How to Add Value to Key Marketing Content and Offer Readers More


Can you add value to key marketing content for your audience and attract them to your website naturally as you create more of what they want?

As a brand you always want to be moving more towards engagement. Offering education, fun, and general helpfulness to enrich the connection with your audience at every step of your marketing funnel.

As I’ve said before…

In “Sell the Process not a Promise“, your goal is to be creating and promoting a consistent flow of great content. Focused on the experience that your readers will have.

So my real question to you then is…

Have you created a vision, process, and actions for helping your readers’ experiences?

This is what content-driven marketing is and it’s what you do, or need to be doing.

If you want to get your own marketing checklist free then, click here to sign up!


How you can add value to key marketing content through strategies. 

You have high standards for your content.  

You wouldn’t want it any other way.

So, what are…

The most effective bloggers doing to gain clarity through their social media strategy, overall vision and objectives?

They are setting up strategic building blocks, that help add value to content marketing through a system.

⇒ Let’s talk about…

Creating a vision for how your future content creation and promotion will look.

Keep a close eye on your vision and the path created to reach your goals as you keep aware of analytics.

  • Round up the pieces of your puzzle and align them around a singular vision (your strategy).

Optimize your strategies and processes.

Plan a framework that guides your content planning.

How can you boost your content around your workflow processes?

  • Try new ideas,
  • Mix in new tools for your system,
  • Use an editorial calendar.

⇒ An editorial calendar will help guide you in filling in content gaps by date, theme, and content type.

Check out this article How To Boost Success With A Content Marketing Editorial Calendar

All of these pieces are creating a strong thread throughout a content marketing framework pulling it altogether.

 Actions for helping your readers’ experiences along to success

How about repurposing and arranging the creation of your content to your best advantage.

  • Combine blog posts to create an ebook.

You can see the value here…

An ebook is an effective way of generating the top of your funnel leads.

  • You can create an outline for the ebook and then later repurpose each chapter as a separate blog post.
  • And, you can get several weeks’ worth of blogs posts plus an ebook to to promote.
  • Even build your email audience through your funnel system!

You could use a site like Zerys for quicker content creation if you need more help.

  • Zerys is a content strategy planner and content production platform.
  • Plus you’ll have a professional writer marketplace, just in case you want more.

All helping to make it just a bit easier to focus on what content you want and need for when and who you’re serving.

All of these strategies can be used to add value to key marketing content and:add-value-to-key-marketing-content

  • Get Found: Help your readers and prospects find you online
  • Convert: Nurture your leads and move them along your marketing funnel
  • Analyze: Measure and improve.

Thinking about how to add value to key marketing content…

Let me ask you this:

Compared with 2015, how much content will you produce in 2016?

What changes are you thinking about to grow your blogging efforts?

Before knowing all the tools you need to connect to, think about what content types and platforms you want to focus on.

  • That means to know what social media and even offline platforms you’ll be using will help put an order to the kinds of content you need and how to be connecting.

There’s a world of content marketing opportunities out there, just waiting for you.

There you have it:

You can continue to add value to key marketing content and offer readers more value from you through your strategic use of vision, processes, and actions.

Follow your vision, process, and create actions for helping your readers’ experiences.
As you add value to key marketing content and continue your successful 2016 launch!
Donna Ward
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17 thoughts on “How to Add Value to Key Marketing Content and Offer Readers More

  • February 8, 2016 at 2:48 pm

    Spot on Donna,

    Its extremely important to know your worth that way you can Add value to others through your content. You have to have that vision for your content creation, which must fit into your bigger vision to serve your audience and be ten Go t person for that service or compete favorably so.

    Whatever content you create you must promote so it gets to your audience’s eyeballs…its called taking the services closer to the people so they can easily access and of curse find you.

    Awesome tips…

    • February 10, 2016 at 5:56 am

      Thank you, Julie – and your points are right on – so glad you took the time to read this and comment.

  • February 8, 2016 at 3:16 pm

    This was an interesting read, so much information. thank you sharing

    • February 10, 2016 at 5:55 am

      You’re welcome 🙂

    • February 10, 2016 at 5:54 am

      Thanks Christia – Glad you found this helpful – and of course I am always available for training 🙂

  • February 9, 2016 at 6:39 am

    Great information. Thanks for sharing

    • February 10, 2016 at 5:55 am

      Glad you found it a helpful post 🙂

  • February 10, 2016 at 2:56 pm

    This is amazing information!! I think figuring out what your readers want is the most important part of marketing! I love studying new ways to grow my business and brand like this with new strageties.

  • February 10, 2016 at 8:40 pm

    I agree that planning your content and sticking to a consistent theme and flow is very important. While some bloggers write their ideas whenever they want, I still prefer having a good outline and following a schedule and goal to publish posts. In this way, readers will also identify that with the blog’s branding.

  • February 11, 2016 at 7:25 am

    One point that really sticks out to me is using an editorial calendar. I need to start scheduling things and really putting my mind to them! I never seem to have a schedule and am always trying to get something in at the last minute with no schedule at all. I needed to read this, thanks for the inspiration!

  • February 11, 2016 at 7:06 pm

    I just checked Zyres and it looks quite interesting. I agree with the flow – without creating a vision the other steps will not be successful. And, a tool like time will certainly help with adding value to marketing content.

  • February 12, 2016 at 1:03 am

    I agree with you. Reader experience is very important. Thanks for sharing great tips, can’t wait to learn more

    • February 12, 2016 at 7:44 pm

      Thank you, Rika! I hope to see you here often 🙂

  • February 12, 2016 at 11:07 am

    Thanks for sharing these awesome tips on How to Add Value to Key Marketing Content! I definitely ponder over my content, more than I used to actually, in the recent months. I want to make sure my message is resonating with my readers.

  • February 15, 2016 at 2:16 pm

    An editorial calendar is basically the only thing that keeps my blog going! Without proper planning, I get lazy and FORGET what I have to do! These are helpful tips.

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