Think about your blog’s value proposition.
Got it?
Just in case you need some help (I seem to always need it!)
Here’s a quick definition:
- Your Blog’s Value Proposition is the specific benefits you provide to meet, and go beyond, the targeted needs of your readers and site visitors.
- Even as you are using your blog to share your skills, expertise and value.
So think about this – What’s in it for your readers?
Your blog’s value proposition is closely tied to your brand positioning which answers questions like: who you are, what you offer, who you serve, what makes you different?
But it’s more than just your promotional message, since it also needs to show what you can offer in the way of valuable content to your ideal visitor.
- The value content you offer is one of the benefits your audience wants more of to keep them coming back.
- It’s one of the experiences you can offer to engage your ideal audience and prospective clients.
Your work in understanding your blog’s value proposition, will be to identify the reasons why your site’s visitors will:
- click on,
- return for more,
- give you their name and email to be on your mailing list,
- register for an event,
- maybe buy from your site,
- feel motivated enough to share their experience on other Social Media platforms.
Your blog’s value proposition needs to state the core benefits a visitor will get from your site’s content – and how that ties to your overall goal, product or service.
So – to go over this a bit more – your online visitor’s first impressions are formed within the first .05 millisecond – whether it’s your blog or any Social Media platform.
Your visitors’ experiences are all part of your blog’s value proposition – it’s your promise to your visitor – and it is you clarifying and enlightening them as to what they can expect from you.
This is key. You really need to ‘get’ it and implement – you’ll be informing them about:
- How will you help them solve a problem?
Say for my audience– I solve a problem with how to build your email list with Social Media and your blog. And, I offer my monthly f.ree tele-classes at donnalward.com/buildyourlist
- What are your benefits that you have for them?
My clear benefits would be get more blog visitors, building your online community, and turning your followers into quality leads through list building.
- How you are different from others?
For me: I create simple training and teaching that blogging and Social Media can build your list and build your business without overwhelm. You can join in and learn with met at donnalward.com/blogmastery
Ok – so I’m giving you my own examples, sharing my own blog’s value proposition and maybe giving you inspiration for your own. Was this helpful for you?
When you can answer these questions for yourself – you’ll be started on the right path.
If you’re you ready to take your blog to a bigger audience, promoting with Social Media planning, and getting more traffic, then join our Blogging Mastermind Community.
You can do just that as you get more coaching, training, and support for your own blogging, Social Media, technology, and promotion as part of the Blogging Mastermind Community <== Click on the words. And, ask me how you can use Social Media better for your Blogging
“I never get tired of the conference calls with my business coach Donna L. Ward today I learned how to close more deals by simply being more human. Not just promoting my websites. By simply talking to one another. So much info. Can’t wait to get started. Thank you.” Nina PhotographybyHart
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Good post, I’ll have to see how this all relates to my blog. I’m reatively new to blogging so I need some help!
Thank you, Carmen – Hope to hear your inspiration that you come with – 🙂
Hi Donna!
This is an awesome post on defining what your value proposition is for your blog! Great tips and of course fantastic value as always girlfriend!
This is so important for so many 😉
Big Hugs!
Joan
Joan Harrington recently posted..How To Create High-Converting Landing Pages
Thx so much for stopping by and commenting again, Joan – Big hugs 🙂
these are such important questions for bloggers to have clear answers too. thanks for reminding us!
coolchillmom recently posted..Use Tips for Heat Bud Personal Heater and MistMate Humidifier by Honeywell
Thank you – clarity does bring inspiration and successes in our goals 🙂
All great questions for bloggers to consider. I find it helpful to have bloggers evaluate others’ blogs.
That’s a great point Heather – thank you so much for stopping by and commenting a great idea 🙂
All bloggers should have this in the back of their minds when deciding what to write about or promote. Great insight!
Scott recently posted..Almost Perfect, So We Made It Perfect
Thanks so much Scott – yes it would seem so – and then sharing this in all of our online work is continuing action on our parts
I had never really thought about this before. Definitely gives me something to think about with my blog.
Mama to 5 BLessings recently posted..When You Are Not Allowed To Say Goodbye To A Parent
Thank you 🙂 That’s great to hear
I’ve never read an article that speaks to the value proposition of a blog. Very useful information for me and all the other bloggers out there.
Maureen @ A Debt Free Stress Free Life recently posted..How To Get Out of Debt {And End the Debt Cycle Forever} Part 1
Thanks so much Maureen – great to hear you found some ‘value’ here 🙂
these a real really good questions. Unfortunately I’ll have to take some time to figure out the answers for myself. Thanks for the post. It’s given me a lot to consider.
Thank you, Allison – it does take time to figure out the answers 🙂
Interesting, Donna! I never evaluated my blog on this kind of basis before – thank you for the idea!
Kristen from The Road to Domestication recently posted..Find Your Optimum Level of Cozy!
Thank you Kristen – so glad to hear that!
Great insight here! This is important for all bloggers to consider.
Stefany recently posted..Who to trust for baby product recommendations
Thank you Stefany – just writing it made me see I need have a lot of work myself
For me, it’s easiest to answer these in reverse order.
How are you different from others?
I am in the health and wellness field. I have a unique perspective as a Registered Nurse with advanced certifications (Certified Pediatric Nurse and International Board Certified Lactation Counselor). Unlike many in my space, I have the background to know when it is important to see a physician or seek standard emergency care. I also know when Western medicine is NOT the right choice and how to use natural remedies to help offset the side effects when Western medicine is required. Plus, as a mother of eight, I truly understand how hard it is for parents to balance out all the noise out there to see what is truly helpful and what is just propaganda.
What are your benefits that you have for them?
My benefits would be helping moms to have more confidence in their ability to tend to their families’ health without worrying that they are missing something “big”.
How will you help them solve a problem?
This is the tricky one for me. I post articles on my blog that I hope are informative and useful. I post on my Facebook page. I am going to be starting a series of online Facebook event-based classes to teach different aspects of caring for your families’ health (these will be free but with signup required) and a series of web based webinars (both live and recorded).
Wow… just thinking through all that was hugely encouraging! Thank you!
Elisabeth recently posted..Fast and Easy DIY Bath Salts
It is so very nice that you did your work here and shared, I am most impressed Elisabeth – Congratulations 🙂
It’s really important for bloggers to know the answers to these questions. These are great things to consider!
Thanks, Pam – It is constant, right?
I’ve never heard of Blog’s Value Proposition before and had to read the description a couple of times to understand it. But your points are quite valid. And I didn’t realize that someone formed an impression of your blog that quickly!!
Thank you, Salma – it is just like when you first meet someone in person – our mind works so quickly in determining what it wants more of or not.
Ohhh, Donna, now you’ve done it: you’re making me think hard. I have a hard time answering these questions, which (duh) means that I have a bit of thinking to do. Thanks Donna!
Amy recently posted..Book Report: The Nesting Place and a trio of fun stump tables to make
That is just great to hear – thinking turns into inspiration for me – It sounds like you’ve got some fun things coming from your thinking! lol 🙂
What a great post – I have to admit I do not think about these things anywhere near as much as I should. x
Sarah Bailey recently posted..Win 1 of 10 Pawsome Boxes
That’s what helped me decide on this post, Sarah – most of us don’t think much about this – thank you for your note 🙂
I have to admit I don’t think about this much at all. I usually just blog so that I have a record of things/events I have done so I can remember them 🙂
Annie recently posted..Fruit Vines Bites
Well that’s fun – more like a diary – it depends on what you what from your blog and what you what to give to others to attract – thanks for your note Annie
These are such important questions to ask! I will pass this along to my friends considering getting into blogging.
Amber NElson recently posted..Eat Healthy for Your Brain: 6 Foods To Eat For A Healthy Brain
Super fun – thanks Amber – I look forward to hearing your next steps 🙂
I’ve been blogging since 2008, but finally settling into myself and where I am headed in a “professional” way.
Life As A Convert recently posted..Monthly Homeschool Calendars Printable FREE
Wow – didn’t know you had been blogging that long – congratulations, Khourtniey – happy for your comment 🙂
This is a very useful information to consider. Definitely new and old bloggers alike need to keep these questions in mind!
Theresa recently posted..DIY Peppermint Foot Scrub & Cooling Lip Balm With Majestic Pure Peppermint Essential Oil
Yes it is really imperative – Thanks, Theresa for your note!
Love this! Blogs Value Proposition – what a great perspective to think of your blog and how it can stand out from your competition
Dr. Lisa
Dr. Lisa Thompson recently posted..9 Pinterest Marketing Tips To Generate Targeted Leads
Thanks so much, Dr. Lisa – it’s coming from the background of being a business coach, so glad you stopped by!
That was a really interesting read!
I had no idea about 1/2 of that! Thanks for the info
Thanks, Robin – glad for your comment
These are very important questions for bloggers to consider. Very worthwhile read.
Thanks for your nice note – I am grateful, Helene – so glad you stopped by and commented 🙂
As a new blogger these tips are very helpful. I have never heard of Blog’s Value Proposition before but after reading your content it all makes sense.
Vivette recently posted..Online Marketing Course…. Ivest, Learn, Teach
Most of the bloggers I’ve visited with haven’t paid much ‘outloud’ attention to their Blog’s Value Proposition – it may be somewhere as their writing and thinking about what to say – we just need to keep it on top of our minds and current in our thinking 🙂 Thank you Vivette for your note
These are all great tips for those who blog/have a website as a form of business. It should be implemented as part of their overall business plan.
Chrystal M. recently posted..The Importance of Writer Resolutions
Right on, Chrystal – This works for all of our business online and offline – glad you noticed 🙂
It was helpful! I tend to post in a go-with-the-flow kind of manner. I could definitely use a better sense of direction!
I know, right? Thank you Rosey, going with the flow is cool, except when you can’t 🙂
great information! it’s always interesting to learn what some people sell their sites for.
Thank you, Ann
I started my blog years ago as a way to help clients and prospects with design ideas and tips for improving their home.
Congratulations, Veronica! Sounds like you have an ongoing success, then 🙂
Awesome post! I agree that these are some really important questions that bloggers need to think about.
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