I’ll try to share my suggestions for how and why to boost your business with Facebook reach based on my own experiences as an entrepreneur offline and online using Facebook.
Here’s what I’ve found to be big benefits that can boost your business with Facebook.
Reach and pay attention to it to your analytics. AND SEO = Do what Google wants.
I’m talking about organic reach that adds a huge boost to your business with Facebook’s algorithms and SEO (Search Engine Optimization).
- SEO is you understanding the terms and words your ideal niche/audience are using as they look on the web or even in the Facebook search bar for the information they want.
Have you been writing content for a long time? Or are you just starting with content writing/marketing?
Want to keep learning? You can at 10 Day Get-It-Done Facebook Challenge with Coach Donna Ward
Oh and just a couple of reminders:
Organic reach is not using paid boosts to grow your reach.
AND…‘Facebook reach is the number of unique people who saw your content.’
How can you make use of your reach stats? By paying attention to the facts:
- Reach is catching the attention of your fans
- How can you please and attract fans
- Sharing and then repeating the types of content that you know your own fans ‘like’ to see
- Have reach goals
My goal for my Facebook page reach stats is to keep that at around 20% reach – I know that sounds high. Because even a 10% reach is excellent.
- Ok – I did have a reach score of 50% just a last month and in July of 2017 (forgot to make an image of February’s! duh) So now I know I can do it.
- And, I generally have a reach of over 10%
- Sure sometimes I get a little help from friends – who I reciprocate – and that’s wonderful. Yet, that doesn’t happen too often. Insights
But why is reach so important and how does it boost your business with Facebook?
Everything you do to boost business with Facebook page insights boils down to keeping a routine look at reach insights and learning how to improve that.
Your reach stats do affect every other metric you can track:
⟾ lead generation
In other words, the more people who see your page posts…
> The more possibilities you’ll have for engagement. neilpatel.com/blog Boost Your Organic Facebook Reach
Not only that!
Facebook’s algorithms take note that you’re getting more reach and engagement and that proves you’re posts are what your fans like and want to see more of.
Facebook rewards you!
⟾ Facebook shows more of your posts to your fans when your fans like and engage with your posts!
Kinda like a circle that starts with knowing:
- What, when, and how often to post with a goal…
- To increase your reach, knowing that
- As your reach stats increase, your page stats look better and
- As your fans like what they see your page posts are seen more because
- Facebook rewards you with more reach.
Whew! It’s like putting your puzzle pieces in the right places and at the right time – in a shifting ocean of algorithm possibilities!
In the process, your goal is to increase the level of interaction with small incremental steps.
And make a sale at the end, with a win-win outcome.
It’s a creation of gradual steps to help boost your business with Facebook and as you build awareness and relationships with each of us getting to know what we need from the other!
You could always join our Facebook Group and learn more – why not click and find out?
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21 thoughts on “How to Boost Your Business with Facebook”
Great tips for how to boost your business with Facebook. It is always the beast of social media with the constant algorithm changes. Thanks for the these tips and the gentle reminder to keep at it!
No successful business can exist today without creating access to customers from Facebook. You pointed out some great reasons on why it’s important to boost your business on Facebook. In my experience working for a large hi-tech company, we saw that the boost also helped us seem more ‘human’ to our clients as opposed to just being a faceless company. It also became a great pathway for customer support and customer success as clients were reaching out through social media instead of the regular ticketing system. Plus, we were getting tagged more often on clients’ posts, like when they wanted to show how we helped their business improve sales, which brought new clients in our directions. 😀
Facebook has really stumped me throughout the years. It is always changing! Thank you for sharing your insights!
Glad I was helpful.
I bookmarked this blog post to learn from. I have been trying to focus on growing my Facebook page for a while, and really appreciate any tips I find. It’s all so confusing for me.
Social media marketing can be daunting at first. With my techniques, you’ll be able to grow your audience and engage them.
I have to remind myself not to put all my effort into one platform, channel often. Facebook is so vast and I am tempted to pour into it in an unlimited way.
But then there are days like this past weekend where the algorithm changes and I am not able to collaborate with other via Facebook.
It is a good reminder to me to diversify.
In this day and age, there are many social media marketing platforms. I think diversification is key to reaching a wider audience.
I’ve been struggling with my fb reach for my page. I’m going to implement some of what you went over. I find that using the post boost only works for the post but the rest of my posts get very little engagement.
I’m glad I can be of help.
Facebook is a great networking and business platform to help sell your business and products. This site is most definitely one of the top sites I use to track my followers, comments, likes, and posts. I love how easy it is to market yourself and build your business.
Facebook definitely is a great marketing platform.
Thanks for sharing some terrific tips on promoting your business on Facebook. Facebook can be overwhelming and frustrating for brands to work with. It’s important to remember that Facebook should be just a part of your overall brand’s marketing plan.
Facebook can be overwhelming. That’s what I’m here for
Facebook is my love-hate relationship target. I love it personally but for my blog, I dislike it so much. I will try your techniques and hopefully, I will fall in love again with my fan page. Thanks for sharing
I hope I can help with all your social media marketing needs.
Great topic! Mastering Facebook is a tough one. I’d love to be growing faster and am super bummed I didn’t participate in all those grow giveaways five years ago when I was first starting with my peers.
Heather – Thanks so much – glad you enjoyed this post – You can still catch up!
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