Can you add value to key marketing content for your audience and attract them to your website naturally as you create more of what they want?
As a brand you always want to be moving more towards engagement. Offering education, fun, and general helpfulness to enrich the connection with your audience at every step of your marketing funnel.
As I’ve said before…
In “Sell the Process not a Promise“, your goal is to be creating and promoting a consistent flow of great content. Focused on the experience that your readers will have.
So my real question to you then is…
Have you created a vision, process, and actions for helping your readers’ experiences?
This is what content-driven marketing is and it’s what you do, or need to be doing.
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