Once you’ve built your interactive and ideal community online, it’s like having built-in traffic through social media right at your fingertips!
It’s just like networking offline – you’ll sift through those that can be prospective or returning clients and you’ll be looking for influencers that you can help and can help you.
Now, let’s talk about a powerful way you can pull in traffic through social media influencers.
I’ll use my pretend company again, ‘Boombiz’ and play a social game in how to encourage more site traffic through social media…
- I first shared ‘Boombiz’ and their experiences through a case study in “How to Understand the Importance of a Social Media Marketing Funnel”.
Now they want to get ready to launch a new product in a non-traditional way.
They want to start by gaining the attention of high influencers on social media.
CLICK HERE TO GET FREE INFOGRAPHIC “BECOME A SOCIAL MEDIA INFLUENCER”
“An influencer is your lighthouse in a messy ocean of noise.” Traackr’s Guide to Content & Influencer Strategy
Simply stated…
Influencers online have the ability to change how others think and act.
A new and powerful success lesson that Boombiz learned…
-
They found that interacting with influential brands and people to gain notice and traffic through social media helps get the greatest reach.
Boombiz has been marketing their products for a long time and had heard a lot of rumors about social media launches. They wondered if it was time to explore the best ways of putting their newest launch out there and get it noticed very quickly once there product was ready.
They needed to build a positive brand image using (what was new to them) today’s social media opportunities.
Their new motto was:
“Social Media is more than being everywhere all the time. It’s about “engagement.”
Boombiz’ goal then would be to grow their audience’s loyalty even as they were growing their own community of influencers.
- For their online work they would become more engaged with their audience, find the right influencers, and become an influencer.
This means that they would be pulling their audience into more engaging conversations and help them become conversational and active with their brand.
So they started thinking about the answers to these questions:
#1 How does content marketing work with influencer marketing?
- Brands have to create relevant, quality content and consistently share it with their audience to become more influential.
- Influencer marketing goes hand in hand with content marketing and key audiences that match a brand’s agenda.
In the case of Boombiz., they needed influencers that created and shared content with a community of people who had shown an interest in what they had to say about their boomboxes and music.
Boombiz now had to focus on what they wanted in an influencer…
They needed people who consistently posted valuable and engaging content that caused interaction that was shared across the right platforms where BoomBiz’ audience was also hanging out.
#2 What platforms can be used to pull their audience of music-enthusiasts together for BoomBiz?
Boombiz figured out that influencer’s connections who find their content compelling might share it with their own community and similar platforms where Boombiz’ ideal audience also was hanging out.
Growing Boombiz’ reach exponentially faster than they could have done alone.
#3 How is their time on social media influencing possible clients to make a change?
Boombiz is beginning to understand what it takes to embrace social media marketing to gain the trust of their community.
They’re making their brand a lively and supportive resource to prospective and current clients as they consistently post related articles and tips, that can be shared.
As it turns out…
Boombiz also has increased their own community of followers, more awareness, and word of mouth as they’ve became involved with influencers that helped to…
- Stimulate buzz.
-
Generate traffic through social media.
- Boost visibility through content creation and sharing.
Pulling in more business as Boombiz:
- Learned more about ⇒How to Boost Business with Social Media
- Started to move their growing community into their social media marketing funnel
- Began to reach out more and understand their clients problems, offering solutions, and generating leads from the traffic through social media marketing influencers and their own valuable content.
But how did they find their influencers?
They used successful social media strategies that came from their purpose and goals.
Helping them find content and conversations that mattered and resonated with their strategy.
Tip: Get involved with Google Alerts about any subject and discover conversations and content that can help you get more involved with other influencers.
⇒ Google Alerts – Monitor the Web for interesting new content
- As you sort through the posts and discussions, you’ll be able to find where you’ll want to engage and focus your effort.
Do you see some value here?
Find marketing influencers within your own ideal communities as you check out who is sharing content, has a large community of your ideal clients, and who is active with content marketing.
Now you can categorize your influencer marketers…
- Find and connect with them on all the difference social media platforms and build a relationship.
- Find out what they need from you to help promote and share your information even more.
- Look at klout.com for their influential topics, and check out more people to connect with.
Now that you have your list of why and what, you need to the ‘how’ of getting them to notice you ~ remember…
When you give, you get.
- Build that relationship. Tweet about them. Comment on and share their posts. Ask them questions. Show interest.
- People do business with those they know, like and trust.
- Work on strengthening your own expertise and credibility as a content marketer and social media influencer.
- Think about doing a Joint Venture with them – helping each other.
- Be genuine.
- Always highlight your top influencers by sharing them with your community.
Boombiz had already started working on becoming their own type of influencer by building their community and sharing unique information and updates about their products and services. They are just about ready for their first online product launch.
They understand that everything they do will tie back to strategy and goals as they continually build community and traffic through social media.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Hi Donna, Another wonderful post. Thanks for sharing all the great tips.
Thank you, Ana! So glad you stopped by and commented 🙂
These are all great tips for increasing engagement. I think it’s something we all struggle with to a degree. Knowing your audience is key!
Trish @Almost Sexy Mommy recently posted..This Year’s Thanksgiving Menu
Hi Donna,
Boombiz’s story is interesting. Thank you for sharing that. As an influence marketer myself, I make sure to work with brands that is relevant to my niche and what my visitors need.
I’m glad you shared what Boombiz is looking for in an influencer. For those who have been thinking about becoming an influencer, it’s a great guide to go by.
The one thing I need to do more of is show love for my favorite brands on social media. I’m definitely going to do more of that in the new year. 🙂
Thanks for sharing this valuable information Donna. I hope you had a great day!
Cori
Corina Ramos recently posted..The Benefits of Massage and Why It’s Not A Luxury #BecauseMoment
Such great information, Donna. Finding big influencers in my Niche is so important. Thanks for the example with Boombiz.
Hi Donna!
Thanks so much for this awesome story and fantastic tips!! Connecting with Social Media influencers is so important and key to getting tons more traffic 🙂
Great share my friend!
Big Hugs 🙂
Joan M Harrington recently posted..What Every Entrepreneur Needs To Know About Content Marketing
Hey Donna,
Engaging in those within your niche is key! Especially when it comes to influencer marketing. When you have influencers who are a couple of notches ahead of with a bigger audience, then it would be advantageous to you when they engage and share your content. You’ll definitely reap the rewards.
Thanks for sharing! Have a great day!
Sherman Smith recently posted..7 Tips For Growing A Blog While Working Full-Time
There’s quite a bit of analysis that goes into this kind of thing. I can see how the right influencers could really be key.
Liz Mays recently posted..Snickerdoodle Cobbler
We all want to increase engagement, right? Loving your helpful tips.
Fabulous – and thank you, Robin Rue 🙂
This is such a helpful post, especially for the new ones in the blogging industry. It definitely works, social media is an awesome tool for increasing traffic.
Thank you, Elizabeth – right on with your statement! Many newbies don’t take the time to learn how to use this great tool.
These all are great tips and would be help for my social media campaign… Thanks for wonderful post!!
Thanks, Jasmine – so glad you stopped by
I get excited when I see my followers liking and sharing. They help so much with my growth.
tara pittman recently posted..Does Toothpaste Cause Canker Sores?
Great points, Lara – I am the same way – and it keeps me motivated to do better and grow more. Thank you
Boombiz sounds like an interesting option for influencers i’ll have to check it out
michelle recently posted..The Ellen DeGeneres Show Taping
Thank you for sharing your expert take on social engagement. I honestly feel my marketing efforts as an influencer and blogger is spent on social media. This is so critical if I were to keep reaching my niche audience.
Cara (@StylishGeek) recently posted..Selfless Deeds with Western Union and the 365 Birthday Club
Awesome, just awesome information! You are so right, it is important to have that social interaction so that you can build a continuation of traffic. I find that a lot of people who want to stat business online, don’t take the time to be with their consumers and that why they are not doing as well as they could.
Thank you, Dee – This is almost word for word that I give in some of my trainings! 🙂
These are great tips! I’ve been trying to look into influencer marketing these last few weeks so this was a perfect post!
Shaylee @ Data Nerds recently posted..13 Tools For Starting a Business and Staying on Track
Thank you Shaylee – it’s great how ‘synchronicity’ works – Hope to see you here again and here what you’re working on
Great tips we can all benefit from!
Heidi Spears-Gray recently posted..New Year’s Eve Style: Finding the Perfect Jewelry for NYE
It was a good information. i love learning a new things i’m so glad you share it. thanks for sharing.
These are some awesome tips! I am always looking for ways to increase my traffic and better my blog. I have been making so many notes and having all kinds of tips that will help me. Thank you for sharing these! =) I love learning new things I can do to help my blog.
Amanda @ Adorkablii recently posted..Dear CEO’s and Retail Workers…
This is something I needed to read. I’ve been struggling lately with even wanting to do social media. It’s funny, because I get a ton of traffic and engagement but I just struggle with wanting to keep it up. This was great to read.
these are all wonderful suggestions on maintaining your audience. I use a lot of thees, but my issue is just time.
I think niche is the best key to build traffic to social media, this is such an great advice, influencer can helps a lot.
Lexie Lane recently posted..The Art Of Caring: Teaching Your Young Child To Be Empathetic
Social interaction is key to building upon traffic to your blog and as a digital influencer it is not about how many followers or comments you get but how you engage with your community.
Ana De- Jesus recently posted..Drowning In The Wild
Wow – Ana – great to hear you ‘get it’ – thank you 🙂
Thanks for some really awesome and useful tips!!!
Claudette recently posted..Who Is Your Family?
Great post. I think social media plays a huge role in bringing traffic to blogs these days.
Life As A Convert recently posted..IDO3D Writing Pen – Create cool 3D Art
This is the first time I heard about Boombiz. My traffic mainly comes from the social media. I’ll check on this, I think this will really help boost my traffic.
Ourfamilyworld recently posted..Funniest Christmas Movies of all Time
It’s an interesting time in marketing! As a marketer, I fortunately had the foresight to hop on the internet bandwagon from the beginning, so I’ve been able to evolve as marketing evolved. I wonder what Don Draper would think about marketing 2015 style!
Sage @ Sage & Simple recently posted..The time we almost moved to England…
That’s great to hear, Sage
And yep it would be interesting!
This is a great insightful post! It’s actually my first time to hear of Boombiz and it looks like a great platform. I will definitely check it out!
Aileen Adalid recently posted..Most Secure Travel Pack: Numinous Anti-Theft Backpack
Well – Aileen – Boombiz is a hypothetical company I used as a Case Study to share – 🙂
I certainly could use more help in reaching more viewers and gaining more customers! These are all such great tips.
Jonathan key recently posted..Why did you choose your blogging niche?
Thanks so much Jonathan – Hope to see you back to learn more 🙂
Thank you so much for this post! I’m still working on creating my community, so this is so interesting and useful for me 🙂
Jenn Peters recently posted..Sunday Blog Hop November 22nd (Yes! It’s Back!)
Thanks so much, Jenn – glad you found this useful – I appreciate it 🙂
This is great!!! I think anyone with any type of online presence would want more engagement!
Awesome Points!! I think building and establishing a community is definitely key to any Blog or Site’s success…
Tiffany recently posted..Moments and Memories | The Lantern Fest 2015
Yes…yes this is a great way to get lots of exposure but it takes time and effort
Mardene Carr recently posted..James Fortune & FIYA – I Trust You
Hey Mardene, Isn’t that just the truth of it – once you know how, then you get it into a system, check it out and do it over and over 🙂
This looks like a really good way to help get your message out there. As a guy with a new blog there are a lot of things I don’t know but I seem to be on the right track. I agree that its important to know your audience and how to reach them. Finding the right social media platforms is critical.
James Samples recently posted..The Secret to Scoring Brownie Points with Your Wife
Thanks James – getting your message out there with clarity and consistency is most important
Social Medias play a big role to promote your post. It helps traffic tremendously.
Jessica Cassidy recently posted..My first Bulu Box subscription
Great tips! As someone who just ended running social media for a brand, I think it’s important that you know how to connect to your audience through people who already have them hooked.
ashleigh recently posted..Biggest List of Black Friday and Cyber Monday deals
That’s a great point, Ashleigh – sounds like words from an experienced influencer 🙂
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