3 Tactical Ways to Creating and Building Engaged Blogging Communities

creating-and-building-engaged-blogging-communitiesFirst Things First…

Before I jump into 3 tactical ways of creating and building engaged blogging communities – Let me say this: It is you using savvy blogging tactics.

As you may have noticed…

In my Blogging Savvy Kit I offer an ebook that helps you understand how and why you need to put together a plan for your blog whether you’re blogging as a hobby or for fun. You can have more wins with the ‘Big Picture’ on a strategic path. Go ahead and download that kit at Blogging Savvy Kit  and get your strategies and tactics in place to implement.

I must let you in on an unexpected secret…

Writing your content and promoting your blog with these strategies, tactics, and resources in mind can be the key to a successful and savvy approach that will be creating and building engaged blogging communities right from the start.


#1 Your general strategy is making your idea and what you’re writing a search-friendly tactic that your ideal audience will be looking for.

It’s you always creating optimized posts, using the keywords that you’ve researched and found that others are searching for online when looking for your ‘niche’ of information.

This is you leveraging your blog posts and content to boost your search in the engines.

Let me ask you this…

#2 Do you want to attract readers, a larger audience?

  • Then you have to identify the group of people you want to reach. If you want to be creating and building engaged blogging communities of raving fans, you have to know who you’re writing for.

Here’s an exercise:  In a paragraph, describe your ideal target audience.

This is you getting to know your ideal audience and their top pain points

Rather than broad-based content that fits nearly anyone, narrow in on the needs and the transformations you can offer.

Now ask answer this…

The results my audience would get from reading my blog posts are ________________________________________ so that they can (do what?)

Yours might be…so that they can get healthy. Now why would they want to be healthy? What would be an event in their lives that would trigger that desire?

  • Could it be: So that they can get healthy, have more stamina and the energy to run that marathon they’ve always wanted to do. Helping them feel good about themselves. If they feel good about themselves, they can have more self-reliance.
  • What happens if they have more self-reliance? I think you get it, keep hammering it down to get to the real issues that you have the answers to.

Find these answers and you’ll find out how and what to write for your targeted audience that they will want more of from you.

  • Now you’ve aligned to your audience’s triggers. Helping them move from not caring about your blog post to taking action.

The more you listen to your audience, you learn what interests them, how your content is currently resonating with them, what your competitors are saying, and what conversations are happening within your niche.

Convincing them stay on your site a bit longer and make comments about what you’ve written and how you may have helped them or they may ask you for your ideas.

That’s what you want!

#3 Have you created a content promotion strategy?

And that’s not all…you must ask this…

What is the end result of bringing readers to your site?

Have you aligned your strategy to your blogging and promotion goals?

Example: My goal is building an opt-in community using a clear strategy and objectives to growing my email list and community of raving fans.

A word of caution about promoting:

You have to consistently and persistently…GET THE WORD OUT

Earning your blog’s credibility, increasing traffic, and promoting your blog in the process are all part of your long term strategy and daily tactics.

You already know that the only way you can build your blog readership is by becoming highly visible across a variety of online platforms; this includes blogging communities, social networking groups, and growing your online community to get more notice.

Re-purposing your content helps leverage your time and gets more attention.

  • That would be turning pieces of a blog post into several tweets.
  • Setting up an e-book optin gift.
  • Turning your content into emails for your list and giving so much more for your list.

Creating and building engaged blogging communities means you don’t have to buy people’s attention — they give it to you.

The best ways to creating and building engaged blogging communities:

  1. Build a large following: This is you creating valuable content, engaging with as many people as possible, and maximizing you profile in online searches.
  2. Build your community: Use your online platforms strategically. This is where you can develop large followings.
  3. Using a combination of the two and start by finding your one ideal reader.
So please do share in the comments how you go about creating and building engaged blogging communities.

But there is just one small catch…That learning these strategies and tactics to build your community takes time and effort – be on our Build Your List call and ask more about what you can do…

Build Your List tele-class no-costBe sure to join in our our no-cost ‘Build Your List’ monthly calls ~ You can ask about and learn some of the quickest, most effective email list building strategies you can put into action right away

Because …

List Building With Social Media, blogging, and building your list of contacts is needed if you want a more interactive community! Join in the conversation at our monthly F.ree call – Become a Better List Builder

What others are saying…

 “All the blogging articles I read stress the importance of building an email list. I definitely need to work on this- it’s on my to-do list!” Angelica recently posted..How I Got My Babies To Sleep Through The Night

 “You always have such great information. Building a good list is one of the hardest things to do, in my opinion.” Dawn recently posted..Serve the Perfect Brunch with these Spring Decorating Ideas

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Donna Ward
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39 thoughts on “3 Tactical Ways to Creating and Building Engaged Blogging Communities

    • May 25, 2015 at 3:35 pm

      That’s wonderful, Laura – and thank you! I’ll be adding to the blogging tips course as we go along!

    • May 27, 2015 at 5:30 am

      Thank you for your comment, Christy – It is a time consuming effort and it takes a lot of persistence and knowledge of how-to’s to be sure 🙂

  • May 25, 2015 at 4:21 pm

    Thanks for sharing these ideas! I agree that having a bigger following can actually result in a bigger community, especially if you have followers who really engage with you.

    • May 26, 2015 at 5:33 am

      Thanks Theresa – so glad you took the time to read and comment – I appreciate it!

  • May 25, 2015 at 4:23 pm

    Great points! I’m always looking for ways to become more visible. I’m working super hard and it’s getting there!

    • May 26, 2015 at 5:33 am

      Thank you, Amanda – glad to hear that – hope to see you here again! 🙂

  • May 25, 2015 at 8:29 pm

    I do love when readers come over and engage and stick around. It’s nice to have the regulars. I’m not sure what brings them/keeps them, but I’m always glad to have ’em. 🙂 I’m very lucky to have some really awesome readers who like to chit chat. 🙂

  • May 26, 2015 at 8:11 am

    These are all amazing tips. I will have to see how i can put them to use for my blog.

  • May 26, 2015 at 8:58 am

    I honestly spend more time doing promotion than I do actually writing. I know it’s a necessary evil to have a successful blog, but I wish there was a better way to promote! I would love to have more original content on my blog, but I just can’t find the time!
    Dawn McAlexander recently posted..Recipes With Eggs: 10 Egg-stremely Good Egg RecipesMy Profile

  • May 26, 2015 at 8:26 pm

    I read a very popular pet blog that has a really active community. They definitely know who they are writing for, and I totally agree that leads to them having a consistently engaged and ever-growing environment. Sometimes I forget I am not just writing for myself and need to focus on reader participation more!

    • May 27, 2015 at 5:29 am

      That’s an excellent point and a model for us all, thank you Jacqueline for your comment 🙂

  • May 26, 2015 at 11:30 pm

    Once you know your ideal reader, it’s all uphill from there! You can create better content and really get to know your readers!
    Krystal recently posted..Chili Cheese Bread Dip RecipeMy Profile

  • May 27, 2015 at 9:12 am

    “The results my audience would get from reading my blog posts are ________________________________________ so that they can (do what?)”

    I think this is a great question. I have my my target market audience: people who know they want to be published authors, but don’t want to go the traditional publishing route, and they know about electronic publishing, but don’t know how easy it is to publish on Amazon Kindle platform.

    By adding the above question, and even focusing that question on each blog posts, I can be clear and concise when writing blog posts.

    So I think I would answer the question like this: The results my audience would get from reading my blog posts are being shown, by real life experiences of others, and through my experiences and knowledge of publishing my own books, that they can become comfortable with the idea of publishing on the Amazon Kindle Platform, write their books and realize their dream of becoming published authors!

    • May 27, 2015 at 9:37 am

      Arla thank you for your amazing comment – actually sharing your exercise results here – so important that you ‘got’ it – Big smiles 🙂

  • May 27, 2015 at 10:30 am

    I think it’s all about social media. The more you promote your stuff, the more engaged people will be.

  • May 27, 2015 at 11:22 am

    Great blog post, Donna!
    And yes, re-purposing content can save a ton of time. This is rue leverage. When creating a blog post and turning it into multiple tweets is a good idea!!
    Jelena Ostrovska recently posted..How To Create A Facebook GroupMy Profile

    • May 28, 2015 at 9:03 am

      Thank you, Jelena! So enjoyed chatting with you the other day – Big smiles 🙂

  • May 27, 2015 at 7:34 pm

    Great post!

    What I’ve started doing is creating custom audiences so I can target my blogging audience on Facebook it’s a win-win!

    Facebook Custom Audiences + Blogging = Branding Machine!

    Dr. Lisa

  • May 28, 2015 at 7:59 am

    You always have such helpful info! I agree- it is so important to outline what is the purpose of your website/business and what type of person do you want to attract to your website. Then create content that they will find helpful, inspiring, entertaining. Thank you for this post!
    Amy @ItsAMindfulLife recently posted..SkyBell: A High Tech Wi-Fi Video Doorbell ReviewMy Profile

    • May 29, 2015 at 8:51 am

      Thanks so much Jaime 🙂

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