Engagement in Email Marketing

engagement-in-email-marketingWe’ve all heard it, right? Engage your audience, online and offline.

But, what is engagement in email marketing?

The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend. That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.

There are the analytics of engagement in email marketing…

  • Open rate – doesn’t mean they are reading and engaging with your brand.
  • Click rate – a more reliable metric.
  • Conversion rate – is thought to be the ultimate objective for your business.

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Want Quick Start List Building Strategies?

It’s a tried and true business success strategy!

But, what does it mean to have list building strategies?


List Building Strategies # 1

Collecting email addresses and names from your customers AND possibility customers in every way that you can!

– This can be from your online site visitors opting in for a gift they want in exchange for their email, or collecting contact information from those you see out networking.

Once you have a couple of list building strategies that are working consistently for you, you’ll communicate and build business relationships consistently with your list.

Some quick list building actions you can take, right now? Read more

Do You Know These 3 Email Marketing Tips?

Do-You-Know-These-3-Email-Marketing- Tips?Email Marketing Can Build and Strengthen Your Business Relationships

Using email to start and grow relationships in your business is critical.

You probably already know that email as a cost-effective way to reach out to your global and local audiences of prospective, and new, plus long-time, customers with regular, timely and inspiring information tailored to each of your community’s interests. Read more