Building your blog into a success story for you means that you need it to be a content marketing machine and develop a strategy for your unique message.
So what’s your game plan?
==> Create a strategic structure for your content marketing machine.
#1 Understanding your own content needs to be first on your list.
- Awareness of what you share and how
The formula for your content marketing machine starts with bringing about a continued awareness to your ideal audience.
- Providing your readers the information they want, when they want it, and where they want it.
Yet, you and I both know this plan can be a bit tough at times and involved.
- However, with your content marketing machine in place you can begin to create a strong foundation of information marketing that attracts your readers and offers them more of your expertise, building awareness, and nurturing their interest in your work.
Now as a blogger you’ve also become aware of how your content marketing can support many goals even as you are bringing attention to your blog:
- brand awareness,
- gain more readers,
- lead generation / relationship building (collecting your email list of contacts),
- audience retention/loyalty.
Let’s focus a moment on the goal most bloggers seem to have the least awareness of: lead organization / relationship building.
- Content promotion is huge in building your email list, it is lead generation.
Which means you have to have a form to capture your audience’s contact information.
Once you have your readers’ attention with your content, plus your free giveaway, you’ll be sending emails and updates, with a chance to get more personal and build a stronger connection with them.
But, why think about an email list, when you just want readers for your blog?
- You’re continuing to create a list of readers for your content with your emails.
- Even as you’re building a community, which will be reading your content.
- Using your email list can be one of the most important tools to use in getting your content read.
Sharing your expertise through your content is creating an awareness of why you are the best blog that can give them ideas to help solve their problems.
Your content marketing machine includes the many different platforms.
- Blogging and promotion
- Training and guides as pdf’s and Kindle books
- Online courses
- Tele-classes and webinars
- Social Media engagement
- Press releases
Do let me know are you using your content marketing machine?
You can start getting some content promotion advantages in place and ask how at my monthly Fre.e Tele-class and Q&A…Save your spot at...Build Your List – Fr.ee call
What others are saying: “Donna, this is perfect. Idea sharing, collaborative, refreshing, and accountability in a group for progress. Thanks for taking us on a better path. I know that I am getting more client traction because of working with you! Before your coaching, my client action was not much, now I am finally seeing a lot more client actions and revenues. My revenue has actually doubled each year while working with you!” Bob Forshay
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20 thoughts on “Want a Content Marketing Machine?”
Always good when someone follows their own advice 🙂 Just noting your pop up asking for my contact info, as suggested in your post. These days I am not really in a “business head” place. But for someone who is, this sounds like it would be quite helpful. Nice to “meet” you from the UBC.
Elizabeth recently posted..What do you feel?
Thank you, Elizabeth – so glad you stopped by – and I am in the process of re-doing my giveaway offer, funny you brought that up 🙂
Constantly creating content readers want is definitely the key. I am finally beginning to see where mine lies and it’s pretty interesting and awesome. 🙂
This certainly breaks it down.I am so new at this I have no idea what I am doing aside from writing down words on a blog. Even that is a struggle. Maybe after I hit the three month mark I will know more. But I am learning. Thanks for sharing your knowledge.
Glad to be of help, and hope to see you here more often – 🙂
I was trying to be cognizant of your style–where you used bold, colors, pictures, so I can emulate it. I’m sure professional bloggers make great use of your advice.
Janice Wald recently posted..13 Foolproof Ways You Can Stop Writing Ineffective Blog Headlines
Well, Thank you Janice – Yep the bold that I want to make sure I use are my keywords, which is usually part of my title – So glad you found it useful, also 🙂
Hi Donna, you make it so easy and simple. I been chasing around the Internet when I just started.
Looking for to apply what you have share in this post. Thanks!
Cena recently posted..How to Start an Online Business With no Money – Is it Possible?
Thanks so much, Cena – I appreciate that – I still do a lot of ‘chasing’ around the Internet, but it seems I am more trained for what to look at quickly and take what I can use and note the sites I like – Great point you made about that 🙂
Although content marketing *can* be used in quick bursts, that would normally involve paid traffic. Since the appeal of content marketing is the lack of financial outlay involved though, I view content marketing as long term, in which case it has to be authentic, or people will not stay for the ride.
The Great Gordino recently posted..The Great Gordino Newsletter – Jan 13th 2015
You are so right, Gordon – I am talking about long term and organic content of value – thank you so much for your thoughts, 🙂
This post has so much value packed in that I had to share it on my FB Fanpage 🙂 Awesome post and awesome tips! As I do my best to follow them all!
Thank you for your value that you put out in our niche 🙂 Content marketing machine love that!
Joan Harrington recently posted..Do You Have The Knowledge To Teach Others?
Wow! Thank you so much, Joan – I so appreciate that and am honored!! 🙂
You give such valuable advice, Donna. You certainly “have it together” and you’re teaching others to do the same for themselves. That’s wonderful! Thanks for sharing your expertise!
Jeanne Melanson recently posted..Rubbing Noses with the Animals, A Lesson Learned
Wow! Thank you, Jeanne – my blogging is just a work in progress – and I love teaching – and enjoy getting to know other great bloggers like yourself, Jeanne 🙂
Content Marketing is something I am trying to do more so this was great information.
Salma recently posted..5 At-Home Workouts (When You Don’t Have Time To Go To The Gym)
Thanks so much, Salma – just so very happy to have you here and to hear that you are finding this helpful even as you are working on your content 🙂
Thanks for this post Donna. You mentioned something above that got me pondering over: ” ….awareness of why you are the best blog that can give them ideas to help solve their problems.” This allows me to rethink about my blog. Thanks once again 🙂
Sandy recently posted..It’s Not Easy but I Hang On
Super cool that I could be of help, Sandy and thank you for your comment 🙂
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