There was a time when you only needed…
fabulous SEO copywriting for
amazing search engine popularity.
This was making use of a skill with words that allowed you to place just the right number and type of keywords in just the right places that could be just right for mind-blowing top rankings in the search engine popularity status online.
- And YES, search engines like Google – Bing – Yahoo (to name a couple) are still keying in on the word patterns your audience is looking for, plus relevant content and the location and frequency of keywords in your content is still a very significant part of your blog and posts.
But, wait, there’s more!
Your ranking position of any particular page on your site is due to what happens off the page, as well, in the form of links you get from other sites – the quality of inbound links.
Along with these ranking influences:
- Keyword usage
- Site structure
- Site speed
- Time spent on-site by visitors
And…regarding those inbound links?
- Most of us have discovered Social Media Marketing as a way to attract links with powerful content and improve our search engine rankings.
So you direct as many visitors to your content as possible.
The goal then is to use more optimization strategies for your site – that’s getting some search engine popularity.
- In general, this means you make it easier for search engines to crawl, index, and understand your content.
The best routines, of course, are to optimize your content first of for your audience.
SO….SEO is still a ‘thing’ for your blog posts and websites!
Don’t get into trying to puzzle it because: SEO is doing very well for those that use it!
BUT…First – Let’s make sure you know and understand how to use SEO for your online content marketing.
#1 SEO is what professional online content marketers know is short for ‘search engine optimization and is used in a big way to help your marketing strategy be more successful online.
#2 SEO means you’re improving your online content to be found by search engines organically!
THEN think about this….
Are you a salesperson?
“The same emotional forces that prompt people to buy can also cause other people to link from blogs, and bookmark, vote, and retweet from social media platforms. The context is different, as are the nuances, but it’s still a matter of providing compelling benefits in the form of content.” by BRIAN CLARK Founder of Copyblogger & Scribe
Search engine popularity is being significant and worthy. It means more than finding a page with the right words.
Today, hundreds of factors influence relevance for you to get search engine popularity on your site…
- Search engines usually accept that the more popular your site, page, or content – the more valuable the information it contains must be.
- This means that you have a large amount of user satisfaction with search results as search engines use those mathematical equations (algorithms) to sort and rank in order of quality (popularity).
What is THE Answer to Search Engine Popularity?
Understanding optimization and best practices using some of these ideas and lessons from:
Google is aware of and likes it when you make pages primarily for users, not for search engines.
- At the same time make it easier for search engines to crawl, index and understand your content.
Submit Your Site To Search Engines
Along with optimization, it’s time to submit your site to all major search engines (Google, Yahoo, MSN, Bing, etc.)
– How to Submit Your Site to Google – click >>> Webmaster Tools
– Submit Your URL to Bing: http://www.bing.com/docs/submit.aspx
– Submit Your Site to Yahoo: https://search.yahoo.com/info/submit.html
You have an Internet-savvy audience that are hungry for your content.
In order for them to find you, means you need to do the work to have search engine popularity.
– You’ll be promoting
Understanding the differences between outbound marketing vs. inbound marketing.
- What Is Inbound Marketing?
Pull, don’t Push
It’s promoting with a magnet, pulling your audience to you — based on content that attracts and nurtures, not spam that interrupts and irritates.
- What is Outbound Marketing?
It’s reaching the right person at the right time – based on a very hit-and-miss affair, with the misses outweighing the hits.
– You’ll still be using your writing skills
Using your content to hook your audience into wanting more,
- Let them know what you can do to transform their lives and businesses.
- Helping them make a decision with your call to take action – your optin giveaway to help build your list.
Instead of telling your audience how great you are, you’re sharing with them, and, at the same time, providing something of value for them.
– Have keyword knowledge and use it
Discover the keywords that best represent the voice of your audience and be found when your audience searches for you online.
- Keywords are the words and phrases that your audience types into Google and other search engines to find what they want on online.
Tip: Visit amazon.com and check out customer reviews for information that fits your niche. Remember, this is the exact language people use when they are ready to buy.
Write down the language used to:
- Describe the problem
- Critique the solution
– Keep up to date with Google and SEO changes
SEO is when you have your site optimized, including being indexed.
You can check out Google’s algorithm changes with its guidelines for content creation and they offer plenty of great free info.
– Have a passion to keep going
Start Now – be consistent…Your readers need your unique content and are searching just for what you offer!
Optimize and Get Found
Leading you more and more to search engine popularity for your content and your site.
Have you submitted your sites to the different search engines? Let me know in the comments below.
And do let me know what you thought of this post in the comments below!
Because …
List Building With Social Media, blogging, and building your list of contacts is needed if you want a more interactive community! Join in the conversation at our monthly F.ree call – Build Your List.
What others are saying…
“Goodness, SO much to learn about this–far more than I ever realized when I just randomly started a bunch of blogs and haven’t managed until recently to work on consistency! I will have to return to this post a few times to glean more insight. Thanks for sharing! K. Lee Banks recently posted..Morning After Easter-April 6 Devotions
“Great post Donna, loved it! Valuable content. Exactly what I needed to read.”
Donna! This was a very helpful post. I’m going to look into actually submitting my site to search engines. Thanks for keeping me on my toes.
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Most people don’t realize how much goes into an SEO-optimized post. Content is good, but good content is better.
Scott recently posted..Common Wireless Device Questions
Thanks Scott – great to have you here!
I keep forgetting to use SEO. I’ll definitely put these tips to use!
Stacey recently posted..When You Aren’t Expecting a Healthy Baby
That’s great to hear, Stacey – thanks for your comment 🙂
Donna! This was a very helpful post. I’m going to look into actually submitting my site to search engines. Thanks for keeping me on my toes. 🙂
Barbara Bianchi recently posted..Jambalaya
Great to hear Barbara, and you’re welcome! 🙂 So glad you shared your thoughts 🙂
I like your tip about Amazon. You can even take that a bit deeper by searching for “most wished for.”
One of the first things I do when building out a site is to submit it the search engines. There are tools for that.
You have given a lot of useful info here and I like that.
Dawn recently posted..Simple Marketing Impact Tips for Auto Responders
Thanks a bunch, Dawn – so glad you liked this – and commented 🙂
Thanks Dawn – hope to see you here again! 🙂
I have to admit I don’t fully understand SEO so I can’t use it to my advantage. Thanks for sharing this post.
There is a lot of information inside this post.. We have launched a campaign about 2 months ago and are really needing to implement more to get the word out.
All great tips. If no one is finding your content, then that’s a huge problem 🙁
Carmen Perez (listen2mama) recently posted..Mythical Mykonos
I just do what I do and hope for the best. I think it helps that I post about a lot of local things, too.
What a great article! Lots of good info to remember!
lisa recently posted..The First Communion Invitation Search
I especially enjoyed your thoughts on inbound and outbound marketing. One thing’s for sure, seems like I learn something daily about SEO, etc. Thanks!
Alli recently posted..Blogging Makes You Fat
Staying updated on how the search engines are functioning will help a lot. Their changes can have major effects on your traffic.
Liz Mays recently posted..5 Ways to Serve Nuts as Appetizers
This is such a great post. Lots of great tips and information here. I don’t completely understand SEO but I do my best. Thanks for writing this.
This is a great post. So much great information for me to think about.
Wow! There is a ton of great information in this post!! Thanks so much for sharing!
Lisa @bitesforbabies recently posted..No Bake Puffed Rice Balls
I need to get back into SEO, thanks for the peptalk 🙂
Omg so much good info in this post!!! I need to use seo more than I do. For awhile my blog was sky rocketing like crazy and now that it’s evened out…. I need new readers to keep numbers going up so I really should apply seo more!
Thank you,Courtney – so happy you found it good info! So glad you commented – it’s a constant updating and learning – implementing and keeping it altogether! 🙂
Google is constantly evolving. Therefore, it is important to stay in the loop with them, considering people use Google more than any other search engine.
HilLesha recently posted..Road to Wellness with Organic India
I think another thing that is important is to not look spammy. Overdoing the content area with a bunch of different formatting can come off as spammy sometimes. Or unprofessional.
Nina Say recently posted..Prepping for a California Summer with Dove Advanced Care
This is wonderful information that you shared. I’m still learning when it comes to keywords so this post is helpful. Thank you!
I haven’t tried the free submission at yahoo so thank you for sharing this. I only use Google for website submission. I will definitely check yahoo.
Chubskulit Rose recently posted..The Slide that Made Me Sick to My Stomach
I haven’t really paid attention to SEO. I know I need to, but theres just so much it hasn’t been number 1 on my list yet. I have had good luck so far! But I’ll get to it, I know its important.
It’s a hard habit to break but until today I keep forgetting about SEO. It really is a work in progress for me, but I do know this is absolutely essential in helping get more views on my post! Thanks for your tips!
Cara (@StylishGeek) recently posted..First Look at the Apple Watch
I’ve been working on my SEO a lot more this year. I’ve been using a keyword tool to help drive traffic to my blog.
Krystal recently posted..My Spring Cleaning Secret: Clean With Vinegar!
I don’t think I have submitted my URL to Bing. I’m going to do it just in case. Thanks!
Another great post Donna. =) I really need to start learning and working on all of this for my blog. I know things could be better for my blog but I’ve got to find the time to do it.
I actually haven’t submitted our site to search engines, Donna. I am totally unaware about it. You are an angel .Thank you! I will do it pronto! 🙂
Lynndee recently posted..Five Must See Places in North Carolina
I’m back to inform you that I’ve submitted our blog to those three search engines that you shared. Thank you for the info and for the links. 🙂
Lynndee recently posted..My Time of Year: ATLANTA BRAVES BASEBALL IS BACK!
Thank you so much for the valuable information. I’m still trying to learn the use of SEO and how to combine it in my blogging and for search engine popularity.
Terri Ramsey Beavers recently posted..$1 off coupon, #NewNexxusCaviar Therappe Shampoo & Humectress Conditioner
Great post, I am still working my way into understanding seo and this post has been very helpful. Thanks
Hi Donna,
Thank you for this most informative post my friend! Learned a lot about SEO and how to get astonishing seo popularity that I did not know, thanks for your value!
Always learn something when I visit 🙂
You are so awesome!
Hugs,
Joan
Joan Harrington recently posted..How To Supercharge Your Writing
My blog does really well in search engines, but this is all great information.
Thank you Janet for your note – and glad that you’re blog is doing so well 🙂
I freely admit that I don’t know or understand most of what you have written up there. Maybe one of these days when I’m older and grayer I will sit back and try to figure it all out–that is if they (Google et al) ever stop changing everything around!
Michele recently posted..“Please Remember: Holocaust Remembrance Day” by Gene Klein
What a great post! I’ve never thought to submit my site to google but will do that now! Thank you!
Olivia Schwab recently posted..Spinach Artichoke Stuffed Mushrooms
all of these are excellent tips that we all need to pay attention to. I’m going to pass this on to quite a few people I think.
This is all valuable information! Search engines are a great way to get great organic traffic.
Vera Sweeney recently posted..5 Beauty Hacks To Help You Get Ready For Summer #BleachtoBarewithJolen #GoConfidently
So right, Vera – thank you for your note 🙂
Search Engine popularity is very important. I find the SEO helps out a lot!
Stacey- Travel Blogger recently posted..Deals On Mother’s Day Gift Ideas For All Types Of Moms #ad
I never use SEO. There just seems to be too much to it for me to get my head around!
Your articles always have so much information to take in, definitely bookmarking to make sure I follow all your tips. I honestly had no idea that I could submit my blog to search engines, I’m doing that right away.
Roselynn recently posted..Shine Spark Polish – The Light, The Heat Collection
Great post! Lots of really helpful information-Thanks for sharing!
Wonderful advice! One’s web-site or blog will greatly flourish if they pay close attention to SEO and stay in the loop with Google.
HilLesha recently posted..The Green Takeover with Paul Mitchell + Giveaway
From all of the writing that I’ve done over the years, I think my brain is just programmed to write search-engine friendly content in an unforced way. I never purposefully go in and insert keywords. I think it’s very interesting to review search engine stats to see the things that grab people’s attention.
Yona Williams recently posted..Lots of Goodies and Variety are in the #Influenster Refresh #VoxBox
The proper marketing of a blog post just doesn’t ever end. Thank you for the tips about trying to get ranked on search!
Krystal recently posted..First Birthday Party Ideas
What an awesome article! I’m still learning SEO so this is totally welcome information. Thank you!
Erin recently posted..{crockpot} blueberry cobbler
Great tips! I normally follow the blog of my boss, Joost, at Yoast because he stays on top of SEO… makes sense, since he does build a WordPress plugin for SEO… lol
Nile recently posted..Blog Ideas for e-Commerce Websites
SEO can be a pain. I’ve been implementing the lessons I’ve learned though. I think many don’t realize how much goes into this whole blogging thing.
Camesha recently posted..Kids Style Perfectly Baked
Great post! I’m still learning SEO so this is totally welcome information. Thank you for sharing.
Alyssa C recently posted..Purex Crystals ScentSplash Review/Giveaway♥
This comes in as a great reminder for me that I should do this soon!
Aisha Kristine Chong recently posted..7 Tips and Guidelines to Get the Best Haircut
Wow, nice content on SEO. This is a good take back to improve in my though about and use of keywords to rank my content.
TEMITOPE oluyemi oshadogan recently posted..HOW TO GET STARTED WITH AFFILIATE MARKETING
Thank you so much – glad you enjoyed this post – it seems SEO is noticed only by the serious marketers/bloggers! 😉 Coach Donna