Give yourself more opportunities to be found by your audience!
I’m talking about promoting a consistent flow of great and attraction packed content.
I’ve noticed a lot of murky, confusing messages from online bloggers and businesses.
Think for a moment about what that means.
- What if you were a marketer?
You’d need to inform and persuade others—through your messages as you went about creating and promoting a consistent flow of great content.
Now, that would create more opportunities to be found by your audience.
Generating opportunities to be found by your audience means writing effective, audience-focused messages.
- You’d be using strong and familiar words – but not using words like ‘Hard times to ascertain’ and choosing more common sounding words. Something like ‘Get out of your slump and find out through learning’.
- Plain language works better – so not using buzzwords like “Thinking outside the box”, saying something like ‘Be creative’ can keep your audience’s attention.
With a solid plan in place, you can pick the words and craft your sentences to attract. Which brings more opportunities to be found by your audience.
Check out this article for some ideas to help get you started “How to Reach a Larger Audience with Your Key Messages”
- Who is your audience?
When you know what makes them tick, you’ll understand how to market and sell.
- That’s bringing them into your social media marketing funnel.
Need to know “How to Understand the Importance of a Social Media Marketing Funnel?” << Click the words to learn.
- And, building your lead generation of ideal prospective clients.
Want to check out more on lead generation? Go to…
The more you know about your ‘ideal’ audience, the better you can “speak to their pain,” and generate content that they’ll care about.
Your content that helps — whether by educating on how to address their challenges they experience on a regular basis or by providing a solution to a problem that haven’t yet recognized—is far more effective at driving key interaction than pushing your information.
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What do you need to know about your audience?
You need to know the answer to what your audience wants when they ask…
“What’s in this for me?”
People live their lives and make choices based on the WIFM question.
They’re not going to pay any attention to what you think of as opportunities for them, if your messages don’t apply to them or meet their needs.
Let me ask you this…
Do you have their personal interest at heart?
Getting to the heart of the matter is finding and speaking to their pain.
- How do I reach my audience?
Your great content educates, inspires, and fills a need. That’s always going to give you more opportunities to be found by your audience.
And your social media content, along with your blogging, won’t be overly product or features centered.
It will be solutions focused, because you’ll have the perspective required for understanding your audience.
Preparing your social media marketing and plan for 2016 can be an overwhelming experience if you don’t have the right tools to guide you. I’ve designed an easy to follow checklist for checking social
media strategies for the coming year. Carve out a few hours, follow the list, and start becoming surer of your continued successes!
Now you’ll be reaching into their hearts to bring about a consistent flow of opportunities to be found By your audience.
Because people want to feel a certain way.
No doubt about it…
These are some of the feelings or emotions that you want to draw out in your content:
- Happy.
- Inspired.
- Compassion.
- Informed.
- Supported.
- Connected.
Specifically, if you want to have more opportunities to be found by your audience, effective content marketing requires a powerful understanding of your audience. Something that doesn’t happen overnight, and definitely doesn’t happen without thinking and planning.
Yep – it’s about building strong relationships with your audience with a consistent flow of great content. And, establishing your credibility as you go about sharing your powerful messages that reach out and get noticed.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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These are great tips!! Making sure you know your goals and were you want to go can help to direct how thing are going for your business in so many ways! I love finding ways to connect with my audience as much as possible and finding new followers to.
Using buzz words is so helpful and I now understand it’s importance.
Thank you, Danielle – So glad you found this post of some use 🙂
These are really great tips and would help anyone that’s running a business, a blog or whatsoever. Thinking about one’s audience is also a key role in running things — that’s for sure!
This is such an incredible wealth of information, thank you so much for sharing it with us! I’ve always struggled to keep my numbers up but with this outline, I think I can definitely make some solid improvements! 🙂
Very nice to hear, Susan – Thank you and I hope to be able to continue giving information of value 🙂
This is a great resource for really thinking about what your audience wants from you. I need to keep this in mind when I’m writing. I would be more focused if I did so.
I definitely agree that knowing who your audience is is the biggest part to finding out how to reach them. Great post with really awesome tips…
Great tips! I agree about knowing my audience and defining a set of goals can keep me very structured and focused. Content is king for me.. and I totally agree with – great content educates, inspires, and fills a need.
Wonderful to hear, Vidya – thank you for stopping by!
I like the tips about plain language. Sometimes people get so caught up in using buzzwords and jargon that their whole message gets lost. Personally, that kind of talk really turns me off! Good ideas.
Thank you, Katie – buzz words are fun sometimes, but may not always work as you say 🙂
Thank you for this great article! As I grow my blog I want to make sure that I am generating sales for my sponsors, but it seems to prove rather difficult for me. I’m pretty sure it’s because I started out as a giveaway blog to grow my followers quite a bit in the beginning, now I still have that tagging along a little bit.
Hi Sarh, I can get that it’s a mind shift for you and your audience, right? If you’ve proven your value to them and yourself, it seems that now you’ll need to prove the value of what you’re offering as product that will cost them some money. So you marketing messages need to share the benefits – the process of getting to where the product will take them
I try to make sure I’m available for my readers and am on every network to try to capture their interest. I experiment with social networks to see just where my readers are. IT’s always a fun thing to do!