Have you ever read that your site visitors are going to give you three seconds to make your irresistible ‘optin’ offer?
This all means that you really do need to know who your audience is and give them what they want from you!
This is where…
Your irresistible free offer comes in as one of your value keys to drawing site visitors in to learn about and get more from you.
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Your irresistible opt-in offer is what you give away, an ethical bribe, in exchange for their email address.
This means that you want to understand:
Your Content Goals:
- Develop familiarity with your services and ideas – meaning know where to share your content regularly
- Show attention and care to your ideal audience daily
- Help change how their thought processes about something you’re sharing and want to draw in their attention for
- Understand the tactics that will help you reach your goals quickly
- Know where your content fits and grow your client loyalty
- Your main objective when someone reads your content? It is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.
Your main objective when someone reads your content?
Is to turn that reader into your client. You can’t accomplish this if your readers aren’t perusing your content and want to know more about what you’re sharing with them.
Just like this image here ~ and yes, you can just click that image to take you to my optin page!
Not only does your reader receive your free offer, gift, updates, maybe training, and/or blog posts delivered to them regularly…
But you’re creating more opportunity for your audience to grow that ‘know, like, trust factor with you and for what you do.
Did You Know?
Your List is One of Your Best Business Assets.
Always want to think about…
How can you make this free offer as attractive as you possibly can make it, to create an offer that is truly irresistible?
Hmmm….what to do?
The Answer…
Give away some of your best, most secret, tactics, and how-tos.
And, keep on giving. Either as a free offer or as my own coach says – ‘Never just give it away for free – You can always offer your expert gift for a price of $20…Do it! And start building your ‘List of Buyers!’
For ideas on o on over and check out this article Engagement in Email Marketing
So…Even as I’m writing this I am revamping my great irresistible opt-in offers and email training’s that go with it. 
Here are some ideas that I’ve used and considered…
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- A checklist ~ got it
- An e-book ~ got it
- A report ~ got it
- Audio or 2 ~ got it
- A how-to promote and keep it organized – Working on that awesomeness right now.
- Video training series – this is what I’m in the works of putting together!
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And, that’s not all… There are more ideas – this is just something I’ve thought my own audience would profit from and I would enjoy producing for them.
This is what I suggest to my clients:
Always ask yourself…
- “What Does Your Perfect Client Want You to Offer?”
- “Then what format would they want it?”
- Is it: Video, report, checklist, audio, blog post, email, maybe podcasts?
I do get more inspiration and answers as I grow and get to know my own audience niche better. Then I add and change my offers and my emails giving more and even having more fun giving. As I offer my readers (audience niche) a taste of what I can do for their businesses.
What are the steps you need to take to create your irresistible offer?
It’s as easy as 1-2-3…
- I suggest that you define the problem your readers have.
- What are their challenges related to that problem?
- Discover the solutions that you have to offer for those challenges.
Then, you’ll understand some of the real results your readers want and need that you help with regarding the problems they are challenged with.
I always ask myself, ‘Why would my ideal audience want to read my blog?’
The answers are the same for my blog, my offers (free or paid), my Social Media posts…and the same answers apply for you…
Let me ask you then, what do you give in your own irresistible opt-in offers?
Plus…
I really do want to know: What are your needs as a blogger that I could offer more tips and ideas on? Please do tell in the comments below!
Now I must let you in on a secret…
I am adding so many more powerful ideas and tips to all of my opt-in offers, that I can hardly wait to share.
AND, guess what?
If you’re already on my list? You’ll be receiving this as an added benefit!
- I also share interviews that I do of other experts and I’ve been offering my own training on Facebook – There are several training videos for you to listen to whenever you want when you’re a part of my wonderful Facebook Group Community @ https://www.facebook.com/groups/10daygetitdone
Building your list will give you the steady response you need to understand how to keep your audience growing.
How?
By helping you see and pay attention to what they are signing up to receive from you, now you’ll understand even more what is attracting them and keeping their interests in what you offer…
~ Even as you build those relationships!
Great – so now I want to see your irresistible opt-in offer! Do be sure to share below in the comments.
Join me over at our Facebook Get-It-Done Group
What others are saying…
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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I started out in one direction, but my site completely took on a life of its own. I like the way it turned out, though.
That’s a very cool idea. I’ve never thought of offering some sort of free gift or service.
Liz Mays recently posted..Oven Roasted Sunshine Sweet Corn with Cilantro Lime Butter
Thank you, Liz – Yep – that’s how we start growing our list of contact to keep in touch with 🙂 And we also grow as we get to know our audience better 🙂
It’s weird how you start of with a different goal in mind, but it totally takes its own route. I really like the direction my blog went in!
That’s great to hear and thank you for your comment 🙂
You make a lot of very good points! It has inspired me to rethink a lot of the things I am doing.
Nina Say recently posted..Easy Essential Oil Diffuser Necklace Tutorial #RegaloDeAmorPampers
Thank you, Nina – so glad I could help a bit – I hope to hear what you do next 🙂
I need to find a way that will get my readers involved in my blog. i get the views. Leaving a comment or getting feedback seems to be an issue.
Sandy SK recently posted..A – Z Emotions Challenge K – Kept Away
Thank you Sandy for your comment – I would love to chat with you 🙂
This is a great way to draw people to your site. I am going to have to remember this. I am revamping my site.
These are all great ideas for any new blogger. I have been blogging for 0 years now and have evolved so many times.
Tiaras & Tantrums recently posted..DIY Mini Succulents In Mason Jars #CMYK
Thank you so much – hoping you come back and enjoyed your comment 🙂
I’ll admit that I don’t use a spreadsheet for those purposes. However, this is a wonderful idea!
HilLesha recently posted..How to Pack a Carry-On
These are some amazing tips indeed for bloggers to bring in more people. It is an awesome idea to give your visitors something they want. Thanks for sharing.
Great ideas! I’ve been blogging since I was 12, sounds hilarious but I have been (almost 30, july!) on and off and I’ve never really taken my blog as seriously as I do now. It started off being a place to just rant, rave and babble and now it’s a place I love, adore and thrive to make better. I’m getting views, and comments but I still thrive for a bit more!
Jeanine recently posted..Bella Organics – Vanilla Mint Deodorant Cream Review + Giveaway
Thanks so much for sharing. My sites are more for fun than anything but I’d really like to see them take on some different directions at some point. At least one of them. Thanks again for the valuable info.
Terri Ramsey Beavers recently posted..LED Grow Light for Garden Lovers – Giveaway #growhobby
Looking forward to the social media tips! I could always use more blogging tips too especially now when I’m focusing more on consistent weekly blogging.
Tonya C recently posted..Ever After High Party – Spring Unsprung + GIVEAWAY!
Thank you so much, Tonya!
This is such a great post! I love hearing about the different ways to grow a business, it’s so inspiring!
My Blog is constantly evolving however, I have never thought of doing something like this before! What a great idea!
lisa @bitesforbabies recently posted..Tex-Mex Quinoa Burritos
I’ve been trying to come up with something to offer. Your post reminded me that I need to get busy and make it a reality instead of just thinking about it.
Alli recently posted..Pretty Pintastic Party #54
These are great tips & reminders, Donna. I’ve created two landing pages in the past 10 days, for two different gifts. I’ve found that the deeper my content, the better the response.
AnnMarie Roth recently posted..How to Love a Hermit
I know, Right? Thank you AnnMarie – I am in the process this week of giving more as I said – It’s more fun for me and for my readers Thank you so much for your comment, 🙂
I’ve visited blogs before that had a pop up that offered something free, that is a pretty cool idea. Not sure what I would offer though.
I have never really thought about it before, but I can see how that free offer really would attract people! I know that it attracts ME when I am on a website!
Excellent note, Jenn – thank you – what is your next step to take & make this happen? Thank you for your great sharing 🙂
What a lot of great info here! Optins are a good way to get more people interested in your blog.
lisa recently posted..Purify Your Air From Anywhere
My blog started out in a totally different direction. After I had my son though it just evolved but I just love it! 🙂
Lots of good information here. I cannot wait until I have the time to devote to creating something fabulous to grab the attention of my site visitors.
Yona Williams recently posted..6 Gift Ideas for Butterfly Lovers
Anything “free” sounds enticing and really good. The process of putting the tips and lessons to practice may be a little hard especially for beginners here in blogging.
I’ve toyed around with this idea but just haven’t gotten of the starting blocks yet. I need to revisit the idea more seriously.
I actually read about giving a gift or something to your readers to increase you email list, but I haven’t given it much thought. Thank you for this, Donna. I’ll think about it.
Lynndee recently posted..Ginisang Ampalaya or Sauteed Bitter Melon
I know my blog could use some tweaking, but overall I am happy with it. Thank you for sharing your expertise!
Kelly Hutchinson recently posted..Find Your Zen At The Grand Hyatt Atlanta in Buckhead
It’s true! I never planned on hosting giveaways on my blog… I always associated that with couponers for some reason & well…. Giveaways really drive in so much extra traffic! It’s insane! Even for a can of hairspray I will get thousands of extra hits & even gain subscribers because they are waiting for me to announce another giveaway lol… Now I host at least one giveaway a month! Can’t say no to that kind of traffic
Thank you for your very helpful and insightful post Donna! I have to admit that there are so many wonderful information in taking my blogging to the next level, but I still have to implement them! Doing my own giveaway is one of them!
Cara (@StylishGeek) recently posted..My Cleaning BFF: The Eureka Brushroll Clean™ with SuctionSeal®
These are great tips. I’m still growing my site, but I’ll be considering things like this soon! Thanks for sharing, I’m bookmarking this 🙂
Thank you so much, JoAnna – I hope to hear more abut what you’ve implemented and see you back here often!
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I’m trying to use video more on my site. I make short youtube videos and embed them in my blog posts. I am getting some views and I come across way better in person than through my writing/blogging. Also, I’m in Insurance so it’s even harder.
Idaho Broker recently posted..Boise Health & Life Insurance | Is Getting Pet Insurance Worth It?
Thank you, Chris, I learned to used videos of myself (when I was a Loan Officer) – my business exploded with questions and I had 3-5 requests a day, for FHA answers
I look forward to hearing from you about your results, Coach Donna
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