What Challenges Are You Solving For Your Audience?

solving-for-your-audienceWhen you’ve identified the challenges you’re solving for your audience, you’ve touched on their own question of “What’s in it for me?”

Being Sensitive to your audience’s needs is you seeing their pain points and wants through their eyes.

Here’s the thing…

Find the challenges you can solve for your audience…

Then you’ll also be getting to the bottom of a possible challenge of your own:

  • Creating an optin gift that will give some keys of what you will be giving to or solving for your audience.

My point is this …

My own trial for putting together an awesome optin gift took a long while and I always update it.

  • Having considerable experience with blogging and social media, I decided to share some of the blogging strategies and techniques that I use to directly influence the growth of my own blog success and traffic.

cover of ebookThe techniques in my ebook ~ “Your Plan, Strategy & Savvy Blogging Pathway to Success”, (which is part of my optin Blogging Savvy Kit gift), provides a taste of what I can do for my prospective clients as tried and true methods that continue to provide me and the clients I work with, traffic back to our blogs through consistent systems.

More on that later.

Let’s talk about you…

Not sure what your own optin gift?

Then go ahead and read this first… Can Your Irresistible Optin Offer Reveal Some Secrets? 

When you create your optin gift, you’ll want to be giving a gift so good that it almost hurts to be giving it away for free.

Why do that?

  • To impress your audience with your best information so that they are itching to work with you or experience what you have to offer.

Want to make a great first impression?

For me, my optin gift is my opportunity to share my mark of expertise and professionalism that will get my audience excited about hearing more from me in the future.

It’s my next step to building a relationship with my audience.

What about your own optin gift?

What do you want, or have, to share with your audience that will help attract your ideal email list of subscribers to keep in touch with?  

What are the challenges you can offer to solve for your audience?

How will your free optin gift build credibility?

My area of expertise that I share over the past few years has become blogging and social media.

What is your area of expertise that you want to share with your readers and audience that will keep them wanting more of what you have to offer?

I use my optin gift to generate leads for my email list so that I can:

  • Build relationships with my audience,
  • Highlight my own know-how, and
  • Share my services and products.
  • Help enough of my own audience that they’ll refer me to help others,
  • As I build my own Social Media Marketing Funnel

Not only do my readers receive a free gift, updates, training, and/or blog posts delivered to them regularly…

My own optin offer is an ethical bribe, in exchange for their name & email…Go ahead and try it and get the benefits of my Blogging Savvvy Kit instantly at >>>

lead pages opting image

What are you solving for your audience?
  • How and why would you want to use as your free optin gift?

With my Blogging Savvy Kit my goals for my audience are:

  • To get them on a successful path of growing as they begin to identify their savvy blogging plan with the ‘big picture’ for a strategic path towards content marketing.
What challenges are you solving for your audience?

What others are saying…

“This is such a great post! I love hearing about the different ways to grow a business, it’s so inspiring!”

  “I’ve been trying to come up with something to offer. Your post reminded me that I need to get busy and make it a reality instead of just thinking about it.” Alli recently posted..Pretty Pintastic Party #54

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P.S. If you liked this post, you might enjoy our Ask Coach Donna Newsletter and our Savvy Blogging Kit. Receive each new post delivered right to your inbox weekly. Sign up here.
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Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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55 thoughts on “What Challenges Are You Solving For Your Audience?

  • June 7, 2015 at 2:04 pm
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    My email subscriptions are lacking. I have the form email that goes out automatically, but one day I will update to one I can customize for my audience.

    Reply
  • June 7, 2015 at 5:33 pm
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    I really need to work on this, building a email list and having something to offer. Thanks for another great post.

    Reply
  • June 8, 2015 at 4:24 am
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    Donna, the services that you offer is remarkable. Thank you for always lending your voice to help. My challenges are mostly keeping my readers interested and coming back. I focus on many things but those two are important task. Thanks for your advice.

    Reply
    • June 12, 2015 at 11:42 am
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      Thank you, Michele – I appreciate your comment!

      Reply
    • June 8, 2015 at 9:54 am
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      That would be great, Dana – You’ll have to send me the link! 🙂

      Reply
  • June 8, 2015 at 10:35 am
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    What a great post. I need to work on my email list and having a optin gift sounds like a wonderful idea.

    Reply
  • June 8, 2015 at 12:06 pm
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    These are great tips. I just started working outside of my house part time – when I can find some time, I need to really focus on what else I can offer my readers besides the occasional giveaway.

    Reply
    • June 8, 2015 at 3:07 pm
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      Thank you, Kristi – glad I got you inspired! 🙂

      Reply
  • June 8, 2015 at 5:26 pm
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    This is a great question to ask. I really can’t answer it at this point. You have me thinking about it though.

    Reply
    • June 10, 2015 at 7:36 am
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      Thank you, Elayne – Building your email list can go hand in hand with building your blog readers – So glad you stopped by 🙂

      Reply
  • June 10, 2015 at 4:30 am
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    Awesome post – having a strategy in place is essential to growing your blog and business. This post also reminds me of how important it is to build a subscriber list. Will definitely be checking back to your blog for more great tips! thanks so much.

    Reply
    • June 10, 2015 at 7:37 am
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      Thank you, Maria-Teresa and so glad you found this info helpful – looking forward to seeing you back more often 🙂

      Reply
  • June 10, 2015 at 9:49 am
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    Good content. The only reason readers flock to my blog (hehe) is to hear my views on an interesting news article. Their reward is to think about their own response.

    Reply
  • June 10, 2015 at 10:04 am
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    You’ve posed some great questions for consideration. I try to make sure I post things so that readers have something to take away with them. I like the idea of trading membership for something. Just have to figure out what that something is!
    Crystal recently posted..Frozen Dinosaur EggsMy Profile

    Reply
  • June 10, 2015 at 10:27 am
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    I like to think I offer my readers a variety! A little bit of this and a little bit of that.

    Reply
  • June 10, 2015 at 3:49 pm
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    Hi Donna 🙂
    Great tips as always!! It is always a good idea to know what your audience is struggling with so you can utilize your skills as a blogger to help them 🙂 Thanks for sharing these awesome tips my friend!!

    Big Hugs,
    Joan
    Joan Harrington recently posted..The Ultimate 3-Step Formula To Grow Your BlogMy Profile

    Reply
    • June 12, 2015 at 6:45 am
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      Wow! Thank you so much Nancy – I appreciate your note and that you are getting something from my posts 🙂

      Reply
  • June 11, 2015 at 10:44 am
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    It can sometimes be hard to come up with new ideas for your readers. This is a great one! Will have to start working on an email list!

    Reply
    • June 12, 2015 at 6:44 am
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      Yes it takes time, thought, and work to come up for an idea our readers will love – and That’s good to hear, Wendy – thank you for your comment!

      Reply
  • June 11, 2015 at 12:47 pm
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    I never thought of having an opt in gift for my subscribers! That would be a great way to increase my email subscriptions. Thanks for the idea!
    Christy Maurer recently posted..Summer Hearts Book TourMy Profile

    Reply
  • June 11, 2015 at 6:15 pm
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    I just started my email last and coming up I hope to offer something free as an incentive. I think it’s fun and gives back!

    Reply
    • June 12, 2015 at 6:43 am
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      Thank you, Jeanine – that’s good to hear – and yes it’s fun to give back and treat our email list special

      Reply
    • June 12, 2015 at 6:42 am
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      I agree Michellette – I feel that each one of my pages can be better – I am also in the process of revamping those along with my optin gifts! Thank you for your comment 🙂

      Reply
  • June 12, 2015 at 6:08 am
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    These are great tips. I personally only started thinking like this in Jan. I attended a seminar about becoming the CEO of your brand and it was all about the audience. I don’t know why I had never considered them before. I’m not even really sure who I was writing for (maybe me), but it has changed my blog!
    Shasta recently posted..Learning To Love As I Am LovedMy Profile

    Reply
    • June 12, 2015 at 6:41 am
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      That’s great to hear, Shasta – and thank you for sharing – I think most of us start out writing for ourselves mostly – at first

      Reply
    • June 12, 2015 at 11:44 am
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      Hey Lisa, thank you for your note – how about writing a blog post asking them 🙂

      Reply
  • June 12, 2015 at 4:45 pm
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    You’re right about the option gift. I try to keep that in mind when writing posts for my own blog. But like someone else mentioned, since I tend to write about my family it is sometimes challenging. Thank you for sharing these ideas, they do get me thinking.
    chanelle recently posted..Father’s Day :: What does Dad really want?My Profile

    Reply
    • June 12, 2015 at 7:30 pm
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      You are welcome, Chanelle and great to see you back here with a wonderful comment

      Reply
  • June 13, 2015 at 4:27 am
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    I always appreciate hearing different ways to do things. My blog is on semi-hold right now but I do intend to focus on it sometime in the near future.

    Reply
  • Pingback: 3 Colossal Tips Using Social Media to Drive Traffic -

    • July 13, 2015 at 10:36 am
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      Thank you so much – Martine – I appreciate your comment and so glad to be of help 🙂

      Reply

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