Many of your blog design tips to convert were already built into your blog programming to attract and persuade the search engines to come and take a look.
Now it’s up to you to turn your site’s visitors into raving fans by making the most out of a few blog design tips to convert as you attract and keep them coming back for more!
I am super excited to share these design tips to convert and help you optimize and make the most out of your blog design.
#1 Make a Great First Impression
Make sure you’re connecting your audience with your blog’s purpose.
- Help them out. Make sure your visitors “get you” right from the start.
Know your client… very well.
- Research, visit with them, and take detailed notes about who they are, how they think, what they really want, and how they describe the need that you fill – the transformation that you offer.
Be distinct – Sharp
You want there to be no confusion with your site’s first impression.
- Make it clear to your site’s visitors –whether they are your potential clients or not — they need to know what you stand for.
- What is your “promise” to your visitors?
- Does your “voice” stand out with clarity and purpose?
#2 Be Constant During Their Entire Experience
This is where your blog design tips to convert catch on without anyone consciously noticing.
- One of the biggest struggles is to grow a consistent community around your blog’s content.
So remember that you invited them to your site.
You want them stay and say, ‘You had me at hello.’
- Giving them what they want more of and helping them to make a choice to stay and want the extras you offer!
Like signing up on your list; reading other posts; bookmarking your site, etc.
- So, think about some other ways you can go above and beyond for your site’s visitors.
If your audience can’t connect with you, you may enjoy reading more training about this at “Can You Convert Traffic into Leads and Sales?”
#3 The Characteristics of Your Blog
Your blog header is the first thing people see when they come to your blog!
- This is where you represent what your blog is all about and it cannot be treated like a magazine ad, brochure, or your personal billboard.
- Take a look at what’s trending on your competitor’s, and like type, sites for ideas.
A thought out tagline and a strategically designed banner can increase visitors staying on your site, well, dramatically.
- Your tagline, your hooky phrase, can entice your ideal visitors with a catchy and clear phrase, complementary colors, and fonts – that also quickly shares what you and your site are all about.
- Maybe think about a call to action phrase at the end of your banner.
Remember when you choose a face for your brand: A picture tells a thousand words.
What if, you needed to “warm up” your site, logo, and header by adding more depth and personality so that your ideal client can identify with and what you’re offering.
You would definitely need to look at it from your visitors’ point of view…
- What is it you offer on a regular basis?
- Who is it you want to attract and keep coming back?
- Why would they want to read your content?
- When will they need your information?
Because you always have to know your visitors’ – ‘W.I.I.F.M.’ – ‘what’s in it for me’ reason to be on your site reading, commenting, and signing up for more of your information.
#4 Categories
This is a blogging success secret.
Choose three to five categories that will be the focus of your blog’s intent.
- Write a two sentence description for each category.
For example, if you own a Vacation Resort Cabin, categories might include “best places to explore”, “tips on fishing”, and “best areas to hike” so write around those.
# 5 Build a Responsive Blog Site
Obviously you want to create a blog that is appealing to your ideal visitors.
- Clearly stating who you serve and
- How you’ll help them.
- Building a consistent brand and look for your type of industry and your visitors.
- Make it easy for visitors to navigate on a smartphone or tablet.
Want to check and see if your site is mobile ready? Go now to Google Webmaster Tools and put your URL in – see what comes up for you!
#6 Reward Those Who Love You.
How do you know if you’re visitors are enjoying and appreciating what you offer on your site?
If you’re doing this work right for your site…
- You’ll notice it in your analytics, comments, and your list of email sign up’s will be expanding.
Make sure that your visitors “get you” right from the start and like what you offer and who you represent.
Show that you appreciate them back.
You are building your community. You want them to feel good about being a part of your group.
Because it’s so important for you to always be “Creating Blogs That Drive Clients to You”!
⇒The Blog Design Tips to Convert
While having a beautiful site means nothing without good content, traffic to your blog is more likely to stick around if the blog looks professional and inviting.
Your blog site is like your image you put forth to the world. Your image represents your personality.
- Like people, your blog has a personality. It’s time to get intimate and know your audience, your niche, and speak their language…meaningfully, visually, and verbally.
Making it easy for them to decide and be a part of your community by using blog design tips to convert!
So, does your blog traffic convert into leads? Let me know in the comments below. 
And do let me know what you thought of this post in the comments below!
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Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Goodness, SO much to learn about this–far more than I ever realized when I just randomly started a bunch of blogs and haven’t managed until recently to work on consistency!
I will have to return to this post a few times to glean more insight. Thanks for sharing!
K. Lee Banks recently posted..Morning After Easter-April 6 Devotions
Thank you, K. Lee – so glad you found this of use and hope to see you here with more comments! 🙂
Great pointers, especially #2. How many times have I been to a site that have inconsistent navigation or messaging? You’re so right – constancy and consistency helps readers to know who you are and how to navigate.
Thank you, Kathy – it’s great that you ‘got’ what I was saying – I’ve been to so many sites like that also! 🙂
Great tips Donna 🙂 These are going to come handy now especially during the A-Z challenge 🙂 I have recently switched to a new template, a responsive one and I can see how it changes the whole experience for both bloggers and the readers 🙂
Swathi Shenoy recently posted..Entrapped
That is great to hear, Swathi – and thank you so much for sharing! 🙂
These are all great tips. I just redesigned my blog, so I took a lot of these tips into account.
Carmen Perez (listen2mama) recently posted..Keeper of the Light Trilogy
Fabulous, Carmen – thank you 🙂
My designer was VERY patient with me. I had many changes, but she did awesome.
Great to hear, Robin – thank you for your note 🙂
Mine too! I’ve had two and my first one, oh boy was I a pain! LOL. She was super sweet and understanding!
Jeanine recently posted..The Ultimate List for Cinco de Mayo Recipes
Great tips, Donna. There is so much to consider when making a boog blog that people want to revisit.
Sometimes my blog traffic does convert into leads. Not always though. I think my blog could use some serious warming up!
Terry recently posted..The Evelyn Hope Collection ~ Unique Decor And Gifts
Right on Donna! Great advice! And number 5 is so important these days! People aren’t always reading our blog posts on desktops or laptops anymore! Also, making sure that people who land on your blog know exactly who the blog is intended for is key!
Eydie Stumpf recently posted..What’s Anger Got To Do With Grief?
Thanks so much Eydie – how fun that you stopped by and great to read your comment – hope to see you this year again 🙂
I really need to keep these tips in mind going forward with my blog. Redesigning my site may have thrown some of my regular readers off.
Liz Mays recently posted..DreamWorks Characters and 3D Fun at #DennysDiners Restaurants!
Very good tips! I really need to sit down and work on some design stuff. It’ll just be temporary for now and very basic, but I need to figure out what I want in the long run. Maybe I should have figured that out first, but I figured I would just throw myself out there first. My Facebook, Twitter, and Google+ still need banners. Oops!
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Stacey – you hit on some great points – of course, planning for me would have meant a lot more coaching – but also a better url – and it all is fun, challenging – but, takes so much time, right? Thank you for your comment 🙂
Praise Jesus for my designer because he is so good. He knew what I needed more than I even knew. He touched on a lot of these tips, especially RESPONSIVE! Google is going to release the smackdown on non-responsive websites this month. At least they warned us first though unlike when they unleashed the scary Penguin and Panda.
Great post Donna, loved it! Valuable content. Exactly what I needed to read (:
Thank you Keren – and that’s exactly what I love to hear 🙂
I am so glad I don’t have to do any of this. I used go design and do all the things. Now I pay someone to do it or buy premade, I just don’t have the time. But I’m having this just in case!
Jeanine recently posted..My Open Letter to the Cast and Crew of #Furious7
I am new to the blog world and paid someone to design my blog. I told her what I wanted and she pulled it out.
aimee fauci recently posted..Tips on Preparing your PreTeen Daughter for Puberty
Having a well designed blog is so important. It’s taken a while for me to get my blog how I want it/
Great tips once again! I can never remember how much there is to think about when running a blog.
Paula Schuck recently posted..Dora The Explorer Live Show in London #LDNONT April 13th
There is so much to remember ! Now I am blogging a travel adventure series for the whole A to Z challenge. I hope that doesn’t throw things off. But my readership comes from a several different locations. I am going to post a link to my vision-impaired group today and see how they like my posts. I think I will pick a few readers with my new posts.
Thanks so much for this post and for the phone talk on building lists!
Sincerely,
Amy
Amy Bovaird recently posted..F is for Fuji-san
These are some great tips for bringing your blog design to the next level. It’s a great resource for bloggers.
Tough Cookie Mommy recently posted..Confessions Of A Really Tired Mom #IWasSoTired @Tylenol #Sweeps #Ad
Thank you, Maria – I appreciate that 🙂
I didn’t think so many people would read my blog so I just kept trying to figure it out as I went if I had known how many people would like what I write I would have done blogging years ago. It was all trial and error and my readers got to see the transition even if there was many. So far for now things are going to stay the same for a while as I think I finally have it working out all right now.
Amanda Ripsam recently posted..update: Easter Egg Hunt-Spring break-upcoming appointments.
You always have such great tips. I will bookmark this!
Amber NElson recently posted..Try Poise® Pads FREE And #RecycleYourPeriodPad Into Fabulousness
Thank you, again, Amber – just so glad you found it helpful 🙂
these are great tips! I already utilize some but I’m going to have to look into some of the others as well. I want it to be the best experience possible for readers.
Salma recently posted..Another Farmers Market Haul
I do think it takes some time to figure it all out. A little trial and error sometimes results in a successful look. I do agree you blog header as well as your name needs to get their attention from the start.
When it comes to blog design I almost have not much idea so I just hire someone to do it, lol… awesome guide though.
Aisha Kristine Chong recently posted..Women, Jackets and Spring #Fashion Tips!
These are great tips! I’m always looking to expand my blogging knowledge, thanks!
Those are excellent tips. Knowing your reader and customer is key to sucess
ourfamilyworld recently posted..Fun Home Speech Therapy Activities to Get Your Toddler Talking
Hey Donna,
Great post indeed 🙂
Design of you blog plays a vital role to increase the user experience and increasing traffic to your blog. So first of all you need to make first impression of your visitor awesome so they can come again, as you know the value of returning reader.
The another thing is responsive, it a great deal. As google going to update its alogo on 21 April for mobile friendly website. So now it is important to have a mobile friendly website so user experience can be increased.
All the point you have mentioned are very important and we should take in our mind when we are designing a blog.
Have a great day 🙂
Naveen
Naveen Kumar recently posted..How To Reduce Pressure From A Free Web Hosting
Thank you, Naveen – so appreciate your comment and the reminder for the Google update! 🙂
My blog has been doing a fairly good job at converting leads, although, I think it would be slightly better. I know design is one of them — so I’m adding more pizzaz and more me to my website. I’m also wanting to create a cohesive look that spotlights my personality.
One of the biggest things that has helped me is to offer my freebie (which should also be wonderfully designed) in various locations — sidebar, underneath the post, on my About page, and oftentimes as a link before the content even starts.
Great tips here! You’ve got me thinking a lot about my site’s look.
Jennifer Kennedy recently posted..4 Ideas to Think about BEFORE Creating Course Content
These are great tips for blogs. I will have to take a look and see where i can implement these tips into my blog.
This post could not have come at more approiate time, I have been working on blog design.
Melissa Vera recently posted..Free Spring Brights Welcome Box for New Maven Subscribers
These are great design tips for bloggers. My husband is as Web designer & he has always been spot-on in giving the first impression to the best. I agree, a responsive blog site is more important with the latest technologies around.
These are great! I would love someone to personally design my blog for me.
Always great information and tips. I am getting ready to design a landing page on my website and I am getting some great ideas here
Veronica recently posted..The Cheetah Carpet Reveal
These are amazing tips that I will certainly incorporate into my current blog design. Thanks for sharing them!
Thank you, Janella – so glad you found it helpful and I appreciate your comment 🙂
Great tips! My favorite is number 4. I hadn’t thought about that. I’m going to really put some thought into it and implement that! Thanks!
Camesha recently posted..Kids Style Perfectly Baked
I have been looking to redesign my blog, but cannot find a designer that I feel comfortable with. I really want the interface to be a lot smoother than it currently is.
Roselynn recently posted..Lemming Lacquer – Curiosities From Wonderland
So much to learn! I have some website re-designs in mind which I plan on getting to in the next couple of weeks – have bookmarked this article to make sure I tick off all the boxes as I go 🙂 Thanks for the great tips, so glad I found your site!!
Donna recently posted..Cream of Broccoli and Pistachio Soup
Thank you, Donna that great to hear -and I hope to see your new website – if you need help, let’s visit –
Great post. I needed to read this today!
That’s fabulous, thank you for your comment Christina 🙂
Thanks for the tips, I have so much work I need to do on the blog. This is perfect!
Raijean recently posted..Celebrating Lovers Day in Style #KleenexBetseyStyle
So glad to hear that this works for you, Raijean – I hope you come by and ask me some questions and connect soon 🙂
These are awesome pieces of advice. It’s hard to see my site from the perspective of readers sometimes.
Liz Mays recently posted..Creamy Strawberry Shortcake Trifle Fluff
This is great- I am in the process of reorganizing/redesigning my blog. Consistency is definitely key!
AJ @ NutriFitMama recently posted..3 Ingredient Berries & Champagne Cobbler {Gluten Free, Vegan}
Thank you AJ – So glad you liked this – and I know, right, being consistent is really the main key to growth
Thanks for sharing the great advice. I’m so new to this so I can use all the help I can get!
Travis recently posted..Five Films to Watch on a Long Flight
Thank you so much for stopping by, Travis! And, hope that you find my site on a regular basis 🙂
I have no skill when it comes to designing a website so I always hire my friend to do makeover of my blog’s design.
Chubskulit Rose recently posted..The Slide that Made Me Sick to My Stomach
These are great tips. I am new to blogging and this post was very informative.
I love your tip to be constant, it often goes forgotten. I have a hard time staying constant, I believe it is one of my flaws.
Nina Say recently posted..It’s Spring, Time to Hop ‘N’ Roll with Gymboree
These are really great tips. I need to keep them in mind next month when I redo my blog.
Mistee Dawn recently posted..5 tips to get ready for summer! Plus a Skoother Giveaway!
I always get compliments on how my blog looks and that makes me really happy as I think it represents me well as a person. I’m all about florals, vintage, pretty things and if people are getting that vibe from my blog then I feel as though I’m doing something right 🙂
These are some great tips. I am very lucky that my husband is so tech savvy because he is the one that deals with the aesthetic part of my Blog! 😉
lisa @bitesforbabies recently posted..Start Spring Fresh With These Healthy Eating Tips (Guest Post)
You got great tips, love number 3 which is so important. Definitely will be visiting your site more often for information.
Shaney Vijendranath recently posted..Is leaving South Africa the only option now?
I like the tip to make categories. That’s easy enough to start using right away too!
Thank you so much! I’m constantly trying to learn more about making my blog aesthetically pleasing and user friendly. Great tips and a lot of info!
Amby Felix recently posted..Dolly Wink Liquid Liner Review
Thank you, Amby – so glad you found this a bit helpful – hope to see you here again soon! 🙂
I love your statement with “had me at hello”. That is exactly how I want my design to appeal to my readers.
Ashleigh Walls recently posted..Talking About Prostate Cancer Could Make You $2,000
A good blog layout is SO important. Don’t have a busy site or too many bells and whistles. It can be distracting!
Krystal recently posted..Conquer Bedwetting With Free Coloring Book
I think one of the things that I have to do in the future is maybe incorporate the name of my blog into my header. The way my template is set up – I have a header and then to the side is the name of my blog – I would like to combine the two I think.
Yona Williams recently posted..Lots of Goodies and Variety are in the #Influenster Refresh #VoxBox
I love my current designer, but he’s one busy, busy person! That’s why I’m in the midst of shopping around for a new one, yet so many want to charge in the thousands. That’s overkill for me.
HilLesha recently posted..Baked Tomatoes
These are all really great tips! I had my blog redesigned last year and a lot of these came into play. Thanks for sharing.
Shannon Gurnee recently posted..Chobani® Parents Club
These are some great tips thank you for sharing them with us.
Jessica Simms recently posted..Exclusive Interview With ‘Avengers Age Of Ultron’ Director Joss Whedon – #AvengersEvent
Thank you, Jessica – great that you found this and commented! 🙂