How You Can Use Testimonials & Build Trust – Need Templates?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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You already know that a testimonial describes how a product or service helped a previous client. Business owners often ask satisfied clients for testimonials based on their questions.

Why are testimonials so influential?

  • Testimonials are an effective way to market your business, product, or services.
  • Helping prospective clients see your business through the eyes of others similar to them makes them feel more comfortable buying from you or even giving you their emails.
  • They are giving others information about their experiences with you and your business.

Valuable Ways Audio And Video Messages Can Build Trust 🤝🏼

What if you used a method of combining consistency by sharing a weekly video message to grow your audience’s trust even more quickly?

     And by asking your audience to like, comment, and share, you’ll boost your reach and audience. As a bonus, here’s something to think about. 

Among those reviewers are movie rating sites, movie trailers in a theater, movie critics who are still trusted sources, and TV commercials.

  • However, when a friend recommends a movie they’ve seen, what they say is listened to more often.
  • It’s easier to trust someone’s recommendation who doesn’t have a vested interest or isn’t being paid to recommend an offering.

Unlike an advertisement or marketing message, it doesn’t have a commercial purpose. 

Your goal is always to build trust. 

  • And building trust is the purpose of testimonials and shows why testimonials are powerful for your business.

I once read, “In business, only two things matter. These are reality and perception. However, reality only matters to the extent that it influences perception.”

As a business, you want to recognize how and what to create and talk about your product passionately as you communicate about merchandise your ideal client will want and desire to buy.

How Do You Get Testimonials? 

Well, I sometimes ask. Most of my testimonials have come in on their own from different fabulous people I’ve worked with.

Please review some of those fabulous and kind testimonials @ Woo-hoo Testimonials.

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Customer Testimonials As Marketing Tools?

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Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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http://www.planningbusinessstrategies.com/Customer testimonials as marketing tools have been quietly used for years by many successful gurus.

–       Just look at sales and optin pages, websites and blogs where you’ll see the many happy faces and videos telling about their great successes with that product or services.

–       You can take a look at my own at Donna’ Woo-hoos

You, too, can easily turn happy customer experiences into marketing messages that can have a fabulous impact on your business.

Maybe you’d like a list some of the ways, and whys, you can use customer testimonials as marketing tools? OK…I think:

–          Testimonials are a great for building credibility for your business.

–          Using customer testimonials as marketing tools doesn’t cost money.

–          Put them on your website, use them in ads, make them a part of your presentations, and fliers, in brochures. Read more