There are several types of strategies that are used in order to convert traffic into leads and sales.
But what does it mean to convert traffic into leads and sales, and why does it matter?
One of the more vital things to a business is generating leads (building your list) and future sales.
Say, you’re not in business?
Then think about this…
All of your Social Media activities and time you’ve spent online to attract more visitors to read your blog and build that community is pennies in the bucket compared to the golden nuggets your email list offers you.
Guess What? If your audience can’t connect with you…
» You’ve lost a possible reader that didn’t even know they could keep in touch with you and your work.
- Because, they are not going to check out your blog every day just to see if you have a new post.
OK…they might check it out once in awhile…if they remember you.
It needs to be easier for them to get your information whenever they want it. That’s the convert traffic into leads and sales part of your blogging.
- Let them know how easy it is to subscribe to your blog and email list so that they can receive more of your valuable information.
- By the way – that’s you wanting to keep in touch with them and then you can convert traffic into leads and sales – and maybe you’re not at the sales part yet, but you may be someday.
Now I can hear you saying, ‘But, I don’t want to do email marketing!”
But, what I’m hearing you really say is that you don’t want a permission-based email program with engaged subscribers who want to hear more from you.
Is that true?
When you say you really don’t care about converting traffic into leads and sales, are you saying that you also don’t care about extending the reach of your great information (more eyeballs, more often)?
If that’s so, then why are you promoting your blog to begin with? Hmmm….
Now, if you say yes to converting traffic into leads and sales…you are saying yes to sharing your information, selling people on you and maybe what you have to offer.
You next step then would be to encourage email subscriptions on your blog:
- Include an email sign up form on your blog, and make sure it’s a prominent call to action.
- You can also have it available in the content of your posts as well as in site navigation, so that folks who read your blog only in RSS feed readers still see it.
How do you start nurturing your community once they are reading your blog and on your email list?
Walk in your ideal reader’s shoes.
Nurturing to convert traffic into leads and sales means helping your audience find the answers to:
- How will your information or service help them?
- Why do they need it, if they feel they’re doing okay now?
- Is there another blog, or expert, out there that’s better?
- Will your solution really work? Can you prove it?
- Are your credible?
- Can they afford not to read your information on a regular basis?
Your only job here, is to make sure you nurture them along the way. Guiding them with insightful possibilities and opportunities.
You’re the guide!
The expected guide for your information as you strategically share your expertise so that they’ll want to take a longer walk with you.
Because you’re the one to point out all of the interesting ideas and facts along the path.
Blogging can empower you with a tool that generates income when you convert traffic into leads and sales.
So, does your blog traffic convert into leads?
And do let me know what you thought of this post in the comments below!
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What others are saying…
“Love this post! I’m still learning about this. I play around with seo everyday. I’ve really improved compare to last year and can see the difference already.” Shaney Vijendranath recently posted..Nothing beats the flavour of home
“This is an awesome resource! Thanks so much for sharing! Im going to pin it for future use, I need to improve my SEO.”
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Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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I try to use SEO to my advantage, but it changes so frequently, that I am not always sure I am using it to my advantage.
Thank you Robin – it can be so difficult to keep updated with the changes!! We do our best, right?
I’ve never developed a email list. Don’t even know how I’d go about that. I do have a RSS feed. Is that the same thing?
Francene – great to see you here – there is a way to download the emails from your RSS feed and you could start contacting them – check out MailChimp – it’s a free autoresponder to help get you started 🙂 Big hugs
Very good info-I no longer try to sell anything even though I am still an affiliate of several companies. I mostly do book reviews (no I am not an affiliate of Amazon) and Yes I have my email links prominently on my blog and on my Sunday Stroll (giveway linky)
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Thank you so much for sharing, Michele and just happy you found it to be good info for you! 🙂
Those are some great tips. I am always working on getting more traffic.
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Thank you, Michelle!
Love, love, loved this post! Sometimes I don’t know how to show that I’m the guide but I think I really need to tap into the power of my book. I’ve had great feedback from ones in the group who have read it. I believe they are indicators that the book is valuable, insightful and encouraging.
Thank you!
Amy
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Amy – You are just so kind – thank you – I am excited to hear about the responses for your book! So glad you found value here and shared!!
Donna, I actually signed up for your Thursday web meeting, to learn more about setting up an email list. Hooray! I can’t wait! Lots of good information in this post, as always!
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Awww….Amy! Thank you so very much! I am excited – I can hardly wait to hear your questions and thoughts – I am so honored! 🙂
You’re right, everyone is hunting down the way to get more readers. I find that consistency of posting helps my viewership. I still have a lot of avenues I could improve upon though.
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Great info. I’m always looking for ways to build my traffic.
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I always think about using my email list in a new way, but time runs short and I just don’t get to it.
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Building my email list is one area that I know I need to work on. I have a sign-up on my website, but I need to put in my posts as well. Thanks for the tip!
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This is all such great information! Thank you!
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So I need to build all of these things – but I am not sure what my why I need to grab them yet! But love these tips!
Thank you so much for sharing, Love all the tips and will use it!
Very nice to hear, Claudia! Thank you for your note 🙂
great information. i will bookmark this for later. thanks so much.
I agree, an email list can be so important for your personal brand just as much as it is for your relationship with other businesses.
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I LOVE LOVE this post! Thank you so much for sharing..I am wanting to take my blog up to the next step..I just started in Aug and have so many ideas for selling…but finding all the info so overwhelming..! Everyday I see something more I need to catch up on and I work a day job….uggg hard! I am interested in your services…mentoring and do you do blog design or techy stuff ? Your blog is awesome..thanks for helping us newbies out! I specifically need to learn about email lists….I have an online store and feel like I’m bothering or spamming them!
Valerie
Thank you so much Valerie – And yes I do help with design and techy stuff – so glad you enjoyed this – and most people seem to feel they’re bothering someone when promoting or emailing – but the thing is they can click it off and unsubscribe it that is so!
Great post Donna!
The money is in the list!
Your emails are the glue to building a loyal fan base with your followers
Dr. Lisa
Thanks so much for sharing!!
Ashley recently posted..Getting to Know YOU!
Thank you, Ashley 🙂
This is really great info! I am just not sure anymore with anything I’m doing! Haha, I hope I am using everything to my advantage but I have so much going on I know I am slacking!
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I don’t think I use SEO to the best of my blogs potential. I’d love to convert blog traffic into leads and I hope that I can accomplish that the more familiar I am with how to do that. Thanks for sharing.
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This was an excellent. I like how you point out that it’s important to make sure you create content that make your readers feel like they can’t afford to not read your blog. I am currently building an email list. Thanks for the great tips. I can’t wait to read your next post.
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awww….Thank you so much Yolanda – I hope to see you here often 🙂
Great post, Donna! Found you through the Grow Your Blog FB page.
I was just recently taking a look at my Google Analytics to see how well my site was converting. I feel like it could convert more, and I’ll definitely be working on that over the next month or so.
How much do you think that website design has to do with converting?
Jennifer Kennedy recently posted..4 Ideas to Think about BEFORE Creating Course Content
Thank you Jennifer – so glad you found me – and how important is website design with converting – I believe a big part of landing on someone’s site is understanding what they do and who they serve – so your header – banner – tags – giveaway optin – all are part of that design and helping your ideal audience wanting to know more, once they understand that you may be the one to maybe help them – great question – thanks again 🙂
I really need to get more intentional about my email list. I have one and it’s very small. But I think most of that is because I don’t promote it enough!
Thank you LaShawn – promotion and making sure you know what your audience wants is the real pieces of it, right?
This is great information. I would think the more traffic the better. I will make sure I share this with my sister.
I’m only just getting started with this…slowly. There is so much to focus on in the beginning, and I feel like I’m at a place where I really would benefit from investing more time into my email marketing. Thanks for the push!
It’s a great important thing to do in the very beginning, Brooke! Thank you for sharing 🙂
Yes, I can definitely convert traffic into sales. I think there is a different approach for each marketer depending the niche and audience.
You are right about the different approach depending on the niche – and that is knowing your market and audience – thank you so much for your comment, Lesley 🙂
Good tips! I just started my blog last month and am trying to collect subscribers right now so I have a good following when I’m ready to start monetizing.
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Perfect, Jaime! Thank you for sharing 🙂
Those are great tips. I am working on getting more traffic!
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I’m really trying to work more with my email list. I’ve read so many posts about it, I know it’s important!
Totally enjoyed your awesome tips on how to convert traffic into leads and sales, as I am always looking for ways to monetize my blog 🙂 Thank you for these gold nuggets of information that can easily be implemented especially for me and all the other bloggers!
You are right on 🙂
Big Hugs,
Joan
Joan Harrington recently posted..How To Build Your Email List
Awww…Joan – thank you, so glad you dropped by and commented! 🙂
I have a subscribe to my blog button on my blog for a while now since I have gotten webhosting not too long ago and I only have two people who are email subscribers and I have 10 that are followers. I am not sure how to build it all up. I have been thinking of ways to grow my email list. I had taken a year to really learn how to blog and do it right. I was on blogger then got a domain and then switched to wordpress and now I have webhosting all while using the same domain. I am slowly re building my reader list back up to where it was when I was on blogger.
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Good work, Amanda! Do you have your optin box and giveaway that will entice sign ups for your list?
I know my traffic increases whenever I send out an email newsletter so I really have to do it more regularly. And I definitely have to get better about SEO.
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That is so cool to hear, Lois – and yes it is constant learning and doing 🙂
I try to keep updated regularly. It’s really important to do research about these tools.
So true, Elizabeth – thank you for your commnent! 🙂
I have been meaning to setup a newsletter, but I’m not entirely sure it would work for the type of blog I have. I’m not really selling anything myself, but in a way I guess it could be considered that since I am reviewing products constantly.
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Roselynn – You just worked through it all on your own! Great work – thank you for commenting 🙂
I really appreciate these posts because I am always looking for ways to increase traffic to my Blog!
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Thank you, Lisa – would love to hear what tip you put into practice
Those are amazing tips on how to convert traffic into leads. It is important to convert traffic so you don’t put money on the table
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Thank you and so glad you found the tips ‘amazing’! 🙂
I do subscribe to Michael Hyatt. I subscribe here too. 😉
I absolutely agree with you. I think more subscribers is better than having a good traffic.
Chubskulit Rose recently posted..Ahoy Matey, Here Comes the Pirate
There are so many people out there putting out great content that I can definitely see people forgetting who is who so I can see the importance of an email list! Thanks for sharing!
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I don’t take anything that can lead to sales with a grain of salt. Anything that can help to generate traffic and sales to my blog is very important to me. I never really thought of an email list though. Thanks for pointing that out!
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Developing an email list has been very challenging. People hold their email closely to them and I try not to be too aggressive and “sales” about collecting them but you’re right it is important to build that list because you’re in control of it.
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I so appreciate your note, Adanna and your insight here is right on – it’s a lot more difficult now then it was a few years back 🙂
Thank you for this posts! It’s much needed because I have a small email list and I’m really doing nothing with it. I keep saying that I want grow it, but then what? These are definitely the pieces that I’m working through right now, as I attempt to grow my business.
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Thank you, Vaneese – I always enjoy hearing that I’ve been somewhat of a help – and great to hear about what you’re doing and thinking in this area 🙂
Great information. I spent about 20 years of my career in Customer Relationship Marketing (although they didn’t call it that 20 years ago).
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Thanks for sharing this article with us. I try to convert facebook traffic into leads. I will have been getting good results so far.
Terry – thank you for your comment – and would love to hear more about the results you’re getting converting your FB traffic into leads! That’s great! 🙂
I’m not at a point in my blogging where this information actually applies to me yet. But, I can’t wait until I have enough time to devote so that I can get there. Pinned this for later.
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I am pretty new to blogging and I am still not clear on the best way to generate a solid seo that will draw readers to my site. I have been Googling different seo sites to help because I do not want to pay for Google keywords.
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I just recently started using my blog to gain leads. It can be very helpful if you know how to use it!
We just moved to WordPress recently so my focus is building traffic. So far, so good. And I have quite a few subscribers now. 🙂
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More than 90% of people out there will tell you that the first place they go to when they get online for the day is their email. That is their home… so email marketing is important if you want to try to be the first to get their attention for the day.
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Such an important point, Nile – thanks so much for your comment 🙂
Great tips! I am always looking to drive traffic to my blog!!
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This is some really interesting information. I think moving to WordPress definitely helped me to get more traffic. Thanks for sharing!
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You’re Welcome, Shannon – thank you for your comment 🙂
It is a ton of work getting traffic. But yes it is something every blogger wants.
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