We’ve all heard it, right? Engage your audience, online, and offline.
But, what is engagement in email marketing?
The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend.
That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.
There is the analytics of engagement in email marketing…
- Open rate – doesn’t mean they are reading and engaging with your brand.
- Click rate – a more reliable metric.
- Conversion rate – is thought to be the ultimate objective for your business.
I like to think of engagement in email marketing as more than that. And includes you knowing how to put out content that grabs and holds their attention.
==> Wooing your clients is building a relationship over time. Helping them get to know more about your business.
Wouldn’t it be just so much fun to be able to tweak your engagement in email marketing to bring about much better results?
If you’re ready to take your email content to the next level:
- Helping your subscribers want to open your email
- Impress your clients to want more from you
Let’s start out by looking at some of the insights you might be unaware of or event forgot.
5 Golden Ticket Tips: The best way to get someone to do something that you really want them to do, in this case open, read and take action on your 
emails sent out is…
- Give them a reason – Your subject line needs to tell its own story – ‘Customer challenged…attract more customers, more quickly’ – In other words entice with what they want to hear more about, don’t be uninteresting.
- Over-deliver – giving tons of great info that your audience will find a want/need for.
- Make it worth their while to spend time reading your emails and then spend money, knowing that they’ll be getting so much more in return.
- Experiment with the best days and times that your subscribers open their emails. And, use that day/time consistently.
- Include an explanation as to why they are receiving their first few emails from you – ‘Thank you for ordering your…’ – ‘Congratulations, you are in for…’
See your follow-up is mainly engagement in email marketing by building a better relationship with your prospects, giving them free content, and increasing their trust and loyalty in knowing that opening up your emails will be well worth it for them.
We always know that building relationships mean not taking advantage and overdoing it. And…
Engagement in email marketing is one of the most powerful relationships marketing tools you’ll use.
- You build and maintain a bond with your subscribers.
Get it right and your whole business can change for the better and best.
It takes time and experience.
Building your email funnel helps your business by…
- Building relationships and trust then selling, it’s important to know how to write quality emails that communicate effectively.
- Leading into those sales-related communications. Which are marketing letters, and offers (free and paid).
- Go on over and learn more about the secrets to opt-in offers @ Can Your Irresistible Opt-in Offer Reveal Some Secrets?
- Go on over and learn more about the secrets to opt-in offers @ Can Your Irresistible Opt-in Offer Reveal Some Secrets?
Business Building Email Templates
- Could use your business banner or logo
- You’ll have a sub-header above any images or videos you use in your emails. This is what many email providers show along with the subject line.
- Because this is what will help pull them in as they’ll see this as part of the email body they’ll want more of
- You’ll have a sub-header above any images or videos you use in your emails. This is what many email providers show along with the subject line.
- Some emails don’t show images/videos unless the email recipient specifically turns this on with their email provider.
- So here again your subheader needs to pull them in
- The body of your business emails includes…
- The body of information you want to share – maybe tips, training, sharing a blog post, a case study,
A fun note for you, I’ve provided a PDF version you can download for the files or print to put on your bulletin board as a reminder – Especially for the template.
- Another part of your email business template is your signature – with your contact info Here’s a look at mine… ⬇️ ⬇️
- Your Email Template – @ https://coachingbusinessentrepreneur.com/emailmarketingtemplate
- You could include your social media links at the bottom near your signature – In a graphic to click on or in the actual URL’s.
- Always be aware of the spam laws – usually, your email provider will let you know if you’ve put spam into your emails…you can also check the rules out >>https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business.
- Then your email provider normally will automatically put in the Anti-Spam notices required which are the unsubscribe link and the legal mailing address that you gave them to use – I have my P.O. Box here.
- Also on the unsubscribe – I personalize the message. Saying that I hate to see them go and would love it if before they go they’d let me know what they would have liked to see more of from me and why they’re leaving.
- Then your email provider normally will automatically put in the Anti-Spam notices required which are the unsubscribe link and the legal mailing address that you gave them to use – I have my P.O. Box here.
I look forward to seeing how you improve upon this template for your own emails.
“Donna! You’re so good at giving nice clear instructions on what to do next. Always lots of bonus info too! Thanks. I’m looking forward to the next one and trying to push myself to follow through.” Kathleen Swiderski
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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I loved this article! Great information. I just recently started a newsletter for my store and you have some great tips here. Thanks!
Kathie recently posted..National Gumbo Day
Thanks, Kathie – It takes some time to get the feel of what you really want to write about for your audience – I look forward to hearing more from you
A great engagement (open rates and conversion rates) are the hallmark of every email marketing campaign. Its the signal you need that informs you about what’s working an what’s not in your campaign. Great content Donna
Peter Clarke recently posted..Top 10 Marketing tips for growing your Logistics company
Thank you, Peter! Hope to hear from you again 🙂
Great point about looking at the time of day for open rates. I understand the the day of your email makes a difference. I don’t think I’ve focused on time of day. Thank you!
Thank you Lynn, It all adds up – especially when we want to be on top of their minds 🙂
I love connecting with my subscribers (aka: friends).
My problem is that I don’t do it consistently. I always think I am interrupting them.
Bonnie Gean recently posted..How to Transcribe an Audio File into a Blog Post
Thanks, Bonnie, for pointing that out ‘interrupting them’ – but, if you don’t let them know about your great info, they’ll forget you and check out someone new! Just like dating 🙂
Great post Donna – email marketing is so important and you gotta deliver the value. I know when I have created value with my customers is when they email me back thanking me 🙂
Dr. Lisa
Dr. Lisa Thompson recently posted..7 Ways to Develop a Competitive Edge for Your Business
Yes, Dr. Lisa – isn’t that just so fun when we get a personal note from our email community! Thank you for stopping by 🙂
Yes, always over deliver!! Thanks Donna for doing exactly that!
Andrea Ansari recently posted..MOBE SCAM? Is It Legit? Real People Talk!
Thank you smart lady! So glad to see you here 🙂
Thanks Donna
I love the golden tips section, they were truly golden tips. Experimenting on when emails are best open is a great tip. Some may open in the morning, maybe at lunch, or after everyone has gone to bed.
Mike recently posted..How to Internet Market
Thank you, Mike – so glad you enjoyed! And, some just are in completely different time zones than we are, right? So we watch the opening rates and whens 🙂
My favorite part of business is my readers, or list as we call it. The closer I get to each one of them personally, the more my business benefits from it, and my readers benefit greatly too! Great tips and enjoyed the read!
Jaye Carden recently posted..Network Marketing Training: How Peanut Butter Will Save Your Business
And, you mention a great point, Jaye – getting closer to understanding and knowing our readers is what helps us know the keywords more quickly and what they want to hear from us as we write for them.
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IM working on an email marketing campaign and found this article helpful. I too look at open rate as an engagement metric.
Lorenzo Gutierrez recently posted..Top 6 Expert Digital Marketers to Follow in 2020
Great to hear, Lorenzo! Thank you 🙂
Hey Donna, you have provided golden tips! Yes, email marketing is so important and you gotta deliver the value. I just recently started a newsletter for my store and you have some great tips here. Thanks!
Thanks so much, Riya – Glad to here this and so happy you stopped by 🙂 Thank you!
Wow! I never thought of the subject line as being important; I haven’t really made it to the point where I’m sending emails to customers yet, but I’m thankful I found your post before I did. I usually leave the subject line blank whenever I’m writing email correspondence in my daily life. I won’t be making that mistake now, I assure you. This info will definitely help as I build my business funnel.
http://www.dubuqueingenious.com/
Thank you, Othniel Allen – Glad you found this helpful 🙂
I am really happy to say it’s an interesting post to read. I learn new information from your article about engagement in email marketing, you are doing a great job. Keep it up.
Thank you so much Dhushyant – I am delighted to hear this and hope to see you here often! Coach Donna
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Thanks for sharing this helpful post with us,
I found this post very informative. Hope this will help a lot for newbies.
hope you will continue writing well and share with us
I always follow your post and learned lots of things.
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Thank you very much, Igbal – I am grateful that you enjoyed this post! I too hope my writing continues to helps others 🙂
Excellent article, these email marketing tips are very good I will use in my email campaigns starting today. Thanks for sharing!!
Hi Daniel, So happy to hear that – and hope to see you here again and often!
Hi buddy! Awesome sharing with full of information I was searching for. Your complete guidance gave me a wonderful end up. Great going.
WONDERFUL TO HEAR – THANK YOU, COACH DONNA
thanks…
This content is very informative.
Thank you so much, Atik! 🙂 I hope to hear more from you about how you’ve applied some of this 🙂 Coach Donna
We are working on email marketing campaign and found this article helpful. Thanks for sharing.
Thank you so much, ‘Valuehits’
Awesome List! Great Job, Kirsten! The resources provide great insights on email marketing overall.
Thanks!
Alex son bdms recently posted..5 Ways to Increase Your Rankings with Backlinks
Thank you, Alex! Grateful for your comment
Actually , I am a newbie And this was really helpfull .
That is great to hear, Hashline – Please do come back often and get in touch with me @ facebook.com/AskCoachDonna – I’d love to hear what else you need to read more about that would be helpful – Coach Donna
First, I’d like to say thanks for the article. Like most of your articles, it was beneficial and informative. Indeed, email marketing is a powerful tool that can bring significant results, but it is also quite complex.
Hope, these tips will help me make my email marketing campaign more effective.
Robert Stone recently posted..How To Buy Backlink in 2022
Thanks so much, Robert – I would love to hear back how your email marketing is going for you – Coach Donna
It’s going well. I started to include a video animation, and, of course, I do not forget about your recommendations.
Email marketing is undoubtedly powerful when done right, but it takes a lot of effort and time.
Thanks for the great post! Some people think e-mail marketing is dead in 2022 but they are totally wrong, researches show that e-mail marketing is still one of the biggest marketing elements, comes right after social media marketing. We cant underestimate the power of e-mail marketing and as you said, we need to do it the right way.
Thanks!
Thank you so much, Eda! Yep, I started my business teaching/coaching blogging and led into list building/email marketing – So glad you stopped by and looking forward to hearing more from you!