Are You Listening On Social Media?

listening-social-mediaListening on social media is one of your critical first steps when putting together your social media strategy for your blog and business.

Listening on social media can show your audience that you care…and how to help them.

  • As you develop an authentic and powerful online style, you’ll start to understand more about what your audience wants.
  • You’ll be learning about what makes that desirable to them, and what language to use to attract.

That’s what listening on social media can do for your online success.

You can join in on the conversations with your target audience, even as you are listening on social media.

  • Making use of that opportunity to help you get more audience intelligence in your everyday online activities.

People who are a part of your community, and ones who don’t even know you yet, want your ideas, information, suggestions, and they want you to hear them! 

Pay attention to more than what they’re saying as part of your listening on social media.

  • Take a look at your analytics and insights regularly to understand how they’re paying attention to you.
  • Include yourself in their conversations and become likeable and involved. That’s engaging!
When you’re listening on social media and responding, you can use it as a strategic tool for blogging, list building, promotions, and competitive shrewdness.

With social media it’s easy to find reporting on your efforts, there’s really no excuse not to. Monitoring any of your platforms will enable you to quickly see the results of your efforts. You’ll find out if your efforts aren’t working and you can identify why and improve them.

What are some of the social listening tools you can use to enhance your own experiences for listening on Social Media?

Check out these tools…

1) Hootsuite is one of your tools you need to manage your social networks from one place. 

hootsuite dashboard

2) Tweetdeck A Twitter tool for real-time tracking, organizing and engagement. 

tweetdeck

 

3) TWEETREACH – Find out how far your tweets traveled? You can also find out who your most influential followers are. 

tweetreach

4) Social MentionSocial Mention monitors over one hundred social media sites. It may be one of the best free tools for listening on social media.  

Social Mention

5) Google Alerts A monitoring service. You can enter the keywords that you have and you can see who is taking about you!

Google Alerts

It’s an ongoing process that you can develop into a top priority.

If you’re not monitoring your social media presence, you will be unaware of:

• What your competitors are doing.

• What people are saying about you and your brand.

• Whether you are doing a good job and…

• Whether you are improving your presence or it’s getting worse.

Because success means consistency and reliability. Which means you have to be visible and responsive.

One of the most important sites can be your Facebook businesss page!

Learn How to Maximize Your Facebook Followers and Build Your Email List in 30 min or less a day…10-Day-Facebook-Challenge

“I have heard Donna speak before as well as know many of her clients. I hear only great things about what Donna teaches and that everyone gets more then what they ask for. Sandy Evers. ourgoldenparachute.com

Donna Ward
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67 thoughts on “Are You Listening On Social Media?

    • January 22, 2015 at 5:29 am
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      Thank you Heather – Look forward to hearing your favorites end up being.

      Reply
  • January 20, 2015 at 10:50 am
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    I never really thought about it. i always just figured if people like what I have to say they like it and if not, oh well.

    Reply
    • January 22, 2015 at 5:30 am
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      Well, that’s true in some ways Robin – adding to that is once you know what they like, you can give them more. 🙂

      Reply
  • January 20, 2015 at 11:06 am
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    What great tips on listening. Love the perspective that it’s just as important to listen as it is to participate. Social media isn’t all me, me, me! Excellent post.
    Minette recently posted..Three Steps to a Winning GameMy Profile

    Reply
    • January 22, 2015 at 5:32 am
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      Super fun that you see that, Minette – it’s like when we go out networking offline – so many people are about ‘me, me, me’. It’s not all about me! lol

      Reply
    • January 22, 2015 at 5:33 am
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      You are welcome, Krystal – yep this is continuing our visibility!

      Reply
  • January 20, 2015 at 11:50 am
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    Hi Donna 🙂

    Fantastic post! Packed with tons of valuable resources to help you “listen” to your audience on social media! Will be checking out a few of these…..thank you my friend for always providing valuable information that ANYONE can implement right away 🙂

    I will be sharing this as always 🙂
    Big Hugs!!!
    Joan Harrington recently posted..The #1 Strategy For Inbound MarketingMy Profile

    Reply
    • January 22, 2015 at 5:35 am
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      Thanks so much, Joan! Always glad to see you hear and know that you value and share my work! Big hugs back at ya!

      Reply
    • January 21, 2015 at 4:16 pm
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      Thanks, Michele – I hope to hear what you found and implemented 🙂

      Reply
    • January 22, 2015 at 5:34 am
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      That’s great to hear, Scott – would love to hear some of you ‘alert’ you use for your blogging 🙂

      Reply
    • January 22, 2015 at 5:36 am
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      Nice to hear that, Maureen – thanks so much for your comment 🙂

      Reply
    • January 22, 2015 at 5:37 am
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      How fun to hear that you are starting your blog – yep more than just writing it is involved! 🙂

      Reply
  • January 20, 2015 at 1:16 pm
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    Listening and engaging with your fans/following/audience is a huge piece of online marketing.

    It’s not just about posting but about engaging. The more engagement, the better the relationship.. the more possibility of them buying products or services.

    Really enjoyed your blog post and looking forward to coming back! Follow over from UBC. 🙂
    Katrina recently posted..Difference Between Niche and AvatarMy Profile

    Reply
    • January 22, 2015 at 5:38 am
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      Thank you so much, Katrina! So glad you found me at UBC and looking forward to seeing you here often! 🙂

      Reply
  • January 20, 2015 at 1:16 pm
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    I do use hootsuite, but not any of the others, I’m going to have to have a play with them as I need to get my social media ‘life’ sorted a little more.
    Sarah Bailey recently posted..10 strange things humans doMy Profile

    Reply
    • January 22, 2015 at 5:39 am
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      Great point, Sarah – these tools do help sort out our work better! Thank you 🙂

      Reply
    • January 21, 2015 at 4:15 pm
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      Thank you, Caroline – love hearing that! 🙂

      Reply
    • January 22, 2015 at 5:40 am
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      I know, right, Theresa – I use a few of these tools and others – so much fun to get organized and more on target in promoting our work.

      Reply
  • January 20, 2015 at 2:46 pm
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    I use HootSuite to help manage my social media. It certainly makes it a lot easier for me!

    Reply
    • January 21, 2015 at 8:40 am
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      So right Pam – thank you 🙂

      Reply
    • January 21, 2015 at 8:40 am
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      Nope you are not the only one, Carmen – just pick one and see if you like it and move to an additional one is what I do 🙂

      Reply
    • January 21, 2015 at 4:15 pm
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      I do get that, Liz – my issue was Twitter, now it’s so much quicker!

      Reply
    • January 21, 2015 at 8:39 am
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      Super cool, Connie!

      Reply
    • January 21, 2015 at 8:39 am
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      Thanks, Amber – I live to hear that as a blogger!

      Reply
    • January 21, 2015 at 8:38 am
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      Thanks, Lois – It seems we all do – but, routines do help – one step at a time, right ?

      Reply
    • January 21, 2015 at 8:38 am
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      Great to hear, Stefany – what’s your favorite? 🙂

      Reply
  • January 20, 2015 at 8:21 pm
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    I didn’t know about several of these services, good to know. I agree that it is important to listen on social media to engage others for connections.

    Also Donna, I dont know if you are aware, but the link you have for Social Mention for #4 doesn’t go to Social Mention. Instead it is linked to Social Report and it is’t free. The link for Social Mentions is http://www.socialmention.com/
    Michel Snook recently posted..Is Affiliate Marketing Automation a Good Idea?My Profile

    Reply
    • January 21, 2015 at 8:37 am
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      Yep – Michel – it’s the same thing Social Mention and Social Report – thank you for your thoughtfulness 🙂

      Reply
  • January 20, 2015 at 8:27 pm
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    This post is extremely helpful. Hoots unite is the only one I’ve used before.

    Reply
    • January 21, 2015 at 8:36 am
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      Thank you Michelle – good to hear – and glad you found this helpful – there’s a lot of info we all need always

      Reply
    • January 21, 2015 at 8:36 am
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      Well, Annie – you’re not alone – I also slip so much – I do well in one area and then skip for awhile in another – and other times it’s all smooth…

      Reply
    • January 21, 2015 at 8:35 am
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      Thanks for your comment 🙂 It’s appreciated

      Reply
    • January 21, 2015 at 5:34 am
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      Same here, Lesley – we do need to keep updated and implementing and, well there’s a lot to learn and put into a routine. Step by Step – 🙂

      Reply
  • January 20, 2015 at 10:30 pm
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    I almost used Hootsuite when I went on vacation. It came highly recommended from a blogger I trusted. I might use it yet…

    Reply
    • January 21, 2015 at 5:33 am
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      Yep – been using Hootsuite for a few years – I need more consistency myself! Thank you, Rosey.

      Reply
    • January 21, 2015 at 5:31 am
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      Thank you for your comment, Francene – I have known about several, but a bit lazy in setting up more than a few. 🙂

      Reply
    • January 21, 2015 at 8:33 am
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      I know, right Francene! I use a few here and more that I didn’t list – there are some I want to get more involved with also 🙂

      Reply
  • January 21, 2015 at 8:07 am
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    Good point and great tips. I need o up my social media game. I do love Hootsuite though 🙂

    Reply
    • January 21, 2015 at 8:32 am
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      Her Sojourner – it is continuous – listening, engaging, promoting and using helpful sites that let us do more and do it easier. 🙂

      Reply
  • January 21, 2015 at 10:16 am
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    I use HootSuite, but I am sure don’t utilize it like I should. I also use Google Alerts, but those are mostly set up for my freelance news articles that I write from time to time.
    Chrystal M. recently posted..That Time I Bought a $1800 iMacMy Profile

    Reply
    • January 21, 2015 at 4:14 pm
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      Very nice, Rena – and thank you so much – glad to be of help 🙂

      Reply
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  • January 23, 2015 at 10:23 am
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    I love any kind of program that helps me keep track of my social media reach. Hootsuite is my favorite, it makes it so easy to control my social media channels!

    Reply
    • January 24, 2015 at 9:44 am
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      Me too, Rachelle – it’s getting it organized and systematized that helps so much

      Reply
  • November 26, 2016 at 7:45 am
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    I have heard about Hootsuite but have yet to really try it only because I am always up. I hardly ever sleep and so at any time, while I am up, I can post. But one day it might be helpful when I am unable to do it myself. Some of the other tools are helpful. Might try to Twitter reach one. That sounds interesting.

    Reply
  • November 26, 2016 at 3:04 pm
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    I think it’s hard to track mentions. I used to get so much traffic off of my Facebook page and now it’s almost none. They have made it where you can’t even get in the feeds without paying. It makes me so upset.

    My Instagram is doing OK and I need to work on my Twitter the most.

    Reply
    • November 27, 2016 at 12:30 pm
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      It is a struggle – but, I am still getting leads from Facebook over Twitter – and starting to work more on Instagram.
      Thanks, Valerie for your note!

      Reply
  • November 28, 2016 at 9:21 am
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    Great tips! I didn’t know about any of these tracking applications. I don’t use anything other than Facebook, but this is all still good information to know.

    Reply

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