Customer Testimonials As Marketing Tools? testimonials as marketing tools have been quietly used for years by many successful gurus.

–       Just look at sales and optin pages, websites and blogs where you’ll see the many happy faces and videos telling about their great successes with that product or services.

–       You can take a look at my own at Donna’ Woo-hoos

You, too, can easily turn happy customer experiences into marketing messages that can have a fabulous impact on your business.

Maybe you’d like a list some of the ways, and whys, you can use customer testimonials as marketing tools? OK…I think:

–          Testimonials are a great for building credibility for your business.

–          Using customer testimonials as marketing tools doesn’t cost money.

–          Put them on your website, use them in ads, make them a part of your presentations, and fliers, in brochures.

–          Put a testimonial, or two, at the end of your emails and at the end of your blog posts (as I do).

–          Use your customer testimonials on almost any marketing tool! (I’ve also seen them on the back of business cards.)

–          Customer testimonials as marketing tools are supporting your message with facts from people who’ve made the choice to use what you’ve promoted.

This is a powerful way to provide objective support from your own customers for what you are doing in your business and work, which adds to your credibility. That you are the expert.

The more specific and relevant the testimonial is as proof, the better. So I thought I’d share…

A 3 Point Formula for what you need in a testimonial.

  • Ask them to…

a. Tell a bit about where they were with their problem before they worked with you.

b. The transformation they got when they worked with you.

c.  And, how that helped them get to where they wanted to be with your help.

I’ve had more than one of my clients say that the testimonials I shared with them helped them make the decision to work with me. This is what you are aiming for.

Customer testimonials as marketing tools, are actually referrals that are always working for you and that you always want to ask for.

How do you get customer testimonials?

–          When your customers say they enjoyed your products or work, that’s when you ask.

–          At networking groups, someone may stand up and give you a testimonial. That’s when you ask if you may use it to share with others.

–          This is also when you have your 3 Point Formula ready to put to work.

Here is a strong reminder to be truthful in your testimonials – click to learn more – THE FTC’S ENDORSEMENT GUIDES: BEING UP-FRONT WITH CONSUMERS

“Endorsements are an important tool for advertisers and they can be persuasive to consumers.  But the law says they also have to be truthful and not misleading.”

Get started, stay on your path, and keep going strong attracting your contacts to build your list and get more customer testimonials as marketing tools…Want to learn more about Build Your Business, Build Your List? Ask me how I added over 1000 new subscribers to my list in just 4 months…Step-by-Step guidance…

…More ways to building your online business…and generating those quality leads… 

Then join other small businesses at our Monthly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?

Cindy ReyesCindy Reyes,  Heart Link Coordinator & Tastefully Simple Consultant –“I have a lot more direction than I had before. I am getting through what’s been holding me back! I now feel like I have something more solid to work with. Because I am narrowing my business down to a targeted niche.  When Coach Donna says she is intuitive, she is right on!” Connect on Facebook.

Donna Ward
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4 thoughts on “Customer Testimonials As Marketing Tools?

    • July 16, 2014 at 2:41 pm

      Yes Katharine – You are so right – and I have had clients hire me after seeing my own testimonials.

  • July 15, 2014 at 10:52 am

    Totally agree with you Donna – MAJOR relevant and AWESOME reminders. The problem I have is … asking people even when I know they would be more than happy to provide the testimonial. And, sometimes when people do write a testimonial – it doesn’t always say the write thing and consequently may do more harm than good, and you don’t have the heart to tell them …

    One way of collecting testimonials, especially when starting out is to capture comments on Facebook and in other forums.

    THANKS for you help! I need it! HUGS <3

    • July 16, 2014 at 2:41 pm

      Thank you Judy! Yes I have used the great comments on FB – and I have also written down what they say – re-write it to make a bit more sence following my 3 point formula and ask for their approval!

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