Do You Know Just How to Attract Your Ideal Audience?

attrac ideal audienceKnowing just how to attract your ideal audience with your content marketing online and gaining trust through great information, is the solution to building your influence and visibility online.content-marketing-checkist

If you want success with content marketing stop ‘selling’ and start helping instead.

Think educate, not sell

­Attract your ideal audience with content marketing and be:  

Audience-focused

What you share can add value for your audience and with really useful information.

  • It can’t be a one-way conversation about your brand.

­Authentic

I know for me, it can be difficul to write content in a conversational manner.

= It does seem a bit easier to match the tone and spirit of your values.

Because,

  • Off-brand content is worse than no content at all – so that means staying on course with your ideas and ideals.

Your content marketing goal will always be about adapting your messages to the needs and expectations of your audience.

  • Even as your brand promotes and shares your work.
  • Your readers and clients want to know how your information can benefit them.
  • You’ll be letting your ideal audience know that you understand what’s important to them.

So what are the basics you need to know up front?

  • Sometimes, you may not know your target market (straight to their core).

If that’s the case, you’ll always fall short in your content and marketing messages.

Define your audience!

Before you dig into how to attract your ideal audience with content marketing, it’s important to know:

  • Who is your target audience?

Are you trying to attract momprenuers or mid-sized businesses? Data scientists or marketers?

A great way to understand what would appeal and attract your ideal audience is to invest time into visualizing who your ideal reader (prospective or current client) is.

  • What are the pains your ideal audience is trying to resolve?
  • What do they want?
  • Go ahead and list the top five things they want/need that you can offer.

It’s a problem that creates conflict, struggles, and pressure. Threatens to keep them apart from their goals.

  • What is a promise that your brand offers in which their problem is solved?

You have tangible benefits of a solution you can offer. Write those out and put them in your content and messages.

In this week’s Social Media Mastermind Group coaching, we went deeper into:

  • How are buyers getting from step one (“Do I have a need?”) to a justified decision? 
  • What is their “existing conversation” they’re having with themselves about their problems, needs, or wants?
  • Do you have an understanding what your ideal audience is going through before they decide to make a purchase?

Discovering more about how to attract your ideal Audience, means knowing the answers to these questions.content-marketing-checkist

Understanding your audience’s problems and their biggest motivation – really does get your messaging in front of them through your headlines, all of your content, and on your optin and sales pages. It’s called copywriting.

  • You’ll write like you’re writing to a friend.
  • Feeling at ease fitting in and attracting your ideal audience.

After years of blogging, social media sharing, and building, plus relationships with my readers, I have had a hit and miss approach.

  • Meaning sometimes I ‘get’ it and pretend like I’m writing to my friend Jennie, who is a perfect avatar for me to use.

Do you see the value here?

  • Put your plan together on how to attract your ideal audience.
  • Think about what will attract your ideal audience and what they care about the most. ­­
  • Have fun.

How to Be Consistent With a Winning Strategy

consistent-with-a-winning-strategy

Did you know that successful marketing has always been about knowing your audience and being consistent with a winning strategy?

Even Better:

The key to building your social media audience and differentiating yourself; is consistency.

Creating a consistent and engaging experience for your online brand is how you grow your reach and develop greater connections with your readers.  

But what do you need to do to accomplish this?

Check out these few tactics for building a stronger brand, leads, and sales by being consistent with a winning strategy.

In general, when you’re being consistent with a winning strategy it’s differentiating yourself. And, it means focusing all of your social media platforms on:

  • Being authentic and positive as you share the story of your brand.

That’s a process that brings about perceptions of trustworthiness and believability.

You’ll do well with a few objectives in mind:

Here’s the hush-hush secret:

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How to Build a Strategy That Is Social By Design

social-by-design

Social by design builds trust and increases conversions which in the long run increases your revenue.

Can you unlock stronger relationships by understanding what drives people to your distinctive expertise and then helping new audiences easily learn more from you?

Think about that for a minute.

Social by design is a model used that only a handful of online marketing systems put in place and it can work for you.

Building social proof.

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How to Add Value to Key Marketing Content and Offer Readers More

add-value-to-key-marketing-content

Can you add value to key marketing content for your audience and attract them to your website naturally as you create more of what they want?

As a brand you always want to be moving more towards engagement. Offering education, fun, and general helpfulness to enrich the connection with your audience at every step of your marketing funnel.

As I’ve said before…

In “Sell the Process not a Promise“, your goal is to be creating and promoting a consistent flow of great content. Focused on the experience that your readers will have.

So my real question to you then is…

Have you created a vision, process, and actions for helping your readers’ experiences?

This is what content-driven marketing is and it’s what you do, or need to be doing.

If you want to get your own marketing checklist free then, click here to sign up!

add-value-to-key-marketing-content

How you can add value to key marketing content through strategies. 
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How to Sell the Process, Not a Promise

sell-the-process

When you sell the process, your goal is to be creating and promoting a consistent flow of great content that is focused on the experience that your readers will have.

But how do you do that?

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering that their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Making sure that the content you create is something your readers can believe in and that offers guidance in a way that show you do understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote…

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How to Have More Opportunities to Be Found By Your Audience

How to Have More Opportunities to Be Found By Your Audience

opportunities-to-be-found-your-audienceGive yourself more opportunities to be found by your audience!

I’m talking about promoting a consistent flow of great and attraction packed content.

I’ve noticed a lot of murky, confusing messages from online bloggers and businesses.

Think for a moment about what that means.

  • What if you were a marketer?

You’d need to inform and persuade others—through your messages as you went about creating and promoting a consistent flow of great content.

Now, that would create more opportunities to be found by your audience.

Generating opportunities to be found by your audience means writing effective, audience-focused messages.

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