When you’ve identified the challenges you’re solving for your audience, you’ve touched on their own question of “What’s in it for me?”
Being Sensitive to your audience’s needs is you seeing their pain points and wants through their eyes.
Here’s the thing…
Find the challenges you can solve for your audience…
Then you’ll also be getting to the bottom of a possible challenge of your own:
-
Creating an optin gift that will give some keys of what you will be giving to or solving for your audience.
My point is this …
My own trial for putting together an awesome optin gift took a long while and I always update it.
- Having considerable experience with blogging and social media, I decided to share some of the blogging strategies and techniques that I use to directly influence the growth of my own blog success and traffic.
The techniques in my ebook ~ “Your Plan, Strategy & Savvy Blogging Pathway to Success”, (which is part of my optin Blogging Savvy Kit gift), provides a taste of what I can do for my prospective clients as tried and true methods that continue to provide me and the clients I work with, traffic back to our blogs through consistent systems.
More on that later.
Let’s talk about you…
Not sure what your own optin gift?
Then go ahead and read this first… Can Your Irresistible Optin Offer Reveal Some Secrets?
When you create your optin gift, you’ll want to be giving a gift so good that it almost hurts to be giving it away for free.
Why do that?
- To impress your audience with your best information so that they are itching to work with you or experience what you have to offer.
Want to make a great first impression?
For me, my optin gift is my opportunity to share my mark of expertise and professionalism that will get my audience excited about hearing more from me in the future.
It’s my next step to building a relationship with my audience.
What about your own optin gift?
What do you want, or have, to share with your audience that will help attract your ideal email list of subscribers to keep in touch with?
What are the challenges you can offer to solve for your audience?
How will your free optin gift build credibility?
My area of expertise that I share over the past few years has become blogging and social media.
What is your area of expertise that you want to share with your readers and audience that will keep them wanting more of what you have to offer?
I use my optin gift to generate leads for my email list so that I can:
- Build relationships with my audience,
- Highlight my own know-how, and
- Share my services and products.
- Help enough of my own audience that they’ll refer me to help others,
- As I build my own Social Media Marketing Funnel
Not only do my readers receive a free gift, updates, training, and/or blog posts delivered to them regularly…
My own optin offer is an ethical bribe, in exchange for their name & email…Go ahead and try it and get the benefits of my Blogging Savvvy Kit instantly at >>>
What are you solving for your audience?
- How and why would you want to use as your free optin gift?
With my Blogging Savvy Kit my goals for my audience are:
- To get them on a successful path of growing as they begin to identify their savvy blogging plan with the ‘big picture’ for a strategic path towards content marketing.
What challenges are you solving for your audience?
What others are saying…
“This is such a great post! I love hearing about the different ways to grow a business, it’s so inspiring!”
“I’ve been trying to come up with something to offer. Your post reminded me that I need to get busy and make it a reality instead of just thinking about it.” Alli recently posted..Pretty Pintastic Party #54
P.S. If you liked this post, you might enjoy our Ask Coach Donna Newsletter and our Savvy Blogging Kit. Receive each new post delivered right to your inbox weekly. Sign up here.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
- Are You Making These Social Networking Mistakes? - October 5, 2023
- Why Not Repurpose Content of Your Popular Posts? - October 1, 2023
- Being Consistent Is Your Key Secret To Earning Customer Trust 👍 - July 26, 2023
My email subscriptions are lacking. I have the form email that goes out automatically, but one day I will update to one I can customize for my audience.
I really need to work on this, building a email list and having something to offer. Thanks for another great post.
I am not sure what optin gift I have, the only thing that I love to talk about is my family. I also love sharing my fitness journey so sometimes that gets a lot of attention and inspired others.
Chubskulit Rose recently posted..Photos Before Going to Church for EJ’s Communion
Donna, the services that you offer is remarkable. Thank you for always lending your voice to help. My challenges are mostly keeping my readers interested and coming back. I focus on many things but those two are important task. Thanks for your advice.
Thank you, Michele – I appreciate your comment!
It’s probably time for me to add an optin gift to my frugal blog. I have a free travel planning set on my travel site, but nothing on the other.
Dana recently posted..Marimurtra Botanical Garden – A Garden with a View {Jardí Botànic Marimurtra Blanes, Spain}
That would be great, Dana – You’ll have to send me the link! 🙂
What a great post. I need to work on my email list and having a optin gift sounds like a wonderful idea.
These are great tips. I just started working outside of my house part time – when I can find some time, I need to really focus on what else I can offer my readers besides the occasional giveaway.
Thank you, Kristi – glad I got you inspired! 🙂
This is a great question to ask. I really can’t answer it at this point. You have me thinking about it though.
I try to give my readers something extra – something they can learn, do, or create! I try to use printables and tutorials to show them. It’s important to give your readers something.
Krystal recently posted..Spicy Seafood Tacos With El Yucateco Hot Sauce
I never considered giving an optin gift to my readers. An email list is something that I really need to work on getting up.
Elayne recently posted..Motivational Monday: It’s Never Too Late To Succeed
Thank you, Elayne – Building your email list can go hand in hand with building your blog readers – So glad you stopped by 🙂
I need to update my newsletter subscriber gift because I don’t write about marriage tips nearly as much as I use to. I do strive to give my readers value and benefits from coming to my site.
Crystal Green recently posted..Let’s Get FAIR High-Speed Internet Access
Such great advice. Very helpful to any blogger.
Beth@FrugalFroggie recently posted..Entertainment Coupon Books 2015
Awesome post – having a strategy in place is essential to growing your blog and business. This post also reminds me of how important it is to build a subscriber list. Will definitely be checking back to your blog for more great tips! thanks so much.
Thank you, Maria-Teresa and so glad you found this info helpful – looking forward to seeing you back more often 🙂
This is such great information. I love the idea of an ethical gift.
Michelle F. recently posted..Wordless Wednesday: A Walk in the City with the Toddler and the Mermaid
Good content. The only reason readers flock to my blog (hehe) is to hear my views on an interesting news article. Their reward is to think about their own response.
You’ve posed some great questions for consideration. I try to make sure I post things so that readers have something to take away with them. I like the idea of trading membership for something. Just have to figure out what that something is!
Crystal recently posted..Frozen Dinosaur Eggs
Wow, this all sounds so interesting. Thanks for sharing this information!
harriet recently posted..Garlic Shrimp and Asparagus with No Carbs No Calorie Noodles #recipe
I like to think I offer my readers a variety! A little bit of this and a little bit of that.
Great post and great tip! I am always trying to find new ways to make my blog a great success, these tips can help!
Jeanette recently posted..Frozen Strawberry & Banana Smoothie Pop Recipe
Hi Donna 🙂
Great tips as always!! It is always a good idea to know what your audience is struggling with so you can utilize your skills as a blogger to help them 🙂 Thanks for sharing these awesome tips my friend!!
Big Hugs,
Joan
Joan Harrington recently posted..The Ultimate 3-Step Formula To Grow Your Blog
My email lust is large but it can always be larger!! One day I will read all the info you are offering!
Michele recently posted..Book Review-Once Upon a Nightmare-Nat Goodale
Great post! You always give me so much to think about!
Debra recently posted..Magnetic Building Shapes
Great info! I am in the process of implementing some exciting changes on the blog!
This is a great blog post. I’m definitely learning so much from all of your posts that you do for us readers!
Nancy (@spiffykerms) recently posted..A Day With Dad
Wow! Thank you so much Nancy – I appreciate your note and that you are getting something from my posts 🙂
I learned a lot form this post. Having an optin gift is a good idea and I really need to work on my email list.
Ourfamilyworld recently posted..Which Sunscreens are Safest for Kids with Allergies and Eczema?
It can sometimes be hard to come up with new ideas for your readers. This is a great one! Will have to start working on an email list!
Yes it takes time, thought, and work to come up for an idea our readers will love – and That’s good to hear, Wendy – thank you for your comment!
I never thought of having an opt in gift for my subscribers! That would be a great way to increase my email subscriptions. Thanks for the idea!
Christy Maurer recently posted..Summer Hearts Book Tour
I have been actually been thinking about my own blog giveaway to say thank you to my audience. I have the idea in mind that truly reflects my personality. I’ll share it in a future post. 🙂
Cara (@StylishGeek) recently posted..Sweet and Spicy Foster Farms Chicken with Eggplant and Peppers
This is some great information! Very insightful, I have learned a lot from this will implement these ideas.
touristmeetstraveler recently posted..Free Things To Do In Nashville
I just started my email last and coming up I hope to offer something free as an incentive. I think it’s fun and gives back!
Thank you, Jeanine – that’s good to hear – and yes it’s fun to give back and treat our email list special
I was not on my subscription game like at all. As of this afternoon I have put that in place. I’m also about to revamp my about Me page. I think it can be better.
Michellette “MimiCuteLips” Green recently posted..Hike It Mama was a HIT!
I agree Michellette – I feel that each one of my pages can be better – I am also in the process of revamping those along with my optin gifts! Thank you for your comment 🙂
I know a lot of people do the opt-in gift, and I think it’s a fantastic idea. It takes a lot of thought to choosing the right thing.
Liz Mays recently posted..Panhandle Paradise – Hilton Sandestin Beach Golf Resort & Spa in South Walton
These are great tips. I personally only started thinking like this in Jan. I attended a seminar about becoming the CEO of your brand and it was all about the audience. I don’t know why I had never considered them before. I’m not even really sure who I was writing for (maybe me), but it has changed my blog!
Shasta recently posted..Learning To Love As I Am Loved
That’s great to hear, Shasta – and thank you for sharing – I think most of us start out writing for ourselves mostly – at first
It’s wonderful that so many bloggers offer their readers amazing things. I guess that I need to get on the ball, huh?
Echo recently posted..Ask Away Friday is Becomin Neurotic!
I need to work on my list building skills. I need to find a gift to offer them. Normally in the past, I have added my newsletter to my giveaways.
Uplifting Families recently posted..Are You Raising Your Children to Be Productive Adults? #RaisingAdults
These are great tips! My problem is that besides comments on specific posts or recipes I don’t get enough feedback to know what issues guests run into when they visit my Blog!
Lisa @bitesforbabies recently posted..3-Ingredient Strawberry Sorbet
Hey Lisa, thank you for your note – how about writing a blog post asking them 🙂
It’s always great to learn about new ways to build and grow one’s business. One can always take information from all sources, then personalize to suit one’s needs.
Maria recently posted..Spielberg + Tom Hanks = Yes Please. New trailer for BRIDGE OF SPIES.
You’re right about the option gift. I try to keep that in mind when writing posts for my own blog. But like someone else mentioned, since I tend to write about my family it is sometimes challenging. Thank you for sharing these ideas, they do get me thinking.
chanelle recently posted..Father’s Day :: What does Dad really want?
You are welcome, Chanelle and great to see you back here with a wonderful comment
I always appreciate hearing different ways to do things. My blog is on semi-hold right now but I do intend to focus on it sometime in the near future.
I do not currently have an opt-in gift because I haven’t concentrated on actively building my audience yet. I will have to brainstorm to think of something useful for my readers.
Yona Williams recently posted..Company Highlight: Symmetrical Pottery
Pingback: 3 Colossal Tips Using Social Media to Drive Traffic -
This was very useful to me! Thank you 🙂
Martine – MeUnfinished recently posted..Fighting anxiety Part1
Thank you so much – Martine – I appreciate your comment and so glad to be of help 🙂