Using blog promotion strategies helps with the biggest challenges you face as a blogger.
I’m sure you’re quite aware of those challenges as part of your blog promotion strategies:
- Just getting visitors to come to your blog.
- Making it easy for them want to stay and read your information.
- Keeping their interest enough for them enough to make a comment.
- Then, enticing them to come back.
Whewee!
Every post that you hit the publish button for is your opportunity to use your blog promotion strategies.
Because you know that the best content in the world will never be enough to get you noticed.
Yet, obviously, it’s not that easy – otherwise every blog out there out would be #1 in their niche.
That’s why you’ll always need to be active using your blog promotion strategies, routinely.
So, what about those blog promotion strategies…
#1 Just getting visitors to come to your blog. Blog Traffic.
I teach Social Media Marketing around your blog hub…so ~
==> I believe that you need to set up your Social Media efforts with one or two platforms where your audience hangs out.
- Once you have your routine set on your favorite two sites, then add your presence on each of the major Social Media platforms.
Need more infor on Need Publicity For Your Blog?
You’ll be engaging and sharing – building interest and credibility.
#2 Making it easy for them want to stay and read your information.
Most of your blog visitors will scan your posts. If your post is difficult to scan, they probably won’t read your post word for word.
What will you do?
- Have short paragraphs.
- Use sub-headers
- Bold and/or colored text to stand out – not overdone.
- Bullet points and/or numbered lists within your post.
Try this and take a look at:
- Read more about Essentials for Your Content Posting
- Some really popular blogs. What are they doing?
#3 Keeping their interest enough for them enough to make a comment.
Create your content topic with the intention that your writing isn’t relevant ONLY to you.
- Ask for their thoughts.
- Offer a comment contest. If you like offering contests.
- Join Blogging Groups.
#4 Then, enticing them to come back.
Get personal with email.
==> Just in case you don’t know this – nothing is more valuable to you as a blogger than your email list.
Your subscribers are your visitors that want more of you and took your offer to sign up for your email list to get more of what you have to offer them.
This is your built in list of visitors that you want to grow continuously. Ask more about how to build your list at donnalward.com/buildyourlist
Your blog promotion strategies can be time consuming and not always easy…
But, it’s certainly not rocket science!
So, if you’re not getting the responses you want from your blogging, then you need to have your own blog promotion strategies that work best for you. And, use them routinely.
And do let me know what you thought of this post in the comments below!
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Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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I never worried that much about my email list. I always figured that if they were getting my stuff in their inboxes, they wouldn’t have much of a reason to visit my site.
Great post. I definitely need to increase my blog traffic and followers, so I will need to look into this for sure.
Thanks for this great post. Promoting yourself is one of the most important – and most difficult – things to do.
Krystal recently posted..Love is in the Air Giveaway: $1100+ Prize Package
Good tips, traffic is not the only thing that is going to keep people on your blog and coming back!
I love your tips and I’m going to bookmark this! I’ve been struggling with growing my blog, definitely going to read this carefully again tonight and learn what I can do right.
Shaney Vijendranath recently posted..Is One Child Enough?
This post is full of invaluable information. I’m going to have to pin this so I can come back to it easily. Thanks for the great tips and ideas. I can definitely focus on two social media outlets. It’s so exhausting trying to build a presence everywhere.
sojourner recently posted..A Space Of My Own: Reflections on Being a Write at Home Mommy
Wonderful information, Donna! I think the bullet points are things I don’t often use. And I always feel my call to action is weak, and maybe that’s why I don’t get the traffic I would like. I am also now putting keywords in my title. I have always thought that killed my creativity but I’m experimenting to see if it brings more of my targeted reader to my blog.
Thanks so much!
Amy
Amy Bovaird recently posted..Vision Loss and Emotional Upheaval
Yes, I’m always trying to get more visitors to my blog and eyes on my posts. Thanks for the tips.
Salma recently posted..Meal Plan – Feb 2-8, 2015
Great post. Definitely full of great information on blog promotion.
lisa recently posted..Netflix Picks for A Snow Day #StreamTeam
Agree with focusing one a few social media outlets at first and then gaining more. It is so hard for me to remember to update my social media outlets. That is my challenge.
aimee fauci recently posted..Top 10 San Antonio Restaurants I Visited in 2014
Those are great tips. I always ask my readers what they would like to read.
Ourfamilyworld (@OurFamilyWorld) recently posted..Which Beauty Products Should You Avoid During Pregnancy?
These are great tips! I love these kids of posts and learning something new each day!
Great info…I definitely need to increase my traffic and followers! I’m working so hard to do so but it’s jus tnot happening as quick as I’d like it to!
It takes a long time. When you see bloggers with high pageviews it usually means they either have been blogging for a few years or they had a post go viral.
Chrystal @ Nevermore Lane recently posted..#DIY Cold and Flu Bomb
hmmm…The viral part intrigues me – I’ll have to write about that – and even if someone has had a blog a long while, well…it still takes effort and knowledge to get it right. Thank you for your note Chrystal 🙂
Tons of great information here. Everyone needs a good strategy!
Nina Say recently posted..Lessons From Mom You Shouldn’t Ignore
I do like having exchanges through the comments. Some posts are easier to connect with readers than others.
Liz Mays recently posted..Life Hacks for Parents (Because A Stitch In Time Saves Nine)
Social Media is so important. I think once you get some good followers, They Will Come!!
Terry recently posted..The Nutri Ninja 2-in-1 One Power Pod Two Appliances ~ A Food Processoror A Nutri Ninja
I’m going to sound absolutely clueless given that I have been blogging since 2010, but…. how do you get emails from people to build your list? I would love to know.
As usual Donna your blog content is stellar and right on point!
Maureen @ A Debt Free Stress Free Life recently posted..Is It Time To Review Your Will?
Contests are a great way to grab extra commenters. I use blog groups a lot too.
This post is great and has some awesome suggestions about growing blog numbers. It’s a tough business getting an keeping readers!
Diane /ElGeorgia recently posted..Let’s Chat With Carl Van Horn- Monster Truck Driver of Grave Digger
There is so much good information here. It is important to have a strategy.
Amber NElson recently posted..How to Care for Leather Handbags
What great tips. I need to join more blogging groups myself.
Mama to 5 BLessings recently posted..Doc McStuffins Cuddle Me Lambie
It’s important to have a strategy in place. That is the best way to get more readers and to vary your audience.
Tough Cookie Mommy recently posted..Make The System Work For You: Save Money On Small Business Health Insurance #Sponsored
I’m working on being a more consistent promoter. I definitely have to work on getting more on my email list. It’s not where I want it to be.
April recently posted..jpeg vs png: When and How To Use It with Turn it Up Tuesday {72}
I need to use my newsletter and subscription list more effectively than I’m doing now.
Lois Alter Mark recently posted..win a beautiful black pearl necklace from avalon pearls!
these are some great suggestions! I always love when out posts get comments because it lets us know people are actually reading. When you don’t get any you never know!
Mom @ FamiGami recently posted..Sharp AQUOS LC-60UD27U 4K Ultra HD Smart TV Review
Great tips on keeping readers interested in your content. I do some of these and they do work 🙂
Dominique Goh recently posted..Highlights of January 2015
Blogging is really a commitment. You should be disciplined enough to update your blog regularly.
I need to put more effort into my newsletter and getting one out. Cost is more of a factor than anything when it comes to sending out a newsletter.
I never even thought about my email list. I have just started an email subscription on my blog. I hadn’t had one until now. I can’t believe I would forget something so important but I did!
Rena McDaniel recently posted..TODAY IS RA AWARENESS DAY
It’s not always easy to get traffic increasing in blogs. This is especially true when you don’t frequently publish new posts to catch everyone’s excitement and attention. It’s really important to keep them interested and engaged.
GREAT POST.I’M DEFINATLY GONNA PICK ALL THESE POINTS.QUALITY WORK IS IMPORTANT BUT ALSO SHARING ON SOCIAL MEDIA IS.
Thank you Nazma – YOu are right about that!
I’ve heard it stressed before about email. Mine is blogger so it just reiterates the blog. While I appreciate that blogger makes it so easy, I do like the ones that can be customized!
Rosey recently posted..Turn Your Shower Into a Spa with Essio (with #giveaway)
These are very good blog promotion strategies. I definitely need to work on a few of them if I’m going to double my earnings this year.
Lesley recently posted..2015 The Year of His Restoration
I am always trying new ways to increase my site traffic. I find contests are a great way to get people to visit.
Great tips for new and old bloggers alike! Promotion is definitely key in keeping the blog going!
Theresa recently posted..Snow Day & Updates!
Thank you, Theresa – Glad your found it a bit helpful 🙂
I have an email list for my food site, but I have no idea what to really write about and send to them. I have been meaning to get this figured out, but keep dragging my feet.
Chrystal @ Nevermore Lane recently posted..#DIY Cold and Flu Bomb
Hey Chrystal, I’ve been there also – now I re-purpose some of my blog posts and write a bit more to share those points.
Great advice! I’ve been focusing on social media and never really paid much attention to my subscriber list. I need to work on that one.
Lynndee recently posted..January Recap
Thank you, Lynndee – great to hear that!
This is all great information. I’m new to blogging, so I’m still struggling with all these challenges. I’m finding that my BSBA in marketing (that I got many years ago) does me little to no good in this environment.
Cherri Megasko recently posted..Snorkeling Saona Island, Dominican Republic
Thank you Cherri – I know, right? My BM Degree gave me a lot, and my Bachelor of Science in Information Systems helped me dig in for more – but blogging helps pull some of what we learned into it – the real Internet world is the same yet so different than traditional marketing. So glad you commented 🙂
I just love it when I find such a detailed post and a blogger who cares for its blogging community. Lovely post!
Katarina K recently posted..Valentine’s Day Giveaway
Awww…thank you so much Katarina – I guess it’s self serving, because I do enjoy teaching and sharing and growing myself, even as I get to interact – so glad you stopped by and commented, too!
I am working on getting my traffic to my site. It has been a slow process.
Debi recently posted..No More Embarrassing White Marks
Yep – Debi, I know that feeling – and it gets better the more we learn and implement – thank you for your comment
I worry about e-mail for my work but not really for my blog. I am not sure that I have anything to sell just yet.
Rachee recently posted..Doing What You Got to Do
Rachee – so glad you brought up what so many bloggers think – that they don’t have anything to sell – ‘just yet’ – but for now you can be building those email relationships for when you are ready. Thank you for your note!
Great info. Something I have been working on is keeping people on my site longer and enticing them to click on more posts.
Thank you, Angela – and it sounds like you have the right goal and are taking actions to help make it happen 🙂
“Write articles people want to read”. Best advice I have ever received!
Kristen recently posted..The Calamondin Fruit- Part 1
Thank you for your note, Kristen and of course that is great advice, then we promote.
As usual, you provide great information for a better blog, Donna. I so appreciate you. 🙂 So many great ideas.
Jeanne Melanson recently posted..Tonkin Snub-Nosed Monkey Facts, Endangered Primates
Thank you Jeanne – I am grateful – and so glad to see you here! Big hugs 🙂
Thanks for the valuable blogging tips. I do some of your tips already and have seen quite a difference.
You are welcome, Tonya – glad to hear that and thank you for sharing – 🙂
We have got to be our own best promotion in my opinion. Great information!
Alice Chase recently posted..Free Thrive Coffee at Chickfila Everyday in February
Thank you for your comment, Alice – yes as we give out quality content and get raving fans! 🙂
I really do need help promoting my blog and these tips are great! Thank you for this useful info 🙂
Who doesn’t want more followers? This is such a great post and thank you for sharing it with us.
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