How to Build a Strategy That Is Social By Design


Social by design builds trust and increases conversions which in the long run increases your revenue.

Can you unlock stronger relationships by understanding what drives people to your distinctive expertise and then helping new audiences easily learn more from you?

Think about that for a minute.

Social by design is a model used that only a handful of online marketing systems put in place and it can work for you.

Building social proof.

  • Social proof is the foundation of word-of-mouth marketing online.

  • It’s about your audience sharing your brand to new audiences and networks.

  • Building visibility and credibility through the experiences of others as you’re working on being social by design.

Did you know that there are about 200 media interactions thrown at us every day?

Yet, only 22% believe the claims.

  • Building your strategy online, that is social by design, helps overcome some of that distrust by eliminating risk and making something seem easier and more fun to buy.

  • You’re finding a way to build and earn trust.

Types of Social by Design efforts also involve…
  • Social Media Follower Count – Share those numbers, it’s a great way to build credibility.
  • Proof in Numbers – What’s your call-to-action? Are you asking them to download something? Show them how many people have already social-by-designdownloaded it!
  • Customer Testimonials Display one or more customer testimonial videos. People will translate the success from the testimonials to their own possibilities and successes. 
  • Ratings & Reviews – If you can put up reviews and testimonials, then show where people are talking about you and put up your 5 star ratings.

Become even more social by design…

Combine a few types of social proof on your site.

  • Social proof is not just influential from a brand building point of view. It has to be part of your search engine optimization strategy. The goal of search engines is to find trusted, authority sites and rank them high in search results.

As an example: 

Your Twitter profile shows up in Google searches because Twitter has a high Google search rank. Keep in mind that the words you write in updates may also be indexed and come up in a search for those terms.”

  • Show me the numbers! The number of followers on each of your social media platforms earn instant credibility. So share that information!social-by-design


  • Find your marketing attraction power! What have you seen on the menus at restaurants. Did you ever notice how aware of this process they are? How they can control menu items sales by labeling them “Our most popular dish!” In fact they can increase sales by 13-20% of those ‘popular dishes’.

We all know that having a strategy for being social by design is not a one-way street where you walk alone!

  • It’s being social and taking your audience on the journey.
  • It using social media’s appealing power to reach a huge network of friends.
  • It’s seeing the difference as you and your audience create a community with unity.
  • It’s sharing and reciprocating.

A good way to think about being social by design is that all of it is really just about being human and being social by sharing informative and transformational content.

The key phrase is sharing is caring!

That is, if you want to get in front of your ideal audience and become an expert marketer using social proof as you’re being social by design!

Donna Ward
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18 thoughts on “How to Build a Strategy That Is Social By Design

  • February 28, 2016 at 12:35 pm

    These are great tips!! I love being able to reach readers by social media it’s a great way to build a relationship with them.

  • February 28, 2016 at 1:08 pm

    Thank you for these social media tips! I am constantly working to improve my social presence to help build my blog!

  • February 28, 2016 at 4:51 pm

    Thanks for sharing this informative post on How to Build a Strategy That Is Social By Design. I definitely did not consider having my audience share my brand. So it’s great to learn something new that can help me in my blogging!

  • February 28, 2016 at 7:00 pm

    What great tips and things to keep in mind as we share our content and others content on social media! I love being about to share and promote through social media!

    • February 29, 2016 at 9:14 am

      Thank you, Cathy! Glad to hear this.

  • February 28, 2016 at 7:50 pm

    Definitley great tips. I think I need to rethink how I use twitter and Facebook a bit to incorporate these strategies. Thanks for the insight!

    • February 29, 2016 at 9:13 am

      Thank you, Heather – So glad you found this helpful and would love to hear more about what strategies you put into place.

  • February 28, 2016 at 8:25 pm

    This is excellent advice. I like seeing twitter display my 24 hour reach now. I need to create a few call to action for my newsletter. Ty for the tips.

    • February 29, 2016 at 9:13 am

      Thank you for your note – It is fun and important for us to know our reach and the best times for the best attention from our followers

  • February 28, 2016 at 10:55 pm

    These are great tips. I’ve always been told the best advertising is word of mouth, and what better way than to have your followers share your brand!

    • February 29, 2016 at 9:12 am

      Thank you, Stephanie – So glad you took the time to read and comment on my post – 🙂

  • February 29, 2016 at 3:13 am

    Worth and great read! Your post is so informative and helpful. Glad you shared it!

  • February 29, 2016 at 5:46 am

    Thanks for sharing this amazing information! I always use social media to reach my targeted audience!

  • February 29, 2016 at 8:29 am

    I love how social media is so personable. Great way to talk to each other doing business. Thanks for the tips

  • February 29, 2016 at 7:03 pm

    It’s not often I think about the total impact of social media so I really appreciate this informative post! There’s definitely a wealth of information here, thank you for sharing!

  • February 29, 2016 at 11:26 pm

    I think video testimonials are very powerful…I think this medium really helps to get points across. I place more weight into that than reviews and ratings…you never know when someone is padding the responses or results.

  • March 2, 2016 at 10:49 pm

    These are amazing tips! With the ever growing industry of social media we could all use a strategy to improve!

  • March 4, 2016 at 4:18 pm

    I always enjoy your posts! So many amazing tips! Thank you

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