You already have great content to promote! But…
What if you could boost your content, even more than you do now?
You already know that content is one of the most important pieces to your promotional strategies.
But, are you aligning your efforts to boost your content with your objectives?
Example: My objective… Is to craft amazing, valuable content that aligns work and business with my core reader base. Then sharing my content with the intent that I’ll turn my readers and site visitors into valuable & long term customers.
What is your content objective?
When you have a well thought out goal and strategy you’ll be able to ‘boost’ your content…You’ll be:
- Bringing in quality, targeted readers that tie into your objective to increase your connections with your audience that will lead to – well, where you’re leading them!
You’ll get beyond the “spray and pray” approach to your promotional tactics. And…
You’ll boost your content with your own expertise that entertains, educates, and aligns with your purpose and your readers’ expectations from you – even as you’re promoting.
You could put a plan together to boost your content and get more exposure for your blog:
- Identifying your target audience(s).
Okay – starting with the perspective of your readers you’re trying to reach out to, now…
- Decide on a strategy and your objective.
Of course, your objective is personal and describes where you’re going with your blog.
Knowing your objectives will help you achieve more in less time.
- Knowing where, when, and how to promote.
Because the real test is getting readers.
- Having your plan for the amount of resources (time and effort) that you’ll be putting into your blogging efforts.
If content is King – then promotion is the Queen.
Because valuable content is just not enough.
- You need to learn and implement skills of attracting your readers and prospects to your brilliance.
What are some strategies to boost your content and help your readers find you, want more of what you offer, and refer you to their friends?
I know you know this…but, please allow me to attempt to give a boost to your content thinking?
Act Like a Publisher
For a blogger who begins to think like a publisher, success means attracting and retaining more site visitors and bringing them back for more.
- Promoting directly to your targeted readers.
- Drive traffic to your blog.
- Get better rankings on the search engines.
- Attract an audience who is looking for what you have to offer.
- Move people into receiving more information from you. That is getting them on your email list.
- Proclaim your work more effectively.
- Understand your analytics for smarter decisions, promotions, and outcomes.
So increased blogging is not directly linked to more readers.
This means that when you post, you’ll add another dimension to your efforts.
So increasing your efforts with…
#1 Inbound blogging promotional strategies focus on getting found by your audience with…
- Social media promoting
- Blogging and content
- Podcasts
- Ebooks
- Infographics and images to boost your content
- Videos
- Search engine optimization (SEO)
#2 Outbound blogging promotional strategies that includes both online and offline…
- Email marketing
- Press releases
- Banner ads
- Networking online and offline
- Trade shows – bringing your service/products to others
- Direct mail
Are you ready?
Are you ready to take your blog to a bigger audience, promoting with Social Media planning, and getting more traffic? You can do just that as you get more training for blogging, Social Media, implement this blogging tip from today’s post and learn more about how to promote your blog at the Blogging Mastermind Community <== Click on the words. And, ask me how you can use Social Media better for your Blogging
What others are saying…
“So much informative hints and tips, provided in an easily understood manner. You are truly gifted. This IS your purpose! And so happy that we were able to connect.” Faceook.com/jacis.sivley
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Excellent, comprehensive post! I’m bookmarking it so I can come back and read through it again…and again… Thanks for sharing!
Thank you, so much, K. Lee – that is always what a blogger likes to hear! 🙂
“Think like a publisher!”- excellent advice. It’s easy, I think for bloggers to spend a lot of time on content, but the marketing of that content is teh hardest part for me.
I know, right? Sojourner, you’ve hit is right on target – it took me a long while to ‘get it’ that I needed to learn how to promote and now, well it is just fabulously growing 🙂 Thank you so much for your comment 🙂
Thanks for sharing this!
Amy recently posted..Seasons, transitions, and glitter, and glue-gunning 🙂
If content is king, and promotion is queen, then effective use of time is the prince. Too much time wasted is less time available to send on the business. I’ll be sharing this post.
Alana recently posted..Is Daylight Time Still Necessary?
Thank you so much, Alana – I like that time is the prince – it does fit and make sense! 🙂
I love the King, Queen, Prince statement! What excellent advice, I will be coming back and re reading this again!
Jesica H recently posted..Kids’ favorite fish tacos – from freezer to table in less than 30 minutes!
Great tips for any blogger!
Ina recently posted..BzzAgent Weight Watchers Cereals Review
Hi Donna,
LOVED THIS POST! Right up my alley girl! I especially loved this….
“If content is King – then promotion is the Queen”. Awesome!
You are exactly right, there is way more to just content, gotta have the Queen of all, PROMOTION!
Fantastic tips and such awesome value!
Thank you for always sharing your knowledge 🙂
Big Hugs,
Joan
Joan Harrington recently posted..Are You Courageous Enough?
Thank you so much Joan – I always enjoy your enthusiasm and your comment here! 🙂 Big hugs back at ya
Outstanding tips Donna. I’m still in the process of learning to promote. I will be back following your posts.
Seems like their is so much to do and so little time to do it all. Perhaps you could delve into some of the aspects of outsourcing and what to look for?
Dawn recently posted..Entrepreneurial Vulnerabilities Can Be Good
Thank you Dawn – hmmm…I’ll think about that – the outsourcing can be tricky – right? We hear so many people just wasted time and money – I like the idea of a referral for this and knowing exactly how to train the person you’ve hired to do your tasks for you –
Wow great information here Donna. You opened my eyes to some things I can implement into my blogging strategies. Thanks!
Dereco Cherry recently posted..How To Build Your Mlm Business With Good Habits
For the most part, I am pretty happy with my content. I think I have a nice variety on my site.
A lot of great information here. Thanks for posting this, I have to implement a lot of these tactics to grow my blog!
Carmen Perez (listen2mama) recently posted..Cadbury Creme Egg Desserts
Content is easy for me, promotion is so much work! Think like a publisher is very true !
aimee fauci recently posted..Bite Size M&M’s® Crispy Popcorn Balls
Thank you! This is EXACTLY what I needed to read
Bianca recently posted..Our “Weekend”
Thank you for the great tips. I’ve been trying to provide more quality blog posts lately but I get stuck and it’s not going too great.
Terri Ramsey Beavers recently posted..Girls night out with Victoria Jackson® #LoveVJC
Promotion is, indeed, queen, and definitely my least favorite part of blogging because it’s so time consuming. I love reading blogs, but am not wild about promoting my own. I want a VA for my birthday. 🙂
Alli recently posted..Disney Marvel Easter Basket
My newer content is definitely on point now that I know who my audience is…. I’ve been going back and fixing some of my older post to make them stronger 😉
I think you have to do what works for you. Planning may work well for someone while others have a completely different style.
Heather recently posted..Jalapeño Popper Dip
That is such a great plan. I am going to start doing this with my content.
Michelle F. recently posted..Easy St. Patrick’s Day Pom Pom Art + Printable
These are great tips for a new blogger OR those of us that have been working for awhile. Having great content people actually want to read is the backbone of blogging and everyone should concentrate on it!
Great tips! Always such a pleasure to read your posts! I am most definitely going to implement everything here!
Good to know. I’m taking notes. I’ll be sure to apply your methods and see what comes of it.
Lesley recently posted..WritEdge Payments March 2015 (PPV Earnings for January)
Great tips, without a strategy, you can you measure success? You need a guiding line and you need to know what works and what doesn’t work and stop wasting your time and energy on what doesn’t work.
Heather recently posted..Biotin Bursts & Keratin Hair Volumizer #Giveaway
You always have such informative posts. I definitely need to work on a strategy to boost my content.
Thank you, so much Pam! I so appreciate that 🙂
This is great information I will try to keep in mind when writing my posts!
lisa recently posted..National Craft Month: Tampico Jug Bird Feeder
There is so much to consider here, and I’m going to bookmark it so I can read it again and digest it better.
Liz recently posted..Irish Sayings, Blessings and Proverbs + Free Printable St. Patrick’s Day Game
I need to spend more time with all this info — and I definitely need to think more like a publisher. Great tips here.
Lois Alter Mark recently posted..“seymour: an introduction”
A lot of these things I am still working on. Learning how to get better search engine rankings is high on my priority list.
Liz Mays recently posted..Irish Sayings, Blessings and Proverbs + Free Printable St. Patrick’s Day Game
Excellent advice most of which I really have to think about doing. Right now I am mostly a book blogger and enjoying every minute of it–of course I do offer giveaways and try to make them what my readers want!
Michele recently posted..$25 Amazon GC / Paypal-WW-Hot Flash-Kathy Carmichael-Ends 4/23
As the old saying goes- content is king. That was one of my biggest mistakes when I first started blogging. Not waiting long enough for a good chunk of content to build up.
Kori recently posted..Mindful Indulgence with GinnyBakes
I just can never find the time to boost it. Great tips!
Amber NElson recently posted..Great Savings on RO*TEL At Walmart! (COUPON)
Great tips as usual!! Keep up the great work!!
Ricci recently posted..McDonalds Southwest Salad
I agree with much of this…it is just hard to find all of the time you need to really make things work well when it comes to blogging. I need to get a bit more serious about think of my blog as more of a business than a hobby.
You are right on! Content is king but marketing is queen. I just starting to finally get a better handle on the marketing piece. Still lost to learn but your post helped me out! Thanks!
Amy @ItsAMindfulLife recently posted..The Mindful Shopper is the Winner of The 2015 Blogelina Blog Beautiful Award!
I have to work on having readers to sign up for email subscription. These are some great p tips that we all could learn from.
Chubskulit Rose recently posted..Ahoy Matey, Here Comes the Pirate
Thank you Donna, these are great tips 🙂 Hopefully I will have time to use some of these.
Great information here. I’m going to pin it for future reference.
These are awesome tips! Thank you so much for sharing them.
Knowing your objective and acting like a publisher are very important. Treat it like a business not a hobby.
Nina Say recently posted..7 New Oola Young Living Oil Blends
Promotion and marketing are really important part of blogging… Hope more bloggers will learn these…
This is such a great post! Thank you so much!
Debra recently posted..Taste The Rainbow Cupcake
Great look at ways to boost content. I’ve taken my blogging a lot more seriously and have seen pay off in having a strategy for promoting content.
Ashleigh Walls recently posted..Music Monday
I love the way you have presented the material and totally agree with all your points! This is awesome!
Beautifully written post! I’ll have to refer back to this to help boost up my blog content & promotion 🙂
Annie recently posted..Week of Pi
These are great content tips!! I love finding ways to tie my newer content to older content!
Tammilee Tips recently posted..Top 10 things to do on the Carnival Freedom
I’d like to find a way to get more readers on the weekend. My blog visits just plummet on Sat. and Sunday.
Email marketing is at the top of my to-do list! Thanks for a great list of things to work on.
Julie recently posted..Style Staples
These are some amazing tips! Thank you for sharing.
Alyssa C recently posted..GB Asana35 AP Review♥
Great tips and suggestions for any blogger! It is easy to say “oh it’s just a blog” sometimes, but treating it like a business is really important no matter what your goals.
Jenn, hellorigby.com recently posted..Pantone Spring Color Style Challenge
Great tips as always, Donna. And I truly agree with this one here… “If content is King – then promotion is the Queen.” Working on it. 😉
Great post – I really need to take the next step – but I keep failing to work out what that step is and your posts are helping give me ideas on where to go.
Sarah Bailey recently posted..Insulate your windows
Great post! I truly believe content is king. I’m really focused on making sure my content is provding value to my followers. I’m going to check this post out again, and your site. You have some awesome information. Thanks for sharing!
Those are excellent tips to boost comments. I will make sure to implement them
mykidsguide recently posted..Beautiful Easter Crafts for Adults to Chase Away Cabin Fever
I like hearing that ‘promotion is the Queen.’ That is so true, because you can write all the good content you want, but if people don’t see it, what is the point?
Yona Williams recently posted..Congrats to the Winner of the caseable Giveaway
What an awesome and informative post. I think I have too many things going on, on my blog and want to narrow it down so I can attract more readers.
What a wonderful, helpful, and very insightful post! I especially like what you said ‘Think like a Publisher’. This is so very true! I am book marking this to make sure I am in line with my social marketing efforts. Thanks for sharing!
Cara (@StylishGeek) recently posted..Eco-Friendly Crown Makeup Brushes
Methods I need to re,ember. We do have to think like a publisher .
Tess recently posted..Fueling Our Bodies: Why When We Eat Matters
I still have so much top learn about planning my content. Your tips are always so wonderful. they make me take a good look at what I am doing now and how I can improve. Thanks for that
Veronica recently posted..My DIY Juju Hat
This is such an informative post, for both new and seasoned bloggers! I know I’ll be referring back to this post!
Erin recently posted..DIY Dog Bed
Content is definitely king. I notice that I get the most traffic when my posts are of a more personal nature.
Tough Cookie Mommy recently posted..Spanish Rice Pudding Recipe #CrispyComeback #cbias #Ad
Good post, good tips… having a solid objective and strategy to get there are both so critical. Sharing!
Thanks for all this information and encouragement! I’ve definitely been trying to be more deliberate and focused in promoting my content so this is very helpful!
Anita Chu recently posted..{Weekend Break}: Chinese New Year in San Francisco
This is a great way to make sure your efforts are clear and concise. 🙂
I will be bookmarking this and referring back to it often. These are some really great tips to help someone succeed in boosting their content.
christina aliperti recently posted..5 Ways to jumpstart your Weight loss start with Yoplait Greek Whips #whipitup #ad #paypal #giveaway
What a great and really comprehensive post. This is really important for so many bloggers/online business owners.
Fariha @ CanadianMomEh.com recently posted..March is fraud prevention month: Tips on how to protect yourself #FPM2015 @Interac
This is such well organized information! Definitely pinning!!!!
Amby Felix recently posted..Panda’s Dream So Cool Eye Stick by TonyMoly (review)
Boosting content is really hard especially when you just created a new site with no followers yet. Making sure to post content that are relevant and those that feed the need of the audience is a great strategy however it requires lots of patience and time.
This is something I haven’t done and quite frankly, I think I am a ways from it. I certainly see the need for it though. Sometimes when I’m finished with an individual article I have to change the title because it doesn’t fit what I actually wrote!
Cherri Megasko recently posted..Life in the Amazon – Images of a Harsh Paradise
This is great. Wish I read all this when I first started blogging.
Beth recently posted..Edible Indy: Farm-to-Table at its Finest
These are great tips on boosting content. I am in the process of revamping my site with purpose and intent and this article is spot on.
Christy recently posted..Questions We Must Ask Ourselves #2: Do I Feel My Feelings?
I have WAY too many ideas and not enough days to post them! 😉
Krystal recently posted..Easy Easter Dinner Party With HoneyBaked Ham
I have to pin this! Great tips. Thank you for sharing.
Thrifting Diva
http://www.thriftingdiva.com
Awww…Thank you so much, Ayana! I am grateful 🙂