If you want to create and publish great content that drives an impact, it can take some time and creativity.
You know who your audience is.
You’ve written out a plan to reach your audience and give them the solutions you offer.
You’ve taken a look at like-type businesses – Your competitors, what are they doing that is successfully helping them attract and grow?
“Do you use Use Alexa’s free Site Overview Tool to see competitor data, like where their website traffic comes from and their paid and organic keywords, backlink profile, audience interests, and more? Helping to ‘Drive More Website Traffic with Competitive Analysis”
Now you can have some fun growing your audience awareness with your content and offerings!
What if your content seemed to just flow more easily and you put together a content strategy that worked for you and your online business and has the all-out impact that you want?
I’m sure you’ve noticed…
It’s a crowded place for your content online!
You have to be the ‘lighthouse’ that leads your audience through all the noise!
Could You Use Your Own Social Media Strategies Checklist to Help?
How do you prepare your social media marketing strategy to get noticed by your ideal audiences? Every business needs a go-to Social Media Checklist to help with the processes to check off as you do each one.
So I’ve prepared this guide to save you time and frustration.
When you’re trying to get people to click and read your article, post, watch your video, listen to your podcast on any social media site, what you ACTUALLY want to do is tempt their curiosity, activate their sense of need/urgency to take a look now.
That means you really must think about words that sound spammy, or links/words that are clickbait, PLUS the many words that ‘trigger’ what Facebook counts as clickbait.
Especially because Facebook has their ‘WAYS’ of detecting them.
I’m giving you some words that will improve your reach and your engagement. Plus, we’ll take a look at the words that hurt your reach and hurt your engagement… ⇓ Want to know how to increase your reach with helpful ‘Trigger Words’? ⇓
Because:
When you give content that shares your expertise to help your audience feel better, inspired, or help their businesses do better? Facebook algorithms notice and put your posts in newsfeeds to improve your reach and help you be seen more and get more engagement!
But first:
What is Facebook reach?
How Do You Know WhenYou Need to Improve Your Reach
When I used to start thinking about Facebook goals and a marketing plan…
My motivation would start to lag. Because I knew the ‘What’ and ‘How’ but didn’t have a plan to put in place to bridge the gap of where I was in my journey to where I wanted to be.
Have you ever felt like this, too?
I didn’t know what my plan of action was. I knew what I needed to do and did that. But, this always made me feel like it really wasn’t getting me there. And it seemed to take soooo long to start moving forward. I just wasn’t ‘getting it’.
If you’ve ever been waiting for that ‘ah-ha’ moment? Then I think you know what I mean.
A big “ah-ha” moment that made a huge difference was when one of my mentors showed me how to put all of my marketing efforts into growing my Facebook group. Now I had a purpose and a plan was coming together.
It seems one of your first Facebook goals for your page is to build more engagement.
But why?
This one I know the why of: So that you can grow your business, grow your prospects, and grow your income
When you know that your plan (strategy) is engagement and paying attention to the analytics of what your audience likes, it starts to bring excitement and a new understanding.
You’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.
For that reason…
Marketers are always thinking about how to get their ideal clients to engage with their content online.
Your audience can’t know what you do and how you can solve their problems until…
You know your audience so well that you can offer practical solutions. because you understand what is driving them.
That means you need to explore what’s in their heart, not just their head.
Walk in their shoes and get more curious about the solutions you could offer.
Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.
As it turns out…
When you have clarity about what you really sell and the changes in life or business that you offer and your audience wants, then you’ll be clearer in explaining what you have to offer.
Now you’ll hone your content to who is really your market.
The audience that you can make a difference with is why you use content marketing to influence engagement.
There’s a little-known successful marketing formula that you need to check out, understand, and use in all the marketing you do. This is a most successful marketing formula and can be used when speaking, advertising, sending direct mail, on your online sites, and more.
It was officially put into writing in 1898 and has been used in almost every industry since.
This formula has proven successful for many, many decades, especially in direct response marketing. When you apply this formula you’ll drive more results with your content writing.
It’s called the AIDA formula. Let me show you how it works…
You can set powerful goals…to help answer this question ⤵️⤵️
“How am I going to live today in order to create the tomorrow I’m committed to?”
~ Anthony Robbins
If you want to set powerful goals, you first need to research your dreams to learn if they’re achievable and how to reach them. Make your goals challenging, yet possible for you to get done.
Want maximum success?
You can discover successes with an easy and proven way to set powerful goals, reach those goals, and help guarantee your future business heal and happiness. You’ll love the results!
#1 Matching Your Core Values in Helping to Set Powerful Goals
When you set powerful goals and align with your core values, you’ll more likely achieve them. If you’re struggling with reaching certain goals, see if they truly fit with your values.
Examples of Core Values
Trustworthiness.
Reliability.
Dependability.
Faithfulness.
Ethics.
Honesty.
Steadfastness (Staying steady towards your goal).
Serenity.
These are also going to help you keep your focus.
But aren’t business goals all about building your audience, your list, website/blog traffic, and sales? Well, short answer…
Making a list of your own experiences, qualities, and skills to help you personally pull out the greatest impact you can have on your business?
But first…
Let’s take a look at what Shirley did…
Shirley is a business leader in health products for energy and fat loss. She shares how to make healthy AND great tasting milkshakes for energy and fat loss!
? Mmmm. Don’t you just love, love milkshakes?
So how does Shirley keep her attitude optimistic and attract the people she’s been wanting to share her wonderful milkshakes with?
By making use of confidence builders like ? SKILLS and GOALS to prep her stage with hope and promise.
Because she understands that:
Every business owner has skills.
Business skills are the natural talents and the abilities you develop to help you understand what to do and what not to do in your business life.
Your skills build your professional know-how and help you set goals.
But what about when you feel you have a skill gap in some areas and it’s stopping you from moving forward or taking any kind of action?
You might be tempted to call it procrastination…
Then Shirley…
Understood! As a business owner, she was learning and taking care of soooo many things like:
How do you map your dream business and your future? Who do you want to become in your business and how you want your business to be?
