Do you have marketing strategies for your blog to drive clients to you?
Great!
I’ll bet, if you’re like me, you always like talking and learning a bit more about how your blog can drive clients to you, or just targeted traffic to your site.
Because, what’s the point of building your blog if very few people actually find it and consider asking you questions about your posts, or want more information from you?
The problem is not with constructing and putting up your blog for the world to see.
- Though some blogs are better designed than others.
The problem starts once your blog is up and running.
★ That big problem? It’s getting that blog to drive clients to you, or just plain old and new, fabulous, traffic.
Because whether you’re new to blogging or a more experienced content specialist, I’m hoping that this post gives you just a few practical steps to creating a blog that will drive clients and traffic – so that you not only increase traffic to your site, but you increase the quality of that traffic.
Let’s say you’ve created your blog to drive clients and traffic. Now…
#1 You’ll produce enormous valuable content.
Which means that you’ll research other like sites and your target audience.
- Find and use keywords, and keyword phrases, that you expect your site visitors to use to find you through a keyword search in Google, or other search engines.
- You’ll be checking out what sites similar to yours use as their keywords.
- And, of course, continue to read and listen to comments and what others may be saying about your topic.
★ What if you wrote a post in the form of a short survey so that you can better understand your site’s visitors?
It’s a lot to think about.
What else you might do to drive clients to you, pulling in more traffic, you’ll also get more ideas about producing valuable content just for your audience.
#2 Leverage and promote your posts to expand your effects and influence in the hopes to drive clients to you and traffic to your blog.
Leverage your keywords and keyword phrases in the following places:
- In your blog post title
- The first sentence
- Always insert your keywords in the ‘Alt Text’ field of your post’s images
- Include in your Tags
- Always bold
- Using in a sentence as an H1, H2, H3
Where do you think your clients and targeted audience hangs out? So leverage your contacts in:
- Social Media
- Facebook and Twitter Groups
- Forums and groups on LinkedIn
Because you need to know how to:
- Benefit from your Social Media sites.
- Deliver – and measure – results.
-
Drive clients to you and traffic in the short and long-term.
#3 Use tools to build and maintain your successful blog that drives clients to you and will benefit you and your audience.
If you haven’t already, now is the time to install this very useful tool – Google Analytics – so you can gain a better understanding of how your visitors find, navigate, and use your site.
- Here is a tool to help you Develop Your Analysis Skills
The tools you need to promote your blog aren’t rocket science.
- You’ll be growing your own blog audience and traffic, and then applying those tools to your own systems.
Using tools that improve, and boost, your strategic thinking about how you promote your blog.
But, it is a skill and type of science even so – as you’ll:
- Use proven tactics.
- And reproducible results.
- Developing unique and high-quality content to pull at Google’s interest regularly and consistently.
Building the foundation and connecting the tools you need to generate quality traffic and leads.
These are pieces of your strategy in your overall promotion a blog that drive clients, and traffic to you.
You’ll always Need to Boost Your Content (<<< Read more by clicking the words)As you continually grow in understanding how to build a powerful content strategy and the tactics to make it work to drive clients to you, which equals visitors to your blog.
And do let me know what you thought of this post in the comments below!
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What others are saying…
” This couldn’t have come at a better time for me as I plan a new website.” Carol Cassara recently posted..Life lessons the hard way
“Before I met Coach Donna, I tried to set up a blog site – I would be up until 2 am just to get one little thing done. Thinking maybe this blogging thing wasn’t for me. Then I met Coach Donna and she talked about how easy it was and with her help I was able to set up my blog. Now it’s fun!” Vicky Lynn Hollenweger successcellutions.com
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Wonderful blogging tips! Thank you for the important information.
Tami Principe recently posted..Welcome
Thanks so much, Tammy – and glad you found me and commented! 🙂
Great post!
You broke down SEO so easily so you can get noticed by the major search engines
Dr. Lisa
Dr. Lisa Thompson recently posted..Top 10 Facebook Marketing Mistakes Part 3
Wow! Thank you, Lisa! I so appreciate that! 🙂 And, always glad to have you here!
Awesome blogging tips! I always feel so refreshed, and excited about blogging after reading your posts Donna. Thanks for all the encouragement!
Bethany M. recently posted..Three Months of Saying NO {And What Cinnamon Rolls Have to Do with It}
Thank you so much, Bethany – and I am so glad you are here to comment! I appreciate your thoughts! 🙂
Excellent tips, as always! I know I haven’t taken the time to really work on my blogs as I should – to consider them a business endeavor instead of just a form of creative writing if/when I have the time!
K. Lee Banks recently posted..Happy National Puppy Day – March 23 Devotions
Great points for all of us to think about – and time seems to be always an issue for me and my own clients – thank you K. Lee for your comment!
These are some nice tips. I’ll try to implement in future. Thanks for the post 🙂
Anmol Rawat recently posted..Little things that matter
Thank you Anmol! It’s just great to see you here!
Hi Donna,
Knowing how to drive “targeted traffic” to your blog is great, but if you don’t know how to get them to engage with you once they show up – the traffic is worthless.
It doesn’t matter if you’re getting 1,000 visits a day. If you’re not converting a percentage of those visitors (either to sign up to your list or buy your products), your efforts of driving traffic was time wasted.
I love hearing that bloggers are able to drive traffic to their blogs, but it hurts my heart to learn they aren’t making any sales or building their lists. So is that traffic doing them any good?
So I ask, what should a blogger do once the visitor is at their site? How do they date this person long enough to get them to become a loyal patron? This is the kind of information that bloggers/entrepreneurs need to know.
– Bonnie
Bonnie Gean recently posted..How to Start a Business You Love by Changing Your Focus
Well – Bonnie – I’ve written on this a bit and will now have to address your great points – thank you so much for your comment 🙂
You make it very simple. That’s the sign of a good teacher. Thanks for these great tips!
Monty Murray recently posted..Habits, Neuro-Signatures and Brain Grooves
Thank you, Monty – always so glad to have you here – I appreciate what you’ve said and am honored because of your own expertise 🙂
I think I have some pretty awesome content, but for me, it’s getting new people to see that content.
Thank you, Robin – I agree that getting new people to see that content is the constant search 🙂
Those are some great tips. I really need to start using better keywords.
Michelle F. recently posted..DIY Glitter Rabbit and Pom Pom Shirt + Stencil Printable
Thank you Michelle – Always loving to hear both that you enjoyed and maybe will start checking out those keywords 🙂
Pingback: Do You Use Search Engine And Content Marketing? - Intuitive Business Coach
Thanks for the insight — that pesky traffic, if we didn’t have to worry about that we’d all be rockstars right! 🙂
Alison recently posted..Cereal Box Up-cycle: DIY Magazine Holder
Wouldn’t that be fun Alison – It seems there are always challenges like a race and getting ready for it daily – thank you so much for your comment 🙂
I find that promoting really helps catch a client’s eye! These tips are wonderful, especially for starter bloggers!
Stacey- Travel Blogger recently posted..Fast, Easy & Fresh Chunky Guacamole
These are all really great, well thought-out tips, Donna! Thank you bunches for sharing!
Awww…I love hearing that, Kristi – and thank you so much for taking the time to read and comment 🙂
I need to do better at leveraging keywords, thanks for the tips!
Julie recently posted..Pom Pom Bunny
You’re welcome, Julie – we all always need to do better, right?
Great information! Great post!
Debra recently posted..Peanut Butter Chocolate Chip Cookies
I think you gave some really practical and solid advice here. Thank you for these tips all compiled like this.
Liz Mays recently posted..My Favorite Islands of Adventure and Universal Studios Orlando Attractions
Thank you Liz – great to hear that 🙂
This is just what I needed to see! I have a lot of business that is driven from my blog – but I am needing to show off my business more professionally! And am going to build my business website and am thrilled to launch it!
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Thanks for the wonderful blog tips! You have some really detailed tips.
Thank you, Chasity – glad you thought so and happy to have your comment here! 🙂
I have some old content that keeps my blog floating when I am feeling like I just want a break.
Terry recently posted..Chocolate Milk Por Favor! Celebrating Diversity With Empathy By Maria Dismondy
It’s always a treat for me if I have new readers but finding them is quite tricky so thank you for this article.
Chubskulit Rose recently posted..The Slide that Made Me Sick to My Stomach
I’m working on all of this, but I still have quite a ways to go. I will be doing the happy dance the day I get my first legitimate, mainstream client.
Cherri Megasko recently posted..Group Dynamics – Travel Tips for Group Tours
I love to have new readers come over to my blog, so any information I read to help do so is welcome. Thank you for your insight!
There really is so much to blogging, it’s quite overwhelming at times. I just blog for me and if people enjoy my journey, stories and pictures then I’m delighted.
These are really good suggestions on improving traffic. Maintaining a blog can be a completely overwhelming and exasperating routine if you let it. It’s the whole concept of working smarter, not harder!
Jessica Harlow recently posted..Enter to win a pair of caterpillar clogs from #Clogstrom!
I seriously love visiting your page! You always have the best advice and tips! Thanks so much for this! 🙂
Angela recently posted..Week Two: Things to Write About Thursday’s!
This post is very informative for blogs. I find myself looking for more avenues to create new readers. Thanks for your advice.
These are all wonderful tips. I am always trying to increase my followers and readers, it’s really tough sometimes.
Another amazing post that gives me lots to think about! Thank you, I want to make the most of my blog but also make sure its valuable and useful to people otherwise what really is the pont? You’ve given me lots to ponder!
Jeanine recently posted..Sharing Small Socks Subscription Review: The Cutest Socks Mailed to Your Child Every Month!
Thank you for your blogging tips! You are absolutely right…that when you become a blogger, the marketing aspect of publicizing your posts now becomes part of the territory! And it even takes more time to do the publicity!
Cara (@StylishGeek) recently posted..First Look at the Apple Watch
I definitely didn’t consider that when I began. It’s been quite the learning process.
Liz Mays recently posted..Banana Marshmallow Pie
It all starts with great content. The sponsors/clients will follow.
Heather D. (@GirlGoneMom) recently posted..The books that inspired ‘Home’ (prize pack giveaway) #Smekday #HOME
These are all amazing tips! I started with stuff I knew I would want to read on a blog and it just grew from there. I think being true to yourself is the most crucial part to building blog content and then the rest falls into place from there.
Tammilee Tips recently posted..The Power of Home Equity
Thank you, Tammilee – so glad you enjoyed these tips and you are so right – passion and what we like to do has to be up front – so glad you stopped by and commented 🙂
Yes, I really need a lot of help with SEO! Tips like these are important because keywords and taglines are really what gets people interested in an article. Great post, thanks!
Heading tags are so helpful to me, the reader, as I scroll through posts. I also love bright and large images!
Krystal recently posted..Daily Routine Printable + Washi Tape Photo Frame DIY
Making a survey to see what your readers want is a really good idea. I haven’t thought about doing that!
This is such great information for bloggers. I am currently changing my blog so this is great timing for me.
These are great tips. I look forward to your how to engage people article as well.
Rachee recently posted..K is for Knitting and Kitties #AtoZChallenge
These are fantastic blogging tips! I really need to work on driving traffic to my blog, I’ve been blogging for over 2 years but apparently I’m boring lol. I work hard but still don’t get the traffic I would like to. Thanks for the tips.
These are great tips! I will use these for my new business development.
Amber NElson recently posted..Kid’s Handmade Mother’s Day Gifts
I love pushing my blog posts out onto Facebook, Twitter and especially on my Instagram feed. I find that if you don’t broadcast it on social media, no one will ever be able to find your blog. You’ve got some great tips here!
Nancy recently posted..New Mom Basket
Google Analytics and I have a love/ hate relationship. I wish I understood it a lot more and I wish it was nicer to me.
aimee fauci recently posted..Pamper Your Man with Irish Spring Signature
When I figured out how to up my photography, I definitely started seeing options coming my way. I guess you have to find your niche and really make it shine. Then the right clients will hopefully come your way.
Theresa recently posted..The Many Benefits of Tea Tree Oil #EETEATREEOIL
Those are amazing tips to drive clients. I love Google analytics. It has a wealth of information
Dogvills recently posted..Pitbull Puppy Training Videos – Informative and Adorable
Thank you for all the great tips! I think that even seasoned bloggers and business owners can always learn by checking out posts like this. I am always looking for new ways to bring in more readers. There are always new readers out there to reach, after all!
Nikki recently posted..Give Mom the Gift of Stylish Phone Protection from The Case Studio
Thank you so much, Nikki – I appreciate your comment – 🙂
What an informative article! There’s more information here than I would have guessed from the title. After two years of blogging, I still find the article to be helpful. You have included so many great tips and reminders.
Mindi recently posted..A Day of Eating in Boston
Thank you, Mindi – I’ll have to remember that about the title – so glad you commented 🙂
It’s so important to promote your posts. It is not always true that if you build it they will come…
toughcookiemommy recently posted..How Do You Like Your Sandwich? #HillshireNaturals @HillshireFarm #Ad
I have no marketing strategy at all. I should promote my posts more though. I’ve been lacking in that department…
Annie recently posted..Sharks, Wedding & Other Fun!
Thank you for the tip about always including the keyword in the alt text of images. I am going to start doing that.
Melissa Vera recently posted..Making Easy Meals Tastier with Nello Sauce
Those are wonderful blogging tips. I always make sure to sprinkle the keywords within the text
ourfamilyworld recently posted..Where to Get Support Online for Your Toddler’s Speech Delay
Such great tips! I recently started a new blog & you really do forget some of the fundamentals.
I think that I am going to pay a little more attention to analytics, like Google. It can really indicate our strongest and weakest points as a blogger.
Yona Williams recently posted..You’ll Love the Scent and Feel of Dial Miracle Oil Hand Soap
Content creation is so important. I speak a lot about this at WordCamps a lot because I keep getting fired up about not seeing people utilize this potential money maker.
Nile recently posted..How to Recover from Blogger Burnout
All these are great tips for wonderful blogging. I think Social Media plays a major role in targetting different clients across the world. And I do agree that boosting your contents is very much important as well.
I have been working really hard on driving people to my site. I am finding that they like certain topics better and I am focused on creating more of that content
Veronica recently posted..Celebrity Encounters: Barbara Westbrook & Her New Book “Gracious Rooms”
These are all great tips. Getting people to read your blog and stick around for multiple posts is tough.
Amanda O. recently posted..Denny’s Partners with Dreamworks Animation on New Kid’s Menu #DennysDiners
That’s the gist of it, right? Thank you so much Amanda for your great comment 🙂
I always enjoy reading your posts Donna, I always learn something new when I come over. I have been blogging for almost 2 years now and I am still trying to get the hang of it.
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