Engagement in Email Marketing

We’ve all heard it, right? Engage your audience, online, and offline.

But, what is engagement in email marketing?

The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend. That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.

There are the analytics of engagement in email marketing…

  • Open rate – doesn’t mean they are reading and engaging with your brand.
  • Click rate – a more reliable metric.
  • Conversion rate – is thought to be the ultimate objective for your business.

I like to think of engagement in email marketing as more than that.

==> Wooing your clients is building a relationship over time. Helping them get to know more about your business.

Wouldn’t it be just so much fun to be able to tweak your engagement in email marketing to bring about much better results?

You want your subscribers to read your emails. Yes?

Golden Ticket Tips: The best way to get someone to do something that you really want them to do, in this case open, read and take action on your emails sent out is…

  • Give them a reason – Your subject line needs to tell its own story – ‘Customer challenged…attract more customers, more quickly’ – In other words entice with what they want to hear more about, don’t be uninteresting.
  • Over-deliver – giving tons of great info that your audience will find a want/need for.
  • Make it worth their while to spend time reading your emails and then spend money, knowing that they’ll be getting so much more in return.
  • Experiment with the best days and times that your subscribers open their emails. And, use that day/time consistently.
  • Include an explanation as to why they are receiving their first few emails from you – ‘Thank you for ordering your…’ – ‘Congratulations, you are in for…’

See your follow up is mainly engagement in email marketing by building a better relationship with your prospects, giving them free content, and increasing their trust and loyalty in knowing that opening up your emails will be well worth it for them.

We always know that building relationships mean not taking advantage and overdoing it. And…

Engagement in email marketing is one of the most powerful relationships marketing tools you’ll use.

  • You build and maintain a bond with your subscribers.

Get it right and your whole business can change for the better and best.

It takes time and experience.

Building your email funnel helps your business by…

  • Building relationships and trust then selling, it’s important to know how to write quality emails that communicate effectively.
  • Leading into those sales-related communications. Which is marketing letters, offers (free and paid).

Business Building Email Templates

  • Could use your business banner or logo
    • You’ll have a sub-header above any images or videos you use in your emails. This is what many email providers show along with the subject line.
      • Because this is what will help pull them in as they’ll see this as part of the email body they’ll want more of
  • Some emails don’t show images/videos unless the email recipient specifically turns this on with their email provider.
    • So here again your subheader needs to pull them in
  • The body of your business emails includes…
    • The body of information you want to share – maybe tips, training, sharing a blog post, a case study,

A fun note for you, I’ve provided a PDF version you can download for the files or print to put on your bulletin board as a reminder – Especially for the template.

  • Another part of your email business template is your signature – with your contact info Here’s a look at mine… ⬇️ ⬇️
    • You could include your social media links at the bottom near your signature – In a graphic to click on or in the actual URL’s.
  • Always be aware of the spam laws – usually, your email provider will let you know if you’ve put spam into your emails…you can also check the rules out @ https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business.
    • Then your email provider normally will automatically put in the Anti-Spam notices required which are the unsubscribe link and the legal mailing address that you gave them to use – I have my P.O. Box here.
      • Also on the unsubscribe – I personalize the message. Saying that I hate to see them go and would love it if before they go they’d let me know what they would have liked to see more of from me and why they’re leaving.

I look forward to seeing how you improve upon this template for your own emails.

 

“Donna! You’re so good at giving nice clear instructions on what to do next. Always lots of bonus info too! Thanks. I’m looking forward to the next one and trying to push myself to follow through.” Kathleen Swiderski

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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18 thoughts on “Engagement in Email Marketing

  • October 12, 2014 at 7:50 am
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    I loved this article! Great information. I just recently started a newsletter for my store and you have some great tips here. Thanks!
    Kathie recently posted..National Gumbo DayMy Profile

    Reply
    • October 13, 2014 at 11:07 am
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      Thanks, Kathie – It takes some time to get the feel of what you really want to write about for your audience – I look forward to hearing more from you

      Reply
  • October 12, 2014 at 8:47 am
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    Great point about looking at the time of day for open rates. I understand the the day of your email makes a difference. I don’t think I’ve focused on time of day. Thank you!

    Reply
    • October 13, 2014 at 11:06 am
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      Thank you Lynn, It all adds up – especially when we want to be on top of their minds 🙂

      Reply
    • October 13, 2014 at 11:06 am
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      Thanks, Bonnie, for pointing that out ‘interrupting them’ – but, if you don’t let them know about your great info, they’ll forget you and check out someone new! Just like dating 🙂

      Reply
    • October 13, 2014 at 11:04 am
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      Yes, Dr. Lisa – isn’t that just so fun when we get a personal note from our email community! Thank you for stopping by 🙂

      Reply
    • October 13, 2014 at 11:04 am
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      Thank you smart lady! So glad to see you here 🙂

      Reply
  • October 13, 2014 at 9:44 am
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    Thanks Donna

    I love the golden tips section, they were truly golden tips. Experimenting on when emails are best open is a great tip. Some may open in the morning, maybe at lunch, or after everyone has gone to bed.
    Mike recently posted..How to Internet MarketMy Profile

    Reply
    • October 13, 2014 at 11:02 am
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      Thank you, Mike – so glad you enjoyed! And, some just are in completely different time zones than we are, right? So we watch the opening rates and whens 🙂

      Reply
    • October 14, 2014 at 3:05 pm
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      And, you mention a great point, Jaye – getting closer to understanding and knowing our readers is what helps us know the keywords more quickly and what they want to hear from us as we write for them.

      Reply
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    • June 27, 2020 at 8:12 am
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      Great to hear, Lorenzo! Thank you 🙂

      Reply

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