5 Secrets to Crafting Your Marketing Message

My goals are always to find out how I can share with my ideal audience to help them become interested clients so that I can grow fans for everything I teach and sell.

And…You too can discover easy and proven secrets to create your 30-Second Marketing Message that helps guarantee your business health and your happiness. 

You’ll love the results!

When I first started to network offline, it was horrible! I had a whole lot of learning to do…

  1. Have you ever gone networking offline?
    • You meet a new person that you think would make a great customer and say ‘hey, why don’t you buy my new product?’
      • I know I’m turned off right away when people do that to me. How about you?

O course, I quickly learned to excuse myself from those types of conversations and started to take control of the questions. By asking them what they do cutting in when it is beyond the time limit of a few seconds. If they didn’t ask me about my business, well it was obvious what they wanted. Not much of getting to know each other was going to happen.

  • I like to compare this part of it to meeting someone on a blind date. You kinda know right away if it’s a great idea to meet again or not. Right?

You have an amazing business and want others to know all about it. Yes?

So, what’s your answer, when someone asks you…’ What do you do?’

Your first words need to hook them into wanting more, not trying to escape!

Now try this…

** I help you discover easy and proven ways to _______(in my case: Grow your ideal audience – Love and serve your audience. And help guarantee the future health and success of your online business.)

Your marketing message must be in all of your content. Reaching your ideal customer with something that interests them and pulling them in.

⇑ Click to Claim Your Training and your Marketing Message Templates…You’ll really use this today and tomorrow!

Now is when you need a clear marketing message to help you easily say what creates that desire in your audience to want more from you.

So keep focused on an awesome marketing message. Share that message in different ways in all your marketing content.

But Wait!

What is a marketing message?

It’s you sharing what you do, who you help, how you help them.

Your marketing message is your commercial, online and offline. You can incorporate it into all your content. Using your commercial message as a base, and tailor it for each piece of content.

#PurposefulMarketing #newblogpost #howto #bloggersgetsocialBecause it’s all about…

How you craft a marketing message will always have the reminder that: The #1 thing your audience wants is…


  • Are you speaking to your ideal audience? 
  • Do you know their pain?
  • Speak to their problems. Then start with one main problem to focus on.
  • Stand out from your competition.
  • Position yourself as their solution.
  • How are your results unique?
  • What’s in it for them?
  • Practice, re-write and continue the process.

Suddenly you’ll know your message is sensational when your marketing message is gaining your audience’s attention. As you’ll be sharing with them how you can solve their problem, the result they’ll see and feel, why they should trust you, and why they’d want to work with you.

1. Explain exactly what your business is within the first thirty seconds.

Many entrepreneurs waste valuable time giving loads of data, background, their processes, and other info—all the while listeners, and prospective clients, are left scratching their heads thinking “What does this business actually DO?” and “What’s in it for me?”

2. Tell your audience who your clients are and how you help them quickly.

Say this in your message out loud, on your sales pages, on your profiles, in your content and anywhere else you can think of – you want people to be clear on what you do to help them.

** Ex: ‘I help small businesses and entrepreneurs who are struggling to get more new clients and want more freedom from their businesses and  for their lives.’

Use this template with your own words and try this on a few people to practice. See if it creates confusion or interest. You want to create curiosity for your listeners.

3.  Explain, quickly, why your clients need you.

 In other words, what their pain is and how you can help.

Ex: ‘I specialize in training and managing social media for small businesses to grow successful online businesses. Helping them attract better paying clients online and save time doing it.

4. Explain why you are the ONE to make this happen.

Focus on your solutions…Communicate the benefits and results clients get when working with you helping to position your business as a relevant answer to your clients’ want and needs. 

Ex:  ‘Helping businesses discover simple choices to transforming goals into dreams.’  What would your own statement say?

5. Knowing who are you talking to, who is your ideal client.

First, who do you want to be talking to and how can you narrow your audience down to a niche?

Why would you want a niche?

Knowing your niche: If you are a health coach – is it weight, or is it an exercise and eating program that you help with? And the type of person you work with. 

Example: Your Niche is your Who (your ideal client) and Your What (What is your ideal fix that helps with their problem?

Your ideal clients…well, they want to see that you can inspire them with your vision for them—not just the processes of what you do.

 Exercises to help you do this…

#1 Write out the results clients get when they purchase a product or service from you.

    • Ex: My clients get peace of mind.
    • Why do they want peace of mind?
      1. Ex: So that they can feel 

#2. Now you try it…

I help _____ (who you serve) discover easy and proven ways to__________.

(in my case: “I help entrepreneurs grow your ideal audience by building relationships of trust. Guaranteeing the future health and success of your business.”

Now you have a template to help you base all of your content on and you’ll be able to say quickly what you do when someone asks you…”What do you do?”

 Give your presentation with confidence and enthusiasm. Rather as a speaker, in your videos, or any of your content.

Let your marketing message show who you serve, the solutions/results you offer and share your brilliance. Leading you to reach your potential level of success in your business!

Because business is difficult.

I know from experience that attraction power doesn’t happen until it clicks in with you! 

This is when your own emotion comes through and they start getting your compelling message of how you can help.

For this reason, when you communicate what you do for potential clients you’ll start understanding how to communicate even better what your offer and can start helping them say “yes” to your offerings. Practice does make perfect!

Would you like more business message marketing tips and templates? Really?

Then you’ll love “Got 5 Secrets to Your 30-Second Message?”


It is your 30-second or 3-minute announcement about your purpose in your business for your ideal potential customers

Your own big strategic advantage that you can have! Because being successful is about having a network of people that trust and like you. Which gives you relationships to build upon.

Jose Duenas

“Thank you! Coach Donna L. Ward for this amazing training, it was Great!. Really learned a lot and looking forward to learning more.” Jose Duenas

Donna Ward
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11 thoughts on “5 Secrets to Crafting Your Marketing Message

  • October 9, 2013 at 8:13 am

    Thanks for the advice.

    • October 9, 2013 at 9:20 am

      Sure – I hope you make use of the tips? Thank you for stopping by Tracie! 🙂

  • October 9, 2013 at 8:17 am

    Very insightful, and easily read. I’m taking notes! Years ago someone asked me to define my ONE perfect client. When I finally did, they said, now don’t focus on some large, vague target market. Focus on that one. It helped me define what my business really did and even where I wanted to go. Thanks for some great tips.
    Jen Anderson recently posted..We Use Paymo Time Tracking & BillingMy Profile

    • October 9, 2013 at 9:19 am

      That is fabulous, Jen – Most small businesses miss out on this exercise – thank you so much for your kind words and I hope those notes continue to be of help! 🙂

    • October 9, 2013 at 9:18 am

      Thank you, Liz – I appreciate that you took the time to come over and read and also found it helpful! 🙂

    • October 9, 2013 at 3:05 pm

      Cindy! Tell Ely Hello! Honored that you dropped by and thank you for your thoughts 🙂 I’ll head over to your site and give a comment on your excellent info – we probably need to touch base more often! 🙂

    • October 10, 2013 at 6:12 am

      Thank you, Amanda. When we really know our clients, we understand their wants and give them the solutions they want. 🙂

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