Anytime we start chatting about Social Media marketing and how you can amplify Social Media to increase traffic that drives high-quality visitors to your online sites…
We’re really talking about using a blend of tactics that you can use to bring about brand awareness, brand loyalty, improved SEO, and traffic.
That’s you working Social Media for the benefits of your audience even as you amplify Social Media to increase traffic to your site and:
- Boost engagement, awareness and brand recognition by targeting your ideal audience who are those socially active users on your favorite Social Media platforms.
Using the words of this post title; you can amplify Social Media to increase traffic as part of your toolkit to help intensify your content marketing.
Because you’re a blogger, you understand the buzz around Social Media.
- However, a lot of people blogging and in business think of Facebook and Twitter as places for social interactions, blasting their information everywhere (hit and run strategies), or just social “fun”.
Yes, Social Media is a fun and challenging way to interact for the purposes of brand awareness.
But, the importance for bloggers here, is in realizing that you also use Social Media to increase traffic and this makes it your own powerful inbound marketing tool.
-
Using tactics that optimize your content marketing is when you’ll build your incoming site visitors and generate a list as you amplify social media to increase traffic.
That could be an easy formula to follow:
Blogging + Social Media + Building Your List = Optimized Content Marketing
The sum of these tactics is Optimized Content Marketing. Which is deliberately putting into action your optimized content marketing strategy.
The results?
- Improved and extended organic search rankings and results.
- Increased page impressions per visitor.
- An increase in unique visitors per day.
- Increased likelihood of clickthroughs.
- List Building, leads, and conversions.
As long as you keep your goals in perspective, you’ll be able to take part in the hundreds of millions of potential visitors at your fingertips as you join in and connect the power of Social Media.
Using your blog as the front door to your Social Media marketing is when you can amplify your Social Media to increase traffic with a blogging system that can serve as the hub for all of your online marketing and drive visitors that build your email lists to convert your Social Media efforts into quantifiable income. Read more at Can You Convert Traffic into Leads and Sales?
You already know that a blog is your ticket to creating and sharing:
⇒ Content
- Find your blogging passion, make sure there is an audience for what you want to share, and pursue it.
Now, write what people are searching for.
- As you amplify your message.
- Getting more exposure through shares for your blog on other Social Media platforms, with each new post.
You’ll be developing your content marketing strategy as you also improve your own style, personality, and ideas that brands you and creates your unique audience who will want more of what you offer.
⇒ The framework to share your content
This is the big effective traffic strategy to promote any blog on the Internet.
Using effective tactics for search marketing:
- Put your plan together. And work your plan.
- Understand your audience – their needs, wants, struggles.
- Use keyword research – which is about knowing your audience.
- What is your story to share that your audience is searching for.
- What Social Media platforms will you be sharing on consistently.
- What is your process?
- Engage and have conversations.
- Measure, analyze, change, and grow.
⇒ Connection and Engagement
As you and your blog evolve, you’ll tell more and more engaging and relatable versions of your work and products.
- And, you can do that only by knowing more about your audience.
⇒ Community
Over time, you’re building your community participation that is much larger and more personal than the quick touchpoints on Social Media platforms.
Social Media amplifies your content, your blog, website, and your brand.
It provides a lot of added value and it deserves a lot of added attention.
How have you noticed how Social Media amplifies your content?
Now is it your time….
Are you ready to take your blog to a bigger audience, promoting with Social Media planning, and getting more traffic? You can do just that as you get more training for blogging, Social Media, implement this blogging tip from today’s post and learn more about how to promote your blog at the Blogging Mastermind Community <== Click on the words. And, ask me how you can use Social Media better for your Blogging
What others are saying?
“Before I met Coach Donna, I tried to set up a blog site – I would be up until 2 am just to get one little thing done. Thinking maybe this blogging thing wasn’t for me. Then I met Coach Donna and she talked about how easy it was and with her help I was able to set up my blog. Now it’s fun!” Vicky Lynn Hollenweger successcellutions.com
“I love social media managing. I’ve been in web design and marketing for over 5 years now, but I just started my blog Feb 3rd of this year! I did it because I figured why not, actually I don’t really have a reason as to why I started it but I did and I’m in love with it. I’m really hoping I can make enough money to support my family and leave my full time job to be able to spend more time with my family. Thanks for the tip, I loved your article.” laura recently posted..How I Get Free Samples
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Great advice, Donna. I like the way you connect with all your visitors. Your method obviously works.
Thank you, Francene – it’s great to see you here again 🙂
Those are some great pieces of advice Donna. Really looks promising. Thanks for sharing.
Divya Nanda recently posted..Compiling Thoughts – Part 1
Thank you, Divya – Hope to see you here again! 🙂
I’m having to re-think what I know about social media now that I’ve gone from the casual user to the blogging world. Great tips!
Stacey recently posted..Prematurity: My Experience with the NICU
Thanks, Stacey – It’s huge for us, as bloggers, to use Social Media with that mindset. So glad you stopped by and commented 🙂
Great article. I agree with your points. I think the thing I struggle with is blogging on a consistent enough basis to make a difference with SEO. I blog weekly but I hear that the more we blog, the more presence we’ll get.
Tandy Elisala recently posted..Are you open to meeting the love of your life or your new best friend?
You are so right, Tandy – Blogging consistently, and promoting everyday – helps tremendously, even if we can’t blog 3 times a week.
This is really great advice. Social media is definitely my shortfall and somewhere I need to put a little more effort. I think a lot of my problem is keep up and staying on top of each different network. Thanks for the tips
becka recently posted..Seize the Couch! with Joe Boxer’s Inactivity Tracker
Hi Donna,
I have a question about your Email list. I am a blog follower, yet I just received an Email.
When someone follows your blog, do you remove them from your Email list? If not, why not? Isn’t it overkill if they get your content twice–once in the Email and once in the blog post they receive?
I’m not complaining at all. I’m working on my Email list and as people from the list follow me, I’m thinking I should take them off or they’ll get annoyed What do you think? What do you do?
Thanks,
Janice
Janice Wald recently posted..How to Write A Killer “About” Page that Will Attract New Followers
Hi Janice -that’s a great question – I’m thinking that they can unsubscribe themselves if they need to. But, your autoresponder normally won’t send out duplicate emails if they’re on the same list.
However, if you were subscribed to my blog – you’ll receive my blog updates – on my email list, well you’ll get different info that I might not share on my posts – plus gifts and other great info.
I hope this helps a bit? Thank you for asking 🙂
Great advice. Thanks for sharing! It is definitely far too easy to get sucked into mass share mode and not really consider how your interactions on social media will ultimately drive traffic to your site.
Betsy @ BPhotoArt.com recently posted..Small Victories Sunday {46}
Excellent, Betsy – thank you for noticing that great point – so glad you stopped by and commented! 🙂
For us its all about content – we have to spark interest in the many facets of our niche to really generate engagement. It can be a hit or miss at times, but it’s all part of the greater game.
Thank you so much for sharing this valuable information. I would love to use my social media channels to increase visitors.
Terri Ramsey Beavers recently posted..Chevron Shopper Tote Giveaway #freedesdentote
Thank you for the resources in this post. I really need to improve my CEO and take more time with keywords. This services looks great.
Kathy recently posted..I’m Heading to Cincinnati for SoFabU on the Road!
Thank you so much, Kathy – glad you enjoyed this post and hope to hear what you’re up to! 🙂
What great information! I try really hard to focus on a checklist of things to complete when blogging.
Jennifer H recently posted..Fuel Your Kitchen’s Flavors with Urban Accents
Hi Jennifer – that’s a fabulous idea and so smart – having a list to remind ourselves what we need is getting a system and routine into place for success – Glad you commented, thank you so much 🙂
I think I should really utilize my social media more. I’d love to get more view from sites from Pinterest for example. Most of my views come from Facebook so at least I’m doing something right! 🙂
I’ve had people come over who enjoy my blog and stay, and I’ve had others visit for a bit and then decide it’s not for them. I can’t engage them because I don’t have what interests them on my blog, and that’s okay. Fortunately, there’s a market for everyone. I do think it’s important though, to know your audience.
Rosey recently posted..Enter to Win TWO Games from Winning Moves Games!
Those are great tips. It is important to amplify posts via social media to reach more readers. I enjoy reading your ideas
ourfamilyworld recently posted..Comment on Fertility Tracking Made Easy with OvulationCalendar.com by Terry
Hi Donna,
Again, you have taught me something from your awesome blog posts! Thank you 🙂 Social media is so important to help boost your brand, as I know, it is definately just like fire 🙂 love that lol
Always learning from you my friend! BIG HUGS! xoxoxo
Joan Harrington recently posted..How To Shift Your Focus On Helping More People
Those are some great tips. I need to start thinking of better titles for my blog posts.
Michelle F. recently posted..Celebrate El Dia Del Niño (Children’s Day) with a Herdez Beef Quesadilla
Social media is so important to me that I actually pay someone to help me with it! It is a crucial part of any marketing strategy.
Krystal recently posted..Spring Beauty Tips
Hey Donna,
I can honestly say that through social media sparked the beginning of my blogging journey. Yes I had to go through a lot of people just to find the good quality people I follow now but it was well worth it. It was through groups, and the blogging tribes on facebook, that showed me how I could grow my blog, and especially on social media.
Thanks Donna for sharing! I hope you’re enjoying the week!
Thank you, so much, Sherman – and I agree with you on the FB tribes and who to connect with! 🙂
This is all really good advice some of which I already do–some of which well–I need to work on a bit!!
Michele recently posted..Earth Day in New York 4/22/2015
I do think engagement is necessary, just sharing your stuff and running off, can make a visitor keep scanning. You’ve got to show you are present. I need to work on this.
Thank you, Heather – so glad you stopped by and commented – It becomes easy to engage, just a bit more time consuming, however! 🙂 But nicer and more fun 🙂
Great advice! I do most of them but I am still working on time management,not enough hours in the day lol.
Jenn recently posted..Finding Sore Muscle Relief Naturally With ReliefMD
I know that feeling, Jenn – I always have so much planned – but sometimes it takes longer to do something then I thought – thank you for your comment 🙂
That’s great advice. I think if I identify what I would like to read, it would probably be a good fit for others. It’s about finding what interests people, and making connections.
Crystal recently posted..Wild Africa Trek at Animal Kingdom
Great post Donna!
I want to add that congruency and consistentcy is EVERYTHING…
Your brand must be congruent in your blog and across social media – that’s how you build a highly engaged, loyal audience of customers who will buy from you over and over again 🙂
Dr. Lisa
Dr. Lisa Thompson recently posted..Instagram Marketing for the Technology Niche
This is such great information! Thank you for sharing!
Debra recently posted..Road Trip Sanity Savers
Donna,
Great points. Social media is the often overlook platform or avenue to build brand awareness and community.
Ron
Ron Leyba recently posted..Awesome but Cheap Home Improvement Ideas That You Should Know
You have some great advice and wonderful interaction with people! I really appreciate your warm manner and personal approach. I feel that the genius is somehow in the balance of it all: great content, great writing and an engaged organic social media following
debra p recently posted..Renew your Skin this Spring! Join me in the Burt’s Bees #28DayFaceCleanse Challenge
Thank you, so much Debra – I am grateful for your thoughtfulness in your comment – and I look forward to hearing more from you 🙂
Thank you, Debra! I appreciate your comment 🙂 And, you took the words right out of my mouth – ‘that the genius is somehow in the balance of it ‘ 🙂
Great point as always Donna, I think consistent and great content is the key as well as using the platfoam that works for you best whilst honing in on ther platfoams
Myrabev recently posted..{Travel} 10 Things to carry in your hand luggage
This is something I really need to work on. I don’t get enough traffic to my website.
great ideas, I need to implement a few of these!
jamie recently posted..Roller Skate Skirt Pattern for girls (sz 3 to 10)
Thanks, Jamie – I hope to hear some of what you implement and your experiences with that 🙂
You always give the best advice! Now to put it all into action!
I need to sit down and really plan this out. You always give such great advice.
Liz Mays recently posted..Bloodline Netflix – A Can’t Miss Psychological Thriller #StreamTeam
There are so many details to attend to for the best blogging experience. I think connecting with your readers is so important!
Thank you, Sandra for your comment – yep, if you don’t connect, well, what have you?
Social media marketing is a total weakness of mine. I’m not consistent and I don’t do enough of it. And what I do accomplish takes sooooo much time I can’t keep it up. All your advice is much appreciated!
Thank you, Erica – Yes Social Media promotions and engagement does take so much time – that’s why others hire me! lol
Grea that I could be of help here for you 🙂
I cannot wait until I am able to really tap into fueling my blog traffic with social media. I haven’t even really begun to zero in on it, but I keep learning more and more on how when I have more time to devote to it.
Yona Williams recently posted..8 Gift Ideas that Give Loved Ones the World – Earth and Globe Gifts
This is a great concept. A really well rounded idea for increding social media.
Travel Blogger recently posted..Family Friendly Things to Do in Redondo Beach
Social media is the only way that I have found to signficantly increase my blog readership. It has really made a difference for me.
Carmen Perez (listen2mama) recently posted..My Creative Space
I tend to focus on 1 social media at a time which is not good! I must get better.
aimee fauci recently posted..Celebrate Family Game Night with M&M’s® Inspired Brownie Dominoes
Social media makes my head hurt. Thanks for the great points.
Great info as usual! 🙂
Social Media is such a huge part of being a blogger, or business! I have seen it help traffic first hand. I just need to be more on top of it and always be consistent!
Jeanine recently posted..Let’s Celebrate Earth Day: With ISeeMe! {Personalized Books + Special Earth Day Code Offer!}
I rely on social media a lot for my site’s traffic. You’ve shared some great info here. Thanks!
After being on blogger and now I am on wordpress I have my domain and webhosting I am finally good to go and start increasing the traffic to my blog. I love the tips you shared thank you.
Amanda Ripsam recently posted..What I have learned in 2 years of blogging.
I think I spend more time doing social media to promote my blog posts than I do writing them!
Lois Alter Mark recently posted..my #thatsabuick moments at the final four
Social media is definitely the key to increasing blog traffic. It’s important to be engaging on all of your platforms.
toughcookiemommy recently posted..Sleep Better Tips For Tired Moms! #IWasSoTired @Tylenol #Sweeps #Ad
Thank you for this social media knowledge. ..it was needed…thanks
Thank you, Sacha – of course I appreciate your comment and that you found my post helpful!
I use social media like a boss! That’s what makes or breaks a blog! You have to use social media properly, or opportunities will slip right through your fingers!
Thanks for sharing this valuable information. So much to learn and apply!
K. Lee Banks recently posted..Three Things Thursday – Two Plus April 23 Devotions
Those are amazing tips. Social media is important in increasing traffic
Ourfamilyworld recently posted..Comment on How to Buy the Absolute Perfect Baby Stroller by Aisha Kristine Chong
I am certainly working to optimize my website and building my list, starting with finding the time to do it all. I’ve pinned.
April recently posted..How the Obsession with CrossFit Workouts Can Benefit You
“If you want to obtain a good deal from this piece of writing then you have to apply
these techniques to your won webpage”
Thank you, Hannah! 🙂