How to Build Traffic Through Social Media With Influencers

traffic-through-social-mediaOnce you’ve built your interactive and ideal community online, it’s like having built-in traffic through social media right at your fingertips!

It’s just like networking offline – you’ll sift through those that can be prospective or returning clients and you’ll be looking for influencers that you can help and can help you.

Now, let’s talk about a powerful way you can pull in traffic through social media influencers.

I’ll use my pretend company again, ‘Boombiz’ and play a social game in how to encourage more site traffic through social media…

Now they want to get ready to launch a new product in a non-traditional way.

They want to start by gaining the attention of high influencers on social media.

CLICK HERE TO GET FREE INFOGRAPHIC “BECOME A SOCIAL MEDIA INFLUENCER”

“An influencer is your lighthouse in a messy ocean of noise.”  Traackr’s Guide to Content & Influencer Strategy

Simply stated…

Influencers online have the ability to change how others think and act.

A new and powerful success lesson that Boombiz learned…

  • They found that interacting with influential brands and people to gain notice and traffic through social media helps get the greatest reach.

Boombiz has been marketing their products for a long time and had heard a lot of rumors about social media launches. They wondered if it was time to explore the best ways of putting their newest launch out there and get it noticed very quickly once there product was ready.

They needed to build a positive brand image using (what was new to them) today’s social media opportunities. 

Their new motto was:

“Social Media is more than being everywhere all the time. It’s about “engagement.”

Boombiz’ goal then would be to grow their audience’s loyalty even as they were growing their own community of influencers.

  • For their online work they would become more engaged with their audience, find the right influencers, and become an influencer.

This means that they would be pulling their audience into more engaging conversations and help them become conversational and active with their brand.

So they started thinking about the answers to these questions:

#1 How does content marketing work with influencer marketing?

  • Brands have to create relevant, quality content and consistently share it with their audience to become more influential.traffic-through-social-media
  • Influencer marketing goes hand in hand with content marketing and key audiences that match a brand’s agenda.

In the case of Boombiz., they needed influencers that created and shared content with a community of people who had shown an interest in what they had to say about their boomboxes and music.

Boombiz now had to focus on what they wanted in an influencer…

They needed people who consistently posted valuable and engaging content that caused interaction that was shared across the right platforms where BoomBiz’ audience was also hanging out.

#2 What platforms can be used to pull their audience of music-enthusiasts together for BoomBiz?

Boombiz figured out that influencer’s connections who find their content compelling might share it with their own community and similar platforms where Boombiz’ ideal audience also was hanging out.

Growing Boombiz’ reach exponentially faster than they could have done alone.

#3 How is their time on social media influencing possible clients to make a change?

Boombiz is beginning to understand what it takes to embrace social media marketing to gain the trust of their community.

They’re making their brand a lively and supportive resource to prospective and current clients as they consistently post related articles and tips, that can be shared.

As it turns out…

Boombiz also has increased their own community of followers, more awareness, and word of mouth as they’ve became involved with influencers that helped to…

  • Stimulate buzz.
  • Generate traffic through social media.
  • Boost visibility through content creation and sharing.

Pulling in more business as Boombiz:

  • Learned more about ⇒How to Boost Business with Social Media
  • Started to move their growing community into their social media marketing funnel
  • Began to reach out more and understand their clients problems, offering solutions, and generating leads from the traffic through social media marketing influencers and their own valuable content.

But how did they find their influencers?

They used successful social media strategies that came from their purpose and goals.

Helping them find content and conversations that mattered and resonated with their strategy.

Tip: Get involved with Google Alerts about any subject and discover conversations and content that can help you get more involved with other influencers.

⇒ Google Alerts – Monitor the Web for interesting new content

  • As you sort through the posts and discussions, you’ll be able to find where you’ll want to engage and focus your effort.

Do you see some value here?

Find marketing influencers within your own ideal communities as you check out who is sharing content, has a large community of your ideal clients, and who is active with content marketing.

Now you can categorize your influencer marketers…

  • Find and connect with them on all the difference social media platforms and build a relationship.
  • Find out what they need from you to help promote and share your information even more.
  • Look at klout.com for their influential topics, and check out more people to connect with.

Now that you have your list of why and what, you need to the ‘how’ of getting them to notice you ~ remember…

When you give, you get.

  • Build that relationship. Tweet about them. Comment on and share their posts. Ask them questions. Show interest.
  • People do business with those they know, like and trust.
  • Work on strengthening your own expertise and credibility as a content marketer and social media influencer.
  • Think about doing a Joint Venture with them – helping each other.
  • Be genuine.
  • Always highlight your top influencers by sharing them with your community.

Boombiz had already started working on becoming their own type of influencer by building their community and sharing unique information and updates about their products and services. They are just about ready for their first online product launch.

They understand that everything they do will tie back to strategy and goals as they continually build community and traffic through social media.

 

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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52 thoughts on “How to Build Traffic Through Social Media With Influencers

  • November 16, 2015 at 5:26 pm
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    Hi Donna, Another wonderful post. Thanks for sharing all the great tips.

    Reply
    • November 18, 2015 at 7:56 am
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      Thank you, Ana! So glad you stopped by and commented 🙂

      Reply
  • November 17, 2015 at 6:23 pm
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    Hi Donna,

    Boombiz’s story is interesting. Thank you for sharing that. As an influence marketer myself, I make sure to work with brands that is relevant to my niche and what my visitors need.

    I’m glad you shared what Boombiz is looking for in an influencer. For those who have been thinking about becoming an influencer, it’s a great guide to go by.

    The one thing I need to do more of is show love for my favorite brands on social media. I’m definitely going to do more of that in the new year. 🙂

    Thanks for sharing this valuable information Donna. I hope you had a great day!

    Cori
    Corina Ramos recently posted..The Benefits of Massage and Why It’s Not A Luxury #BecauseMomentMy Profile

    Reply
  • November 17, 2015 at 6:36 pm
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    Such great information, Donna. Finding big influencers in my Niche is so important. Thanks for the example with Boombiz.

    Reply
  • November 18, 2015 at 10:12 am
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    Hey Donna,

    Engaging in those within your niche is key! Especially when it comes to influencer marketing. When you have influencers who are a couple of notches ahead of with a bigger audience, then it would be advantageous to you when they engage and share your content. You’ll definitely reap the rewards.

    Thanks for sharing! Have a great day!
    Sherman Smith recently posted..7 Tips For Growing A Blog While Working Full-TimeMy Profile

    Reply
  • November 19, 2015 at 10:02 pm
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    There’s quite a bit of analysis that goes into this kind of thing. I can see how the right influencers could really be key.
    Liz Mays recently posted..Snickerdoodle CobblerMy Profile

    Reply
  • November 20, 2015 at 3:05 am
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    We all want to increase engagement, right? Loving your helpful tips.

    Reply
    • November 21, 2015 at 7:52 am
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      Fabulous – and thank you, Robin Rue 🙂

      Reply
  • November 20, 2015 at 4:43 am
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    This is such a helpful post, especially for the new ones in the blogging industry. It definitely works, social media is an awesome tool for increasing traffic.

    Reply
    • November 21, 2015 at 7:51 am
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      Thank you, Elizabeth – right on with your statement! Many newbies don’t take the time to learn how to use this great tool.

      Reply
  • November 20, 2015 at 6:42 am
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    These all are great tips and would be help for my social media campaign… Thanks for wonderful post!!

    Reply
    • November 21, 2015 at 7:50 am
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      Thanks, Jasmine – so glad you stopped by

      Reply
    • November 21, 2015 at 7:50 am
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      Great points, Lara – I am the same way – and it keeps me motivated to do better and grow more. Thank you

      Reply
  • November 20, 2015 at 3:13 pm
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    Awesome, just awesome information! You are so right, it is important to have that social interaction so that you can build a continuation of traffic. I find that a lot of people who want to stat business online, don’t take the time to be with their consumers and that why they are not doing as well as they could.

    Reply
    • November 21, 2015 at 7:49 am
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      Thank you, Dee – This is almost word for word that I give in some of my trainings! 🙂

      Reply
    • November 21, 2015 at 7:47 am
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      Thank you Shaylee – it’s great how ‘synchronicity’ works – Hope to see you here again and here what you’re working on

      Reply
  • November 20, 2015 at 11:00 pm
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    It was a good information. i love learning a new things i’m so glad you share it. thanks for sharing.

    Reply
  • November 21, 2015 at 6:58 am
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    These are some awesome tips! I am always looking for ways to increase my traffic and better my blog. I have been making so many notes and having all kinds of tips that will help me. Thank you for sharing these! =) I love learning new things I can do to help my blog.
    Amanda @ Adorkablii recently posted..Dear CEO’s and Retail Workers…My Profile

    Reply
  • November 21, 2015 at 7:34 am
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    This is something I needed to read. I’ve been struggling lately with even wanting to do social media. It’s funny, because I get a ton of traffic and engagement but I just struggle with wanting to keep it up. This was great to read.

    Reply
  • November 21, 2015 at 7:46 am
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    these are all wonderful suggestions on maintaining your audience. I use a lot of thees, but my issue is just time.

    Reply
  • November 21, 2015 at 3:22 pm
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    Social interaction is key to building upon traffic to your blog and as a digital influencer it is not about how many followers or comments you get but how you engage with your community.
    Ana De- Jesus recently posted..Drowning In The WildMy Profile

    Reply
    • November 23, 2015 at 3:05 pm
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      Wow – Ana – great to hear you ‘get it’ – thank you 🙂

      Reply
  • November 22, 2015 at 5:34 am
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    It’s an interesting time in marketing! As a marketer, I fortunately had the foresight to hop on the internet bandwagon from the beginning, so I’ve been able to evolve as marketing evolved. I wonder what Don Draper would think about marketing 2015 style!
    Sage @ Sage & Simple recently posted..The time we almost moved to England…My Profile

    Reply
    • November 23, 2015 at 3:05 pm
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      That’s great to hear, Sage
      And yep it would be interesting!

      Reply
    • November 23, 2015 at 3:04 pm
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      Well – Aileen – Boombiz is a hypothetical company I used as a Case Study to share – 🙂

      Reply
    • November 23, 2015 at 3:04 pm
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      Thanks so much Jonathan – Hope to see you back to learn more 🙂

      Reply
    • November 23, 2015 at 3:02 pm
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      Thanks so much, Jenn – glad you found this useful – I appreciate it 🙂

      Reply
  • November 22, 2015 at 7:48 pm
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    This is great!!! I think anyone with any type of online presence would want more engagement!

    Reply
    • November 23, 2015 at 3:03 pm
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      Hey Mardene, Isn’t that just the truth of it – once you know how, then you get it into a system, check it out and do it over and over 🙂

      Reply
  • November 23, 2015 at 12:14 pm
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    This looks like a really good way to help get your message out there. As a guy with a new blog there are a lot of things I don’t know but I seem to be on the right track. I agree that its important to know your audience and how to reach them. Finding the right social media platforms is critical.
    James Samples recently posted..The Secret to Scoring Brownie Points with Your WifeMy Profile

    Reply
    • November 23, 2015 at 3:02 pm
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      Thanks James – getting your message out there with clarity and consistency is most important

      Reply
    • November 24, 2015 at 4:54 pm
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      That’s a great point, Ashleigh – sounds like words from an experienced influencer 🙂

      Reply
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