I’m talking about promoting a consistent flow of great and attraction packed content.
I’ve noticed a lot of murky, confusing messages from online bloggers and businesses.
Think for a moment about what that means.
- What if you were a marketer?
You’d need to inform and persuade others—through your messages as you went about creating and promoting a consistent flow of great content.
Now, that would create more opportunities to be found by your audience.
Generating opportunities to be found by your audience means writing effective, audience-focused messages.
- You’d be using strong and familiar words – but not using words like ‘Hard times to ascertain’ and choosing more common sounding words. Something like ‘Get out of your slump and find out through learning’.
- Plain language works better – so not using buzzwords like “Thinking outside the box”, saying something like ‘Be creative’ can keep your audience’s attention.
With a solid plan in place, you can pick the words and craft your sentences to attract. Which brings more opportunities to be found by your audience.
Check out this article for some ideas to help get you started “How to Reach a Larger Audience with Your Key Messages”
- Who is your audience?
When you know what makes them tick, you’ll understand how to market and sell.
- That’s bringing them into your social media marketing funnel.
Need to know “How to Understand the Importance of a Social Media Marketing Funnel?” << Click the words to learn.
- And, building your lead generation of ideal prospective clients.
Want to check out more on lead generation? Go to…
The more you know about your ‘ideal’ audience, the better you can “speak to their pain,” and generate content that they’ll care about.
Your content that helps — whether by educating on how to address their challenges they experience on a regular basis or by providing a solution to a problem that haven’t yet recognized—is far more effective at driving key interaction than pushing your information.
What do you need to know about your audience?
You need to know the answer to what your audience wants when they ask…
“What’s in this for me?”
People live their lives and make choices based on the WIFM question.
They’re not going to pay any attention to what you think of as opportunities for them, if your messages don’t apply to them or meet their needs.
Let me ask you this…
Do you have their personal interest at heart?
Getting to the heart of the matter is finding and speaking to their pain.
- How do I reach my audience?
Your great content educates, inspires, and fills a need. That’s always going to give you more opportunities to be found by your audience.
And your social media content, along with your blogging, won’t be overly product or features centered.
It will be solutions focused, because you’ll have the perspective required for understanding your audience.
Preparing your social media marketing and plan for 2016 can be an overwhelming experience if you don’t have the right tools to guide you. I’ve designed an easy to follow checklist for checking social media strategies for the coming year. Carve out a few hours, follow the list, and start becoming surer of your continued successes!
Now you’ll be reaching into their hearts to bring about a consistent flow of opportunities to be found By your audience.
Because people want to feel a certain way.
No doubt about it…
These are some of the feelings or emotions that you want to draw out in your content:
Specifically, if you want to have more opportunities to be found by your audience, effective content marketing requires a powerful understanding of your audience. Something that doesn’t happen overnight, and definitely doesn’t happen without thinking and planning.
Yep – it’s about building strong relationships with your audience with a consistent flow of great content. And, establishing your credibility as you go about sharing your powerful messages that reach out and get noticed.
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