Need Publicity For Your Blog?

publicity-for-your-blogAs a blogger you are exchanging your words as publicity for your blog. (aka bringing visitors to your blog.)

  • That is putting your content to work for you.

Online, your followers decide if you’ll get the publicity for your blog that you need.

  • So you leverage your content. 

What are just a few content leverage methods and tactics…

#1 Have your own blueprint for using content.

Become the authority in your field using your content to improve the lives of your online visitors.

You can accomplish this by admitting that you are building a marketing strategy, or a plan that includes publicity for your blog, around leveraging your content.

Your objectives:

  • Prospecting (promoting) for blog visitors
  • Increasing your content visibility
  • Growing blog traffic
  • Building your list (lead generation)

How you are sharing your content online to help others solve their problems you can help with, using your plan and publicity for your blog?

#2 Blog what makes sense to you and your audience using your expertise and voice.

This is part of your promotion savvy.

It’s what you love to do and share.

  • You’ll have insights, because you know what your audience wants and likes to hear from you.
  • This aids you on the kind of posts to write and what to emphasize, to grab the attention of your ideal audience and turn them into loyal fans.

#3 Blogging, SEO, and your readers.

I know that none of you write just to attract search engine traffic; your blog is all about your readers and what you want to share.

You’re smart enough to include the keywords you’re targeting into your post title, making it hooky. 

This is also savvy leverage of your posts.

#4 Re-purpose your posts.

  • Break your post into several autoresponder messages to keep your email subscribers updated as you promote your blog posts.
  • Use little tidbits of your posts in Social Media.
  • Compile the posts into a short report. Could be your giveaway, optin offer.
  • Use your short reports in several different ways to grow your online readers and for lead generation.

#5 Your content and influence on Social Media        

That’s using your creative content as another one of your outreach tools.

Your content can be so amazing that your audience can’t help but share it.

Yet, even great content can go unnoticed.

Plan for your targeted promotion to get noticed beyond just putting your url (post links) out there on the web.

  • Ask some key questions to hook your readers, along with that link you put on the Social Media platforms.

Leveraging your content in multiple ways is part of using publicity for your blog. This has the ability to show off your expertise, put your content in motion on the Internet, along with giving your some SEO, Social Media, and lead generation benefits.

And do let me know what you thought of this post in the comments below!

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“Excellent strategies. I think I’ll bookmark this for reference later. I always need reminders of these things.” Lesley ShareASale Commissions Paid January 2015 (December 2014 Earnings)My Profile

Donna Ward
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50 thoughts on “Need Publicity For Your Blog?

    • January 29, 2015 at 10:30 am

      Thanks for your comment, Dee 🙂

  • January 28, 2015 at 10:01 am

    I have repurposed a few old posts before. It’s fun to revive the old stuff sometimes.

  • January 28, 2015 at 10:18 am

    Thanks for sharing some more good tips, Donna. Maybe some of your advice will rub off one day. In the meantime, I’m reading along in a daze.
    Francene Stanley recently posted..Why tasty cars lose favor.My Profile

  • January 28, 2015 at 11:04 am

    I probably need to work on area 1 the most–I’m kind of random about when and what I post. I could also do a better job of repurposing old posts to offer freebies for opt-ins. I’ve thought about it, but never taken the leap. Thanks for the reminder and encouragement!
    Anita Ojeda recently posted..Feeling Guilty?My Profile

    • January 29, 2015 at 10:30 am

      You’re welcome, Anita – glad to hear this was helpful

  • January 28, 2015 at 11:22 am

    Thank you for sharing this. I’m still fairly new and learning more and more as I go along. I’m also learning more about myself as I continue my struggle to get noticed in the blogging community. I must, however, admit that I am having a lot fun doing this 😀
    Emily recently posted..Blog With Love {Join Us}My Profile

    • January 29, 2015 at 10:29 am

      Congrats on your new journey, Emily – and thank you for your note 🙂

  • January 28, 2015 at 12:46 pm

    I’m always looking for new ways to draw people to my blog. Repurposing old blog posts is a great idea.

  • January 28, 2015 at 1:51 pm

    Hi Donna!

    Loved Loved this post! So much value packed into your post today girl like you do every day! Shared for more to see. People need to know about your blog or business and the ONLY way to do that is to market it and promote it and these tips will definately work! As I do them daily 😉

    Big Hugs,
    Joan Harrington recently posted..How To Avoid Writer’s Block When Writing HeadlinesMy Profile

    • January 29, 2015 at 4:54 am

      I thank that is so smart, Lois! Great inspiration, thank you 🙂

  • January 28, 2015 at 5:54 pm

    Great tips and ideas Donna!

    I have used every single one and they work!

    My favorite is repurposing your content…it’s amazing what reach you can get!

    This is a must-bookmark post for all bloggers.

    Dr. Lisa
    Dr. Lisa Thompson recently posted..Freemium vs. One Time Pricing StrategyMy Profile

    • January 29, 2015 at 4:54 am

      Thank you, Lisa – and glad to hear that – as usual you are right on 🙂

    • January 29, 2015 at 4:53 am

      Thank you – GiGi – I don’t think it’s weird at all – I also like looking back at older posts – learn more that way 🙂

    • January 29, 2015 at 4:52 am

      Just so right, Theresa – thank you so much for your note

    • January 29, 2015 at 4:52 am

      Thank you, Patrice! I appreciate that – Big smiles, 🙂

    • January 29, 2015 at 4:51 am

      Thank you, Kay – once I got into the routine, which took awhile – but, now I promote after each post – made a huge difference – 🙂

  • January 29, 2015 at 10:44 am

    Great tips indeed for every blogger. Infact marketing plays a major role & for promoting your blog, increasing the content visibility is the most important thing & I agree Social Media plays a major role in a blog promotion.

    • January 31, 2015 at 6:40 am

      So true, Icynena – thank you for your note

    • January 31, 2015 at 6:39 am

      Right, Amber – I can get that – I have a smooth routine going now – but any little hitch throws it for a moment

    • January 31, 2015 at 6:39 am

      Right, Amber – I can get that – I have a smooth routine going now – but any little hitch throws it for a moment

  • January 29, 2015 at 2:26 pm

    This post has so many great tips. I will have to implement some into my blog.

    • January 31, 2015 at 6:38 am

      Great to hear, Ann – thank you for your note!

  • January 29, 2015 at 4:31 pm

    I was reading an article last night through Feedly that their are some 115 million blogs online right now. I can’t even imagine trying to compete with a tiny percentage of that. So, I just go about my thing. If people notice, great. If not, thats ok too.
    Chrystal @ Nevermore Lane recently posted..Virtual ’50 Shades of Grey’ Watch PartyMy Profile

    • January 31, 2015 at 6:38 am

      It’s amazing, right – so many blogs – and we each are just a little speck on the Internet – Until we get noticed and shine doing our thing.

  • January 29, 2015 at 5:18 pm

    I should really brush up on, and use SEO tactics. I always say I’m going to do that, and then I never follow through.

    • January 31, 2015 at 6:36 am

      Well, Rosey there is a lot to do and if you are blogging regularly, then that’s also good for SEO 🙂

    • January 31, 2015 at 6:35 am

      Thank you, Tommy – it’s great to see you here!

  • February 2, 2015 at 8:31 am

    This is great advice! I definitely need to do this ith my blog.

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  • December 19, 2015 at 1:17 am

    These are all great advice which I will try to implement to improve my blog.

    • December 20, 2015 at 8:17 am

      Thank you, Cristal – glad you found this helpful

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