Do You Use Search Engine And Content Marketing?

Search-Engine-and-Content-MarketingSearch engine and content marketing can have hundreds of ways to help rank a blog, from tweeting your link to getting major magazine articles using your content.

Now I’d like to share, just a bit, about the search engine and content marketing process you can use for optimizing your site’s results using organic search routines, only.

As a blogger you’re very aware of and accustomed to using the ideas and methods of content marketing as your ‘go-to’ tools.

Even with your tools, and successes allow me to ask you, does this feel familiar?

“The easiest job on earth is starting a blog but the toughest job is maintaining it.” (anonymous)

So you know that search engine and content marketing does affect your online rankings.

  • You’re a savvy blogger putting out valuable content consistently.
  • And, you know the need to be SEO savvy.

    Because using search engine and content marketing together to boost your rankings, is key.

★  And the great news is that with consistent progress comes even better results. ★

What about some of those search engine and content marketing tactics to achieve and improve your traffic goals? 

Your Areas of Excellence

#1 Tactics used – (just a few)

  • Everyone Loves Traffic – write out your own tactics, and learn more. Do your research. Find out what your audience needs and values are. 
  • SEO Basics – check out the image above – Google’s SEO Starter Guide. SEO isn’t magic.  Just put the write keywords in the right places on your site – including your blog post titles and all of your content.
  • SEO Copywriting – What does that mean and why is it important to your blog?  Create really valuable content that people will want to link to. Launch content that’s powerful and captivating, base it in keywords, promote that content, and collect high quality links.

#2 Social media value

Promoting effectively, is you understanding the value of your Social Media impression made through your networking and engagement.

  • This is you earning media avenues for your content.

#3 Goals

Great – You’ve reached your goals of knowing your audience better and have your own keyword intelligence that’s relevant to your niche!

  • That translates into your own one of a kind ability to create highly relatable content that helps your site visitors find you and want more of your now boosted credibility.

You’re talking in the words that your audience understands and searches for.

  • Communicating and satisfying their needs, even as you’re getting found.
  • Finding at least 15 of your keywords and using them regularly – are one of the most crucial pieces to successful search engine optimization (SEO) for your online sites.

#4 Measurements

How’s it working?

Having a detailed search engine and content marketing strategy helps:

  • Using a successful tracking ROI checkup regularly – that’s knowing the return of your time and money investment put into your search engine and content marketing. 
  • Review and improve your effectiveness in each area so you can profit from your content promotions.

#5 Challenges

This is a huge challenge ~ Sharing your content and organizing your SEO and promotion with systems that help effectively use your tactics and online promotion channels.

  • Even with the abundance of resources and information out there, it can be hard to figure out what to actually do in order to achieve success with your planning.

Yes – you already know. . .Compelling and powerful content is always rule number one.

But just like great content can go unnoticed without promotion:

  • Your great content won’t rank well in search engines if you don’t make it clear what your content is supposed to rank for.
  • That’s why using search engine and content marketing through your effective SEO and writing is always your goal.

Don’t you think it’s important for you to become your own expert in these areas?

Because never have so many people focused so much on search engine and content marketing as we do today.

And do let me know what you thought of this post in the comments below!

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What others are saying…

 “I work hard on my site and I think I finally have it all figured out. BWAHAHA, just kidding. Things are always changing, so it’s hard to keep up sometimes.”

 “Blogging constantly changes. You really have to be adaptable to be a blogger and yes, snagging the readers attention right away is crucial!” Echo recently posted..{Almost} Wordless Wednesday with Snow!

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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104 thoughts on “Do You Use Search Engine And Content Marketing?

  • March 25, 2015 at 10:48 am
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    I think it’s hard to keep up sometimes. What’s hot today is yesterdays old news, so you always have to be on your toes.

    Reply
    • March 26, 2015 at 7:59 am
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      I know, right? Robin you’ve brought up a great point – but, as a blogger it’s my ‘job’ and challenge to do just that keep up with it today – thank you for your comment! 🙂

      Reply
    • March 26, 2015 at 8:23 pm
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      Right! The blue/gold dress came to mind. Everyone was posting about it at once, and then it was making people upset to see it so much. I was neutral either way, but I saw a lot of passion going out over it.

      Which leads me to a thought for Donna…most people say any attention is good attention, even if the reason for the attention is negative. I’ve never thought about it until now, but blogging seems to be the exception. People like positive in these parts, and move away from ill intent/negative things, and that’s a good thing to be a part of… 🙂
      Rosey recently posted..My #mixcups #singlecupcoffee Subscription Really Hits the SpotMy Profile

      Reply
      • March 27, 2015 at 8:00 am
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        Excellent insight, Rosey! Thank you so much for sharing – Big hugs 🙂

        Reply
  • March 25, 2015 at 10:58 am
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    Great post! And timely for me. I just wrote a post today and realize if I had used my keywords better I could have helped other women who were looking for the information I was sharing. Perhaps I’ll go back and do some re-writing.

    Thank you Donna!
    Kimberly
    http://FiftyJewels.com

    Reply
  • March 25, 2015 at 11:19 am
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    So true that blogging is always changing. I’m constantly studying and researching and trying to stay up with the latest. I’ve been reading much lately about SEO. It can be dizzying at times – at least for me.
    Alli recently posted..We Are the Champions Basketball PartyMy Profile

    Reply
  • March 25, 2015 at 11:36 am
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    Some of that SEO stuff is completely over my head. I could probably use a good lesson or two in it. Ultimately great content will “sell” (aka be shared) despite the tactics you use. Social media has helped me out the most!

    Reply
  • March 25, 2015 at 1:00 pm
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    Like any job, it’s all about staying on top of trends, improvements, growth, and changes. Anything done well requires passion and hard work. No way around that.

    Reply
    • March 26, 2015 at 7:53 am
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      Right on, Maria – perfectly said 🙂 Thank you

      Reply
    • March 26, 2015 at 7:53 am
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      Well, Natalie – I think you must be doing some great things out there with your site – thank you for your note 🙂

      Reply
  • March 25, 2015 at 4:52 pm
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    I try not to worry about all the fancy mumbo jumbo because it only makes me more anxious! I just blog for the sake of bloggin’ and hope that someone likes it 🙂
    Nancy recently posted..Minato Japanese RestaurantMy Profile

    Reply
    • March 26, 2015 at 7:52 am
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      Well, Nancy – that’s wonderful that you are blogging and love it and I have also enjoyed your site 🙂

      Reply
  • March 25, 2015 at 6:15 pm
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    This is some really valuable info right here!!! This is something I definitely need to work on!

    Reply
    • March 26, 2015 at 7:55 am
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      Thank you so much, Courtney! So glad you commented 🙂

      Reply
    • March 26, 2015 at 7:51 am
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      Great that you found it helpful, Terri! Thank you 🙂

      Reply
    • March 26, 2015 at 7:55 am
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      So nice to hear that you liked this info, Terri – thank you 🙂

      Reply
    • March 26, 2015 at 7:51 am
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      Thank you, also Monty! 🙂

      Reply
  • March 25, 2015 at 10:00 pm
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    It’s hard to keep up with blogging trends. We always have to learn new things…

    Reply
    • March 26, 2015 at 7:51 am
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      Isn’t that just the truth of it and for me the fun challenge – thank you Elizabeth for stopping by and commenting 🙂

      Reply
    • March 26, 2015 at 7:50 am
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      That is so very cool, Shaney – thank you for sharing 🙂

      Reply
    • March 26, 2015 at 7:48 am
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      Thank you, Lauren – I agree SEO is also a constant training area for me also! 🙂

      Reply
    • March 26, 2015 at 7:49 am
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      I think it’s great that you have 2 Social Network platforms to concentrate on – and you’ll be focused and learn the potentials for you there – thank you, Chubskulit – for letting me know that you’re learning a bit from my posts! 🙂

      Reply
  • March 26, 2015 at 2:14 pm
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    This is a great post for the bloggers indeed. I will have to check it out for sure. This is really important information for the beginning blogger. Thanks for sharing.

    Reply
    • March 27, 2015 at 8:01 am
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      Thank you for reading and commenting, I am grateful, Rebecca 🙂

      Reply
    • March 27, 2015 at 8:01 am
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      Thank you so much, Kelly! 🙂

      Reply
  • March 30, 2015 at 7:01 am
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    Sometimes I do, sometimes I don’t. Sometimes, I just prefer to consider my interest and passion rather than SEO hehe..

    Reply
    • March 30, 2015 at 6:56 pm
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      Thanks so much, Rebecca – Hope to see you here often and glad you found this post useful!! 🙂

      Reply
  • March 30, 2015 at 10:48 am
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    Great tips- I agree with checking-up on ROI regularly- it helps so much from unnecessary scrambling later!
    Kayli Schattner recently posted..Laidback LoveMy Profile

    Reply
    • March 30, 2015 at 6:56 pm
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      Thank you, Kayli! So glad to see you here 🙂

      Reply
  • March 30, 2015 at 11:18 am
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    “The easiest job on earth is starting a blog but the toughest job is maintaining it.” Lord, is that the truth! I am relatively new to blogging, so it is all overwhelming to me at this point, especially SEO. These tips are extremely helpful and I will definitely be looking into your services more thoroughly- thank you!
    Ashley recently posted..Make the Switch to a Natural GermicideMy Profile

    Reply
    • March 30, 2015 at 6:55 pm
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      Thank you, Ashley – I love hearing that you found this helpful – and hope that I might see you as part of our Blogging Mastermind! 🙂 You can always check it out at: http://www.donnalward.com/blogmastery/

      Reply
  • March 30, 2015 at 11:51 am
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    Wow, there really is so much behind running a successful blog isn’t there? I kind of like just having my blog as a document of my life though rather than a tool and SEO.

    Reply
    • March 30, 2015 at 6:53 pm
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      Thank you – Dolly for your note – and if you just like blogging that is wonderful – but, along the way, it seems we need and want more visitors and start learning more about how that happens 🙂

      Reply
  • March 30, 2015 at 2:34 pm
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    I know all of this is important and I’ve started going back through my old posts and making them better for searches. I learn as I go so have made a lot of errors but I’m sure all the hard work will be worth it. Things do change so a blogger has to be open minded and adapt and move on.
    Grace Hodgin recently posted..Senior Citizen User-Friendly TechnologyMy Profile

    Reply
    • March 30, 2015 at 6:51 pm
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      Thank you Grace – you bring up some great points – and I’m so glad you commented!

      Reply
  • March 30, 2015 at 3:03 pm
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    Great post! It’s so true, things change so quickly. A few months ago blog hops and “linky” parties were all the rage now I barely see them. I’m just trying to keep up!

    Reply
  • March 30, 2015 at 4:18 pm
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    This is something I really need to work on I think. I’ve learned a lot over the years but things always seem to be changing as well.

    Reply
    • March 30, 2015 at 6:50 pm
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      Thak you, Amy – so glad you found it helpful – I’ve been learning this for a long while now – it does take time 🙂

      Reply
  • March 30, 2015 at 5:43 pm
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    I’ve been trying to use keywords more effectively. It was hard to figure out at first!

    Reply
    • March 30, 2015 at 6:50 pm
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      That is great to be thinking about learning more right now, Krysta – thank you for your comment! 🙂

      Reply
  • March 30, 2015 at 6:33 pm
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    This is great information. I think the more you know about things the better off you are. I will make sure I share this.

    Reply
  • March 31, 2015 at 2:36 am
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    Most people don’t realize how important content is! I always take care of my content!

    Reply
  • March 31, 2015 at 6:13 am
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    Things are always changing. I tend to forget to use Key words. That is something you have to work at and become accustom to using them to grab attention of searchers and readers. Great read!

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    • March 31, 2015 at 7:56 am
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      Thank you so much, Breanna – I’m somewhat like you in that as I write I forget the keywords I want to use -then I go back through and insert where it makes sense – Glad you stopped by and commented 🙂

      Reply
  • March 31, 2015 at 7:48 am
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    It all comes back to adaptability and also, being relate-able. You need to keep yourself current to stay on top and that is where SEO and search engines come in handy!
    Echo recently posted..Crock Pot Corn ChowderMy Profile

    Reply
    • March 31, 2015 at 10:25 am
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      I know – Paula – right? It is difficult to do each part and still keep it all current – thank you so much for your note 🙂

      Reply
  • March 31, 2015 at 11:30 am
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    I’m starting to use a keyword tool to help me with SEO stuff. So far, I think it’s working.
    Kori recently posted..Wordless WednesdayMy Profile

    Reply
    • March 31, 2015 at 6:50 pm
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      That is super to hear, Kori – I have my own little ways that I’ve learned over the years – thank you so much for commenting!

      Reply
  • March 31, 2015 at 1:15 pm
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    Some of this stuff is over my head. I’ve tried learning more about SEO and Keywords. This post was very helpful. Thank you

    Reply
    • March 31, 2015 at 6:49 pm
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      Thank you so much, Michele – I did have a lot of coaching in the beginning for SEO, keywords and content – then later coaching for lots of other Internet Marketing aspects – so it seems to take time – so glad you shared!

      Reply
    • March 31, 2015 at 6:47 pm
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      It does seem to happen quite a bit, Krystal I think they’re trying to keep ahead of us, so we don’t take them for granted! lol

      Reply
    • March 31, 2015 at 6:44 pm
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      Excellent points, Betsy – you are right – things change and if we stay aware and on top of it, we hopefully won’t get lost 🙂 Thank you so much for your thoughts 🙂

      Reply
    • March 31, 2015 at 6:43 pm
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      Thanks Maria for your comment! 🙂

      Reply
    • April 1, 2015 at 6:24 am
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      Well, that’s interesting Gabriel – thank you for your note 🙂

      Reply
  • March 31, 2015 at 11:09 pm
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    I am aware about how Search engine and content marketing could make a impact on your Blog rankings as my husband use such social media for his blog promotion. And I think Meta-tags plays a major role for your content in reaching more people.

    Reply
  • April 1, 2015 at 1:39 am
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    This is amazing information for anyone trying to promote anything really. It is so important to have the right content for the search engines. It is all in the wording in most cases if not all cases. Thanks for sharing.

    Reply
  • April 1, 2015 at 5:33 am
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    Great information that I will have to revisit later. There are so many small and substantial tweaks that we can make to improve our blog’s visibility. It’s so hard keeping up with them all.
    Yona Williams recently posted..Jewelry Gift Guide: Know Your MetalsMy Profile

    Reply
  • April 1, 2015 at 8:52 am
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    I’ve read a lot about SEO and after learning how important it is, I’ve been trying to do what I’ve read. I’m still trying to enlighten the hubs about it though. When it comes to a blog post title, he wants it cute. I like it cute too but SEO is more important, right? 😉
    Lynndee recently posted..Things to See in Chattanooga, TennesseeMy Profile

    Reply
  • April 1, 2015 at 12:29 pm
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    I swear once I master one thing with my blog it’s like the next day the blogging world changes -_- I’ve just decided to go with the flow now & not stress too much about it. I must be doing something right if people keep coming back for more 😉

    Reply
    • April 2, 2015 at 11:11 am
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      Thank you so much, Sarah – I appreciate that – so glad you stopped by and commented! 🙂

      Reply
  • April 1, 2015 at 8:10 pm
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    I work really hard on my site. I feel like there is ALWAYS more I could be doing though. These are some great tips. Based on the Google graphic, I think I’m doing alright.
    Camesha recently posted..When Ambition Goes BadMy Profile

    Reply
  • April 2, 2015 at 3:41 am
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    I really need to pay attention to using key words. And while I’m at it, take a day to actually pay learn SEO.

    Reply
    • April 7, 2015 at 6:10 am
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      Thank you, Kiwi – That is so true – and I am thinking about connecting with a college to teach Social Media, Blogging and Business

      Reply

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