How to Use These Facebook Goals in Your Marketing Plan

Sooner or later, we must start thinking about Facebook goals and a marketing plan.

Above all, consider these points in this video and blog!

My journey from where I was to where I wanted to be comprised many gaps, despite knowing what I needed to do and how.

 I was still determining what my plan of action was. I knew what I needed to do and did that. But this always made me feel like it wasn’t getting me there. And it took soooo long to start moving forward. I just wasn’t ‘getting it.’

If you’ve ever been waiting for that ‘ah-ha’ moment? Then you know what I mean.

A big “ah-ha” moment that made a huge difference was when my mentor suggested putting all my marketing efforts into growing my Facebook group.

Now I had a purpose, and a plan was coming together.

One of your first Facebook goals for your page and your profile is to increase engagement. That means putting your plan together.

In this URL link from Facebook, you can start learning what Facebook has to tell you about how to do this @

Grow your Page audience and engagement

Above all, you can attract your ideal business prospects even as you serve others that need help.

Also, when you know that your plan (your strategy) is engaging and paying attention to the analytics of what your audience likes, it generates excitement and a new level of understanding.

What if you had more ideas and needed assistance in getting that engagement? You could ask those questions and receive answers by joining our Facebook group @

Understanding how to create content that leads to deeper connections and engagement will set you apart.

Because knowing your Facebook niche community will help you understand what you want to accomplish in attracting and solving their problems.

At the same time, it’s all about the logistics of getting there!

It’s about Content Creation and what you post on Facebook and other social media sites.

  • You must engage, grow, and sell while building your business
  • Coupled with writing and working on your Facebook marketing, it means consistently promoting and enticing your audience to check out and want more of what you offer.

Another critical point is that inspiration can come from your goals.

For example, having a goal like:

 Discovering why people are or are not engaging with your posts will give you more understanding and power for your business.

  • Learning and using the benefits of Facebook for your business is always the primary goal.

When you understand what helps your audience engage, then:

    • You’ll be able to get your content seen more in the newsfeed and  
    • You’ll discover the content that your audience wants more of from you! 

→ You’ll be able to get that content ready more quickly to take care of Facebook postings in just 30 minutes a day.

    • Now you’ll have fun watching your Facebook insights as you discover what was most popular with your audience and do more!
    • This means you’ll have more ROI from your efforts!
    • Want to learn about your ROI (Return on Investment) and how-to’s – check that out @ The Delightfully Short Guide to Social Media ROI

No doubt about it.

Engagement requires that we reciprocate.

  • Aside from asking questions, you must interact and get involved in your audiences’ conversations.
  • All to help understand your audience better and be better able to give them what they want and like.
  • I like visiting sites like mine and reading their audiences’ comments. 
  • When people leave comments on my blog and Social Media posts, I gain valuable insight into what they’re saying and what kind of content they want to see more of.

We’re all tired of businesses trying to promote themselves when people need someone to listen to them and show them what they want. 

This is how attraction power begins.

As a Facebook business, you’ll want to have higher engagement and offer higher rewards.

  • Valuable content that your audience wants more of from you!
  • Free and beneficial content. Then more and more of it.
  • Build your list using your free content on your opt-in landing pages. Growing your email list for you!
    • Boost your fan base’s interest in an innovative campaign you know they will love!

Your content marketing and your Facebook goals can include blog posts, videos, podcasts, live Facebook chats, classes, and more of what your audience wants from you.

Equally important to the story is to always:

Think about what emotion your marketing can have with your Facebook goals in place.
Helping you to inspire your audiences to want more from you quickly.

Goal #1: Show that your brand, your voice, is one of authority.

Meaning you understand your niche and how you help them.

  • Establishing your voice of authority starts with content creation.
  • Every post you make on your Facebook page needs to support your brand.

With this purpose in mind, you can include these types of posts if appropriate for your type of business:

  • Will it be entertaining? Humorous, engaging, or fun.
  • Is it enlightening?

         Try what’s trending in your business, what are some stats, give product reviews, inspirational quotes, memes, videos about your work, or DIY tips.

  • Is your content helpful with ideas and valuable assistance that would interest them?
  • Can they take action now with what you’re sharing?

         You can make your content action-oriented by offering them the ability to save now as a pdf, tweet now, vote, take our survey, and ‘click here’ link to download.

  • Will it be supportive and enthusiastic? You might give a thank you note, holiday greetings, and other seasonal notes (Spring, Summer, Winter, and Fall celebrations). Remember, you’re building relationships.
  • Write your plans for your content.

      Fit that planned content into your content posting calendar, and roll with it!

#2 Maximize your reach and engagement by exploring Insights.

Use your Facebook page Insights regularly – you will see your page reach and engagement grow!

  • Post when your fans are online.
  • Create specifically for your Facebook audience.
  • Significantly, you want to aim at videos, Go live and set a schedule.
  • Share high-quality content from competitors that are doing well and give them credit.
  • Ask what your audience thinks.
  • Recycle your top posts.
  • Watch other successful Facebook pages with a similar audience – model their actions.
  • Play with new and different types of content.
  • Reply to comments, shares, and thanks for their likes.
  • Overall you want to start your content with the benefits that you know your audience WANTS and will love hearing more from you!

         Your audience needs to be reminded of your benefits.

         With attention to writing down your list of how-to benefit ideas for your shared content.

         Write a headline starting with ‘How to ___________’ See how it scores at 

#3 A key point for you is remembering to share your strong, clear voice to bring about awareness of your work and how you can transform your audience’s business or life

Overall you want to be sure that you promote your business URLs where you can on your Facebook profile and page.

#4 Your content = positive reflection = Summing it up, Engaging Content

In other words, engagement is critical!

  • What is going on in your business?
  • What are you doing to help your audience?
  • What innovative, exciting programs have you developed and could promote (organically) and share with your audience?

#5 Rinse and Repeat

Consistently posting. Scheduling your posts!

With attention to checking Facebook analytics (insights) for the best times to post.

#6 Bonus – Stay updated with online regulations.

Particularally the newest GDPR!

→ How to Get Help With GDPR Compliance Resources 

Join our 10 Day Get-It-Done Facebook Challenge and learn more about successful Facebook tactics!

Donna Ward
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25 thoughts on “How to Use These Facebook Goals in Your Marketing Plan

  • April 11, 2017 at 1:43 pm

    thank you for this! Engagement is the one thing that I want more of on my FB page, and these tips will definitely help me get there.

  • April 11, 2017 at 3:55 pm

    I have this blog post bookmarked. I have been blogging for a long time, bt have yet to really master Facebook. It’s definitely something I need to really work on. It’s just as easy as it used to be years ago.

  • April 11, 2017 at 5:09 pm

    Fb changes so much and so often. I have a great following but I still need to learn the in’s and out’s. Thank you for all the information. I am definitely pinning this post.

  • April 11, 2017 at 5:31 pm

    Nowadays, it’s so important to market your brand on facebook. There are so many ways to grow your audience and reach more people on Facebook. Thanks for sharing these goals and tips for boosting Facebook success.

  • April 11, 2017 at 7:04 pm

    Really great tips here! I had completely given up on Facebook when they made all the changes the last few years. I was just using my personal account. BUT I’m trying again with my page. We’ll see…

    • April 12, 2017 at 10:47 am

      Hi Kerri – I know from experience that if I just give up for a couple of days, it starts to draw out longer – and then it’s harder to get back to a system of consistency

  • April 12, 2017 at 12:20 am

    Engagement is key across the board with all social media. I think it is important and Facebook should not be neglected. Thanks for the tips and I will attempt to implement these strategies too.

  • April 12, 2017 at 1:58 pm

    These are some excellent tips that all people who market on FB should know about. I like to engage with my audience myself, which adds a personal touch.

  • April 12, 2017 at 5:28 pm

    This is one of the best posts on the subject that I’ve come across. I’ve been blogging for about 4 years and only recently got serious about trying to grow my audience. Admittedly .. I didn’t even have social media accounts and therefore hired someone to get me going. While I still feel a bit out of my element .. it’s gotten far easier and I really enjoy engaging with my followers. Bookmarking you post and will slowly make my way through all of the tips. Thank-you!

  • April 13, 2017 at 3:36 pm

    thanks so much for sharing some tips for Facebook. I find that engagement for me personally comes in waves – seems like it’s feast or famine and it’s so hard to figure out. I keep with it though even when most are ready to leave it behind. lol I guess I feel like I have so much vested at this point.

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  • May 15, 2018 at 5:22 pm

    This is great advice. I really need some refreshing when it comes to blogging and social media sharing. I recent set some goal, now I have to work to meet them.

  • May 15, 2018 at 6:41 pm

    This is very clear and makes a lot of sense. I especially like goal #4 as this is what I try to do so it was nice to see the validation. I will put all of your tips into practice.

    • May 16, 2018 at 7:30 am

      That’s great to hear, Joely – thank you! 🙂

  • May 15, 2018 at 8:23 pm

    Facebook keeps changing, and it is difficult for me to keep up with it all. This is very informative, and I will have to see what I can implement. Marketing is definitely something to consider with Facebook.

  • May 15, 2018 at 9:46 pm

    This is going to the top of my blogging task list. I have neglected marketing my Facebook page.

    • May 16, 2018 at 7:29 am

      Hi Tami – that’s great to hear! My task list last year was that I would pay more attention to my blog and market it on Facebook! lol

  • May 16, 2018 at 5:54 am

    Thanks for the tips! Facebook is one platform I’m trying to focus on more.

  • May 16, 2018 at 1:05 pm

    These are such useful tips for those who wants to have success! Yes, engagement is key!

  • May 18, 2018 at 8:41 am

    These are really great Facebook tips, especially with all the recent changes that have made it hard for bloggers to reach their audience. I am bookmarking this to go over in more detail. I’ve all but given up on Facebook, maybe this will help me get back into it! Thanks!

  • May 20, 2018 at 3:54 am

    Facebook really adds up so much on my engagement. Why only now I did see this. Having such goal is indeed a great help.

  • May 20, 2018 at 12:23 pm

    This is so helpful! I actually used to be strong on Facebook but will all the algorithm changes, it has been proving to be quite difficult.

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    • August 9, 2020 at 2:59 pm

      Great points, Jacky and thank you for stopping by and commenting 🙂

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