Do You Understand Your Online Marketing?

As a small business person, or a blogger, you are your own Marketing Manager!


That means you need to understand your online marketing strategies.

As your own Marketing Manager, one of your jobs is getting high-quality leads onto your list so that you can share more fabulous information about what you offer.

But how can you do that if you don’t know your answers to:

★ What keywords to use for your content marketing? ★

By now we all know how to enter the words for things we are searching for online. These are the keywords that the search engines like Google, Bing, and even the Social Media sites use to find what you are looking for online.

Keyword research and strategies are about finding out the words that your target audience types in to look for what you have to offer.

When you understand your online marketing, you’ll start to ‘get’ the basics of strategic keyword uses and how to research what you need as keywords in your content marketing.

The steps include:

  1. Knowing your ideal target audience

There are a lot of fabulous tools to help you understand your online marketing and keyword research.

Yet, it is really more about identifying and knowing your audience. This is how you gain power in pulling in your ideal audience with the words in the content you use.

  • What do they talk about? The words they use.
  • How do they talk about their issues that you may be able to solve?
  • What are the words that they’ll use in the search bar to find what you have to offer?
  • This means you need to talk with them – interact on forums and live networking events. Then telephone conversations, free tele-classes – this is huge is getting to know and understand your audience.

This is YOU understanding your targeted audience and YOU starting to understand your online marketing.

  1. Researching your competition

Make a list of blogs and businesses that serve your audience, or a similar audience as yours.

  • How are they offering solutions for your ideal audiences’ problems and issues?
  • What are they writing about?
  • AND…check out the keywords and keyword phrases they use to attract.

I did share the SEMRush site in my post Still Discovering New Keywords –use this tool to see what your competitors top ranking keywords are.

These steps are part of you creating your list of keywords and phrases to use over and over so that when your ideal audience types in their keywords, you have a better advantage of popping up on page one and getting noticed!

It is you positioning your blog, brand, and business to get noticed!

You are your own Marketing Manager and now you can learn more about getting high-quality leads onto your list and ask me how I added over 1000 new prospective customers to my list in just 4 months…You can join other online small businesses at our monthly no-cost Open Forum live Q&A call at==> 

Tired of working too hard to build your list?


 “Great presentation!” Build Your List – Build Your Business Tele-class.

“So excited for this class!!! Coach Donna has helped my business BOOM!! She goes through step by step on how to bring the personal sales person and results of products together to skyrocket your business.” Kateri Flores

Donna Ward
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24 thoughts on “Do You Understand Your Online Marketing?

  • October 25, 2014 at 10:49 am

    Interesting stuff. I will have to go check out the keywords that other blogs use. Thanks.
    Doree Weller recently posted..Sexy CostumesMy Profile

    • October 25, 2014 at 11:14 am

      Glad you found it helpful

    • October 25, 2014 at 8:38 pm

      Yep, Nick – the more you practice the more natural it becomes! Thanks so much for stopping by 🙂

  • October 25, 2014 at 12:14 pm

    Hi Donna 🙂

    Love, love, love this post! You are always right on target with your posts! Thank you for all of the value you provide 🙂 BIG HUGS 🙂 Shared of course 😉
    Joan Harrington recently posted..How To Write Persuasive CopyMy Profile

    • October 25, 2014 at 8:38 pm

      Awww…Joan, sweetie – You know I so love that you come over to see me and our conversations! Thank you – loving each one of your fabulously tip-filled posts, also! Big hugs – thank you fo sharing!!

  • October 25, 2014 at 2:42 pm

    Very good points, Donna. I suspect a lot of people in online marketing are more focused on the tasks and activities of getting websites right, making or finding products, creating offers etc that they sometimes forget to build their database – the market to sell to. Your advice is spot on for doing that.
    Mel Day recently posted..CASH IN ON BLACK FRIDAY ReviewMy Profile

    • October 25, 2014 at 8:36 pm

      Hey Mel, smart response – and there are always lots to do – but, finding your audience and building your list of ideal prospects is at the top!

    • October 25, 2014 at 8:35 pm

      Fabulous! Thanks for your note and loving your recipe posts!

    • October 25, 2014 at 8:34 pm

      Super cool, Victoria – so glad I could be of help!

    • October 25, 2014 at 8:34 pm

      So glad you found this helpful, Mary – thank you 🙂

    • October 26, 2014 at 9:16 am

      Good ideas, Manu! Thanks for sharing 🙂

    • October 26, 2014 at 9:15 am

      Thanks so much, Tommy – Hope to hear what action you take from some of these points. 🙂

    • October 27, 2014 at 9:58 am

      Great, Jaye and the thing abut online marketing is that you keep learning, keep remembering what you learned and want more!

  • October 27, 2014 at 11:30 pm

    Thanks for this great post Donna. Identify my target audience and really talking to them, that’s a big one that I am constantly working on. Thanks for reminding us the importance of knowing what keywords to use.
    Sandy recently posted..7 Practical Lessons I Learnt while Playing with ShoesMy Profile

    • October 28, 2014 at 8:22 am

      So very glad that you stopped by, Sandy – thank you – Keywords among other tactics are very important in getting our ideal clients to read our blog posts! 🙂

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  • February 1, 2015 at 8:19 pm

    Good post!

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