How about I share with you some results you can be getting from your blog and social media with the people you’re trying to communicate with through your blog and social media?
Bear with me here:
Your blog and social media are valuable tools to use in helping strengthen your brand and reach out to potential audiences.
But before I jump into the details, let me say this…
We all want to get found online, great then what?
- The goal is to: Convert your blog visitors that are coming over from social media.
Let’s talk about that, as a result, you can and must have content that speaks to your ideal audience about how you can help so that they don’t have to spend time trying to figure it out on their own. You are there for them and your content from your blog and social media talks about this just for the.
- I’m talking about using your content to attract and grow your email marketing, which can be profitable for anybody, no matter what kind of product or service you offer.
But building your list, which is the foundation of email marketing and your business success is in the quality and size of that list.
And this takes a lot of consistent content – podcasts, posts, videos, newsletters, free offers that help them fix their issues; along with building relationships through social media, blogging, and consistent contacts through your emails.
- Because your goal is to build a list of subscribers that trust you and consider you an expert in your field! Then your response rates will constantly climb – helping you have more clients, more business, and more fun.
You probably are creating content to help share and grow your business. Some of your content seems to attract your niche and because of that, it’s a lot more effective in helping to grow your email list as your niche sees the ideal freebie to fix their problem and want to download it as they get into your business more – which means more interest in what you do and offer that can help your audience want to get more involved with how you can help them.
But whatever type of content you put out to your audience, you’ll want a certain purpose, for your ideal audience (your niche), and have a goal in mind of where you’ll be leading them.
And you’ll want to do it efficiently with a theme in mind which helps determine what your goals will be for the week, the month, the quarter…
How many hundreds of posts have you written? How many videos have you recorded? Why Not Repurpose Content of Your Popular Posts?
Your content promotion and marketing efforts give you a lot of paybacks:
- Helping people through information, resources, insights, and useful tools.
- Building brand awareness.
- Earning trust in your online community.
- Establish your following.
- Turn your followers into blog visitors.
- And turn your blog visitors into sales opportunities.
Reaching out and making meaningful connections with others online who share your interests and passions is inspiring, interesting, thought-provoking, and well you ‘get’ it. It’s well worth your time and efforts.
- This is not a mindless diversion. It’s what you do for your blog and your business– to share your passion and information.
You make it an extremely productive activity.
- Maybe all your work could continue into something more – You could be generating an email list so you can grow your income by using your blog and social media as your marketing funnel.
OK – You say you’re not a marketer?
Hmmm….I think this qualifies:
- You promote your information through content marketing with your blog and social media.
Now ask yourself and answer this: what are the results you want from your blog and social media?
This is where you can use content marketing as a funnel to grow your community.
- I would venture to say that you want to bring traffic over to your blog from social media. Right?
– And, then you want that traffic to turn into readers that want more of your information on a regular basis and come back more to get more valuable information from you.
Content marketing is all of the above…
It’s pull marketing.
You’re attracting and pulling them in with your magnet, based on valuable content that appeals and supports your readers, not spam that interrupts them.
- You understand that your audience wants to be pulled to you. Not pushed.
Great – you now have your content attracting your audience of readers!
Then what?
What action do you want them to take?
- What do you want them to get out of their experience with you?
You can start turning your readers into valuable raving fans and building your email list so that you can nurture those relationships with more of your invaluable content that they won’t see elsewhere and you know they want more ideas and advice from you that you’ll be giving through your email list.
This is part of your content marketing – you funneling your readers through your system >>> How to Drive Value with Your Social Media Marketing Funnel
From your blog and social media, you’re generating marketing funnel leads.
– Giving you the opportunity to be engaging with someone who may not have even known they had a problem that your content may address.
- And…you’re getting them before other like type blogs or competition attract them.
– Giving you the advantage to continue that visit and start them down the conversation road with your content marketing ~ This is your funnel.
How do you create the content for your sales funnel?
- Create a Stellar Content plan – content theme and batching your content helps you bring your audience to where you are leading them and helps you be more efficient with your own time.
- Build more social media traffic to your site.
- Know your Audience
- Prepare Your Irresistible Optin Offer
- Have Your Opt-In Page to Collect Names & Emails in Exchange For Your Irresistible Optin Offer
- Set up your autoresponder system – I use AWeber
- Put together an email follow up series
But there is just one small catch…
Are you willing and wanting to collect a list of emails to build a relationship with your audience that has longer-lasting results for you and them?
Do Tell…
Where are you at with this process of your blog and social media as a content marketing funnel?
This all takes knowledge, time & effort – become a part of our Get-It-Done Facebook Group and ask more about what you can do…
Because …
List Building ~ It’s social media, blogging, and building your list of contacts and is needed if you want a more interactive community!
What others are saying…
” I made the mistake of not building this early on. Now I’m paying quite literally!” www.trihardmom.com
” I try to build up my lists. It is important to be able to reach a lot of people. These are great tips.”
gingermommyrants recently posted..How to make your blog more brand friendly
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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I write and hope it helps someone somewhere along the line. I try to write about my experiences and share my life so hopefully people get something out of it.
I love writing and sharing my stories with my readers. It’s cool to turn something you’re passionate about into a career and full-time income for your family, however I just do it for fun.
Aly Mashrah recently posted..Do You Dare To Go Commando?
That is just so true about many of us bloggers – thank you, Aly for your comment 🙂
Great tips! Thank you for all the great information! My main goal with social media is engagement! I want people to get to know me and then want to hear more by visiting my blog 🙂
Thank you, Ronda – engagement is so important – and then moving them along to your blog, optin and email engagement 🙂
This is great information. I personally really need to work on my social media.
Thank you, Jacqui – I am always saying I need to learn more and more 🙂 Always in some coaching and training for this
Thank you for all of these tips and things to think about. My goal is to share things that I love with my readers.
Christy Maurer recently posted..Sally Hansen Insta-Dri Nail Polish and City Proof Complete Eye Collection from NYC New York Color
Great post. It’s always great to have a plan to figure out what you actually want your readers to eventually do when coming to your blog.
Tonya C recently posted..How to add an affordable new look to your home with pillows!
I really want to open up more time so I can communicate more with readers. That’s at least my next step.
Liz Mays recently posted..Love Your Curls!
I have found that it is essential to have a plan. There is no winging it when it comes to blogging. You need to know what you are trying to achieve and plan a way to make it happen.
Dina Demarest recently posted..14 tips on how to organize your kitchen
Excellent, thank you Dina 🙂
I’m not too sure where I am. I just do my thing and enjoy what I do, hope it helps someone or someone stumbles upon my site and wants to chat and share our experiences. I’m not too worried about all the other stuff.
These are great tips! Thanks for sharing them with us!
Melissa recently posted..Bad Parenting is Everyone’s Problem
I really wish I had time to learn more and sign up for opportunities. You always have so much great information.
These are wonderful tips for bloggers. I always find your site so informative. Thank you for taking the time to explain things clearer for us.
I tweet and share to get the word out. Hopefully someone will find what I share useful.
Heather D. (@GirlGoneMom) recently posted..Easy Chili Cheese Dog Recipe #HormelChiliNation
It takes a lot of hard work. This information is very helpful. Thank you!
Your posts always get me thinking. I really need to focus on what I want from my blog and social media, not what I think success looks like to others.
I agree. I’m making some changes soon that will add a more personal touch. I’m excited.
Liz Mays recently posted..Love in the Time of #bae – Online Dating Tips
There is so much information out there, and the more I read the more I am learning the vitality of blogging and email list. I blog on 2 websites (one more frequently than the other) and this summer I’m working on blogs for both of them. I hope to increase the life-expectancy of our brick and mortar stores.
Tina recently posted..A Little Humor
Excellent Idea, Tina and what a busy time for you – and I’ve just sent you a friend request on FB!
Thank you, Mogana – I’ve sent you a ‘friend’ request on Fb and hope to see your name on the Email List Building Call!
Once you have a plan, it’s a lot easier to set and meet goals! You always give me something to think about.
Krystal recently posted..4 Benefits of Tea Tree Oil
I like the whole call of action thing, but the whole “register now” wording seems like you are fishing for information, I really don’t want to share. If I stumble across a blog I like, I might add them to a feed or follow on a social media network, but registering, no. I completely disagree with this idea and avoid blogs where I need to register.
I think engaging readers and my community is something I need to work on more. Lots of great info here.
We can always improve on our reach and engagement! Thanks for sharing these great tips!!
Becky recently posted..Guiltless Chicken Alfredo with Broccoli
I just hope to help others. If someone likes it and shares it I’d be happy!
Amber NElson recently posted..MAMA RECOMMENDS: Products You Should Have For Summer
This is pretty interesting to read about. I could always use a better boost and now I know how! Thanks 🙂 From a newbie blogger!
This is a bunch of really great information! It is also a lot of great questions that I need to ponder on! Thanks for sharing!
Mistee Dawn recently posted..I got a sneak peek of Bravo’s Odd Mom Out and it is hysterical!
Wonderful tips! I love to write about a lot of things and share it to my readers. Hopefully, they learn from me and me from them. I will check this out.
This is a very interesting read. will try to incorporate all these stuff to my blog. Thanks
Thank you, Michelle – I hope to hear about the steps you’ve taken to implement 🙂
I love it when your post can connect to many readers, it is satisfying feeling. Thanks for the tips.
Chubskulit Rose recently posted..Mother’s Day 2015
The more I read all of this stuff, the more I think I need a virtual assistant or an assistant in general. LOL.
April recently posted..CSSI Method ~ The Key to Reading Food Labels for Weight Loss
I just recently had the author of a book find my post that I did on his book. I would love to know how he found me.
That’s exciting, Beth! Can you ask the author? So glad you commented and let us know that!
Those are great tips. I am working on building my list and engaging with my readers
ourfamilyworld recently posted..10 Summer Maternity Outfits That Take You From Casual to Classy
Great to hear and thank you so much for your comment 🙂
I recently saw a clever way to attract readers to join an email list. The blogger/artisan was offering a few master painting class tutorial if you signed up. I thought they offered something very valuable to those with an interest in art.
Yona Williams recently posted..8 Gifts that are Best to Buy in June to Save the Most Money
This is a great list of information, I’m glad when I started blogging I was building up my social media then, I still work hard on it and call it “investing” whenever I refer to my job duties for the day.
Jessica Simms recently posted..Create the Sweetest Candy Themed Birthday Ever
I write because I enjoy it, hopefully what I write is something that someone else wants to read. It is so hard to find a happy medium between sponsored and readers.
What did we all do before social media?! I feel like online blogging work has doubled- you have to write great posts AND do fulltime social media work too. It’s crazy how much my income depends on people finding me online!
I blog mainly to share my life with others. I hope that it inspires others to get out & enjoy life 🙂
Annie M recently posted..Memorial Day Weekend 2015
This is so timely. I’m preparing my irresistible opt-in materials right now! I’m so excited to finish and would be working on them today but I have to go do a few IRL activities! Ugh!!
Patranila recently posted..Lash Round-Up ~ Best Mascaras: Summer 2015
This is so true. It is so important to build up your lists as early as you can. I will have to try using a few of these tips.
That is good advice. Real handy to implement.
These are great tips. A lot of bloggers don’t see social media as turning into sales, but it is essentially the same thing but getting people over to your blog and having engagement which can create more traffic. Thanks!
Erin Kennedy recently posted..Friday Happy Hour: Grapefruit Margarita
Great tips as always. I really need to sit down and figure out my goals as a blogger!!
Ricci recently posted..What I’m Eating
I think you have the first step covered – find out what you want (set your goal) and strive to achieve it. No one said it was easy though!
Scott recently posted..The Red Carpet Awaits!
I think you have hit the nail on the head. Building a foundation for your blog by knowing who your potential audience is and what they want are so important, especially if you are looking to do business through your blog.
I find it interesting when site owners ask for interaction, either through their blog or even in the email series, but then don’t follow up. I had that happen last week. NOT HERE! but I signed up to be on a newsletter list and the owner sent an email asking me some basic questions about where I was and what I was looking for from his site. I took my time to craft a reasonably informational reply and they reply I got back was “thanks for your reply”
I can tell you, that did not make me want to engage and spend my time with that person, even through email!
If you are looking to engage an audience, there has to be true engagement. Especially since there are so many options available now.
These are all “great” things to think about for building an audience and attracting clients that will be interested in what you have to offer. It really is all about building authentic relationships and gaining a sense of trust with your clients.
My main goal is also to build my audience for my blog. I want to write nonfiction and freelance as well. Thanks for your tips. I don’t know what my opt in freebie should be. I thought about a photo with inspirational quotes. Any feedback appreciated.
Mary Hill recently posted..How to Blog A Book: Book Review with Guest Post
I need to refine the strategies you’ve outlined. Mainly determining my desired outcomes. I’m working on driving social media traffic to my site this month. I’ve found the most success on Pinterest and as a result, have learned a lot about my customers/audience.
Sojourner recently posted..The Best New York Writer’s Conference- Writers Work
Great tips and reminders to keep building my blog!
Chastity recently posted..Super Snack Pack Snack Attack
Thanks, Chastity
I did everything so backwards when I started blogging five years ago, and I would have loved to have built a foundation and audience ages ago.
Tamara recently posted..Feeling Proud To Be the Odd Mom Out.
Sounds like you’re doing something right now? I did start building my list from the first month I had my blog up and that’s been my central focus. Thanks for your note, Tamara
I write the way I talk to people an just hope someone like what I have to say. Social media and numbers are something i don’t quite get still.
becca recently posted..Monday Music with #JoyWIlliams and #O2O
Sounds like a great writing skill to have, Becca – and hope you can be on our free call and ask about Social Media and numbers 🙂 Thanks for your note
I write for several reasons. But mostly, I write for me. I write to work through things, to put it out there and sort through my thoughts.
Laura funk recently posted..Surviving Summer with Huggies #UltraHug
Hey Laura – great to hear – even as you write for yourself to work through things, you have an audience that may look to you for inspiration – so building a list can be of help to others as you keep them informed and build relationships – thanks for your comment
Thank you so much for this post. This is a great learning tool for a lot of new bloggers out there (me). I have been trying to tackle some of these issues on my own & this has really helped me.
So glad to hear that, Bri – and hope that you make it on the free call so you can ask some questions and get more ideas. Thanks for much for reading my post and commenting 🙂
Truly enjoyed these valuable tips you have shared here Donna, thank you! I always know that every time that I visit your blog, I will find tons of simple strategies that can be implemented right away 🙂
Big Hugs!
xoxoxoxo
Joan
Joan Harrington recently posted..4 Ways To Write Good Copy
I wish I knew as much as I do now about blogging when I started 6 years ago.
maria @closetohome recently posted..Homemade Orange Soda and Benefits of Drinking 100% Florida Orange Juice
Don’t we all, Maria – thank you for your note
You always provide so much thought-provoking material. Bookmarking this to focus on later!
Lois Alter Mark recently posted..the samsung suhd tv at best buy
I love to write about my travels and different items I come across. Lots of fun.
I love social media. I am obsessed with ‘stalking’ everyone else and chatting with everyone. I think it is a great way to connect
I like when I am able to connect with people all around the world. I think that’s why I love blogging so much.
Seattle Travel Blogger recently posted..Inspire Us Tuesdays – BBQ Time
Great to hear, Stacey- thanks for your comment
Thanks for the great tips! I’m working on improving my blog at the moment.
Shaney Vijendranath recently posted..Are you ready for Disney on Ice?
I’ve played with Opt-ins and didn’t really see an increase in subscribers. I need to find something I can offer that people really want!
Good to hear, Annie – you’re right you really have to give away something they really want and that almost hurts you to give away! Thank you for your comment 🙂
This is interesting. I am hoping to help other parents.
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I will definitely be Bookmarking this site for future reference. I’m looking for Views , Social Engagement and of course Sales
Lorane recently posted..Katalys Crew Performs at Keesing Live
That’s excellent to hear, Lorane! And, I hope that you’re on the List Building Call on Thursday
This is great info for us! I try to write about things that interest not only myself but others so that I can keep bringing them back for more.
lisa recently posted..5 Common Myths About UTIs
I’m just now learning how to do this. Thanks for all your info!
Cheryl Nicholl recently posted..Dear Darling Husband. The World Must Balance.
That’s great to hear, thank you for your comment, Cheryl 🙂
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This is a really good article, very informative!
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