key across the board with all social media. I think it is important and Facebook should not be neglected. Thanks for the tips and I will attempt to implement these strategies too.

  • April 12, 2017 at 1:58 pm

    These are some excellent tips that all people who market on FB should know about. I like to engage with my audience myself, which adds a personal touch.

  • April 12, 2017 at 5:28 pm

    This is one of the best posts on the subject that I’ve come across. I’ve been blogging for about 4 years and only recently got serious about trying to grow my audience. Admittedly .. I didn’t even have social media accounts and therefore hired someone to get me going. While I still feel a bit out of my element .. it’s gotten far easier and I really enjoy engaging with my followers. Bookmarking you post and will slowly make my way through all of the tips. Thank-you!

  • April 13, 2017 at 3:36 pm

    thanks so much for sharing some tips for Facebook. I find that engagement for me personally comes in waves – seems like it’s feast or famine and it’s so hard to figure out. I keep with it though even when most are ready to leave it behind. lol I guess I feel like I have so much vested at this point.

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