How to Reach a Larger Audience with Your Key Messages


Get a strategy for communicating to your audience with key messages.

Think about this….

As a business and marketer, you’re in a competition to stand out to a larger audience with your key messages to share your expertise.

But, your audience is surrounded by so much information every day.

Your response…

Become “the best answer” with your expertise using consistent and key messages  just for your audience.

Plan to cultivate a loyal community with your messages. Not just advertising messages. But a blend of promotional and native messages that communicate in a fun way about what you do so that your audience can become more involved with. 

Take a moment to answer a few enlightening questions below! 

Sharing and promoting your expertise and messages through content is the tool that attracts, engages, and inspires action.


Content is your online capital for reaching and building a larger audience with your key messages.

  • Boosting credibility
  • Influencing
  • Engaging

How do you reach a larger audience?

  • The goal is to reach a larger audience of influencers that will share your information for you.

Word of Mouth is Power

Why would your audience share your information?

  • Others will share great experiences they enjoy, creating twice as much content for you all over the web.

In my experience you need to…

Develop your key messages.

Content that shares a message about you and your business shapes your competitive advantages.

Key message are what you want your audience to know about any key issues of your brand.audience-key-messages

One of the biggest challenges I see is that people don’t understand the transformation or results, they’re providing to their audience.

When you have that understanding of the pain points of your audience…

You’re able to transform your own business.

And you may say I know what I provide and how that helps others.

But, please pay attention anyway…

  1. Let your audience know about the transformations you offer

What are your benefits –  and transformations –  the results your product or service offers?

Now share that in a way that is going to be so powerful and really juicy that they just have to have it.

  1. Create engagement

Instead of talking about the process, your message will be about the results they’re going to get and that is hands down the most powerful thing you can do for your audience.

  1. Motivate action.

Effective key messages anticipate and meet your audience’s needs.

You’ll be sharing an offer through your key messages that’s going to help you serve your audience in a way that helps them step up to another level with you in their own transformation.

  1. The art of listening

You’ll start to better understand how to speak to your audience’s problems and position yourself as the one with the proven solution.

Once you’re clear about the results, the transformation being offered, and put that in your key messages, you’ll find that your content promotion will be shared more often.

  • And when your prospects are clear about what you can do for them, they stop and take notice. Maybe even buy. It’s really as simple as that.

Think for a moment about this…

Why should someone read your content or even listen to what you have to say?

– What’s in it for them?

You could start by writing out several answers to:

  • “The results my readers will get from these key messages are…”

You can begin with statements like:

  • One of the results my readers get is a new sense of their real value and beauty as a woman.
  • I help them find new ways to make time for themselves.
  • They definitely get a stronger connection to (you fill in the blank).

Get specific about what you do for your audience with your key messages.

What Are The Results You’re Offering!

Think about this

– Key messages communicate the benefits and results your audience will get from what you’re offering.

Do you see the value here?

If they get more clarity it’s so that…

– They can move towards what they want, so that they feel good, so that they can live to their potential.

In my own case a key message I like to share with my audience is that:

– They can really tune into and modify their social media marketing and systems to make that work for them more consistently in growing a bigger return on investment for the actions they take.’

Talking about your key messages being shared with a larger audience reminds me that you might enjoy my new Social Media Checklist download – Get it FREE now just by clicking on the image below…


Donna Ward
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40 thoughts on “How to Reach a Larger Audience with Your Key Messages

  • January 21, 2016 at 10:48 am

    Love the idea of thinking first about the results you want your readers/clients to get out of your product or content. I emphasize that a lot when I talk about writing e-courses – to visualize what the end looks like. It helps determine everything that goes into your course (and message!).

    It sets you up for providing a solution to people’s problems.

    Thanks so much for the post. What a great reminder!

  • January 22, 2016 at 11:27 am

    Reaching a larger audience as a blogger is key and is one of my goals this year. Using your already born expertise is key. I love the visualizing the end product or goal. This is a great reminder for all I want to achieve this year!

  • January 22, 2016 at 12:32 pm

    Excellent tips! Sharing the benefits that people will receive from using your services is extremely important. Quite often people will just promote what they can do, but they do not try to connect with potential clients to show them the advantages and benefits of working together.

  • January 22, 2016 at 1:38 pm

    This post is so helpful! I’m always looking for tips and ways to get more people to want to share my ideas and read them. I’m definitely going to have to try out some of these tips and ideas!

  • January 22, 2016 at 1:58 pm

    I’m more of a show person so I don’t really like to talk about and promote my blog too much. Thankfully all of my hard work is paying off since many of my readers have come up to me when out and about in Chicago to introduce themselves. I really do need to advocate for myself more with sponsors and advertisers, though. Great tips!

    • February 20, 2016 at 12:14 pm

      Thank you – How cool is is that your readers come and visit with you – that they recognize you is just fabulous – You are a blogging star!

  • January 23, 2016 at 2:16 am

    I believe it to be the desire of every serious blogger to reach a larger audience. Having said that in order to do so it is equally as important to invest in ourselves and our work. Such a great program. Thank you for sharing.

  • January 23, 2016 at 7:33 pm

    It’s more challenging now for bloggers like us because many new ones have joined the competition and most of the audience are easily bored or easily switches to other things. But it is still possible only if we truly understand their interests. If we use that knowledge, we will be able to communicate through them. Creating engagement and listening is really important for my opinion.

    • January 24, 2016 at 10:06 am

      Thank you Louise! Great insights on these comments and you bring up a great point about audiences being easily and quickly bored – so we need to understand and write to them in their language and using marketing skills! Whew – content is currency

  • January 24, 2016 at 9:35 am

    This is great, I struggle (big time) with having that key content that really has value. I love to write, but sometimes I leave it in draft for fear there is no “real” connection being made.

    • January 24, 2016 at 10:04 am

      Thank you, Michelle for sharing something so important and that we all struggle with! When you know what makes them tick, you’ll understand how to market and sell.
      A great reminder for me is > The more you know about your ideal prospect, the better you can “speak to the pain,” and generate content

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  • January 24, 2016 at 5:15 pm

    I like speakers that listen also to the audience and not only just stay with the script of their presentation. When there are topics that readers or the audience want to relate about that’s quite relevant to the content, it is important to cover them as well–or create a moment of suspense and tell them that these will be discussed on the next hour or the next post. Connection, indeed, matters a lot.

  • January 24, 2016 at 5:21 pm

    Thanks for sharing this very informative post!

    Reaching a larger audience is very important specially for us bloggers. I agree with you that creating is one of the keys to build larger audience.

  • February 1, 2016 at 10:43 am

    Thanks for sharing these great tips. I need to start thinking of a “mission statement” for my blog business.

    • February 1, 2016 at 12:18 pm

      Thank you, Maria – when we are on a ‘mission’, we have a better guidance system set up! 🙂

  • February 1, 2016 at 11:07 am

    The goal is always to reach more people, right? This is great advice.

  • February 1, 2016 at 1:08 pm

    Credibility is really important. I follow a lot of health blogs and I need them to be honest and reliable, not just make things up!

    • February 2, 2016 at 8:46 am

      Thank you, Karissa – I too follow certain bloggers that give excellent information that I feel is credible and valuable

  • February 1, 2016 at 3:35 pm

    I need to work on my listening skills. Sometimes I just get so overwhelmed that even though I may hear what you are saying I miss key pieces.
    (I’m totally blaming it on being a mother to four. I have mastered the art of tuning them out!) LOL!!

  • February 1, 2016 at 4:07 pm

    Great tips. My reach dropped this past year and trying to figure out what happened and rebuild!

  • February 1, 2016 at 5:52 pm

    These are gret tips. I am always trying to learn more about blogging.

  • February 1, 2016 at 6:38 pm

    Making your content the ‘go-to’ content for a given subject is the perfect way to gain and keep a large audience frequenting your site. I need to start applying these tips to my blog.

  • February 1, 2016 at 6:56 pm

    Wonderful tips and they apply so many ways. Whether it be a blog or a business. Thanks for sharing.

    • February 2, 2016 at 8:47 am

      Thanks, Maryann – As I was writing this, I was also thinking of networking offline messages – so I certainly agree with you

  • February 1, 2016 at 8:01 pm

    This is important information. I am currently taking a class that focuses on how to add value to key content and offer readers more. This just supports everything I have been learning.

    • February 2, 2016 at 8:48 am

      So glad you shared, Nicky – This also points out the need to keep learning for our own value and will make a great topic for me to research more.

  • February 1, 2016 at 8:14 pm

    These are some awesome tips and particularly applicable to bloggers. I can see how each of your points would make my work better and easier.

  • February 1, 2016 at 8:51 pm

    I love that you said word of mouth. I have found that going to the right conferences like BlogPaws has been crucial for my success.

  • February 1, 2016 at 9:15 pm

    Key content is difficult and being stuck in a niche for me is hard. I like to write about life, about family, about food, about events and about things. Not sure I could ever just focus on one niche and I am ok with that

  • February 1, 2016 at 10:02 pm

    This was a very informative blog post. Depending on the type of site you have, becoming the go to expert in your niche is very beneficial.

    • February 2, 2016 at 8:49 am

      So glad you thought so, Anita – and you are right of course…
      Even if a site is for give aways only, their message has to be valid and valuable for their readers to keep coming back for more

  • February 2, 2016 at 3:16 am

    It’s smart to think of the perspective from the other person’s point of view. It helps with the oomph getting put into the content, just so long as you don’t lose your own voice, right? 🙂

  • February 2, 2016 at 6:17 am

    It is great that you shared tips on how people can get their message to larger audiences. SO many people have wonderful things to share but don’t know how to get enough eyes and ears on their message.

  • February 2, 2016 at 1:22 pm

    Thanks for the checklist and the boost! I’m in that lull phase and your post reenergized my way of thinking!

    • February 2, 2016 at 1:46 pm

      Thank you, Autumn = How exciting to hear!

  • February 2, 2016 at 9:06 pm

    This is important. If you want people to keep coming back you have to offer credible and reliable information. It is so important.

    • February 6, 2016 at 10:49 am

      Thank you Coralie! Hope to see more of you

Comments are closed.