How to Craft Awesome ROI as a Successful Blogger


The main subject my clients want more information on is ~

 “What will be my ROI as a successful blogger?

Interpretation ~ “How do you make money as a successful blogger?”

  • They want to know how to measure their return on investment (ROI). Investment of time and money!

As you may have noticed…

Most bloggers want to become a successful blogger.

  • Whatever interpretation success is for them.

A word of advice when you’re blogging as a business…

You want to know your ROI ~

  • Your blog is an online asset, and leveraging that asset can build cash flow now, and long-term value in your future.

Bear with me here…

And ask yourself this: If you were a successful blogger, how would you know it?

Money isn’t always a measure of success.

The trick?

Use metrics and monitoring…

Tracking Your Influence

Think for a moment about what that means.

Blogging Stats, Facts & Insights for a Successful Blogger

Regardless of how much money and/or time you invest in blogging, it’s important to see how well you’re doing on a regular basis.

Keys to what this means to you?

Key #1 Monitoring the front‐end metrics includes traffic and page views.

Targeting the keywords your ideal audience are searching for online will bring you more traffic and page views.

  • By generating content about your keyword phrases you’ll be able to more easily create highly relevant blog posts that rank high on the search engine results page – helping your get found by your audience that is looking for what you’re writing about.
  • Now your audience knows what to expect from you and you have a voice that fits with the value that you want to offer.

Sources That Grow Your ROI

‘Content is King’ and the fuel that feeds your blogging machine.

I must let you in on a little secret…

Blogging really is a quantity game.

When you consistently generate brief and valuable posts, you’ll do more for your blog stats than periodically generating a long, carefully crafted post.

Key #2  Keeping an eye on the back‐end metrics ~

Optins to your list and revenue generated can be a quick and daily routine. This information is in my AWeber stats. 

  • Because without optins to build your email marketing list?

It means you’re creating a business without contacts. 

Just a reminder:

Your free offer, is your optin giveaway, is a key to drawing site visitors into learning about and getting more from you. As they ‘optin’ by giving you their email and name in exchange for your free offer. And, that’s building your email list.

Your email list is your one of your blog’s biggest assets!

  • That means research what your most effective free gift for building an opt-in list would be.

Think about how you’ll hook them into taking a bite of your information and wanting more of your expertise delivered to them – like free education and offers.

And best of all…

You’re paying attention to what you have to offer to your audience. Because of the research you’ve done in finding out what they really want that you have to offer.

  • The more you understand your audience and your own solution for their pain points and desires,the better your content will start becoming.

The most important part of email list building is you’re giving something that almost hurts you to give away in return for their email address. Now I’m not saying give it all away – just a taste of your expertise ~ Want to know more about Your Irresistible Optin Offer?” <<< Click the words and learn how.

Your Goal as a successful blogger:

“As [a blogger], I have the ability to actually motivate and activate people who read my publication, and vice-versa.” – Greg Narain

Build Your List tele-class no-costBe sure to join in our our no-cost ‘Build Your Email List’ monthly calls ~ You can ask about and learn some of the quickest, most effective email list building strategies you can put into action right away

Because …

List Building With Social Media, blogging, and building your list of contacts is needed if you want a more interactive community! Join in the conversation at our monthly F.ree call – Become a Better List Builder

What others are saying…

  “You make a lot of very good points! It has inspired me to rethink a lot of the things I am doing.”
Nina Say recently posted..Easy Essential Oil Diffuser Necklace Tutorial #RegaloDeAmorPampers

  “I’ve been trying to come up with something to offer. Your post reminded me that I need to get busy and make it a reality instead of just thinking about it.” Alli recently posted..Pretty Pintastic Party #54


blue line
P.S. If you liked this post, you might enjoy our Ask Coach Donna Newsletter. Receive each new post delivered right to your inbox weekly. Sign up here.
blue line
Please note this post includes an embedded Affiliate link. This means if you click on the link and purchase an item, I will receive an affiliate commission. For more information please visit my Disclosure Page.


Donna Ward
Follow me

40 thoughts on “How to Craft Awesome ROI as a Successful Blogger

  • June 5, 2015 at 12:30 pm

    Right now for me it’s about connecting with my audience and trying to provide helpful information that they can actually use!

    • June 5, 2015 at 12:44 pm

      And that’s what ROI is about – right? Writing for your audience so that they come to your site and build your traffic – great comment, Robin – thank you

  • June 5, 2015 at 2:31 pm

    These are some great pointers. When I first started out I wish I would have read this! It would have helped a lot! Thank you for sharing!
    Jeanette recently posted..Sharing Special Moments My WayMy Profile

    • June 5, 2015 at 8:13 pm

      Thanks so much for your comment, Jeanette – so glad to hear that 🙂

    • June 5, 2015 at 8:14 pm

      That’s interesting, Christi – Thank you for your comment – I’d love to hear why you were talking about ROI and what your conversation was!

  • June 5, 2015 at 8:00 pm

    Yeah I continually try to build my email list. From this post, it looks like I’m heading in the right direction.

  • June 5, 2015 at 8:23 pm

    This is such great information. I will have to share this with my sister. She is just starting out with her blog.

  • June 6, 2015 at 4:28 am

    I definitely keep track of my stats–page views etc on an almost daily basis. I am pretty sure I know what what of my readers want and I do try to give them what they want and it is not information! Meanwhile I continue to do my book reviews which makes me and the rest of my readers happy (I hope).
    Michele recently posted..Tweet to Win $50 to Kmart Giveaway! #BestDad #BestGifts @Kmart-Ends 6/21My Profile

  • June 6, 2015 at 7:29 am

    I’m working on making a good connection with my audience. I want to make sure I’m posting what people actually want to read. For the most part I think I am, but my focus is just doing what I can to succeed witout compromising who I am and what I set out to do!

    • June 6, 2015 at 1:52 pm

      Thank you for your comment, Nikki – and glad I could be of help and you enjoyed my tips!

  • June 6, 2015 at 12:38 pm

    I totally would love to be successful in my blogging career though it seems like I never have that extra time to work on it. This is a really great post.

  • June 6, 2015 at 4:34 pm

    I had to learn the ‘quantity’ game the hard way. You make a lot of great points, from my personal experience it was tough for me in the beginning of blogging as there is a lot of misinformation out there and then you begin to be unsure of who you should take advice from, hence the hard lesson learned!
    Nicole recently posted..National Donut DayMy Profile

    • June 7, 2015 at 7:33 am

      Thank you, Nicole – so nice to ‘see’ you here – and I’ve been blessed with great coaches from the start – it was just me needing to get out of my own way – lol 🙂

  • June 6, 2015 at 5:32 pm

    This is a great article! Many times when I hear someone wants to blog to make money they never really sit down and calculate how they will achieve this and seem to forget everything doesn’t happen overnight. Your current investment will pay off in the future, be it time or money either way so long as you persevere you will succeed.
    Jessica Simms recently posted..Vanilla Cupcakes With Strawberry Cream Cheese FrostingMy Profile

  • June 6, 2015 at 7:29 pm

    Thank you for these tips! As a blogger I know how invaluable this information is .

    • June 7, 2015 at 7:32 am

      Thank you for your comment and I am glad that you saw this as valuable information for a blogger 🙂

  • June 7, 2015 at 2:19 am

    Success is definitely defined differently by each blogger but I am thankful for the tips in this post. I know personally my definition of successful as a blogger is changing every time I pass my goal.

    • June 7, 2015 at 7:32 am

      Thank you, Miranda – great observation and I appreciate that

  • June 7, 2015 at 11:03 am

    I’ve been tracking my traffic and page views and there was a time that one of my posts actually got more than a thousand page views over night. I know it wasn’t that much yet compared to others, but I was over the moon. 🙂
    Lynndee recently posted..Bistek Tagalog or Filipino BeefsteakMy Profile

  • June 7, 2015 at 8:22 pm

    who doesn’t want to make money blogging? i mean any blogger out there does. it takes so much hard work, not just anyone can do it. i love blogging and it is paying
    off more and more everyday.

  • June 7, 2015 at 9:11 pm

    These are some great tips! I really enjoy blogging and connecting with my audience over topics we both love!
    Carly Brydon recently posted..Bright Eyed BabyMy Profile

    • June 8, 2015 at 6:01 am

      Thank you Carly – I’m happy for your comment and that you got something out of my post 🙂

    • June 8, 2015 at 3:07 pm

      Thank you, Christy – glad you like these tips 🙂

    • June 8, 2015 at 3:06 pm

      Good to know, Cia – thank you for your comment – when we know the words that will pull our readers in, like copywriting in our blogging, I think we often get more interaction – you might want to search my site for copywriting 🙂

  • June 9, 2015 at 2:34 am

    This is awesome information for any blogger. It is important to know what your readers are wanting. Research is so important to your blog for your views. Thanks for sharing.

    • June 11, 2015 at 8:02 am

      You are welcome, Robin – and that’s fabulous to hear – hoping to see you back soon – thanks for your comm net 🙂

Comments are closed.