You can tap into some powerful promotion solutions with LinkedIn Marketing.
LinkedIn marketing can offer an incredible opportunity for a blogger, whether you’re focused on getting more readers to your blog, building your brand, or generating leads.
You already target your online content to your favorite audience as you…
- Publish content that connects with your audience;
- Are covering engagement on more Social Media sites;
- Increase your reach through social sharing and drive quality traffic back your sites.
With your LinkedIn marketing, you can target and join groups your audience has joined. Working it in very similar ways as you do your other Social Media platforms.
But, why use LinkedIn marketing for your blog?
- Think ‘generating more awareness’.
Because LinkedIn is another content promotion site for you to take advantage of.
The questions you need to know the answers to are the same!
- Who is your audience that you want to attract?
- What message are you trying to communicate?
- What outcome are you trying to achieve?
- How else can you be communicating this message through LinkedIn?
- Where do you want to drive your audience to?
- What kinds of content is driving them there now?
- What’s your promotion plan?
- Do you have an optin offer, or landing page set up to properly capture leads?
- Do You Know Your Blog’s Value Proposition? <==Click to find your answers.
Know the type of content your Social Media, including LinkedIn, sites expect?
Tips to sharing killer content? You know the routine –
THINK LIKE A JOURNALIST
What’s in your Social Media Toolkit?
#1 Hooky headlines grab their attention and can mean higher engagement.
#2 Include links with all of your update, giving you more visitors to your site.
#3 Ask questions that are applicable to your audience.
#4 Stand out with your sizzling eye-catching images.
- Be passionate about social media.
- Creative and detail-oriented.
- Proficient in promoting and marketing.
- Competent in your overall marketing strategy online.
- I’ve read that images generally result in a 98% higher comment rate on LinkedIn Marketing.
#5 Did you know that LinkedIn marketing definitely includes links to YouTube videos that can play directly in the LinkedIn feeds.
#6 Ignore the noise.
– Clarity and authenticity is always key.
#7 Read and learn more about...“Got Blog Promotion Strategies? < Click on those words.
LinkedIn Marketing allows you to have another Social Media platform to empower you as a savvy blog promoter. Building your audience and readers the way you want.
Develop a content calendar – and stick to promoting all across your networks.
And do let me know what you thought of this post in the comments below!
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“I never get tired of the conference calls with my business coach Donna L. Ward today I learned how to close more deals by simply being more human. Not just promoting my websites. By simply talking to one another. So much info. Can’t wait to get started. Thank you.” Nina PhotographybyHart
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41 thoughts on “Need Some LinkedIn Marketing?”
I am on Linked In, but I don’t use it as much as I probably should. I just started sharing my posts over there, so maybe that will help.
This is a great article! I love LinkedIn. I think it’s one of the most underrated social media sites out there.
Krystal recently posted..Florida Grapefruit Chicken Salad Recipe
Hmmm… I barely make use of my Linkedin profile. Thanks for all of the ideas and possibilities.
LinkedIn is wonderful for growing your audience, and I know that I’m not using it as effectively as I can. Thanks for your tips and suggestions!
Daniela recently posted..4 Fantastic Tools To Keep You Writing Consistently
Loved these tips for marketing on LinkedIN, Donna! As I know I do need to do MORE on LinkedIN, these tips will help me forge a game plan for utilizing my marketing much better 🙂
Thank you for always providing valuable ways that anyone can implement right away!
Fantastic post as always girl!
Joan Harrington recently posted..Do You Doubt Your Own Online Success?
I am on LinkedIn but I know I don’t use it as often as I should! I’ll have to change that!
lisa recently posted..How Do You Stay Dry?
I’m on Linkedin but I really don’t use it as much as I should. I think I’m going to explore this more!
These are great tips! I use LinkedIn but am still super confused about it. I should probably get back and work on it a bit!
Olivia Schwab recently posted..February Monthly Goals
This sounds really great. I will be sure to tell my sister about it. I am not sure what she uses.
Hey Coach Donna,
I was using LinkedIn a lot more heavy in the past but I didn’t have the best experience with it. But back then I didn’t target my market as well as I should have. Plus now I know some great entrepreneurs that are serious about what they do, they know where they want to go with their businesses and we all have been supportive of each other. I will check to see what groups they are in Linkedin.
Thanks for sharing the info.! Have a good one!
Sherman Smith recently posted..How Do You Come Across To The Email Subscribers You Currently Have?
I am not on LinkedIn yet. I really should make an account, great for connections I hear!
lincolnthefrench recently posted..My January PetBox is Here + Discount For All of You! #PetBox
I am a member of Linkedin but I just never used it much. Maybe I ought to start.
Terry recently posted..ALIGNMED Posture Shirt 2.0 & ALIGNMe Active Bra
I have a LinkedIn, but I rarely even look at it. I really need to get more active with it.
I have a Linkedin account and I am clueless on how to use it. Thank you for sharing those tips. They are helpful
ourfamilyworld recently posted..Get the Most Out of Life with a $50 Shoppers Drug Mart Gift Card Giveaway!
I only recently decided to add my blogging career on linkedin. I will have to use your tips.
Heather D. (@GirlGoneMom) recently posted..New Dry Spray Deodorants #TryDry
LinkedIn is on my future TO DO list. I have not delved into that one yet.
aimee fauci recently posted..Celebrate CHD Awareness
I really need to get more familiar with Linkedin. I am off and on but need to spend more time. Thank you for the great tips!
Diane /ElGeorgia recently posted..Let’s Chat With Carl Van Horn- Monster Truck Driver of Grave Digger
I don’t have a good market in LinkedIn because my blog has nothing to do with my profession (at work). Anyway, I think LinkedIn is a great avenue to promote a profile as well.
This is such a bright idea!! I have never been used Linkedin for my business. I think this is the time thank you for tips.
I had LinkedIn and got rid of it. I may need to get it back. I just never spent time with it and gave my time and energy to all the other social media platforms. I may give it another go.
Jeanine recently posted..How to Help Older Kids Make Good Decisions
I have been on Linkedin for quite some time but never really utilized it. After reading this I can see that it is quite a useful site. Thank you for sharing.
Digna D. recently posted..Ageless Derma Anti-Aging Intensive Skin Brightener Giveaway
I have a LinkedIn account but don’t pay much attention to it other than to post my latest blog posts to it. I’m not sure LinkedIn is the right avenue for my blog (animal-related) anyway, but I do get the occasional traffic from LinkedIn. Most everyone loves animals, and sometimes a title will grab their attention. Thanks for your insight, Donna.
Jeanne Melanson recently posted..Perfect Pets for a Small Space and How to Move With Them
I really enjoy networking on Linkedin. It’s a great place to connect with other professionals.
Tough Cookie Mommy recently posted..Join Us for the Pampers “Love at First Sight” Twitter Party #PampersPrimerasVeces #Sponsored
The power of linked in is amazing
I see it as a silent champion
So many job offers have come my way via this platform it is amazing
coolchillmom recently posted..Round up Special Valentine’s Gift Guide 2015
Linked In is something that many people do not seem to focus on. I am the same. I really should spend more time using it.
Ginger Mommy recently posted..Nerd Block Subscription boxes make great gifts all year long – Discount code
I’ve been on LinkedIn forever but don’t think I’m using it to my advantage as far as my blog goes.
Lois Alter Mark recently posted..whip it good! yoplait greek 100 whips!
I keep my LinkedIn separated from my blogging life as I’m a young therapist still in my first 5 years. I did end up landing my current job via LinkedIn though 🙂
Annie recently posted..Super Bowl 2015 Weekend
Such a helpful post! I have a LinkedIn account, but I need to update it.
I’m on there. I wish I could figure out the settings better though. Every single person on my mail list, whether linkedin or not, seems to get notifications that I don’t send out. I have heard it’s nice to use for business networking though, and I really like that for a potential option.
I think I’ve created an account before but never got around to focus on it. And now I get emails from people that I don’t know asking me to link to their profile? I may check it again one of these days.
Lynndee recently posted..The Marvelous World of Marvel Comics
I haven’t paid much attention to Linkedin yet, though have a lot of connections. Maybe I should start using it more
mburbage recently posted..Recipe Challenge Day 4: Garlic Rosemary Focaccia Bread
Great post Donna 🙂 Some really valuable tips here what to think of when doing Linkedin marketing.
Tommy Olsson recently posted..Meaning of hype, what does hype mean?
I signed up for LinkedIn about 2 years ago but haven’t really done much with it. Maybe I need to start.
Everytime someone says that they did something on Linkedin I remember I need to do more with it. It is on my to do list.
Debi recently posted..Snowballs on a log- Easy snacks for kids
I have never really considered Linkedin marketing. I will have to seriously give it a look. Thanks for the tip.
LinkedIn is on my to do list. I am on there but need to do more.
Alice Chase recently posted..Dove Men+Care & #OurRealStrength Twitter party 2/5
I have a LinkedIn account and have done zero marketing with it. I haven’t even started to wrap my brain around doing it yet. However, I will take some of your tips into consideration when I do, like joining a group on there.
Yona Williams recently posted..7 Gift Ideas that Glow in the Dark (or Light Up)
This was a very thorough post. I am sending this to my husband because he is trying to get into Linkedin.
Ahhhhhhh I definitely suck when it comes to linked in! U use to rock at it back when it first came out…. But now a days ughhh
I have a LinkedIn account but I never use it much. Thanks for these tips, I’ll have to start sharing my posts on there.
I’ve actually done work thru people who have found me on LinkedIn.
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